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ĐỀ CƯƠNG TIẾNG ANH CƠ BẢN 2
Unit 1: Activities
Part 1:
Vocabulary
Sản xuất: Create, Design, Develop, Manufacture, Produce, Make.
Bán lẻ: Retail, Sell, Market, Provide + tên sản phẩm.
Cung cấp dịch vụ: Offer, Provide + tên dịch vụ.
1. General Public: Công chúng/ khách hàng.
2. Have responsibility/ to be responsible + for + N/N/V-ing: chịu trách
nhiệm,quản lý.
3. Diversified (adj.): đa dạng, đa lĩnh vực.
4. To be + TO + V: nói về mục đích + để làm gì.
5. Operate in: hoạt động ở …
6. Representative (n.): người đại diện.
7. Software developer: nhà phát triển phần mềm.
8. Management Consultant: Người tư vấn quản lý.
9. Soundtrack: âm thanh.
10. Present their ideas: trình bày ý tưởng của họ.
11. Sky – rocketing (adj.): Growing rapidly, nhanh như vũ bão.
12. Shoot – em – ups: trò chơi giết người.
13. Specialize in: chuyên môn hóa.
14.Sale Representative: Người đại diện bán hàng.
15.Film Producer: Nhà sản xuất phim.
16. Management Consultant: Tư vấn quản lý.
17.Selling Product: Retailer.
18.Mission Statement: Sứ mệnh kinh doanh.
19.Financial Adviser: Cố vấn tài chính.
Part 2: Excercise
Write the verbs in brackets in the present simple or the present continuous.
1. He is working (work) for a software company in New York.
2. I normally get up (get up) at five every morning.
3. After work, we usually have (have) a drink together.
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4. They are learning (learn) English at the moment.
5. Joel is working (work) at home this week.
6. My typical working day ends (end) at six o’clock.
7. We frequently travel (travel) to Asia on business.
8. Our accountant is checking (check) the invoice right now.
9. Currently, our customers are demanding (demand) more and more from us.
10. Now, things are beginning (begin) to change in the company Complete
the sentences with these words. operates / sells / provides / develops / designs /
manufactures 11.Citibank provides banking services.
12. Our retailer sells the products.
13. Frognation creates, develops and designs video games.
14.It manufactures the products in the factory.
15.General Electric operates in more than 100 countries worldwide 16.He designs
and develops software with a team at Microsoft.
Write the last three letters in each word
17. I’m a project manager for a mobile phone company.
18. The head engineer is on the phone from the site.
19.The founder of this company wants to sell it.
20.Can you call the software developer? There’s another problem with this new
software.
21.He has a meeting with the sales representative from our supplier.
22.This is my partner. We started the company together. 23.I
love music and would love to be a famous musician
24. Picasso is my favourite artist.
25.Shes the company lawyer. She checks all the contracts.
Choose the correct word
26. I’m responsible as/for managing projects.
27. I work to/as a designer.
28.What do you do as/in your job?
29.What kind of company do you work as/for?
30. My main role is to/for sell our services.
Unit 2: Data
Part 1: Vocabulary
1. Information Technology (IT): Công nghệ thông tin.
2. S + make + it + adj + to V: ai đó/ cái gì khiến cho ai làm việc trở nên nhưthế
nào.
It is + adj + for sb + to V: làm việc gì đối với ai đó thì ra sao.
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3. Conduct/ do/ carry put + research + into: tiến hành khảo sát về vấn đề gì đó.
4. Buying habit: thói quen mua hàng.
5. Collect information: thu thập thông tin.
6. Surveillance purposes: mục đích theo dõi/giám sát.
7. Record (n.): hồ sơ, bản ghi chép/ record (v.): ghi lại, chép lại.
8. Store = keep (v.): lưu trữ.
9. Data base: cơ sở dữ liệu.
10. Buying department: phòng thu mua, phòng vật tư.
11.Find supplies: tìm kiếm nhà cung cấp.
12.Browse: truy cập.
13.Enter: nhập (dữ liệu).
14. CCTV Cameras: camera an ninh.
15. Conduct/do/carry out/ put + research + into: tiến hành khảo sát.
16. Buying habit: Thói quen mua hàng.
17.Tracking chip: Chip theo dõi.
18. Use search engines: Sử dụng công cụ tìm kiếm
Part 2: Excercise
Task 1: Is the sentence correct (C) or incorrect (I)?
1. There’s a lot of information on our current customers. (Correct/Incorrect).C
2. How many free time do you have? (Correct/Incorrect).I
3. Do you have a statistics on web users? (Correct/Incorrect).C
4. I don’t have much advice for you. (Correct/Incorrect).C
5. I’m sorry, but we don’t have some messages for you. (Correct/Incorrect).I
6. Would you like some coffee? (Correct/Incorrect).I
7. I’d like a glass of waters please. (Correct/Incorrect).C
Task 2: Complete the sentences with much or many
8. How much food do we need for the buffet lunch? (Many/Much)
9. There aren't much rice dishes on the menu. (Many/Much)
10. How many tables do we need to reserve? (Many/Much)
11.That's not a very exciting man. There isn't much choice, is there?
(Many/Much)
12.The food is always excellent, but they don't have many desserts. Dessert: Món
tráng miệng
(Many/Much)
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13.Let's go to another restaurant. There are too many people here. (Many/Much)
14.There's too much salt in this soup. I can't eat it. (Many/Much)
15.There isn't much work to do for the staff party. Khalli organises everything.
(Many/Much)
Task 3: Choose answer a, b or c to complete the sentences.
16. I can’t remember my...........................(Mouse/Password/Screen/Keyword)
17.About 50 people a day our company website.
(Browse/See/Store/Keep).
18.I usually a search engine to find new suppliers.
(Use/Phone/Manager/Find).
19.Customers have to their credit card details to order from us.
(Appear/Browse/Enter/Access)
20. shopping has made buying and selling so easy! I don’t have to
travel anywhere now. (Website/Offline/Supermarket/Online)
21. ENTER and it takes you to the site. (Type/Click/Find/Browse)
Task 4: Rewrite the sentences without changing the meaning
22.I am in charge of a marketing team in my company.
I have responsibility for a marketing team in my company
23.My job is to provide consultancy about management for the companies.
I am a management consultant for the company
24.Information technology makes it easy to store a huge amount of data.
It is easy to store a huge amount of data with IT 25.Someone
is recording everything we do.
everything we do is being recording 26.Army
manages customer data.
customer data is managed by army
Unit 3: Etiquette
Part 1: Vocabulary
1. Etiquette (n.) Lễ nghi, phép xã giao.
2. Hierarchy (n.): Hệ thống cấp bậc.
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3. Subordinate: Cấp dưới.
4. Organization: Công ty.
5. Organizational Hierarchy: hệ thống cấp bậc trong công ty.
6. Standard rules: Nguyên tắc tiêu chuẩn
7. Admit Ving: thừa nhận việc gì đó
8. Conditional sentence type 1: If + S+V, S+will/shall+ V9. No longer = not
any more: Không còn làm việc gì nữa.
Example: He no longer worked here.
He didn’t work here anymore.
10.Build relationship: Xây dựng mối quan hệ.
11. Make contact: Làm quen, tạo dựng mối quan hệ.
12.Invest time/money+ N/Ving: đầu tư tiền/ thời gian vào làm việc gì.
13.Have impact on + N/ Ving: có ảnh hưởng tới việc gì.
14. Ignore emails: Phớt lờ thư điện tử.
15.Stuffy: Ngột ngạt, khó chịu.
16. Practical: Thiết thực, có tính khả thi, có tính ứng dụng cao.
17.Dissatisfied: Không hài lòng.
18.Unsatisfied: Chưa thỏa mãn.
19.Considerate: Chu đáo.
20. Respectful: Tỏ ra tôn trọng ai.
21. It + to be + such + a/an+ adj+ N+that+S+V.
27.N + to be + so + ADJ + that+ S + V.
