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NG Đ
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C THƯƠNG M
KHOA KINH T
VÀ KINH DOANH QU
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🙣🙣🙣🕮🙣🙣🙣
GROUP DISCUSSION BUSINESS ENGLISH 2
TOPIC
DESIGN AND INNOVATION
HOW CREATIVE DESIGN AND INNOVATION
ARE
CHANG
ING HUMAN
LIFE
?”
Group
01
Class
251_ENTI3411_
27
Teacher
DO DIEP LINH
Ha Noi, 2025
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CONTENTS
INTRODUCTION ............................................................................................................................ 3
I. GENERAL OVERVIEW .............................................................................................................. 4
1.1. Definition .............................................................................................................................. 4
1.2. Importance of creativity and innovation ............................................................................... 4
II. THE BODY ................................................................................................................................. 6
2.1. Impact on daily life ............................................................................................................... 6
2.1.1. Technology and convenience ......................................................................................... 6
2.1.2. Healthcare and wellness ................................................................................................. 7
2.2. Impact on the economy ......................................................................................................... 9
2.2.1. Creation of new industries .............................................................................................. 9
2.2.2. Increased productivity and efficiency .......................................................................... 10
2.3. Impact on education and knowledge ................................................................................... 12
2.3.1. Democratization of education ...................................................................................... 12
2.3.2. Evolving learning methods ........................................................................................... 13
2.4. Impact on society and the environment ............................................................................... 14
2.4.1. Sustainable development and solutions ........................................................................ 15
2.4.2. Enhanced social connectivity and activism .................................................................. 15
III. CHALLENGES ........................................................................................................................ 16
3.1. The digital divide ................................................................................................................. 16
3.2. Ethical and privacy concerns ............................................................................................... 17
3.3. Job displacement ................................................................................................................. 18
CONCLUSION .............................................................................................................................. 19
MEETING MINUTES - GROUP: 1 .............................................................................................. 21
PEER ASSESSMENT .................................................................................................................... 21
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INTRODUCTION
First of all, we would like to express my sincere gratitude to the teacher for creating
the conditions and opportunities for us to carry out this discussion: “How creative design
and innovation changed life”. We know that throughout history, the power of creativity and
innovation has shaped the fabric of modern life, from the smallest conveniences to global
systems. If creativity is the initial spark that gives birth to unique ideas, then innovation is
the disciplined process of turning those ideas into practical solutions. We can see this
synergy clearly in every field: from the smartphone, a product of converging creative ideas
about communication and information, to medical breakthroughs like vaccines, the result
of years of research and innovation. These products are not merely tools; they have become
an integral part of our daily lives, changing how we work, communicate, and interact.
However, this progress also brings unforeseen challenges, such as issues of privacy, social
inequality, and negative environmental impacts. Identifying and addressing these problems
is a crucial part of guiding development responsibly toward a more sustainable future.
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I. GENERAL OVERVIEW
1.1. Definition
Creativity is the infinite human ability to generate new and unique ideas. It is the
spark that gives birth to everything. Innovation is the disciplined process of turning those
ideas into useful and valuable products, services, or processes in reality. Creativity is "what"
and innovation is "how."
For example, the idea of attaching wheels to a suitcase is a creative act, but designing,
producing, and bringing the wheeled suitcase to market for people to use is an innovation
process.
1.2. Importance of creativity and innovation
Creativity and innovation have acted as core drivers, profoundly changing human
life. By turning unique ideas into practical solutions, they have created groundbreaking
advancements in every field.
Creativity and innovation are the core drivers that help society develop continuously.
Creativity sparks unique ideas, while innovation is the process of turning those ideas into
practical solutions. This combination has led to breakthrough advancements, from inventing
new technologies that address major health and environmental challenges to creating more
convenient products and services that enhance daily quality of life. They not only promote
economic growth by giving rise to new industries but also reshape the way we
communicate, work, and interact, thereby building a better future for all humanity.
