Câu 1 (2 điểm): Choose the best word to fill in each gap
©Câu 1-001-B1 (0,2 điểm)
International Marketing refers to the …………………of a firm’s products in foreign
countries. It is the application of marketing principles in more than one country, by
companies overseas or across national borders. A. marketing B. selling C. producing D. distributing
©Câu 1-002-B1 (0,2 điểm)
International marketing is based on an extension of a company’s local
marketing…………….., with special attention paid to marketing identification, targeting, and decisions internationally. A. role B. strategy C. rule D. plan
©Câu 1-003-B1 (0,2 điểm)
International marketing is the ………………..of planning and executing the conception,
pricing, promotion and distribution of ideas, goods, and services to create exchanges that
satisfy individual and organizational objectives. A. multinational corporations B. multinational strategies C. multinational process D. multinational production
©Câu 1-004-B1 (0,2 điểm)
International marketing is ………………… because businesses need to deal with external
factors and constraints such as differences in political systems, legislation and cultures. A. different B. effective C. good D. important
©Câu 1-005-B1 (0,2 điểm)
Customers will probably need an amended marketing mix to suit the ……………..market. A
lack of comprehension of different cultures can prove troublesome. A. local B. national C. international D. individual
©Câu 1-006-B1 (0,2 điểm)
Global marketing, an extension of international marketing, refers to selling a product using
the same marketing ………………….throughout the world. A. path B. approach C. attack D. overture
©Câu 1-007-B1 (0,2 điểm)
Globalization and the aggressive growth strategies of some large …………………..have
promoted the increased use of international marketing. A. organizations B. units C. multinationals D. companies
©Câu 1-008-B1 (0,2 điểm)
There are various strategies that a business can use to market its products…………. These
strategies include internal methods, and external methods. A. domestic B. foreign C. international D. overseas
©Câu 1-009-B1 (0,2 điểm)
The business operating in the domestic country sells its products directly to an overseas
buyer by ………………. The advantage of this is that it eliminates the need to set up a business abroad. A. exporting B. direct investment C. joint ventures D. franchising
©Câu 1-010-B1 (0,2 điểm). ………………..refers to a business setting up production and/or
distribution facilities in foreign countries. Having a wider distribution channel gets over the problem of exporting. A. Exporting B. Direct investment C. Joint ventures D. Franchising
©Câu 1-011-B1 (0,2 điểm) E-commerce is trading via the internet. It is
an effective way to …………….the cost and risks of international marketing. A. gain B. raise C. reduce D. cut down
©Câu 1-012-B1 (0,2 điểm)
………………..occur when two or more companies invest in a shared business project,
pooling their resources to form a separate business. Many foreign firms have formed joint
ventures with Chinese and Indian companies to gain access to the growing markets.
A. Exporting B. Direct investment C. Strategic alliances D. Joint ventures
©Câu 1-013-B1 (0,2 điểm)………………..pool their human, capital and financial resources
in a shared project. They do not form a new business with a separate legal identity. They with
foreign firms can allow a business to gain access to overseas markets.
A. Strategic alliances B. Joint ventures C. Franchising D. Direct investment
©Câu 1-014-B1 (0,2 điểm)
Direct investment refers to a business ………up production and/or distribution facilities in
foreign countries. Having a wider distribution channel gets over the problem of exporting.
A. coming B. setting C. getting D. looking
©Câu 1-015-B1 (0,2 điểm)
Businesses that are able to adopt global marketing strategies benefit from being able to
market a single the product in exactly the same way throughout the world. After all, having
to adapt products to suit local or cultures can be expensive.
…………………………..
A. needs B. goods C. preferences D. predilection
©Câu 1-016-B1 (0,2 điểm)
The dilemma facing managers is trying to gain …………………….of scale by using a single
global strategy yet still cater for local or regional likings and tastes.
A. finance B. culture C. politics D. economies
©Câu 1-017-B1 (0,2 điểm)
Smaller firms therefore need to ensure that their international marketing strategy is very
carefully researched and planned ……………..failure overseas can be fatten to the business.
A. since B. so C. however D. because of
©Câu 1-018-B1 (0,2 điểm)
Branding can be very …………………….tool in marketing a product overseas. Scientists,
psychologists and economists have all produced evidence to show that branding can have a
huge effect on the buying decisions made by consumers.
