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BASIC MARKETING Multiple-choice Test
1. Which strategy is not part of the marketing system - Mix
a. Market penetration strategy _ _ b. Selling price strategy c. Marketing strategy _ d. Product strategy _ 2.
following market segments does Vinamilk 1,2,3 use ? a. Sex b. Age c. Mentality d. Habit
3. output and revenue increase sharply ? a. Saturation phase b. Growth phase c. Recession period d. Introduction stage
4. output and revenue maximal ? a. Saturation phase b. Development stage c. Recession period d. Introduction stage 5. The market segment is :
a. Dividing the market into groups with similar needs and characteristics
b. Customers are selected by businesses to meet their needs
c. Dividing the market into different subgroups
d. A group of customers who respond equally to the same set of marketing stimuli by a firm 6. The target market is :
a. Dividing consumers into groups with specific needs
b. Many customer groups have consumption needs
c. Dividing the market into several subgroups
d. Customers are selected by businesses to meet their needs
7. Which factors do not belong to the macro environment of the enterprise:
a. Technological environment , cultural environment b. Competitors, the public
c. Natural environment , legal environment
d. Demographic environment c, economic environment
8. Which of the following is not part of the STP process? a. Market Segment b. Target market selection c. Market positioning
d. Identify existing competitors in the market segment
9. When marketing was born, what problem was solved? a. Consumption b. Manufacturing c. Design d. Personal sales
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10. When passing Quach Thi Trang construction site, many people noticed a very large TV
screen showing many images of Samsung products, what form of communication is this? a. Personal selling b. TV c. Promotion d. Advertisement
11. The goal of "reminder" of the media is to : a. Create trust for customers b. Propagate
c. Protect market share d. Entice customers
12. Which of the following regions is difficult to implement Marketing activities? a. South West Region b. North Central
c. Mountains and plateaus d. Southeast region
13. Marketing from its inception until now is divided into how many stages? a.1 stage b. 2 stages c. 3 stages d. 4 stages
14. Stage 2 of Marketing is also known as: a. Modern marketing
b. Traditional marketing c. Outdated marketing d. Modern marketing
15. The marketing motto in the traditional period is:
a. Meeting the needs and requirements of customers b. Mass production
c. Sell what the business has
d. Sell what the customer needs
16. The marketing motto in phase 2 is: a. Sell what the business has b. Sell like competitors
c. Sell differently from competitors
d. Satisfying customer needs and requirements
17. Natural needs (need) are:
a. Man's wishes are hard to come by b. Demand to be able to pay
c. The feeling of lack that people feel d. Value of a product 18. Market demand is:
a. Man's wishes are hard to come by
b. Demand to be able to pay
c. The feeling of lack that people feel d. Value of a product
19. Marketing thrives in which city? a. Can Tho b. Hai Phong c. Danang d. City. Ho Chi Minh
20. How many main functions does Marketing have? a. 3 functions b. 4 functions c. 5 functions d. 6 functions
21. The adaptive function of marketing has the following tasks:
a. Making products that match customer needs
b. Organizing the movement of goods after production to consumption
c. Implement price control activities
d. Stimulate impact and promote consumption
22. The marketing function has the following tasks:
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a. Making products that match customer needs
b. Organizing the movement of goods after production to consumption
c. Implement price control activities, business methods and the art of selling
d. Stimulate impact and promote consumption
23. Marketing – Mix has how many components? a. 3 ingredients b. 4 ingredients c. 5 ingredients d. 6 ingredients
24. Promotion activities belong to which component of Marketing - Mix? a. Product b. Price c. Place d. Promotion
25. The different activities of the company that bring the product to the target customers
are part of which part of the Marketing-Mix? a. Product b. Price c. Place d. Promotion
26. How many steps does the consumer shopping process have? a. 3 steps b. 4 steps c. 5 steps d. 6 steps
27. The fourth step in the consumer buying process is: a. Information search
b. Evaluation of possibilities c. Purchase decision d. Review after purchase
28. What is “Advertising” in stimulating consumer demand? a. Internal actors b. External actors c. Traditional actors d. Modern actor
29. What step in the consumer shopping process is collecting product-related information? a. The need arises
b. Look for information
c. Assessment of possibilities d. Make a decision to buy
30. Compare the features and uses of this brand with other brands in which step in the consumer's shopping process? a. The need arises b. Look for information
c. Assessment of possibilities d. Make a decision to buy
31. The factors that have the most profound influence on consumer buying behavior are: a. Cultural factors b. Social factors c. Customer status factor
d. Personal characteristics factor
32. Consumers' buying behavior is influenced by music stars, movies, football, etc., because of which factors? a. Cultural factors b. Social factors c. Customer status factor
d. Personal characteristics factor
33. What element does “internal conflict” belong to when analyzing the SWOT matrix? a. Opportunity b. Risk c. Strengths d. Weakness
34. Which of the following is not a microenvironment? a. Customer factor b. Economical factors c. Supplier factor d. Competitor factor