Creativity and innovation play an essential role in addressing the major challenges facing
humanity, from healthcare to the environment. In the field of healthcare, they have led to
revolutionary breakthroughs, from the development of new vaccines and medications to
combat epidemics, to the application of modern technologies such as artificial intelligence
(AI) in diagnostics, helping to improve health and extend human lifespan. For the
environment, innovation has helped find sustainable solutions such as renewable energy
(wind, solar) and green technologies, which help reduce pollution and combat climate
change.
Creativity and innovation have significantly improved the quality of human life by
creating more convenient and safer products and services. The advent of smartphones has
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changed the way we communicate and access information, making everything more instant
and easier. In the fields of shopping and transportation, e-commerce platforms and
ridehailing services have saved considerable time and effort. Additionally, innovations in
safety, such as self-driving technology, smart home systems, and mobile medical devices,
have provided greater peace of mind and comfort in daily life. In summary, creative ideas
realized through the process of innovation have made our lives much more convenient and
comfortable.
In short, the combination of creativity and innovation not only solves existing
problems but also continuously creates new opportunities and possibilities for all of
humanity.
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II. THE BODY
2.1. Impact on daily life
Innovation and creativity are not abstract concepts reserved for laboratories or
research institutions; they are forces that reach into every household, workplace, and
individual routine. In modern times, their influence on daily life is particularly striking.
From the way we communicate and travel to the way we seek healthcare or manage our
schedules, creativity and innovation have redefined what it means to live in the twenty-first
century. Two major areas where this influence is most visible are technology and
convenience, and healthcare and wellness.
2.1.1. Technology and convenience
Technology, born out of creativity and innovation, has reshaped the rhythm of daily
existence. Before the late twentieth century, daily activities such as shopping, paying bills,
or even accessing information required significant time, energy, and resources. Today,
thanks to creative design and technological innovation, convenience defines modern life.
The smartphone is perhaps the most iconic representation of this change. Originally
designed for communication, it has transformed into an indispensable tool that performs
countless functions. A single smartphone now serves as a calculator, GPS navigator, camera,
music player, and personal planner, not to mention a portal to the internet’s infinite
resources. According to Statista, over 6.8 billion people worldwide own smartphones,
meaning that nearly 85% of humanity now holds this powerful innovation in their hands.
For many, smartphones are the first and last thing they use each day, integrating seamlessly
into their personal and professional lives. The creative design of smartphones emphasizes
not only technical power but also user experience: sleek interfaces, intuitive icons, and
voice assistants such as Siri or Google Assistant allow even children and the elderly to
participate in the digital ecosystem.
Innovation has also revolutionized the way people shop and manage their
households. Online shopping platforms such as Amazon, Alibaba, or Shopee offer
unprecedented convenience. Goods ranging from daily groceries to complex electronics can
be purchased with a few taps and delivered to the doorstep within hours. Creative design is
key here: algorithms personalize recommendations, interfaces simplify navigation, and
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secure payment systems inspire consumer trust. During the COVID-19 pandemic, when
physical stores were inaccessible, these innovations became lifelines for millions, proving
that convenience was not merely a luxury but a necessity.
Transportation, too, demonstrates the role of innovation in convenience. Ridehailing
services like Uber, Grab, and Lyft have disrupted the traditional taxi model, making
commuting simpler, safer, and more transparent. Passengers can track vehicles in real time,
compare prices, and pay digitally—processes that reduce uncertainty and enhance
efficiency. More recently, electric scooters and shared bicycle systems have redefined urban
mobility. These solutions are not only convenient but environmentally conscious,
demonstrating how creativity balances practicality with sustainability.
At home, innovation manifests through smart devices and automation. Smart
thermostats learn user preferences to optimize energy use, saving money and reducing
waste. Robotic vacuum cleaners, once imagined as futuristic luxuries, are now common
household helpers. Voice-controlled systems like Amazon Alexa allow users to control
lighting, appliances, and even security with simple commands. These innovations may seem
small individually, but collectively they represent a massive shift: homes are no longer
passive spaces but interactive environments shaped by technology.