22. Because of + N/Ving= Because of the fact that + S + V.
23. Inspite of/ Despite + N= Although + S+V.
24.Admitted + Ving.
25.Have impact on + Ving: có ảnh hưởng tới cái gì.
Part 2: Exercise
Task 1: Change the form of the words in the box and complete the sentences.
manage / satisfied / account / inform / recruit / found / represent / shop / consult
/ friend / practical / respect
1. I’m the Marketing manager for a travel company.
2. Online shopping is easier and faster than driving to the supermarket
3. Your plan won’t work – it’s totally impractical.
4. Information technology makes it easy to store huge amounts of data.
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5. In Japan, employees are more respective of their bosses than in my country.
6. I work in the Finance department as an accountant.
7. We’re rather dissatisfied with your performance I’m afraid.
8. I got the job through a recruitment agency.
9. The founder of our company set it up twenty years ago.
10.We use a management consultant firm to help us with difficult decisions.
11.Your assistant always smiles and is very friendly with visitors
12.There’s a Sales representative on the phone. She wants to sell you some
stationary.
Task 2: Choose the correct option for each sentence below
13.To be sure of being polite to people, it is best to follow the rules of……………
(contact/organization/relationship/etiquette).
14.The organizational ………………… in our company is like a pyramid.
(Status/Subordinate/Hierachy/Situation).
15.They set……………… a new division to deal with overseas trade.
(out/up/down/in)
16.I like ……………….. meetings where everyone is relaxed.
(formal/unformal/disformal/informal)
17.people are self-employed. (a lot of/substantial/a bit of/much)
18.If you need more information,………………the company website.
(browse/collect/share/store).
19.The stock market can be risky because the share price….......according to the
economic conditions. (are varying/varied/vary/varies)
20.The bank is introducing a new surveillance system to increase…………..
(files/security/browsing habits/IT)
Task 3: rewrite the sentences
21.Customers find easy to buy our products in the retail outlets.
It is easy for customers to by our products in the retail outlets 22.It
was such a dirty cheque that the bank refused to honor it.
The cheque was so dirty that the bank refused to honor it
23.He didn’t take the job because the salary was low.
He didn’t take the job because of the low salary
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24.In spite of having a good salary he was unhappy in his job.
Although he had a good salary,he was unhappy in his job
25.Customers in all our target markets will see this advert.
This advert will be seen by customers in all our target markets
26."I forget the date of the deadline" she said
She admitted forgetting the date of the deadline
Unit 4: Image
Part 1: Vocabulary
1. Image: Hình ảnh (sản phẩm/ công ty)
2. Top – end: Sản phẩm cao cấp nhất, đắt tiền nhất trong phạm vi rộng.
3. Haute couture: Quần áo thời trang đắt tiền cho phái nữ (thường làm bằng
vảicao cấp nhất, bằng tay)
4. Off the peg: Quần áo may sẵn, hãng may sẵn
5. Fashion house: Công ty thời trang
6. Designer label: Nhãn thiết kế
7. Loss leader: Sản phẩm bán lỗ, hàng bán lỗ
8. Publicity: tiếng vang, danh tiếng generate publicity: tạo ra tiếng vang =
create a buzz.
9. Domestic market: thị trường nội địa.
10. Glossy magazines: các tờ tạp chí.
11.Appeal to: Thu hút.
12.Target Market: Thị trường mục tiêu.
13.Commercial Point: Mục đích thương mại.
14.Loss leader: Sản phẩm bán lỗ.
Part 2: Exercise
Task 1: Choose the best option
1. The new product didn’t sell well and the company lost............................to
itscompetitors. ( distribution/demand/finance/market share).
2. Supermarkets and other.........................sell goods directly to people who
willuse them. (employers/teams/retailers/manufacturers).
3. The new story generated excellent………………..for our brand.
(image/logos/publicity/loss leader).
4. Giorgio Armani is famous for creating a...................brand.
(luxury/lowcost/value/cheap)
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5. Senior managers are responsible for their subordinates in the
organizational……….. (status/relationship/hierarchy/contact).
6. When you have a meeting with new business partners, it is important
tobe…..................(late/hierarchical/punctual/rude).
7. We’ll have to …………. our products more if we want to sell more.
(design/appeal/brand/promote).
8. Our company is moving into a ……………..building next week. (more
large/largest/most large/larger)
9. Company profit reached $6 billion in September, the................of the
decade.(wildest/highest/tallest/deepest).
10.As the company became…………, it didn’t need to rely on local suppliers, but
could import equipment from other cities.
(richest/failure/wealthier/successfully)
Task 2: Rewrite the sentences
11.This is the first time he has been abroad.
He hasn't........................................
12.No one in my company is more talented than Peter
Peter.................................................................
13.The smartphone is more expensive than the basic one.
The basic phone ………………………………………..
14.The children are excited with the difficult games.
The more …………………………………………………
15.James is the most creative member in the team.
No one in the team...........................
Unit 5: Success
1. Make a profit: Tạo lợi nhuận
2. Control the market: chiếm lĩnh thị trường
3. Market share: thị phần.
4. Beat the competition: Đánh bại đối thủ.
(Phần dịch Anh Việt rất hay thi -Keynote Unit 5) Example: Successful
companies have a bigger percentage of sales than their competitors. They have
a bigger market share.
Các công ty thành công có phần trăm doanh số lớn hơn đối thủ của họ. Họ có
thị phần lớn hơn.
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5. Market leader: công ty dẫn đầu thị trường
Successful companies are always finding new markets and new opportunities to
grow.
Các công ty thành công luôn tìm th trường mới và cơ hội mới để phát triển.
6. Lauch: tung ra thị trường
7. Lose customers: Mất đi khách hàng.
8. Develop a new product idea: Phát triển ý tưởng mới.
9. Conduct market research: Tiến hành nghiên cứu thị trường
10.Prepare a good business plan: Chuẩn bị một kế hoạch kinh doanh tốt.
11. Get finance: Huy động vốn
12. Build a customer base: lượng khách hàng thường xuyên
13. Fresh drink: nước ngọt
14. Head a company: Dẫn đầu công ty.
15.Finished product: thành phẩm.
16.Go bankrupt: Vỡ nợ.
17.Corporate Success: Gặt hái thành công.
18. Meet the demand: Đáp ứng nhu cầu.
19. Rent an apartment: Thuê một căn chung cư.
20. Have fun
21. Bring out: Tung sản phẩm mới ra thị trường
Part 2: Exercise
Task 1: choose the best option
1. Doug Richards is a successful…………….who has started a number of
profitable businesses. (bankrupt/loser/entrepreneur/ starter).
2. Before you ask a bank for money, it is important to prepare a
good…………(Business plan/ demand/presentation/ start up).
3.are people who have new ideas and think of new ways to do things.
(traditionalists/innovators/researchers/transformers).
4. Our market ………………..has fallen by 3% this
year.
(place/share/research/leader)
5. The bank is going to............me half of what I need.
(lend/borrow/save/raise).
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6. The new strategy is to ……………… consumers
over sixty. (concentrate/ aim/ target/focus)
7. Bill Sorter, a finance manager, has.....................for a team of 12
accountants.(diversification/responsibility/role/activity).
8. A successful company has to.....................a profit.
(make/do/create/supply).
9. Can I introduce you to the man who ...................the company? This is
ourCEO…(heads/tops/founds/finances)
10.We have to increase production to............................demand.
(see/supply/meet/serve)
11.We want to ....................... out a new type of smoothie next year.
(sell/drop/send/bring)
12.Is it possible to ...................a business when you
don’t enjoy it? (run/make/launch/start)
Task 2: Complete the sentence with one word.
A: business / start / market / set / top / business
B: up / job / share / idea / up / plan
13.Their is bigger than their competitors. .
14.He has the in the company.
15. A - is a new business.
16.Every entrepreneur begins with a good
17.A new company in our area and we went bankrupt.
18.To get money from the bank, you need to show them your
.