35. What is the “financial capacity of the enterprise” in the microenvironment?
a. Internal environment of the business
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b. Marketing intermediary environment c. Public environment d. Competitor environment
36. Comment "technology in the world is developing very quickly, creating conditions for
businesses to develop products" belongs to which element in SWOT matrix analysis? a. Strengths b. Weakness c. Opportunity d. Risk
37. The activity of “dividing the overall market into smaller groups on the basis of
differences in needs, wants and behaviors” is called: a. Market positioning b. Market Segment c. Market segmentation d. Target market selection 38. “STP” stands for:
a. The process of selecting and recommending marketing decisions
b. Target market selection process
c. Market segmentation process
d. Market segmentation process
39. Define market segmentation criteria for the following case: “X-men shampoo is a
shampoo exclusively for men with a formulation suitable for men's skin and hair" a. Geographical criteria b. Psychological criteria
c. Criteria on population - society
d. Criteria on consumer behavior
40. "When segmenting the market, it is necessary to pay attention to the lifestyle, opinion,
and personality of consumers", this comment relates to which market segmentation criteria? a. Geographical criteria
b. Psychological criteria
c. Criteria on population - society
d. Criteria on consumer behavior
41. When an enterprise selects a single market segment, what criteria should the enterprise prioritize ?
a. Standards of goals and resources of the enterprise
b. Maximum savings standard c. Maximum profit standard d. Market coverage standard
42. How is the option to cover the entire market suitable for businesses of any size? a. Small scale b. Medium size c. Small and medium size d. Large scale
43. What is the "location charting" step in the process of developing positioning strategy? a. Step 2 b. Step 3 c. Step 4 d. Step 5
44. When buying an air conditioner at Nguyen Kim electronics supermarket, customers get
free delivery and installation. Which part of the product does this activity belong to? a. Specific ingredients
b. Additional Ingredients c. Core components d. Service components
45. Which marketing strategy should be used in the saturation phase?
a. “Harvest enhancement”
b. Decided to stop production
c. Focus on persuading customers d. Promote advertising
46. A sharp decline in corporate sales is characteristic of which stage of the product life cycle? a. Implementation phase b. Growth phase c. Saturation period d. Recession period
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47. The “benefit” element in the product innovation strategy should be designed for which audience will perceive it? a. Enterprise b. Consumers c. Marketing intermediaries d. Sales agent
48. A part of a trademark that is only recognizable and unreadable is called: a. Brand name b. Functions of trademarks c. Trademark mark d. Value of the brand
49. What should not be done when choosing a trademark? a. Soft tones b. Brief c. Impress
d. Pronunciation is difficult
50. Clean Green Ballpoint Pen Company prices its products by cost, the production cost of
a ballpoint pen is 2,000 VND, the company wants a profit of 20%. So how much should the company offer/product? a. 2,200 VND b. VND 2,400 c. 1,800 VND d. VND 2,600
51. Sa Sa Beverage Company price products according to cost, the production cost of 1
soft drink bottle is 6,000 VND, the company offers a selling price of 7,500 VND/soft drink
bottle. So what is the company's profit? a. 25% b. 20% c.15% d. 30%
52. “High price contributes to the image of a high quality product” is the advantage of which pricing strategy?
a. Two or more part pricing strategy
b. All-inclusive pricing strategy c. The "skimming" strategy
d. Market penetration pricing strategy
53. Indicate the object that is not a distribution intermediary: a. Retailer b. Broker c. Agent d. Producer
54. A zero-level channel with distribution intermediaries is: a. Consumer customers b. Retailers
c. No distribution intermediaries d. Authorized dealer
55. What is the function of loading and unloading and packing in distribution? a. Freight
b. Change of property ownership c. Two-way communication d. Risk sharing
56. Breaking down products into parts and aggregating them in a single price is the modus operandi of the strategy: a. “Skip the whey” b. Market penetration c. Package pricing d. Multi-part pricing
57. Persons who directly buy goods from manufacturers and resell them to retailers are called: a. Consumers b. Businessman c. Salesperson d. Carrier
58. Helping manufacturers avoid stagnation is a function of which distribution channel? a. Capital turnover function b. Information function
c. Risk sharing function d. Possession function
59. What type of distribution channel is the retailer the sole intermediary of?
Lecturer Nguyễn Tiến Huy Page 5 BASIC MARKETING a. Channel 1 level b. 2 level channel b. 3-level channel d. Channel 0 level
60. The function of changing the ownership of the distribution channel's assets has the following tasks:
a. Transfer of ownership of goods from consumers to producers
b. Transfer of ownership of money from producer to consumer
c. Transfer of ownership of goods from producer to consumer and ownership of
currency from consumer to producer
d. Transfer of ownership of goods from consumers to producers and ownership of money from producers to consumers
61. Positioning a product in a marketing strategy is:
a. Make a difference with the products of competitors in the market
b. Bring the company's products to the hands of consumers through sellers
c. To focus resources effectively on the realization of Marketing objectives.