However, convenience has not come without challenges. The dependence on digital
systems creates vulnerabilities, whether in the form of cyberattacks, data misuse, or
overreliance on gadgets that may erode basic problem-solving skills. Moreover, the rapid
pace of change can exclude older generations or communities without access to technology,
widening the so-called digital divide. Yet, despite these drawbacks, the overwhelming
consensus is clear: creative design and innovation have made life more convenient,
efficient, and interconnected than at any other time in history.
2.1.2. Healthcare and wellness
Another area where creativity and innovation have had profound effects is healthcare
and wellness. The difference between past and present is dramatic. In earlier centuries,
illnesses often went untreated due to a lack of knowledge or technology. Life expectancy
was short, and medical practices were frequently based on trial and error rather than
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scientific precision. Today, healthcare is defined by prevention, personalization, and
accessibility—three achievements largely driven by creative innovation.
Telemedicine is one such innovation that has redefined healthcare delivery.
Especially during the COVID-19 pandemic, when hospitals were overwhelmed and
physical visits were risky, online consultations became essential. Through platforms such
as Teladoc or Doctor Anywhere, patients could speak to doctors remotely, receive
prescriptions, and even monitor chronic conditions. This innovation is especially important
for rural or underserved communities where hospitals may be hours away. Creative design
ensures that platforms are user-friendly, secure, and accessible even for individuals with
limited digital literacy.
Wearable health devices further illustrate how daily life and healthcare now intersect.
Products like Apple Watch, Fitbit, and Garmin wristbands monitor heart rates, oxygen
levels, physical activity, and even sleep cycles. They do not replace doctors, but they
empower individuals to monitor their own health continuously. There are countless reports
of individuals detecting heart irregularities through smartwatches and seeking timely
treatment. This represents a radical shift: instead of waiting for illness to manifest, people
are increasingly able to prevent severe outcomes through early intervention, guided by data
from wearable devices.
Artificial intelligence has entered healthcare as well, bringing diagnostic precision
and efficiency. Algorithms trained on millions of medical images can now detect cancers,
retinal diseases, or neurological conditions with a degree of accuracy that rivals or surpasses
human doctors. For example, AI systems have successfully detected breast cancer in
mammograms that radiologists overlooked. These innovations not only save lives but also
reduce the workload on medical professionals, allowing them to focus on treatment rather
than repetitive analysis.
Mental health, often neglected in the past, has also been transformed by innovation.
Mobile applications like Calm and Headspace provide guided meditation, stress
management techniques, and sleep assistance. These tools are particularly valuable in
fastpaced societies where stress and anxiety are prevalent. Creative design plays a key role:
soothing visuals, calming sounds, and gamified progress tracking encourage consistent use.
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For millions of people, mental wellness is no longer dependent solely on access to therapists
but can be cultivated daily through technology.
Despite these achievements, innovation in healthcare raises ethical concerns. Data
privacy is a significant issue: health records and personal data collected by devices must be
safeguarded against misuse. There is also a danger of over-reliance, where individuals trust
apps over professional medical advice. Still, when balanced carefully, innovation has
unquestionably improved healthcare and wellness, extending life expectancy, reducing
suffering, and enabling healthier lifestyles.
In short, the impact of creativity and innovation on daily life is immense. Whether
through convenience-enhancing technologies or health-focused solutions, innovations
shape the way people live, work, and thrive.
2.2. Impact on the economy
While daily life illustrates the personal dimension of innovation, the economy
demonstrates its collective dimension. Creative design and innovation are not only about
making life easier for individuals; they also shape entire industries, determine productivity
levels, and influence the global balance of economic power. Two crucial areas to consider
are the creation of new industries and the increase in productivity and efficiency.
2.2.1. Creation of new industries
One of the most remarkable outcomes of innovation is the creation of industries that
previously did not exist. The Industrial Revolution, driven by creativity and mechanical
innovation, gave birth to sectors like textiles, steel, and railroads. In the modern era, digital
innovation has spawned industries that now dominate global markets.
