Final exam project rubrics - principles of marketing môn Xác suất thống kê| Trường Đại học Ngoại Thương

FOREIGN TRADE UNIVERSITY FINAL EXAM HCMC CAMPUS
MKT01 (PRINCIPLES OF MARKETING) DEPARTMENT OF
__________________________________ INTERNATIONAL BUSINESS
Semester: II Academic year: 2020– 2021 AND TRADE
Full-time/Part-time: full-time Class code: 88,89 _________________________
Form of Exam: Written essay (project) No.01 Duration: 9:00 15/7-9:00 23/7 Performance Areas Content requirement Introduction
Clearly introduce the objectives and steps of the project (0.5 mark) Target audience
Cleary state who are the target audience of the project; Customer insight, Big idea are stated in a 1 mark
logical manner; show original creative ideas and focus Communication objectives
Clearly state the communication objectives (0.5 mark) Designing message
Message content, structure and format are clearly and strongly relevant to the objectives, 1.0 mark customer insight and big idea Choosing medias
Clearly state which medias used in the project with reasons 1 mark Selecting message sources
Clearly state the sources that you use and why 0.5 mark Channel to collect feedback
Clearly state which channel that you use to collect feedback from audience 1.0 mark Promotion Mix
Clearly state which method to use to set the budget and argue why you choose it Budget setting 0.5 mark Promotion strategy
Clearly state which strategy to apply that relevant to the project’s objectives 1 mark Promotion tools
Clearly choose 4 tools used, clearly explain how and why (4 tools) 0.5 mark for 1 tool Conclusion and evaluation
Clearly state what criteria you use to evaluate the outcomes of the project 1 mark Total 10 marks Rubrics 8.5-10 mark 7.0 – 8.4 5.5-6.9 <5.5 Content All contents are All contents are All contents are Some contents are clearly covered in a mentioned but not mentioned but missing, lack of logical; well detailed enough; simple; lack of knowledge about the knowledge good knowledge knowledge topic understanding and understanding; understanding; creative manner are logical and creative illogical, do not show at the excellent level manner is relatively originality and focus at the good level
Organization Project is logically Project is mostly Somewhat digresses Central point and organized and well- logically organized;
from the central idea; flow of essay is lost;
structured displaying good structured
ideas do not logically lacks organization a beginning, a body, displaying; critical follow each other and continuity and a conclusion, thinking skills are
critical thinking skills relatively good are evident; creative manner in presentation Research High variety of Relatively good and
Some research of the Did little or no reference sources; reliable reference topic was done but gathering of highly reliable sources, introduced was inconclusive to information on the references sources, personal ideas to support topic; cited topic, did not cite the introduced personal enhance essay information is vague information ideas to enhance cohesiveness essay cohesiveness Style Writing is smooth, Writing is coherent Sentences are varied Lack of focus, highly coherent, and and consistent with
and inconsistent with inconsistent; writing very consistent with central idea; central idea. is confusing, hard to central idea. sentences are strong follow Sentences are very and expressive with
strong and expressive varied structure with varied structure. Spelling Written work has no Written work is Written work has Written work has errors in word relatively free of
several errors in word serious and persistent selection and use, errors in word selection and use, errors in word sentence structure, selection and use, sentence structure, selection and use,
spelling, punctuation, sentence structure,
spelling, punctuation sentence structure, and capitalization spelling (2-3 errors) (4-5 errors) spelling, punctuation (>=6 errors)