Task 3: Choose the given words to complete the blanks.
NATURAL LOOKING FOR GROWTH OUTSIDE OF BRAZIL
Natura, a fast-expanding Brazilian cosmetics company that (1)…..................in
making “natural” products from trees in the Amazon rainforest, is considering
starting sales operations in the UK, USA and Russia as part (2)…......................an
international (3)…..................plan.
Alessandro Carlucci, Natura’s chief executive, says he would like to see the company
gain at least 10 percent of its (4)………………sales from outside Brazil within five
years. The percentage of (5)....................sales is currently 3 percent.
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“we think there is a lot of space in the cosmetics industry to grow and we think we
have good products that will (6)……………..to consumers in other countries.Mr
Carlucci said.
The company has a team of 15 people, based in the UK, USA and Russia, who are
exploring ways to start (7)….................cosmetics in these places, probably through
groups of self-employed (8)……………….
Natura’s store in Paris, which opened last year, plans to (9)………………..in the
coming months about 50 sales agents in France. Mr Carlucci says the store in France
is an “experiment” to test interest by consumers outside Latin America in Natura’s
products. He declined to provide (10)….....of Natura’s sales in France, but said he
was “very happy” with the results so far.
THE GIVEN WORDS BELOW
details - focuses - buying - promotion - International - of - agents - from - hold
- Specializes - selling - expansion - annual - recruit - appeal
Unit 6: Future
1. Funding: ngân sách 2.
Takes time: tốn thời gian
3. Capital: Vốn.
4. Ventures: Đầu tư mạo hiểm
5. Return on Investment: Lợi tức đầu tư, Tỷ suất hoàn vốn
6. A tight budget: ngân sách hạn hẹp7. Payback period: Thời kì hoàn vốn
8. Capsule: Khoang thang máy.
9. Finance: cấp vốn.
10. Margin: Biên lợi nhuận.
11.Joint venture: dự án liên doanh.
12.Equator: Đường xích đạo.
13.Platform: trạm.
14.Raise money = Raise capital: Gây quỹ.
15.Make an investment: Đầu tư.
16.Take a risk: Mạo hiểm.
17.Make a decision: Quyết định.
18.Take an elevator: Đi thang máy.
19. Lauch a new product/ Bring out: Tung sản phẩm mới ra thị trường.
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Part 2: Exercise
Task 1: Replace the underlined words in sentences.
capital / launch / tight / payback / a joint venture / raise / potential / take / start-
up / invest in
1. 1. We’ll put our latest product on the market at the end of next month.
2. They’ll probably put a million euros into this company.
3. It’s an agreement to work together between a Spanish and Italian
company.
4. This plan has a possibility of future success .
5. We are working with a carefully controlled budget. .
6. Let’s ask the bank to help us with the setting up of a new business
costs.
.
7. They want us to read their business plan so that we’ll give them the money
for their new business venture.
8. They increase their prices every month! .
9. I think I’ll go by the elevator to the fifth floor. .
10.We can agree to a six month period for getting back the cost of the
investment .
.
Task 2: Choose the missing preposition.
11.What do you estimate the return our investment will be? (in/on/at/for)
12.I’ll try to borrow the money my brother. (to/for/from/with)
13.Most scientists don’t have a very good understanding business.
(of/about/with/on)
14.We can’t run this such a low budget. (in/at/on/with).
15.I lent my mobile my colleague at work. (in/on/at/to).
16.Over 20% of office workers also work home. (from/in/on/for). Task
3: Choose the best option.
17.I’d like to …………….an appointment with you, please.
(see/do/arrange/plan).
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18.Venture capitalists look for a big………………when they provide finance.
(ROI/payback period/risk/technology).
19.The bank is going to.............me half of what I need. (lend/borrow/save/raise)
20.You need to cut your spending. We’re on a really.............................budget.
(finance/rich/tight/borrow).
21.After university I had to pay off my ……………………….
(accounts/lend/discounts/debts).
22.Several companies work together on a .................to launch the new satellite.
(potential/risk/joint venture/venture capitalist).
Task 4: Rewrite the following sentences with same meaning as the first.
23. I last did business with his company 3 years ago.
I haven't.......................................
24. The last time she ordered from me was 5 months ago.
She hasn't ………………………………
25. I last invested in the venture when the economic situation was good.
I haven't........................................................
26.We spend 2 hours checking the customer database every day.
It takes.........................
27. People drive fast. Many accidents happen.
The faster ………………………………………..
28.Although Peter was lazy, the CEO still appreciated him.
Despite ……………………………………..
29.I’ve never met any more considerate person than Mary.
Mary is ………………………………….
Unit 7: Location
1. Stable economy: Nền kinh tế ổn định.
2. Premises: Tiền đề, Văn phòng.
3. Service sector: Lĩnh vực đầu tư.
4. Investment bank: Ngân hàng đầu tư.
5. Regional office: Văn phòng khu vực.
6. Capital Market: Thị trường vốn.
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7. Shopping mall: Trung tâm thương mại.
8. Multi – national company: Công ty đa quốc gia.
9. Sold: Bán.
10.Sold out: Bán hết.
11.Set: Cài đặt, đặt.
12.Set up: Thành lập.
13. Run out: Hết, cạn kiệt.
14. Grow: Develop: Phát triển.
15.Grow up: Trưởng thành.
16.Build: Xây dựng.
17.Build up: Gây dựng.
18.Low/ High Labor cost: Chi pnhân công.
19.Strong/good/stable/weak economy.
20.Low/high inflation: Lạm phát cao/thấp.
21. Low/high unemployment: Thất nghiệp.
22.Low/high cost of renting office space.
23.Good/bad prospects for growth: Tiềm năng phát triển tốt/xấu
24.Good/bad infrastructure: Cơ sở hạ tầng tốt/tệ.
25.Low/high taxation: Thuế cao/thấp.
26.Positive/good attitudes to foreign business.
Part 2: Exercise
Task 1: Complete each sentence with answer a, b, c or d
1. A(n) is a very large tall building. (skyscraper/apartment
block/theme park/villa)
2. You can buy virtually anything in a shopping
. (area/market/place/mall)
3. We’re a large with activities in many different countries.
(multi-national/regional office/branch/investment)
4. We’re currently looking for a suitable for an office in Dubai.
(region/premises/block/market)
5. Roads links are an important part of a country’s .
(accommodation/attraction/infrastructure/facilities)
6. A(n) is someone who lives outside their own country.
(expatriate/tourist/inhabitant/citizen)
7. The service includes banking, insurance and tourism.
( aspect/sector/office/division).
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8. The city is attracting lots of new business, which is good for economic
. (capital/location/growth/unemployment)
9. Ferdinand is hoping to go abroad to work in
one of company’s office.
(regional/location/capital/zone).
10.The economy is weak, with high and unemployment.
(currency/development/infrastructure/inflation)
11.Since the factory closed, there has been.................in the area. (high
inflation/high unemployment/high employment/strong growth) Task 2:
Correct (C) or incorrect (I)
12.The Opera tickets sold in less than three hours so I bought tickets for the
cinema. (C/I)
13.Inflation is growing at its fastest rate in five years. (C/I)
14.We need to build on our current success. (C/I)
15.I set this company in 2001. (C/I)
16.If you run of money, then give me a call. I’ll lend you some. (C/I).
Task 3: choose the word that doesn’t collocate with the underlined word
17.stable, strong, high economy
18.easy, stable, good access
19.high, strong, low taxation
20. strong, positive, weak currency
Task 4: Rewrite the sentences
21.The managers regrets buying the stock of An Dong.
The managers wish that......................................
22.The new project manager couldn't solve the problems.
The new project manager was unable........................
23.I don't have much money. I can't buy a house.
If I...........................................
24.The little girl claims that she has tried and succeeded in finishing all her
homework before the holiday.
The little girl claims that she managed ........................
25.Let's invest money in the capital market.
Why...........................