E-commerce is a prime example. Before the internet era, shopping was largely
confined to physical stores, and options were limited by geography. Today, platforms such
as Amazon, Alibaba, and Shopee dominate retail globally. According to Statista,
ecommerce sales reached $6.3 trillion in 2023, accounting for nearly one-fifth of all retail
sales. This industry, unimaginable only a few decades ago, now sustains millions of jobs
worldwide, from software engineers and delivery drivers to warehouse workers and
customer service agents. The creative design of user interfaces and recommendation
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algorithms is key to this success, ensuring that customers find what they need quickly and
trust the platforms to deliver securely.
Biotechnology represents another industry born from innovation. The rapid
development of mRNA vaccines during the COVID-19 pandemic, led by Moderna and
BioNTech, is a powerful example. Not only did these vaccines save millions of lives, but
they also generated billions in revenue, cementing biotech as a vital sector in the global
economy. Beyond medicine, biotechnology now influences agriculture through genetically
modified crops, environmental conservation through bio-remediation, and even industrial
production through bio-materials.
Renewable energy is also a product of creative innovation. Solar power, wind
turbines, and electric vehicles were once niche technologies but are now central to global
energy strategies. The International Renewable Energy Agency reported that renewable
energy employed 12.7 million people worldwide in 2022, a number expected to rise sharply
as nations transition toward green economies. Creative design ensures that solar panels are
more efficient, electric vehicles more appealing, and batteries more sustainable. These
industries not only mitigate climate change but also drive economic growth.
Artificial intelligence, too, has evolved into a standalone industry. From natural
language processing tools like ChatGPT to autonomous vehicle systems, AI applications
are rapidly expanding. PricewaterhouseCoopers predicts that AI will contribute $15.7
trillion to the global economy by 2030, making it one of the most influential industries in
history.
Each of these industries also generates secondary markets. Smartphones created the
app development economy; Tesla’s electric vehicles boosted demand for lithium mining
and battery recycling. Innovation, therefore, not only creates industries but multiplies
opportunities across supply chains, demonstrating its expansive economic influence.
2.2.2. Increased productivity and efficiency
Beyond creating industries, innovation fundamentally enhances productivity and
efficiency in existing sectors. This is one of its most powerful contributions to the economy.
Manufacturing provides a clear example. The integration of robotics and automation has
dramatically increased output while reducing error and waste. Automotive assembly lines
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now rely on robotic arms that operate with precision and speed, enabling mass production
at scales previously unimaginable. Human workers are increasingly freed from repetitive
tasks, allowing them to focus on creative or supervisory roles.
Agriculture has been similarly transformed. Drones monitor crops, AI systems
predict weather patterns, and smart irrigation systems optimize water use. These
innovations increase yields while conserving resources, a vital achievement as the global
population continues to grow. The Food and Agriculture Organization projects that such
technologies could increase yields by up to 67% by 2050, a critical factor in ensuring food
security.
Logistics and supply chains have also benefited enormously. Algorithms that
optimize delivery routes save companies millions of dollars annually while reducing
environmental impact. For example, UPS uses an AI-driven system that minimizes left turns
for delivery trucks, saving fuel and reducing emissions. Similarly, digital platforms enable
real-time tracking of goods, increasing transparency and reliability for businesses and
consumers alike.
Financial services illustrate innovation’s role in efficiency as well. Mobile banking,
blockchain technology, and digital wallets like PayPal or Revolut streamline transactions,
reduce costs, and expand access to populations without traditional bank accounts. For
developing nations, mobile payment systems such as Kenya’s M-Pesa have been
revolutionary, integrating millions of people into the formal economy and stimulating
entrepreneurship.
At a macroeconomic level, productivity gains drive national competitiveness.
Countries like South Korea and Germany, with limited natural resources, remain economic
leaders due to their emphasis on innovation. Conversely, economies that lag in innovation
often face stagnation, dependency, or even decline.
Yet, efficiency comes with challenges. Automation threatens traditional jobs in
manufacturing and retail, raising concerns about unemployment and inequality. If the gains
from innovation are not equitably distributed, they can widen social and economic divides.
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Nonetheless, when supported by policies that encourage reskilling and fair distribution,
innovation in productivity benefits economies as a whole, increasing wealth, reducing costs,
and enhancing global competitiveness.
