02:57 9/8/24 Bsa3013 - english assignments
Here is a marketing strategy for each of the four functions identified by Katz to
motivate students to stay in school and complete their degrees: Knowledge function:
 Develop marketing materials that highlight the value of a college education
in terms of knowledge gained and skills developed.
 Offer students opportunities to learn from experts in their field through guest
speakers, workshops, and internships.
 Create a culture of learning and inquiry on campus where students feel
comfortable asking questions and exploring new ideas. Ego-defensive function:
 Help students develop a strong sense of self-confidence and self-efficacy.
 Provide students with the support and resources they need to succeed, such
as tutoring, counseling, and financial aid.
 Create a positive and supportive campus environment where students feel valued and respected.
Value-expressive function:
 Help students identify and connect with their personal values and goals.
 Offer students opportunities to participate in activities and organizations that align with their values.
 Create a campus community where students feel like they belong and can
express themselves authentically. Adjustment function:
 Help students develop the skills and knowledge they need to be successful in
their careers and personal lives.
 Offer students opportunities to gain practical experience through internships
and extracurricular activities. about:blank 1/3 02:57 9/8/24 Bsa3013 - english assignments
 Connect students with alumni and other professionals in their field.
Here are some specific examples of marketing initiatives that could be
implemented for each function: Knowledge function:
 Create a social media campaign that highlights the accomplishments of students and faculty.
 Host a series of open houses and events where students can learn about different majors and programs.
 Offer students opportunities to shadow alumni and professionals in their field. Ego-defensive function:
 Launch a mentorship program that pairs new students with experienced upperclassmen.
 Create a student success center that offers tutoring, counseling, and other support services.
 Establish a scholarship program for students who have overcome challenges in their lives.
Value-expressive function :
 Partner with local organizations to offer students volunteer opportunities that align with their values.
 Host events and festivals that celebrate the diversity and culture of the student body.
 Create a student-led social media campaign that showcases the positive
experiences of students on campus. Adjustment function: about:blank 2/3 02:57 9/8/24 Bsa3013 - english assignments
 Offer students workshops on resume writing, interviewing, and career planning.
 Host a job fair where students can connect with potential employers.
 Create an online portal where students can access resources and tools for career development. about:blank 3/3