A. careful B. powerful C. interesting D. useless
©Câu 1-019-B1 (0,2 điểm)
It is very common that consumers make their purchasing ………………….based on the
perception of a brand rather than the qualities of the actual product. To extend the success
overseas requires careful market research and planning.
A. knowledge B. ideas C. decisions D. thinking
©Câu 1-020-B1 (0,2 điểm)
International business ………………………. is particularly important when doing business in other people’s territory.
A. liking B. culture C. demand D. etiquette
Câu 2 (2 điểm): Circle the correct form of the word
©Câu 2-001-B1 (0,2 điểm)
The key point is that an ……………and understanding of the business context, the people
involved and ethics of different cultures should facilitate a more successful business strategy
A. awareness B. unaware C. aware D. to aware
©Câu 2-002-B1 (0,2 điểm)
Ethics is another …………………issue that can present problems for international
marketing. What is acceptable in one country may not be acceptable in another .
A. culture-relate B. culture-related C. culture-relating D. culture-relatedly
©Câu 2-003-B1 (0,2 điểm)
In modern societies, the ………………..of children is likely to be illegal. In other countries,
the use of child labour is seen as vital to their economic development.
A. employing B. employees C. employment D. employers
©Câu 2-004-B1 (0,2 điểm)
Due to religious reasons, Muslim women need to be dressed in a conservative way, even
whilst on holiday, but the men are free to dress as………………. as they see fit.
A. casual B. casualness C. casualty D. casually
©Câu 2-005-B1 (0,2 điểm)
Pester power marketing …………… at young children are banned in the European Union
but not in many other parts of the world.
A. aimed B. aiming C. to aim D. aimless
©Câu 2-006-B1 (0,2 điểm)
A final cultural issue that businesses must consider when marketing overseas is the
…………………. in international business etiquette.
A. different B. differences C. differently D. differentiated
©Câu 2-007-B1 (0,2 điểm)
A lack of awareness of the different ways in which business is conducted throughout
different parts of the world could mean that the business fails ……………………deals or contracts with foreign firms.
A. securing B. secure C. to secure D. secured
©Câu 2-008-B1 (0,2 điểm)
To extend the success overseas ………………careful market research and planning. A
successful brand in one part of world does not mean that the same formula will work in other parts of the globe.
A. require B. requiring C. required D. requires
©Câu 2-009-B1 (0,2 điểm)
It is also important that managers remember not to assume that people overseas behave in the
same way that they are ……………… accustomed to.
A. personally B. personal C. person D. personage
©Câu 2-010-B1 (0,2 điểm)
Businesses that are able to adopt global marketing strategies benefit from being able
………………….. a single the product in exactly the same way throughout the world.
A. marketing B. to market C. marketable D. market
©Câu 2-011-B1 (0,2 điểm)
Franchising involves a business ………………..others to trade under its name in return for a
fee and a share of revenues. McDonald’s, KFC, Pizza Hut and Burger King use this growth
strategy to market their product overseas.
A. allowed B. allowance C. allowing D. to allow
©Câu 2-012-B1 (0,2 điểm)
Alternatively, business may use licensing where buy another firm buys the right to produce
the goods of the business. Nike licenses the …………………..of their sports shoes and
sportswear to business in Indonesia.
A. product B. productive C. productivity D. production
©Câu 2-013-B1 (0,2 điểm)
Mergers take place when two businesses agree to integrate as a single organization.
……………………… with a foreign company can help businesses to gain access to overseas markets.
A. Merging B. Merge C. Merged D. To merge
©Câu 2-014-B1 (0,2 điểm)
Companies ………………. goods that have customs restrictions, like food and live plants,
must contend with a more rigorous regulatory process before marketing their products internationally.
A. sale B. selling C. sell D. sold
©Câu 2-015-B1 (0,2 điểm)
Joint venture companies refer to the ………………. efforts of two or more businesses to
their mutual benefit. One of the most famous international joint venture success stories is
Sony-Ericsson, a partnership between a Japanese electronics company and a Swedish telecommunications company.