2.3. Impact on education and knowledge
Creative design and innovation have fundamentally transformed the educational
landscape, reshaping how knowledge is created, shared, and accessed across the globe. This
transformation has manifested in two significant ways: the democratization of education
and the evolution of learning methods.
2.3.1. Democratization of education
The democratization of education represents one of the most profound impacts of
creative design and innovation on human society. Traditional educational models, once
confined to physical institutions and limited by geographical boundaries, have been
revolutionized through innovative digital platforms and creative learning solutions. Online
learning platforms, massive open online courses (MOOCs), and educational apps have
made quality education accessible to millions who previously lacked such opportunities.
Creative design has played a crucial role in making complex subjects more
approachable and engaging. Interactive simulations, virtual reality experiences, and
gamified learning environments have transformed abstract concepts into tangible,
understandable experiences. For instance, medical students can now perform virtual
surgeries using platforms like Touch Surgery, history students can walk through ancient
civilizations in VR experiences like Rome Reborn, and language learners can practice
conversations with AI-powered tutors such as Duolingo's chatbots. Khan Academy's
personalized learning dashboards and Coursera's professional certificate programs
exemplify how these innovations have removed traditional barriers.
However, this democratization comes with challenges. The positive aspects include
unprecedented access to world-class education, with platforms like edX offering courses
from Harvard and MIT to anyone with internet access, and cost-effective learning solutions
that have reduced educational expenses significantly. Negative aspects include the digital
divide, where students without reliable internet or modern devices are left behind, creating
new forms of educational inequality. Additionally, the lack of hands-on experience and face-
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to-face interaction can diminish the quality of practical learning, particularly in fields
requiring mentorship and collaborative skills.
Furthermore, innovative educational technologies have addressed diverse learning
needs and styles. Adaptive learning systems powered by artificial intelligence, such as
Carnegie Learning's MATHia and Pearson's MyLab, can personalize educational content
based on individual learning patterns. Special education has particularly benefited from
innovations like text-to-speech software, visual scheduling apps for autistic students, and
haptic feedback devices for visually impaired learners.
The positive impact includes enhanced accessibility for students with disabilities,
personalized pacing that reduces academic stress, and improved engagement through
multimedia content. However, negative aspects include over-reliance on technology that
may diminish critical thinking skills, potential data privacy concerns with AI systems
tracking student behavior, and the risk of algorithmic bias that might inadvertently
discriminate against certain student populations. The cost of implementing these
technologies can also create disparities between well-funded and under-resourced
educational institutions.
2.3.2. Evolving learning methods
The evolution of learning methods represents another significant dimension of how
creative design and innovation have impacted education. Traditional lecture-based, passive
learning models have given way to interactive, collaborative, and experiential learning
approaches that better prepare students for the complexities of the modern world.
Project-based learning, facilitated by digital collaboration tools like Slack for
Education, Microsoft Teams, and Google Workspace for Education, has enabled students to
work on real-world problems. Examples include MIT's OpenCourseWare initiative,
Stanford's d.school design thinking curriculum, and high school students using 3D printing
to create prosthetics for amputees through organizations like e-NABLE. Creative design
thinking methodologies have been integrated into curricula across disciplines, with
programs like IDEO's Design Thinking for Educators and the UK's Design and Technology
curriculum.
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The positive aspects of these evolving methods include enhanced problem-solving
skills, better preparation for collaborative work environments, and increased student
engagement through hands-on learning. Students develop entrepreneurial mindsets and gain
practical experience with real-world applications. However, negative aspects include the
potential for unequal participation in group projects, where some students may not
contribute fairly, and the challenge of assessing individual learning in collaborative
environments. Some critics argue that constant innovation in learning methods can create
instability and prevent students from developing deep, sustained focus on fundamental
skills.
The integration of multimedia content, interactive assessments, and peer-to-peer
learning platforms has created more engaging learning experiences. Examples include
Kahoot's gamified quizzes, Flipgrid's video discussion platform, and Minecraft Education
Edition's immersive learning environments. Students can now learn through educational
podcasts like "Stuff You Should Know," participate in virtual study groups through Discord
servers, and receive immediate feedback through intelligent tutoring systems like Squirrel
AI.