d. Compare the company's products with those of competitors by consumers
62. The person who entrusts the enterprise to carry out the task of consuming goods and
receiving the producer's commission is called: a. Wholesaler b. Retailer c. Broker d. Agent
63. What distribution strategy should Clear shampoo products use?
a. Wide distribution strategy
b. Exclusive distribution strategy
c. Competitive distribution strategy
d. Selective distribution strategy
64 . The modern distribution system is through: Market b. Shop c. Supermarket d. Sales team
65. Product life cycle goes through stages:
a. Introduction - development n - recovery - recession
b. Introduction u – growth – saturation – recession
c. Development - maturation - decline - destruction
d. Development - maturation - recession - recovery
66. During which time do promotions increase sales? a. Short and long term b . Mid-term c. Long term d. Short-term 67. Product advertising is:
a. Form c increases production efficiency through the help of media
b. Form of product promotion for customers and distributors
c. Form of selling products to customers through mass media
d. Use the mass media to spread information about the product
68. What is an advantage of which form of communication is the message that is objective and honest? a. Public relations b. Personal sales c. Advertising d. Transfer information
69. Objectives for a communication program are generally implemented in the following order:
a. Persuade – remind – inform
b. Inform – persuade – remind
c. Inform – remind – persuade
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70. Customer conference is an activity of which form of communication? a. Advertising b. Promotion c. Public relations d. Personal sales
71. Personal selling has the following advantages: a. Maximize your revenue
b. Easily provide complete information to customers and collect information from customers
c. Easily disseminate information widely in the mass media
d. A profound impact on society's understanding of business
72. When entering the market for the first time, which target should businesses prioritize
for their product's communication program? a. Persuasion b. Remind c. Dragging d. Notify
73. What is not part of the AIDA ad request model?
a. Make a complete distinction b. Create desire c. Attract attention d. Create interest
74. When buying Hao Hao instant noodles, customers are given a lucky draw ticket for a
chance to win an Atila motorbike, the business has used the form of communication: a. Advertising b. Promotion c. Propaganda d. Cheer
75. Marketing communications are:
a. Seller's activities influence the psychology of buyers to access their needs for products
b. Activities to stimulate purchase by winning certain benefits for customers
c. All activities undertaken by a business to maintain a place in the minds of target
customers and promote their buying behavior.
d. Run action programs to gain public understanding and acceptance of the product
76. you _ are choose Figure awake prize t r _ for 2 day Vacation last the week coming soon
_ to i . The That's okay to choose decided by i : a. Your personal preference
b. The price of each type of service _ _
c. Value of each type of solution
d. All of the things mentioned above _ _
77. Customer Satisfaction _ _ history Use of goods depends on:
a. The price of that good is high or low
b. Consumer expectations about the product _________ there
c. Comparison between consumer value and expectations product _ _
d. The comparison between consumer value and the Finishing of the product
78. Secondary data is evil Whether: a. It is of second importance
b. Satisfied n words available here _
c. Collected from primary data _ d. Of first importance
79. In evil _ feebleness element school _ _ this, feebleness element any are not belong about
each School of Education _ _ size of business ? a. M a r keting _ _ _ _ _ _ b. Good customer _
c. Annual inflation rate d. Your opponent is like me _
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80. Lips The profitability of a business can be defined as : _
a. One set of factors that can be controlled
b. One set of uncontrollable factors t
c. One set of external factors caused by that person
d. One practice fit of the the core element yes can check so ah _ Okay and are not can be compared
81. When feces volume each school _ _ beside thank you _ by you _ thought , _ _ home feces volume will can see:
a. Opportunities and threats for businesses.
