Quiz: TOP 30 câu hỏi trắc nghiệm môn Marketing căn bản (Có đáp án) | Đại học Hoa Sen

Q3:

According to the five-step model of the marketing process, the first step in marketing is ________

Q4:

________ is the art and science of choosing target markets and building profitable relationships with them

Q5:

Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________

Q6:

Which of the following criteria provides a measure of market attractiveness in the Boston Consulting Group approach?

Q7:

Which of the following groups is included in both a company's value chain and its value delivery network?

Q8:

A ________ is purposeful, specifying what an organization wants to accomplish in the larger environment

Q9:

In the BCG growth-share matrix, question marks refer to products or businesses with a ________

Q10:

Which of the following is true of strategic planning in a firm?

Q11:

The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its ________

Q12:

Which of the following is most likely categorized as a business market?

Q13:

Changes in variables, such as income, cost of living, interest rates, and savings and borrowing patterns most likely reflect changes in the ________ environment of a company

Q14:

________ are distribution channel firms that help a company find customers or make sales to them

Q15:

Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization

Q16:

Which of the following demonstrates the real value of a company's marketing research and information system?

Q17:

________ data consist of information collected for the specific purpose at hand

Q18:

Which of the following is not considered a source of competitive intelligence cttritue?

Q19:

A(n) ________ is best suited for exploratory research

Q20:

Which of the following sources constitutes the internal database of a company?

Q21:

Which of the following is a social factor that influences consumer buying behavior?

Q22:

Devon is in the market for a new car. She is seriously considering either a Honda Civic or Toyota Corolla because they both have excellent quality and safety ratings and are comparable in price. Devon is in the ________ stage of the buyer decision process

Q23:

________ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands

Q24:

Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand?

Q25:

A child in the United States is exposed to many values including achievement and success, freedom, individualism, hard work, and material comfort. These are symbolic of American ________

Q26:

________ consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

Q27:

Companies are likely to gain ________ through speedy, convenient, or careful delivery of products

Q28:

Marketing the same product to a huge customer base without any customization is referred to as ________

Q29:

Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called ________

Q30:

Pediacertain Pet Supplies, a pet-food company, divides the pet market according to the pet owners' gender, occupation, income, and family life cycle. In this case, which of the following variables has the company used for market segmentation?