Positive aspects include increased flexibility allowing students to learn at their own
pace and schedule, enhanced retention through multisensory learning experiences, and
global connectivity that exposes students to diverse perspectives. The immediate feedback
mechanisms help students identify and correct mistakes quickly. However, negative aspects
include shortened attention spans due to constant stimulation, potential for distraction from
non-educational content, and the challenge of developing deep reading and sustained
concentration skills. Additionally, the constant connectivity can lead to information
overload and increased stress levels among students.
2.4. Impact on society and the environment
The influence of creative design and innovation extends far beyond individual
learning experiences, creating ripple effects that have reshaped society and our relationship
with the environment. This impact is particularly evident in sustainable development
solutions and enhanced social connectivity.
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2.4.1. Sustainable development and solutions
Creative design and innovation have emerged as critical drivers in addressing some
of humanity's most pressing environmental challenges. The climate crisis, resource
depletion, and environmental degradation have spurred a wave of innovative solutions that
combine creative thinking with technological advancement to create sustainable
alternatives to traditional practices.
In the energy sector, creative design has led to breakthrough innovations in
renewable energy systems. Solar panel efficiency has dramatically improved through
innovative materials and design approaches, while wind turbine designs have become more
efficient and less intrusive. Beyond large-scale solutions, creative design has produced
countless everyday innovations that reduce environmental impact, from biodegradable
packaging materials to energy-efficient appliances that seamlessly integrate into modern
lifestyles.
Urban planning and architecture have been revolutionized through sustainable
design principles that prioritize environmental harmony alongside human needs. Green
building technologies, smart city initiatives, and innovative transportation solutions have
emerged from the intersection of creative design and environmental consciousness. These
innovations have demonstrated that environmental sustainability and human comfort are
not mutually exclusive but can be enhanced through thoughtful, creative approaches to
problem-solving.
The circular economy concept, enabled by innovative design thinking, has
challenged traditional linear consumption models. Products are now being designed with
their entire lifecycle in mind, emphasizing repairability, recyclability, and resource
efficiency. This shift has not only reduced environmental impact but has also created new
economic opportunities and business models centered around sustainability.
2.4.2. Enhanced social connectivity and activism
Creative design and innovation have fundamentally transformed how societies
connect, communicate, and organize collective action. Social media platforms, while often
criticized, have democratized information sharing and enabled grassroots movements to
organize and amplify their messages on unprecedented scales.
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The power of creative design in social activism has been demonstrated through
innovative campaigning methods that combine digital tools with traditional organizing.
Visual storytelling, interactive documentaries, and immersive experiences have made
complex social issues more accessible and emotionally resonant for broader audiences.
Crowdfunding platforms have enabled individuals and small organizations to fund social
initiatives that might never have received traditional institutional support.
Innovation in communication technologies has also strengthened social bonds and
created new forms of community. During global crises such as the COVID-19 pandemic,
creative solutions enabled people to maintain social connections, support local businesses,
and organize mutual aid networks. These innovations highlighted the resilience and
adaptability of human communities when supported by thoughtful design and technology.
However, this enhanced connectivity has also created new challenges around information
quality, privacy, and the potential for manipulation. The same tools that enable positive
social change can be used to spread misinformation or exploit vulnerable populations. This
duality underscores the importance of responsible innovation and the need for creative
solutions that prioritize human welfare and social cohesion.
The transformation brought about by creative design and innovation in education,
society, and environmental stewardship represents a fundamental shift in how humanity
approaches complex challenges. While these changes have created new opportunities and
solutions, they have also introduced novel challenges that require continued innovation and
thoughtful design to address effectively.
III. CHALLENGES
While creativity and innovation bring significant benefits, their rapid development
also creates complex challenges that require adjustment and management by society.
3.1. The digital divide
The digital divide is a complex and multifaceted issue, reflecting profound
disparities not only in access to technology but also in the ability to use and leverage it
effectively. This is an invisible yet powerful barrier that exacerbates existing inequalities in
society.
