Advantage:
 Promotes Your Business to a Target Audience: You can’t
sell your products or services without appealing to the people most
likely to buy those products and services. So, it’s made marketing
strategy is the most effective way to reach that all-important group.
If you have targeted this group correctly, you know their habits,
behaviors, wants, and needs. This information will use to promote your business.
 Helps You Understand Your Customers: You have to
do market research before you develop a marketing strategy. With
the evolution of technology, we can easily access to information
about prospective customers. You can analysis into customer
behavior such as online activity, buying activity, mobile activity, and
interactions at stores and shops. Disadvantage:
 Costs of Marketing: Although data has great value, however,
access to that data is very expensive, especially, launching a
marketing campaign on your website can also be expensive. And
you have to keep analyzing that data to keep up with the trends of buyer.
 High Competition: Marketing involves promoting products and
services in a competitive marketplace. With many businesses using
similar marketing strategies, it can be challenging to stand out and
capture the attention of the target audience. The level of competition
can vary depending on the industry and market conditions.