Adv EComm Business Model - Tài liệu tham khảo | Đại học Hoa Sen
Adv EComm Business Model - Tài liệu tham khảo | Đại học Hoa Sen và thông tin bổ ích giúp sinh viên tham khảo, ôn luyện và phục vụ nhu cầu học tập của mình cụ thể là có định hướng, ôn tập, nắm vững kiến thức môn học và làm bài tốt trong những bài kiểm tra, bài tiểu luận, bài tập kết thúc học phần, từ đó học tập tốt và có kết quả
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MID302DE01:BPA
trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model 1.
This document is authorized for use only by Students in Adv ECom Class taught by P.T.K.Trung. 2.
This document is for your personal study only. Reproduction and/or redistribution is not allowed.
Topic 03: E-Business Model Mr. Pham Thai Ky Trung 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model Outline • Business models • Different approaches • Revenue models 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model Business models • Who pays? • What for? • To whom? • Why? 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model
Business models and strategy oBusiness model:
oHow to Create, Deliverand Capturevalue oBusiness strategy:
o The process of business model design Basic summary: –Core product or service –Target customers
–Position in marketplace or value chain 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model Business model
oTimmers (1999) defines a 8business model’ as:
• An architecture for product, service and information flows
• A description of the various business actors and their roles
• A description of the potential benefits for the various business actors
• A description of the sources of revenue 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model
Business model key elements • Value proposition • Market or audience
• Revenue models and cost base • Competitive environment
• Value chain and market place position • Representation
• Organization and management structure
oExtra for business models for E-Business:
• Embedding of information assets in the business. 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model Value proposition
• Defines how a company’s product or service
fulfills the needs of customers oThe 6 C9s: • Content • Customization • Community • Convenience • Choice • Cost reduction 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model Business model types o(Timmers 1999) • Third party marketplaces • E-shop • Value chain • E-procurement integrators • E-malls • Value chain service providers • E-auctions • Information • Virtual communities brokerage • Collaboration platforms • Trust 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model
Major B2C business models (Laudon & Traver) Business model Examples Description Revenue model Portal Yahoo/MSN Integrated package AdverBsing/ Hydrology.nl of content and SubscripBon/ Google/Bing content-‐search TransacBon/ Vergelijk Affiliate referral fees E-‐tailer Amazon Virtual store/ Sales of goods Hema.nl/ah.nl Online version of Wehkamp retail store/direct Dell mail catalog Content Volkskrant InformaBon and AdverBsing/ provider SpoBfy entertainment SubscripBon/ Affiliate referral fees Transaction Expedia/ Processors of online TransacBon fees Broker Monster/ sales transacBons Bookings 15/12/2021
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trung.phamthaiky@hoasen.edu.vn Topic 03: E-Business Model
B2C business models (continued) (Laudon & Traver) Business model Examples Description Revenue model Market Creator eBay Create market to TransacBon fees Marktplaats bring buyers and Priceline sellers together Service Provider Visanow.com Sell a service Fee-‐for-‐service Free- Dropbox ‐for-‐many, fee-‐for- Google Apps ‐few Community Facebook Sites where AdverBsing/ provider Myspace individuals can SubscripBon/ TwiSer Affiliate referral fees 15/12/2021
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