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Unit 8: Job – seeker
1. Job - seeker: Người tìm việc.
2. Apprenticeship: Học nghề.
3. Work placement: Thực tập.
4. Graduate trainee scheme: Thời kì tập sự/ Thử việc.
5. Physical market: thị trường cơ học.
6. Reference: tham chiếu.
7. Undergraduate degree: Bằng đại học.
8. Excellent benefits backage: Chế độ đãi ngộ tuyệt vời.
Part 2: Exercise
Task 1: Read parts of four adverts from a career magazine. Write in these
missing words.
We currently have three vacancies on our graduate trainee (1) . You
can (2) online at………Please send us a copy of your
(3) . Selected candidates will attend an (4) at the end of
this month. Learn a (5) and join a local firm! We would like to offer an
(6) in building. You receive training and a five-year fixed (7) .
Are you having problems finding staff? Or perhaps you’re tired of scanning the job
(8) for a new position. Contact us. We’re the experts in (9)
professionals for key management roles. Let us (10) the right person for the
right job.
interview / scheme / contract / find / ads / resume / trade / apprenticeship /
apply / headhunting
Task 2: Choose the best option
1. John is…………….for a better job in a different
company.
(hiring/applying/recruiting/advising).
2. The…..................department has over 100 applications for the new positions.
(headhunting/employment/HR/staff).
3. Anita works really hard and…………….to be paid more.
(worth/deserves/values/requires)
4. I’m afraid we…............out of that style last week. Would you like me to order
one for you? (lost/sold/bought/got).
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5. With computer programming experience job......................increase.
(opportunism/opportunities/favorable/chances).
6. Global warming will………….to a change in the way we use energy.
(cause/result/due/lead).
7. All sales staff get a …………………at Christmas and it doesn’t matter how
much they sell. (loyal/bonus/pay/pension).
8. Our country has a very................economy at the moment. It’s good news for
businesses. (strong/positive/easy/weak).
9. Our main problem is low …………………. (taxation/ unemployment/
wages/inflation).
10.My son is on a work ……………… in the USA for three weeks.
(placement/apprenticeship/ scheme/plan).
11.Job-seekers could …………………. the job ad on the Internet.
(post/look/supply/search).
12.Applicants to the managerial position………..to possess high levels of
motivation along with basic computer skills. (are
required/requires/required/require).
13.I got my first job with the company on their graduate trainee ………………
(degree/location/placement/scheme)
14.You’ll need to ……………. an interview after you apply.
(invite/attend/wait/see).
15.They set……………… a new division to deal with overseas trade.
(up/out/down/on).
16.The road …………………… into Dubai are excellent.
(way/building/links/works).
17. I live in an apartment............................(flat/office/building/block).
18.The country enjoys a strong ……………….
(economy/inflation/infrastructure/fall)
Unit 9: Selling
1. Consumer: Người tiêu dùng.
2. Wholesaler: Người bán buôn.
3. B2B: Business to Business.
4. B2C: Business to Customer.
5. Catalogues: Danh mục sản phẩm.
6. Flyers: Tờ rơi quảng cáo.
7. Public Relation (PR): Quan hệ công chúng.
lOMoARcPSD| 49431889
8. High – earning: thu nhập cao.
9. Spending power: Chi tiêu, sức mua.
10. Pay off: Trả hết (nợ).
11.The tube: tàu ngần.
12.Career fair: Hội chợ việc làm, ngày hội tuyển dụng.
13.Desperate: Liều mạng.
14.Sales pitch: Lời quảng cáo thông thường.
15. It is necessary for sb to V= sb have to/need to/must + V.
16. Can = to be allowed to V.
17. Advise sb to V: should + V = had better + V.
18. It isn’t necessary for sb to V = Sb don’t/doesn’t allow sb to V. 19.Take
on new staff: Nhận nhân viên mới.
Part 2: Exercise
Task 1: Choose the best option
1. The new strategy is to consumers over sixty.
(worth/target/aim/focus)
2. High- executives might be interested in this type of luxury
product. (consuming/outgoing/earning/spending)
3. Our regional will visit you and show you our product range.
(sales pitch/sales representative/consumer/customer)
4. The new product didn’t sell well and the company lost to its
competitors. (Distribution/demand/market share/finance).
5. Supermarkets and other sell goods directly to people who will use
them. (Employers/teams/retailers/manufacturers)
6. Today's management session will focus ....................marketing
strategies.(with/down/of/on).
7. Financial.............are predicting that a slowdown in customer spending
willaffect profit margin. (analysis/analyze/analytical/analysts).
8. We ask customers for their.................to help us improve.
(dissatisfaction/complaint/answers/feedback)
9. According to the recent reports, the economic system
is not as serious..................most analysts think. (than/as/so/too).
10.If the staff.............more motivated, they would be more productive.
(was/are/is/were).
11.the unsuccessful winter season, the manager wants to go ahead with expansion
plans. (because/though/due/despite)
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12.The employees did a great job so the company decided to.................each of
them with a long career break. (satisfy/reward/perform/promote)
13.It could take five years to pay.................this personal loan.
(off/into/with/for).
14.Human Resources say we need to take................ten new staff.(on/off/of/up)
15.Buenos Aires is a leading
business ……………(place/location/site/placement).
16.International trade plays a key role in the........................of the
city.(grow/growing/development/increase)
17.Many international banks have their..................................offices here.
(regional/capital/top/investment)
18.What...................do you need to work in sales?
(quality/quantity/qualifications/value)
Task 2: Rewrite the sentences without changing the meaning
19.You need to submit your assignment by the end of this week.
It is necessary...................
20.It is possible that the company won't organize the team building this weekend.
The company may................
21.I'm sorry that I didn't arrive the class early yesterday.
I wish I................
22. Being the market leader is essential for the company.
It is essential for...................
23.She is always nervous when she presents her ideas in the meeting.
Presenting her ideas always..............
24.They mustn't give the false information in their advertisements.
They are not............................
25.The unemployment rates increased significantly.
There was.............................
26.It will take them several years to pay off their loans.
They will have to spend...................................
27.They are trying a new method of selling.
A new method of selling is................
28.Virgin D3 asks students for help when planning an event at their
universities.
Students............................
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Unit 10: Price
1. Set the price: Định giá.
2. Profit margin: biên lợi nhuận.
3. Cut: Sự cắt giảm.
4. Make a cut: Tiến hành cắt giảm.
5. Pricing strategy: Chiến lược đánh giá.
6. Buy tin bulk: Mua với số lượng lớn.
7. Get a better deal: Thỏa thuận tốt.
8. Hard drink: Đồ uống có cồn.
9. Raise, increase/decrease, cut, drop, lower, put up, reduce, push down + Object.
10. Increase/ decrease, fall, rise, rocket không cộng Object.
Cấu trúc câu điều kiện:
- Câu điều kiện loại 1: Điều thực tế, có thể xảy ra.
If + S + V, S + Will/can/may + V
- Câu điều kiện loại 2: Điều không có thật ở hiện tại.
If + S + V2, S + Would/should/could + V.
- Câu điều kiện loại 3: Điều không có thật ở quá khứ.
If + S + had + V3, S + would + have + V3.
- Câu điều kiện hỗn hợp If + S + had + V3, S + would + V.
If + S + V2, S + would + have + V3.
Part 2: Exercise
Task 1: Choose the best option
1. We increase...................on production and this has reduced our profitmargin.
(spending/cutting/pricing/output).
2. This................shows the increase in oil prices over the last ten years.
(workforce/development/graph/strategy)
3. I think we should offer a five per cent...............to encourage people to
buymore. (offer/flyer/direct mail/discount)
4. we've reduced the price by 15%, so the buyer is getting a
good .................(trade/cost/trend/deal)

Preview text:

lOMoAR cPSD| 49431889
ĐỀ CƯƠNG TIẾNG ANH CƠ BẢN 2 Unit 1: Activities Part 1: Vocabulary
Sản xuất: Create, Design, Develop, Manufacture, Produce, Make.
