Adv EComm Business Model - Tài liệu tham khảo | Đại học Hoa Sen

MID302DE01:BPA
trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model 1.
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Topic 03: E-Business Model Mr. Pham Thai Ky Trung 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model Outline • Business models • Different approaches • Revenue models 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model Business models • Who pays? • What for? • To whom? • Why? 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model
Business models and strategy oBusiness model:
oHow to Create, Deliverand Capturevalue oBusiness strategy:
o The process of business model design Basic summary: –Core product or service –Target customers
–Position in marketplace or value chain 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model Business model
oTimmers (1999) defines a 8business model’ as:
• An architecture for product, service and information flows
• A description of the various business actors and their roles
• A description of the potential benefits for the various business actors
• A description of the sources of revenue 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model
Business model key elements • Value proposition • Market or audience
• Revenue models and cost base • Competitive environment
• Value chain and market place position • Representation
• Organization and management structure
oExtra for business models for E-Business:
• Embedding of information assets in the business. 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model Value proposition
• Defines how a company’s product or service
fulfills the needs of customers oThe 6 C9s: • Content • Customization • Community • Convenience • Choice • Cost reduction 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model Business model types o(Timmers 1999) • Third party marketplaces • E-shop • Value chain • E-procurement integrators • E-malls • Value chain service providers • E-auctions • Information • Virtual communities brokerage • Collaboration platforms • Trust 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model
Major B2C business models (Laudon & Traver) Business model Examples Description Revenue model Portal Yahoo/MSN Integrated package AdverBsing/ Hydrology.nl of content and SubscripBon/ Google/Bing content-‐search TransacBon/ Vergelijk Affiliate referral fees E-‐tailer Amazon Virtual store/ Sales of goods Hema.nl/ah.nl Online version of Wehkamp retail store/direct Dell mail catalog Content Volkskrant InformaBon and AdverBsing/ provider SpoBfy entertainment SubscripBon/ Affiliate referral fees Transaction Expedia/ Processors of online TransacBon fees Broker Monster/ sales transacBons Bookings 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model
B2C business models (continued) (Laudon & Traver) Business model Examples Description Revenue model Market Creator eBay Create market to TransacBon fees Marktplaats bring buyers and Priceline sellers together Service Provider Visanow.com Sell a service Fee-‐for-‐service Free- Dropbox ‐for-‐many, fee-‐for- Google Apps ‐few Community Facebook Sites where AdverBsing/ provider Myspace individuals can SubscripBon/ TwiSer Affiliate referral fees 15/12/2021
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