b. Strengths and Weaknesses of the business
c. Business opportunities and weaknesses
d. Strengths and business risk
82. The t r _ Fort of the ok _ _ row to be one _ wallet example tool can about pepper
awake ……. to analyze the market field : _ a. Geography b. Commune festival c. Physics _ _ d. Ha ha _
83. all _ _ chief the pepper awake school _ _ this belong the group pepper awake core
password learn used to segment foreign markets except : a. Year old works b. Income _ _ c. Sex d. Way living
84. yes _ can see review one snare _ _ Products below _ _ 3 level _ degree. Point any
thank you _ the The point below is not a t r bee 3 levels there? a. Specific products b. Tangible products c. Supplementary products d. Core products
85. B set department label brand snare _ _ Products yes can can be pronounced as: a. Brand name _ _ _ _ b. Brand name _
c. Yes , I 'm already signed up d. Copyright _
eighty six. When snare _ _ food _ _ of the business think _ _ _ yes the other bye so with
the product _ _ edge _ thank you _ and the other bye this Okay guest row challenge
accept _ _ I think because of the business :
a. Pricing according to cost produced _ _
b. Pricing higher than the product _ _ next to me _
c. Pricing is lower than your best product _ d. Seasonal pricing.
eighty seven. In one chu period living of the one snare _ _ Products, stage paragraph but
snare _ _ Products Not selling much because few people know about the period: a. Saturated _ b. Introduce c. Head growth _ _ _ d. Depression
88. Price b _ _ odd 1kg flour wash X to be 14,000VND/1kg but if guest Ha ha _ I buy
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from 6kg t r in go up then count _ r a just right bar maths 12,000 V ND/1kg. Business The
business that sells Product X is carrying out the following policy : a. C discount for retailers.
b. C discount due to immediate payment in cash
c. C discount for buying in bulk d. C seasonal discount
89. In the direct distribution channel :
a. Person sell wholesale and sell odd Xen and o _ Between People snare _ _ export
flaming _ _ next and consumers. b. There must be a wholesaler
c. No distribution intermediaries
d. Wholesalers sell directly to consumers
90. Mr _ ty use _ _ Wood hawk _ pass snare _ _ Products of the I 'm indifferent c or the
of the Ha ha _ I love you _ get pregnant _ Products, school _ _ there the door Ha ha _
this sell snare _ _ Products of the me for People consumption. Moc 's company _
Confucian ancestry ______ Channel system M a r keting: a. Direct b. One grant c. Haha _ _ level _ d. Level 3
91. Job sell row for the fish core and business business _ _ to surname sell again or use
in item The purpose of doing business is called: a. B retail b. B _ c. Joint venture _ d. Manufacturing
92. Shop at the consumer's home a. Is retail
b. It 's a real ma r keting t
c. It's a sale without going through a middleman d. All of them are fine .
ninety three. In number the lol _ _ move contact I 'm lonely _ mixed fit, anime move any
yes works Use to establish rich and diverse relationships with customers ? a. Advertising fruit _ b. A personal sale _ c. shovel I ca n't sell d. Through public relations
94. At the growth stage, what marketing activities should be done for the product?
a. The price increase is really high b. Cut marketing costs
c. Expanding distribution system
d. Narrow distribution system
95. In evil _ opposite to statue school _ _ this, opposite to statue any to be wallet example
about cancer _ _ Time Mar Keting ? a. Your opponent is like me _ b. C them c. Suppliers d. Transport company, car
96. When one business Karma meet difficult towel do c _ _ thank you _ gay harsh or
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_ _ do needs _ _ market school _ _ replace change too sudden sudden, are not keep
application deputy then business career should be pursued item I love : _ a. Market share leader b. A leader in quality
c. Dark current profit maximization d. Exist
97. In evil _ sick _ _ element school _ _ this, feebleness element n ah o are not right to be
works thank you _ each school _ _
maybe influence the buying behavior of consumers? a. Economy b. culture _ _ c. C is correct _ d. I recommend _ _ _ _
98. B a business Karma X, Y, Z anime move edge thank you _ thank you _ one branch but
consumption level tree row chemical as au : _ Business Karma X: 80,000 USD. Do you _
Karma Y: 75,000USD; Business business _ _ Z: 45,000 USD. That's the way count muscle
copy then Firm Y's market share will to be: a. 40% b. 2.5% c. 37.5% d. 35%
99. Job one number the firm America Products Weld Country Carry the snare _ _ Products
already live stage last paragraph of the chu period living in market school _ _ Weld
Country morning _ _ market school _ _ English _ _ _ male then already:
a. It is to reduce research and development costs for new products
b. I give those products a new life cycle
c. Reduce cost _ Fees for marketing new products
d. To increase sales of the product _ _ _
100. C _ research assist about face Ha ha _ rice for see to be when the rice increase
price then quantity _ _ about rice reduction light. But total business collect sell rice
still _ _ increase go up. The demand curve for rice is the demand curve: a. Go up b. Uniform dilatation c. Less elastic to price d. Price elasticity
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