Bán lẻ: Retail, Sell, Market, Provide + tên sản phẩm.
Cung cấp dịch vụ: Offer, Provide + tên dịch vụ.
1. General Public: Công chúng/ khách hàng.
2. Have responsibility/ to be responsible + for + N/N/V-ing: chịu trách nhiệm,quản lý.
3. Diversified (adj.): đa dạng, đa lĩnh vực.
4. To be + TO + V: nói về mục đích + để làm gì.
5. Operate in: hoạt động ở …
6. Representative (n.): người đại diện.
7. Software developer: nhà phát triển phần mềm.
8. Management Consultant: Người tư vấn quản lý. 9. Soundtrack: âm thanh.
10. Present their ideas: trình bày ý tưởng của họ.
11. Sky – rocketing (adj.): Growing rapidly, nhanh như vũ bão.
12. Shoot – em – ups: trò chơi giết người.
13. Specialize in: chuyên môn hóa.
14.Sale Representative: Người đại diện bán hàng.
15.Film Producer: Nhà sản xuất phim.
16. Management Consultant: Tư vấn quản lý. 17.Selling Product: Retailer.
18.Mission Statement: Sứ mệnh kinh doanh.
19.Financial Adviser: Cố vấn tài chính. Part 2: Excercise
Write the verbs in brackets in the present simple or the present continuous.
1. He is working (work) for a software company in New York.
2. I normally get up (get up) at five every morning.
3. After work, we usually have (have) a drink together. lOMoAR cPSD| 49431889
4. They are learning (learn) English at the moment.
5. Joel is working (work) at home this week.
6. My typical working day ends (end) at six o’clock.
7. We frequently travel (travel) to Asia on business.
8. Our accountant is checking (check) the invoice right now.
9. Currently, our customers are demanding (demand) more and more from us. 10.
Now, things are beginning (begin) to change in the company Complete
the sentences with these words. operates / sells / provides / develops / designs /
manufactures 11.Citibank provides banking services.
12. Our retailer sells the products.
13. Frognation creates, develops and designs video games.
14.It manufactures the products in the factory.
15.General Electric operates in more than 100 countries worldwide 16.He designs
and develops software with a team at Microsoft.
Write the last three letters in each word
17. I’m a project manager for a mobile phone company.
18. The head engineer is on the phone from the site.
19.The founder of this company wants to sell it.
20.Can you call the software developer? There’s another problem with this new software.
21.He has a meeting with the sales representative from our supplier.
22.This is my partner. We started the company together. 23.I
love music and would love to be a famous musician
24. Picasso is my favourite artist.
25.She’s the company lawyer. She checks all the contracts.
Choose the correct word
26. I’m responsible as/for managing projects.
27. I work to/as a designer.
28.What do you do as/in your job?
29.What kind of company do you work as/for?
30. My main role is to/for sell our services. Unit 2: Data Part 1: Vocabulary
1. Information Technology (IT): Công nghệ thông tin.
2. S + make + it + adj + to V: ai đó/ cái gì khiến cho ai làm việc gì trở nên nhưthế nào.
It is + adj + for sb + to V: làm việc gì đối với ai đó thì ra sao. lOMoAR cPSD| 49431889
3. Conduct/ do/ carry put + research + into: tiến hành khảo sát về vấn đề gì đó.
4. Buying habit: thói quen mua hàng.
5. Collect information: thu thập thông tin.
6. Surveillance purposes: mục đích theo dõi/giám sát.
7. Record (n.): hồ sơ, bản ghi chép/ record (v.): ghi lại, chép lại.
8. Store = keep (v.): lưu trữ.
9. Data base: cơ sở dữ liệu.
10. Buying department: phòng thu mua, phòng vật tư.
11.Find supplies: tìm kiếm nhà cung cấp. 12.Browse: truy cập.
13.Enter: nhập (dữ liệu).
14. CCTV Cameras: camera an ninh.
15. Conduct/do/carry out/ put + research + into: tiến hành khảo sát.
16. Buying habit: Thói quen mua hàng.
17.Tracking chip: Chip theo dõi.
18. Use search engines: Sử dụng công cụ tìm kiếm Part 2: Excercise
Task 1: Is the sentence correct (C) or incorrect (I)?
1. There’s a lot of information on our current customers. (Correct/Incorrect).C
2. How many free time do you have? (Correct/Incorrect).I
3. Do you have a statistics on web users? (Correct/Incorrect).C
4. I don’t have much advice for you. (Correct/Incorrect).C
5. I’m sorry, but we don’t have some messages for you. (Correct/Incorrect).I
6. Would you like some coffee? (Correct/Incorrect).I
7. I’d like a glass of waters please. (Correct/Incorrect).C
Task 2: Complete the sentences with much or many
8. How much food do we need for the buffet lunch? (Many/Much)
9. There aren't much rice dishes on the menu. (Many/Much)
10. How many tables do we need to reserve? (Many/Much)
11.That's not a very exciting man. There isn't much choice, is there? (Many/Much)
12.The food is always excellent, but they don't have many desserts. Dessert: Món tráng miệng (Many/Much) lOMoAR cPSD| 49431889
13.Let's go to another restaurant. There are too many people here. (Many/Much)
14.There's too much salt in this soup. I can't eat it. (Many/Much)
15.There isn't much work to do for the staff party. Khalli organises everything. (Many/Much)
Task 3: Choose answer a, b or c to complete the sentences.
16. I can’t remember my...........................(Mouse/Password/Screen/Keyword) 17.About 50 people a day our company website.
(Browse/See/Store/Keep). 18.I usually a search engine to find new suppliers.
(Use/Phone/Manager/Find).
19.Customers have to their credit card details to order from us.
(Appear/Browse/Enter/Access) 20.
shopping has made buying and selling so easy! I don’t have to
travel anywhere now. (Website/Offline/Supermarket/Online) 21.
ENTER and it takes you to the site. (Type/Click/Find/Browse)
Task 4: Rewrite the sentences without changing the meaning
22.I am in charge of a marketing team in my company.
I have responsibility for a marketing team in my company
23.My job is to provide consultancy about management for the companies.
I am a management consultant for the company
24.Information technology makes it easy to store a huge amount of data.
It is easy to store a huge amount of data with IT 25.Someone
is recording everything we do.
everything we do is being recording 26.Army manages customer data.
customer data is managed by army Unit 3: Etiquette Part 1: Vocabulary
1. Etiquette (n.) Lễ nghi, phép xã giao.
2. Hierarchy (n.): Hệ thống cấp bậc. lOMoAR cPSD| 49431889
3. Subordinate: Cấp dưới. 4. Organization: Công ty.
5. Organizational Hierarchy: hệ thống cấp bậc trong công ty.
6. Standard rules: Nguyên tắc tiêu chuẩn
7. Admit Ving: thừa nhận việc gì đó
8. Conditional sentence type 1: If + S+V, S+will/shall+ V9. No longer = not …
any more: Không còn làm việc gì nữa.
Example: He no longer worked here.
He didn’t work here anymore.
10.Build relationship: Xây dựng mối quan hệ.
11. Make contact: Làm quen, tạo dựng mối quan hệ.
12.Invest time/money+ N/Ving: đầu tư tiền/ thời gian vào làm việc gì.
13.Have impact on + N/ Ving: có ảnh hưởng tới việc gì.
14. Ignore emails: Phớt lờ thư điện tử.
15.Stuffy: Ngột ngạt, khó chịu.
16. Practical: Thiết thực, có tính khả thi, có tính ứng dụng cao.
17.Dissatisfied: Không hài lòng.
18.Unsatisfied: Chưa thỏa mãn. 19.Considerate: Chu đáo.
20. Respectful: Tỏ ra tôn trọng ai.
21. It + to be + such + a/an+ adj+ N+that+S+V.
27.N + to be + so + ADJ + that+ S + V.
