22:54 10/8/24 Description of Business
Detailed Guide for Business Plan
1. Description of Business: A. Business Idea:
1. Students think about a product or service to do a start-up business:
Based on the Tower of Needs and understanding the needs and psychology of consumers, our team
came up with the idea of selling KOMBUCHA TEA products to support health at a reasonable price for everyone.
2. This must be ONE of the two types: INNOVATION or UPGRADING
TYPES: And also these are the upgrade products.
B. Major products or services:
1. Students choose among the following types: Producers, Intermediaries, or
Services (students can combine these types if possible)
Products have a main role and Services have a supporting role in boosting sales.
2. Students should design a LOGO for their products, or company about:blank 1/3 22:54 10/8/24 Description of Business
3. Students set up prices for their products or services. C. Ownership structure:
Choose ONE of these structures: PROPRIETORSHIP or PARTNERSHIP
In your presentation, you should answer the following questions: 
Why do you choose the proprietorship/partnership in your ownership structure? - Low start-up costs - Small sales - Flexibility -
Ability to make quick decisions 
If your ownership is the partnership, how will you share the control, benefits, and
responsibilities with the others in your partnership agreement? 
If your ownership is the proprietorship, What are the main responsibilities of the
owner and the roles of other members in your business? Show Sơ đồ
NOTE: If you choose PARTNERSHIP, you have to show the PARTNERSHIP AGREEMENT about:blank 2/3 22:54 10/8/24 Description of Business D. SWOT analysis: 1. Strength: -
Excellent choice of products for health - Organics Ingredients - Founder's passion 2. Opportunities: -
Trendy and easy to attract consumer - Developed markets - Suitable for predilection 3. Weakness: - Not famous and widely known - Without foreign-invested - Lacking experience 4. Threats: - Have many competitors - Weather and pandemic - Hight raw material costs
E. Short and long-term goals :
Short-term goals: development plan in 2,3 years BREAKEVEN
Long-term goals: development plan in 5,6 years’ time EXPANDED and DISTRIBUTION about:blank 3/3