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- In education and economy: In the fields of education and economics, the impact of
the digital divide has become evident, especially during the COVID-19 pandemic. As
schools transitioned entirely to online learning, many students in rural areas or from
lowincome families lacked essential devices such as computers or stable internet
connections, leading to interrupted learning and a widening achievement gap. Similarly, in
the economy, job searching, application submissions, and participation in gig economy
platforms such as delivery services and driving primarily occur online, excluding millions
of people without access or lacking digital skills, thereby severely limiting their economic
opportunities and giving rise to "digital poverty."
- In health and society: For health and society, the digital divide also has serious
consequences. The development of telemedicine services offers convenience to many, but
it creates barriers for the elderly or disabled individuals, who may own phones but struggle
to use technology to schedule appointments or participate in online consultations. This can
lead to delays in treatment and reduce the quality of healthcare. Socially, the shift to online
communities and services (e.g., public services, community information) has left those who
do not use technology isolated and disconnected, eroding social capital and the ability to
fully engage in community activities.
3.2. Ethical and privacy concerns
Innovative technologies, especially those based on data, have raised serious
questions about ethics and individual privacy, threatening freedom and fairness.
- Abuse of personal data: Major tech companies like Facebook and Google collect
vast amounts of personal user data, from search histories to shopping habits, to create
detailed profiles for targeted advertising. The data leak affecting millions of Facebook users
in the Cambridge Analytica scandal clearly demonstrated the severity of personal
information abuse. Furthermore, algorithms that recommend content based on personal
preferences can create "echo chambers," where users are only exposed to information that
reinforces their views, increasing polarization in society.
- AI Bias: Artificial intelligence (AI) algorithms are being widely adopted in
numerous fields, from recruitment to credit scoring. However, one of the biggest challenges
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we face is the fact that these algorithms can inadvertently inherit and amplify social biases
that are already present in their historical training data.
A classic example of this is the AI recruiting tool once used by Amazon. The
algorithm was trained on a decade's worth of resumes the company had collected. Because
the majority of successful profiles in the tech industry were male, the algorithm subtly
learned a biased pattern and began to undervalue female candidates. Specifically, the system
automatically penalized resumes that included the word "women's" or listed attendance at
women-only colleges. While the developers did not intentionally make a
genderdiscriminatory decision, the bias within the data transformed into a digital
"prejudice."
Similarly, in the financial sector, credit scoring algorithms can lead to discriminatory
outcomes. The training data may include factors like zip codes or home addresses, which
can be correlated with race or socioeconomic status. For instance, if historical data shows
that people in a certain neighborhood have historically had low credit scores, the algorithm
might automatically deny loans to applicants from that area, regardless of their actual
financial capability. This not only creates an unfair system but also reinforces and deepens
existing societal discrimination. These cases serve as a powerful reminder that developing
AI requires not only technical knowledge but also a deep understanding of ethical and social
implications.
3.3. Job displacement
Automation and artificial intelligence are gradually replacing human labor,
especially in repetitive jobs. This not only causes unemployment but also creates a
significant "skills gap," putting pressure on the entire workforce.
- Automating repetitive tasks: Automation has changed the nature of work by
performing repetitive tasks more efficiently than humans. In the manufacturing industry,
this is particularly evident in Tesla's factories, where industrial robots carry out complex
welding and assembly tasks with high precision and speed, freeing up human labor.
Additionally, the use of self-checkout kiosks in retail stores and AI chatbots in customer
service is gradually changing the roles of employees. These technologies not only help
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streamline workflows but also reshape the labor market, forcing workers to transition to
jobs that require higher levels of critical thinking and creativity.
- Replacing analytical jobs: Automation is no longer limited to replacing repetitive
manual labor; it's increasingly infiltrating fields that require basic analytical skills. Jobs in
data entry, accounting, and even certain legal tasks are being taken over by sophisticated
software and algorithms. For instance, in the legal industry, AI platforms like ROSS
Intelligence (once dubbed the "AI lawyer") could quickly scan through thousands of legal
documents and case precedents to find relevant information—a task that previously
required hundreds of hours of work from paralegals and junior associates. Similarly, in
finance, algorithms can automatically analyze market data and execute trades, eliminating
the need for entry-level financial analysts.