22. Because of + N/Ving= Because of the fact that + S + V.
23. Inspite of/ Despite + N= Although + S+V. 24.Admitted + Ving.
25.Have impact on + Ving: có ảnh hưởng tới cái gì. Part 2: Exercise
Task 1: Change the form of the words in the box and complete the sentences.
manage / satisfied / account / inform / recruit / found / represent / shop / consult
/ friend / practical / respect
1. I’m the Marketing manager for a travel company.
2. Online shopping is easier and faster than driving to the supermarket
3. Your plan won’t work – it’s totally impractical.
4. Information technology makes it easy to store huge amounts of data. lOMoAR cPSD| 49431889
5. In Japan, employees are more respective of their bosses than in my country.
6. I work in the Finance department as an accountant. 7. We’re
rather dissatisfied with your performance I’m afraid.
8. I got the job through a recruitment agency.
9. The founder of our company set it up twenty years ago.
10.We use a management consultant firm to help us with difficult decisions.
11.Your assistant always smiles and is very friendly with visitors
12.There’s a Sales representative on the phone. She wants to sell you some stationary.
Task 2: Choose the correct option for each sentence below
13.To be sure of being polite to people, it is best to follow the rules of……………
(contact/organization/relationship/etiquette).
14.The organizational ………………… in our company is like a pyramid.
(Status/Subordinate/Hierachy/Situation).
15.They set……………… a new division to deal with overseas trade. (out/up/down/in)
16.I like ……………….. meetings where everyone is relaxed.
(formal/unformal/disformal/informal)
17.people are self-employed. (a lot of/substantial/a bit of/much)
18.If you need more information,………………the company website.
(browse/collect/share/store).
19.The stock market can be risky because the share price….......according to the
economic conditions. (are varying/varied/vary/varies)
20.The bank is introducing a new surveillance system to increase…………..
(files/security/browsing habits/IT)
Task 3: rewrite the sentences
21.Customers find easy to buy our products in the retail outlets.
It is easy for customers to by our products in the retail outlets 22.It
was such a dirty cheque that the bank refused to honor it.
The cheque was so dirty that the bank refused to honor it 23.He didn’t take the job because the salary was low.
He didn’t take the job because of the low salary lOMoAR cPSD| 49431889
24.In spite of having a good salary he was unhappy in his job.
Although he had a good salary,he was unhappy in his job
25.Customers in all our target markets will see this advert.
This advert will be seen by customers in all our target markets
26."I forget the date of the deadline" she said
She admitted forgetting the date of the deadline Unit 4: Image Part 1: Vocabulary
1. Image: Hình ảnh (sản phẩm/ công ty)
2. Top – end: Sản phẩm cao cấp nhất, đắt tiền nhất trong phạm vi rộng.
3. Haute couture: Quần áo thời trang đắt tiền cho phái nữ (thường làm bằng
vảicao cấp nhất, bằng tay)
4. Off the peg: Quần áo may sẵn, hãng may sẵn
5. Fashion house: Công ty thời trang
6. Designer label: Nhãn thiết kế
7. Loss leader: Sản phẩm bán lỗ, hàng bán lỗ
8. Publicity: tiếng vang, danh tiếng – generate publicity: tạo ra tiếng vang = create a buzz.
9. Domestic market: thị trường nội địa.
10. Glossy magazines: các tờ tạp chí. 11.Appeal to: Thu hút.
12.Target Market: Thị trường mục tiêu.
13.Commercial Point: Mục đích thương mại.
14.Loss leader: Sản phẩm bán lỗ. Part 2: Exercise
Task 1: Choose the best option
1. The new product didn’t sell well and the company lost............................to
itscompetitors. ( distribution/demand/finance/market share).
2. Supermarkets and other.........................sell goods directly to people who
willuse them. (employers/teams/retailers/manufacturers).
3. The new story generated excellent………………..for our brand.
(image/logos/publicity/loss leader). 4. Giorgio Armani is famous for creating a...................brand. (luxury/lowcost/value/cheap) lOMoAR cPSD| 49431889
5. Senior managers are responsible for their subordinates in the
organizational……….. (status/relationship/hierarchy/contact).
6. When you have a meeting with new business partners, it is important
tobe…..................(late/hierarchical/punctual/rude).
7. We’ll have to …………. our products more if we want to sell more.
(design/appeal/brand/promote).
8. Our company is moving into a ……………..building next week. (more
large/largest/most large/larger)
9. Company profit reached $6 billion in September, the................of the
decade.(wildest/highest/tallest/deepest).
10.As the company became…………, it didn’t need to rely on local suppliers, but
could import equipment from other cities.
(richest/failure/wealthier/successfully)
Task 2: Rewrite the sentences
11.This is the first time he has been abroad.
He hasn't........................................
12.No one in my company is more talented than Peter
Peter.................................................................
13.The smartphone is more expensive than the basic one.
The basic phone ………………………………………..
14.The children are excited with the difficult games.
The more …………………………………………………
15.James is the most creative member in the team.
No one in the team........................... Unit 5: Success
1. Make a profit: Tạo lợi nhuận
2. Control the market: chiếm lĩnh thị trường
3. Market share: thị phần.
4. Beat the competition: Đánh bại đối thủ.
(Phần dịch Anh Việt rất hay thi -Keynote Unit 5) Example: Successful
companies have a bigger percentage of sales than their competitors. They have a bigger market share.

Các công ty thành công có phần trăm doanh số lớn hơn đối thủ của họ. Họ có
thị phần lớn hơn. lOMoAR cPSD| 49431889
5. Market leader: công ty dẫn đầu thị trường
Successful companies are always finding new markets and new opportunities to grow.
Các công ty thành công luôn tìm thị trường mới và cơ hội mới để phát triển.
6. Lauch: tung ra thị trường
7. Lose customers: Mất đi khách hàng.
8. Develop a new product idea: Phát triển ý tưởng mới.
9. Conduct market research: Tiến hành nghiên cứu thị trường
10.Prepare a good business plan: Chuẩn bị một kế hoạch kinh doanh tốt.
11. Get finance: Huy động vốn
12. Build a customer base: lượng khách hàng thường xuyên
13. Fresh drink: nước ngọt
14. Head a company: Dẫn đầu công ty.
15.Finished product: thành phẩm. 16.Go bankrupt: Vỡ nợ.
17.Corporate Success: Gặt hái thành công.
18. Meet the demand: Đáp ứng nhu cầu.
19. Rent an apartment: Thuê một căn chung cư. 20. Have fun
21. Bring out: Tung sản phẩm mới ra thị trường Part 2: Exercise
Task 1: choose the best option
1. Doug Richards is a successful…………….who has started a number of
profitable businesses. (bankrupt/loser/entrepreneur/ starter).
2. Before you ask a bank for money, it is important to prepare a
good…………(Business plan/ demand/presentation/ start up).
3.are people who have new ideas and think of new ways to do things.
(traditionalists/innovators/researchers/transformers). 4. Our market ………………..has fallen by 3% this year. (place/share/research/leader) 5.
The bank is going to............me half of what I need. (lend/borrow/save/raise). lOMoAR cPSD| 49431889 6. The new strategy is to ……………… consumers
over sixty. (concentrate/ aim/ target/focus) 7.
Bill Sorter, a finance manager, has.....................for a team of 12
accountants.(diversification/responsibility/role/activity). 8. A successful company has to.....................a profit. (make/do/create/supply). 9.
Can I introduce you to the man who ...................the company? This is
ourCEO…(heads/tops/founds/finances) 10.We have to increase
production to............................demand. (see/supply/meet/serve)
11.We want to ....................... out a new type of smoothie next year. (sell/drop/send/bring) 12.Is it possible to ...................a business when you
don’t enjoy it? (run/make/launch/start)
Task 2: Complete the sentence with one word.
A: business / start / market / set / top / business
B: up / job / share / idea / up / plan
13.Their is bigger than their competitors. . 14.He has the in the company. 15. A - is a new business.
16.Every entrepreneur begins with a good
17.A new company in our area and we went bankrupt.