A. combining B. combination C. combined D. combinative
©Câu 2-016-B1 (0,2 điểm)
A direct investment company places a fixed asset in a foreign country with the aim of
manufacturing a product, or part of a product, abroad. Dell computers, for example, is an
American company with factories in many other countries that assemble personal computers
from parts ………………… all around the world.
A. making B. make C. to make D. made
©Câu 2-017-B1 (0,2 điểm)
Dell then markets their computers with an ……………. emphasis on customer needs and
customization – unlike other companies that sell pre-manufactured products; Dell computers
are custom-assembled after customers place their orders.
A. exceptional B. exceptionable C. exceptionality D. exceptive
©Câu 2-018-B1 (0,2 điểm)
Customers who live in foreign markets have different buying habits, preferences, and higher
priorities than the customers they're familiar with. By tracking these foreign customers
through market research and cultural surveys,……………..….can discover the best methods of reaching them.
A. marketing B. marketers C. marketeers D. markets
©Câu 2-019-B1 (0,2 điểm)
Careful ………………..of a culture’s beliefs and prejudices is important in international
marketing. For example, the Muslim culture considers dogs to be dirty animals. So,
positioning a dog as “man’s best friend” in a Middle Eastern country will surely fall flat.
A. consider B. considering C. consideration D. considerateness
©Câu 2-020-B1 (0,2 điểm)
It can be difficult for a small or …………………corporation to initially build an
international marketing plan, because they generally don’t have the expertise or budget to launch the campaign.
A. medium-size B. medium-sizing C. medium-sizable D.medium-sized
Câu 3 (1 điểm): Choose the best term to match the given definition
©Câu 3-001-B1 (0,2 điểm)
This refers to a business setting up production and/ or distribution facilities overseas. A
company of this kind places a fixed asset in a foreign country with the aim of manufacturing
a product, or part of a product, abroad.
A. Direct investment B. Joint ventures C. Merge D. Franchising
©Câu 3-002-B1 (0,2 điểm)
The practice of selling domestically produced goods and/ or services to overseas buyers to
gain access to larger international markets.
A. Direct investment B. Exporting C. Importing D. Strategic alliances
©Câu 3-003-B1 (0,2 điểm)
It refers to the mannerism in which business is conducted. It varies from one country to
another so marketers must be aware of the different protocols that exist.
A. Business culture B. Communication C. Business etiquette D. Preferences
©Câu 3-004-B1 (0,2 điểm)
The marketing of a product by using the same marketing strategy in various countries to gain
from marketing economies of scales
A. Marketing mix B. International marketing C. Local marketing D. Global marketing
©Câu 3-005-B1 (0,2 điểm)
This is the application of marketing principles in more than one country, by companies
overseas or across national borders. It is based on an extension of a company’s local
marketing strategy, with special attention paid to marketing identification, targeting, and decisions internationally.
A. Marketing mix B. International marketing C. Local marketing D. Global marketing
©Câu 3-006-B1 (0,2 điểm)
It refers to a business with strong global brands often has a significant share of their revenues earned from overseas markets
A. Global marketing presence B. International marketing C. Local marketing D. Global marketing
©Câu 3-007-B1 (0,2 điểm)
It refers to the use of telephone systems (audio and text messaging) to sell products directly to potential customers
A. E-commerce B. Telecommunication C. Telemarketing D. Internet marketing
©Câu 3-008-B1 (0,2 điểm)
The sellers of products to the general public (i.e. consumers) that operate in outlets.
A. Marketers B. Customers C. Sellers D. Retailers
©Câu 3-009-B1 (0,2 điểm)
It involves acknowledging that marketing and advertising must offer alternative ways of
communicating to these diverse groups. With that knowledge, the marketers of this aim to
develop a mix of different communication methods, in order to reach people in each of the
diverse groups present in the market.
A. Diversity marketing B. Multichannel marketing
C. Cooperative marketing D. Local marketing
©Câu 3-010-B1 (0,2 điểm)
This is one kind of marketing which is any agreement to combine marketing efforts, and thus
it can appear in many forms. Complementary companies, as well as direct competitors, can
create effective and mutually beneficial marketing campaigns.
A. Diversity marketing B. Multichannel marketing
C. Cooperative marketing D. Local marketing
Câu 4 (3 điểm): Read the following passage and answer the questions
©Câu 4-01-B1 (3,0 điểm)