Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________

Which of the following demonstrates the real value of a company's marketing research and information system?

Devon is in the market for a new car. She is seriously considering either a Honda Civic or Toyota Corolla because they both have excellent quality and safety ratings and are comparable in price. Devon is in the ________ stage of the buyer decision process

Which of the following sources constitutes the internal database of a company?

A child in the United States is exposed to many values including achievement and success, freedom, individualism, hard work, and material comfort. These are symbolic of American ________

________ is the art and science of choosing target markets and building profitable relationships with them

________ are the form human needs take as they are shaped by culture and individual personality

Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization

Pediacertain Pet Supplies, a pet-food company, divides the pet market according to the pet owners' gender, occupation, income, and family life cycle. In this case, which of the following variables has the company used for market segmentation?

Changes in variables, such as income, cost of living, interest rates, and savings and borrowing patterns most likely reflect changes in the ________ environment of a company

A ________ is purposeful, specifying what an organization wants to accomplish in the larger environment

Which of the following is not considered a source of competitive intelligence cttritue?

Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand?

________ data consist of information collected for the specific purpose at hand

________ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands

The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its ________