18.To get money from the bank, you need to show them your .
Task 3: Choose the given words to complete the blanks.
NATURAL LOOKING FOR GROWTH OUTSIDE OF BRAZIL
Natura, a fast-expanding Brazilian cosmetics company that (1)…..................in
making “natural” products from trees in the Amazon rainforest, is considering
starting sales operations in the UK, USA and Russia as part (2)…......................an
international (3)…..................plan.
Alessandro Carlucci, Natura’s chief executive, says he would like to see the company
gain at least 10 percent of its (4)………………sales from outside Brazil within five
years. The percentage of (5)....................sales is currently 3 percent. lOMoAR cPSD| 49431889
“we think there is a lot of space in the cosmetics industry to grow and we think we
have good products that will (6)……………..to consumers in other countries.” Mr Carlucci said.
The company has a team of 15 people, based in the UK, USA and Russia, who are
exploring ways to start (7)….................cosmetics in these places, probably through
groups of self-employed (8)……………….
Natura’s store in Paris, which opened last year, plans to (9)………………..in the
coming months about 50 sales agents in France. Mr Carlucci says the store in France
is an “experiment” to test interest by consumers outside Latin America in Natura’s
products. He declined to provide (10)….....of Natura’s sales in France, but said he
was “very happy” with the results so far. THE GIVEN WORDS BELOW
details - focuses - buying - promotion - International - of - agents - from - hold
- Specializes - selling - expansion - annual - recruit - appeal Unit 6: Future 1. Funding: ngân sách 2. Takes time: tốn thời gian 3. Capital: Vốn.
4. Ventures: Đầu tư mạo hiểm
5. Return on Investment: Lợi tức đầu tư, Tỷ suất hoàn vốn
6. A tight budget: ngân sách hạn hẹp7. Payback period: Thời kì hoàn vốn
8. Capsule: Khoang thang máy. 9. Finance: cấp vốn.
10. Margin: Biên lợi nhuận.
11.Joint venture: dự án liên doanh.
12.Equator: Đường xích đạo. 13.Platform: trạm.
14.Raise money = Raise capital: Gây quỹ.
15.Make an investment: Đầu tư. 16.Take a risk: Mạo hiểm.
17.Make a decision: Quyết định.
18.Take an elevator: Đi thang máy.
19. Lauch a new product/ Bring out: Tung sản phẩm mới ra thị trường. lOMoAR cPSD| 49431889 Part 2: Exercise
Task 1: Replace the underlined words in sentences.
capital / launch / tight / payback / a joint venture / raise / potential / take / start- up / invest in
1. 1. We’ll put our latest product on the market at the end of next month.
2. They’ll probably put a million euros into this company.
3. It’s an agreement to work together between a Spanish and Italian company.
4. This plan has a possibility of future success .
5. We are working with a carefully controlled budget. .
6. Let’s ask the bank to help us with the setting up of a new business costs. .
7. They want us to read their business plan so that we’ll give them the money
for their new business venture.
8. They increase their prices every month! .
9. I think I’ll go by the elevator to the fifth floor. .
10.We can agree to a six month period for getting back the cost of the investment . .
Task 2: Choose the missing preposition.
11.What do you estimate the return our investment will be? (in/on/at/for)
12.I’ll try to borrow the money my brother. (to/for/from/with)
13.Most scientists don’t have a very good understanding business. (of/about/with/on)
14.We can’t run this such a low budget. (in/at/on/with).
15.I lent my mobile my colleague at work. (in/on/at/to).
16.Over 20% of office workers also work home. (from/in/on/for). Task 3: Choose the best option. 17.I’d like to …………….an appointment with you, please. (see/do/arrange/plan). lOMoAR cPSD| 49431889
18.Venture capitalists look for a big………………when they provide finance.
(ROI/payback period/risk/technology).
19.The bank is going to.............me half of what I need. (lend/borrow/save/raise)
20.You need to cut your spending. We’re on a really.............................budget. (finance/rich/tight/borrow).
21.After university I had to pay off my ……………………….
(accounts/lend/discounts/debts).
22.Several companies work together on a .................to launch the new satellite.
(potential/risk/joint venture/venture capitalist).
Task 4: Rewrite the following sentences with same meaning as the first.
23. I last did business with his company 3 years ago.
I haven't.......................................
24. The last time she ordered from me was 5 months ago.
She hasn't ………………………………
25. I last invested in the venture when the economic situation was good.
I haven't........................................................
26.We spend 2 hours checking the customer database every day.
It takes.........................
27. People drive fast. Many accidents happen.
The faster ………………………………………..
28.Although Peter was lazy, the CEO still appreciated him.
Despite ……………………………………..
29.I’ve never met any more considerate person than Mary. Mary is
…………………………………. Unit 7: Location
1. Stable economy: Nền kinh tế ổn định.
2. Premises: Tiền đề, Văn phòng.
3. Service sector: Lĩnh vực đầu tư.
4. Investment bank: Ngân hàng đầu tư.
5. Regional office: Văn phòng khu vực.
6. Capital Market: Thị trường vốn. lOMoAR cPSD| 49431889
7. Shopping mall: Trung tâm thương mại.
8. Multi – national company: Công ty đa quốc gia. 9. Sold: Bán. 10.Sold out: Bán hết. 11.Set: Cài đặt, đặt. 12.Set up: Thành lập.
13. Run out: Hết, cạn kiệt.
14. Grow: Develop: Phát triển. 15.Grow up: Trưởng thành. 16.Build: Xây dựng. 17.Build up: Gây dựng.
18.Low/ High Labor cost: Chi phí nhân công.
19.Strong/good/stable/weak economy.
20.Low/high inflation: Lạm phát cao/thấp.
21. Low/high unemployment: Thất nghiệp.
22.Low/high cost of renting office space.
23.Good/bad prospects for growth: Tiềm năng phát triển tốt/xấu
24.Good/bad infrastructure: Cơ sở hạ tầng tốt/tệ.
25.Low/high taxation: Thuế cao/thấp.
26.Positive/good attitudes to foreign business. Part 2: Exercise
Task 1: Complete each sentence with answer a, b, c or d
1. A(n) is a very large tall building. (skyscraper/apartment block/theme park/villa) 2. You can buy virtually anything in a shopping . (area/market/place/mall)
3. We’re a large with activities in many different countries.
(multi-national/regional office/branch/investment)
4. We’re currently looking for a suitable for an office in Dubai.
(region/premises/block/market)
5. Roads links are an important part of a country’s .
(accommodation/attraction/infrastructure/facilities)
6. A(n) is someone who lives outside their own country.
(expatriate/tourist/inhabitant/citizen)
7. The service includes banking, insurance and tourism.
( aspect/sector/office/division). lOMoAR cPSD| 49431889
8. The city is attracting lots of new business, which is good for economic
. (capital/location/growth/unemployment) 9. Ferdinand is hoping to go abroad to work in one of company’s office.
(regional/location/capital/zone).
10.The economy is weak, with high and unemployment.
(currency/development/infrastructure/inflation)
11.Since the factory closed, there has been.................in the area. (high
inflation/high unemployment/high employment/strong growth) Task 2:
Correct (C) or incorrect (I)
12.The Opera tickets sold in less than three hours so I bought tickets for the cinema. (C/I)
13.Inflation is growing at its fastest rate in five years. (C/I)
14.We need to build on our current success. (C/I)
15.I set this company in 2001. (C/I)
16.If you run of money, then give me a call. I’ll lend you some. (C/I).
Task 3: choose the word that doesn’t collocate with the underlined word
17.stable, strong, high economy
18.easy, stable, good access
19.high, strong, low taxation
20. strong, positive, weak currency
Task 4: Rewrite the sentences
21.The managers regrets buying the stock of An Dong.
The managers wish that......................................
22.The new project manager couldn't solve the problems.
The new project manager was unable........................
23.I don't have much money. I can't buy a house.
If I...........................................
24.The little girl claims that she has tried and succeeded in finishing all her homework before the holiday.
