Chapter2
1. How do the economic and demographic environment affect the
marketingactivities of enterprises in the dairy milk sector? Propose solutions
for enterprises to adapt to the changes in the economic and demographic environment.
2. Analyze the effects of natural and technological environment to
marketingactivities of a company in cosmetic industry? Provide
recommendations for the company’ future marketing activities. Chapter 3
3. Analyze the factors that could influence the customer behaviors
whenpurchase a mobile phone. Propose marketing solutions for a company in the sector. Chapter 4
4. Choose two most convincing criteria to segment motorcycle market.Explain
the basis of choice with example
5. Steps in identify positioning strategy. Illustrate by an example in soft drinks industry Chapter 5
6. Analyze the influence of different product component levels on thepurchase
of motorcycle products. Propose solutions to complete the product
component levels of motorcycle products. Chapter 6
7. How does the price segmentation affect business operation and
otherMarketing activities? Give an example of a hotel segmenting their price to illustrate. Chapter 7
8. Analyze the advantages and disadvantages of different types of
distributionchannel types. A large stationery production companies will use
which type of distribution channel to sell their products? Chapter 8
9. Why should business advertise? What are the requirements for a successful
advertising program. Analyze the effectiveness of advertising for a brand of
your choice in the food and beverage sector.