Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________

Which of the following demonstrates the real value of a company's marketing research and information system?

A child in the United States is exposed to many values including achievement and success, freedom, individualism, hard work, and material comfort. These are symbolic of American ________

________ data consist of information collected for the specific purpose at hand

Which of the following sources constitutes the internal database of a company?

________ is the art and science of choosing target markets and building profitable relationships with them

Devon is in the market for a new car. She is seriously considering either a Honda Civic or Toyota Corolla because they both have excellent quality and safety ratings and are comparable in price. Devon is in the ________ stage of the buyer decision process

________ are the form human needs take as they are shaped by culture and individual personality

Changes in variables, such as income, cost of living, interest rates, and savings and borrowing patterns most likely reflect changes in the ________ environment of a company

Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand?

The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its ________

Which of the following is not considered a source of competitive intelligence cttritue?

Pediacertain Pet Supplies, a pet-food company, divides the pet market according to the pet owners' gender, occupation, income, and family life cycle. In this case, which of the following variables has the company used for market segmentation?

According to the five-step model of the marketing process, the first step in marketing is ________

A ________ is purposeful, specifying what an organization wants to accomplish in the larger environment

Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization