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The Relationship Between CSR,
Customer Satisfaction, and Sustainable Business Introduction:
The course on the relationship between Corporate Social
Responsibility (CSR), customer satisfaction, and sustainable
business has provided a comprehensive understanding of the
interconnectedness of these three concepts. This paper aims to
delve deeper into the intricacies of these relationships and
explore real-world examples to illustrate the significance of
CSR in driving customer satisfaction and fostering sustainable business practices.
CSR stands for Corporate Social Responsibility. It refers to a
company's commitment to conducting business in an ethical
and sustainable manner. This means going beyond making a
profit and considering the impact of the business on society and the environment. What does CSR involve?
CSR activities typically include:
Environmental protection: Reducing the company's
environmental footprint, using renewable energy, and minimizing waste.
Employee welfare: Providing safe working conditions, fair
wages, and respecting human rights. lOMoARcPSD|472 065 21 Community involvement: Supporting local
communities through charitable giving, volunteering, and
community development projects.
Ethical business practices: Adhering to laws and
regulations, avoiding corruption, and being transparent in business operations. WHY NEEDS CSR??
1. CSR helps to regulate the behavior of business Owners
2. CSR helps to leverage/protect the reputation of the business and Stakeholders
3. CSR helps increase profits for businesses
4. CSR helps businesses attract and retain better employees
5. CSR helps to sustainably develop for businesses
6. CSR helps to enhance national image, strengthen global competitiveness Case Studies:
The Fashion Industry: Companies like H&M and Zara
have implemented sustainable sourcing practices and reduced their carbon footprints to appeal to
environmentally conscious consumers.
The Technology Industry: Apple and Google have
invested in renewable energy and supported educational
initiatives, enhancing their brand reputation and attracting top talent. lOMoAR cPSD| 47206521
The Food Industry: Nestle and Unilever have focused on
sustainable agriculture, fair trade, and reducing food
waste, demonstrating a commitment to ethical sourcing and social responsibility