The little girl claims that she managed ........................
25.Let's invest money in the capital market.
Why........................... lOMoAR cPSD| 49431889 Unit 8: Job – seeker
1. Job - seeker: Người tìm việc.
2. Apprenticeship: Học nghề.
3. Work placement: Thực tập.
4. Graduate trainee scheme: Thời kì tập sự/ Thử việc.
5. Physical market: thị trường cơ học. 6. Reference: tham chiếu.
7. Undergraduate degree: Bằng đại học.
8. Excellent benefits backage: Chế độ đãi ngộ tuyệt vời. Part 2: Exercise
Task 1: Read parts of four adverts from a career magazine. Write in these missing words.
We currently have three vacancies on our graduate trainee (1) . You
can (2) online at………Please send us a copy of your
(3) . Selected candidates will attend an (4) at the end of
this month. Learn a (5) and join a local firm! We would like to offer an
(6) in building. You receive training and a five-year fixed (7) .
Are you having problems finding staff? Or perhaps you’re tired of scanning the job
(8) for a new position. Contact us. We’re the experts in (9)
professionals for key management roles. Let us (10) the right person for the right job.
interview / scheme / contract / find / ads / resume / trade / apprenticeship / apply / headhunting
Task 2: Choose the best option
1. John is…………….for a better job in a different company.
(hiring/applying/recruiting/advising).
2. The…..................department has over 100 applications for the new positions.
(headhunting/employment/HR/staff). 3. Anita
works really hard and…………….to be paid more.
(worth/deserves/values/requires)
4. I’m afraid we…............out of that style last week. Would you like me to order
one for you? (lost/sold/bought/got). lOMoAR cPSD| 49431889 5. With computer programming
experience job......................increase.
(opportunism/opportunities/favorable/chances).
6. Global warming will………….to a change in the way we use energy. (cause/result/due/lead).
7. All sales staff get a …………………at Christmas and it doesn’t matter how
much they sell. (loyal/bonus/pay/pension).
8. Our country has a very................economy at the moment. It’s good news for
businesses. (strong/positive/easy/weak).
9. Our main problem is low …………………. (taxation/ unemployment/ wages/inflation).
10.My son is on a work ……………… in the USA for three weeks.
(placement/apprenticeship/ scheme/plan).
11.Job-seekers could …………………. the job ad on the Internet. (post/look/supply/search).
12.Applicants to the managerial position………..to possess high levels of
motivation along with basic computer skills. (are
required/requires/required/require).
13.I got my first job with the company on their graduate trainee …………………
(degree/location/placement/scheme) 14.You’ll
need to ……………. an interview after you apply. (invite/attend/wait/see).
15.They set……………… a new division to deal with overseas trade. (up/out/down/on).
16.The road …………………… into Dubai are excellent. (way/building/links/works).
17. I live in an apartment............................(flat/office/building/block). 18.The country enjoys a strong ……………….
(economy/inflation/infrastructure/fall) Unit 9: Selling
1. Consumer: Người tiêu dùng.
2. Wholesaler: Người bán buôn. 3. B2B: Business to Business. 4. B2C: Business to Customer.
5. Catalogues: Danh mục sản phẩm.
6. Flyers: Tờ rơi quảng cáo.
7. Public Relation (PR): Quan hệ công chúng. lOMoAR cPSD| 49431889
8. High – earning: thu nhập cao.
9. Spending power: Chi tiêu, sức mua.
10. Pay off: Trả hết (nợ). 11.The tube: tàu ngần.
12.Career fair: Hội chợ việc làm, ngày hội tuyển dụng. 13.Desperate: Liều mạng.
14.Sales pitch: Lời quảng cáo thông thường. 15.
It is necessary for sb to V= sb have to/need to/must + V. 16. Can = to be allowed to V. 17.
Advise sb to V: should + V = had better + V. 18.
It isn’t necessary for sb to V = Sb don’t/doesn’t allow sb to V. 19.Take
on new staff: Nhận nhân viên mới. Part 2: Exercise
Task 1: Choose the best option
1. The new strategy is to consumers over sixty. (worth/target/aim/focus)
2. High- executives might be interested in this type of luxury
product. (consuming/outgoing/earning/spending)
3. Our regional will visit you and show you our product range.
(sales pitch/sales representative/consumer/customer)
4. The new product didn’t sell well and the company lost to its
competitors. (Distribution/demand/market share/finance).
5. Supermarkets and other sell goods directly to people who will use
them. (Employers/teams/retailers/manufacturers) 6. Today's management session will focus ....................marketing strategies.(with/down/of/on).
7. Financial.............are predicting that a slowdown in customer spending
willaffect profit margin. (analysis/analyze/analytical/analysts).
8. We ask customers for their.................to help us improve.
(dissatisfaction/complaint/answers/feedback) 9. According to the recent reports, the economic system is
not as serious..................most analysts think. (than/as/so/too).
10.If the staff.............more motivated, they would be more productive. (was/are/is/were).
11.the unsuccessful winter season, the manager wants to go ahead with expansion
plans. (because/though/due/despite) lOMoAR cPSD| 49431889
12.The employees did a great job so the company decided to.................each of
them with a long career break. (satisfy/reward/perform/promote)
13.It could take five years to pay.................this personal loan. (off/into/with/for).
14.Human Resources say we need to take................ten new staff.(on/off/of/up) 15.Buenos Aires is a leading
business ……………(place/location/site/placement).
16.International trade plays a key role in the........................of the
city.(grow/growing/development/increase)
17.Many international banks have their..................................offices here.
(regional/capital/top/investment)
18.What...................do you need to work in sales?
(quality/quantity/qualifications/value)
Task 2: Rewrite the sentences without changing the meaning
19.You need to submit your assignment by the end of this week.
It is necessary...................
20.It is possible that the company won't organize the team building this weekend.
The company may................
21.I'm sorry that I didn't arrive the class early yesterday. I wish I................
22. Being the market leader is essential for the company.
It is essential for...................
23.She is always nervous when she presents her ideas in the meeting.
Presenting her ideas always..............
24.They mustn't give the false information in their advertisements.
They are not............................
25.The unemployment rates increased significantly.
There was.............................
26.It will take them several years to pay off their loans.
They will have to spend...................................
27.They are trying a new method of selling.
A new method of selling is................
28.Virgin D3 asks students for help when planning an event at their universities.
Students............................ lOMoAR cPSD| 49431889 Unit 10: Price
1. Set the price: Định giá.
2. Profit margin: biên lợi nhuận. 3. Cut: Sự cắt giảm.
4. Make a cut: Tiến hành cắt giảm.
5. Pricing strategy: Chiến lược đánh giá.
6. Buy tin bulk: Mua với số lượng lớn.
7. Get a better deal: Thỏa thuận tốt.
8. Hard drink: Đồ uống có cồn.
9. Raise, increase/decrease, cut, drop, lower, put up, reduce, push down + Object.
10. Increase/ decrease, fall, rise, rocket không cộng Object.
Cấu trúc câu điều kiện: -
Câu điều kiện loại 1: Điều thực tế, có thể xảy ra.
If + S + V, S + Will/can/may + V -
Câu điều kiện loại 2: Điều không có thật ở hiện tại.
If + S + V2, S + Would/should/could + V. -
Câu điều kiện loại 3: Điều không có thật ở quá khứ.
If + S + had + V3, S + would + have + V3. -
Câu điều kiện hỗn hợp If + S + had + V3, S + would + V.
If + S + V2, S + would + have + V3. Part 2: Exercise
Task 1: Choose the best option
1. We increase...................on production and this has reduced our profitmargin.
(spending/cutting/pricing/output).
2. This................shows the increase in oil prices over the last ten years.
(workforce/development/graph/strategy)
3. I think we should offer a five per cent...............to encourage people to
buymore. (offer/flyer/direct mail/discount)
4. we've reduced the price by 15%, so the buyer is getting a
good .................(trade/cost/trend/deal)