The core issue isn't just that jobs are disappearing, but that the existing skills of many
workers are no longer aligned with market demands. As simpler tasks become automated,
the need for new skills like programming, data analysis, and AI system management is
skyrocketing. This creates a significant "skills gap," which is particularly challenging for
workers who lack access to retraining or education. To remain competitive in the future,
workers must proactively adapt and acquire new abilities. While this presents a major
challenge, it also offers an opportunity for people to transition into higher-value roles that
require creative thinking, complex problem-solving, and human-to-human interaction—
skills that machines are still a long way from replicating.
CONCLUSION
In conclusion, creativity and innovation are a powerful double-edged sword,
catalyzing breakthroughs that have profoundly reshaped every facet of life. While these
forces have delivered tremendous benefits—from improving healthcare and personalizing
medicine to democratizing education and reshaping global economies—their rapid pace has
also created significant challenges. We must confront issues like the digital divide, which
exacerbates existing inequalities; ethical and privacy concerns, which can erode public
trust; and job displacement, which demands continuous reskilling of the workforce. To
ensure these advancements truly serve all of humanity, it is critical that we approach
innovation with a shared commitment to responsibility and inclusivity. By focusing on
lOMoARcPSD| 47207194
20
equitable solutions and proactive policies, we can guide our collective creativity to build a
better and more just future for everyone.

Preview text:

lOMoAR cPSD| 47207194
TRƯ Ờ NG Đ Ạ I H Ọ C THƯƠNG M Ạ I
KHOA KINH T Ế VÀ KINH DOANH QU Ố C T Ế 🙣🙣🙣🕮🙣🙣🙣
GROUP DISCUSSION BUSINESS ENGLISH 2
TOPIC DESIGN AND INNOVATION :
“ HOW CREATIVE DESIGN AND INNOVATION ARE CHANG ING HUMAN LIFE ?” Group : 01 Class
: 251_ENTI3411_ 27 Teacher : DO DIEP LINH Ha Noi, 2025 1 lOMoAR cPSD| 47207194 CONTENTS
INTRODUCTION ............................................................................................................................ 3
I. GENERAL OVERVIEW .............................................................................................................. 4
1.1. Definition .............................................................................................................................. 4
1.2. Importance of creativity and innovation ............................................................................... 4
II. THE BODY ................................................................................................................................. 6
2.1. Impact on daily life ............................................................................................................... 6
2.1.1. Technology and convenience ......................................................................................... 6
2.1.2. Healthcare and wellness ................................................................................................. 7
2.2. Impact on the economy ......................................................................................................... 9
2.2.1. Creation of new industries .............................................................................................. 9
2.2.2. Increased productivity and efficiency .......................................................................... 10
2.3. Impact on education and knowledge ................................................................................... 12
2.3.1. Democratization of education ...................................................................................... 12
2.3.2. Evolving learning methods ........................................................................................... 13
2.4. Impact on society and the environment ............................................................................... 14
2.4.1. Sustainable development and solutions ........................................................................ 15
2.4.2. Enhanced social connectivity and activism .................................................................. 15
III. CHALLENGES ........................................................................................................................ 16
3.1. The digital divide ................................................................................................................. 16
3.2. Ethical and privacy concerns ............................................................................................... 17
3.3. Job displacement ................................................................................................................. 18
CONCLUSION .............................................................................................................................. 19
MEETING MINUTES - GROUP: 1 .............................................................................................. 21
PEER ASSESSMENT .................................................................................................................... 21 2 lOMoAR cPSD| 47207194 INTRODUCTION
First of all, we would like to express my sincere gratitude to the teacher for creating
the conditions and opportunities for us to carry out this discussion: “How creative design
and innovation changed life”. We know that throughout history, the power of creativity and
innovation has shaped the fabric of modern life, from the smallest conveniences to global
systems. If creativity is the initial spark that gives birth to unique ideas, then innovation is
the disciplined process of turning those ideas into practical solutions. We can see this
synergy clearly in every field: from the smartphone, a product of converging creative ideas
about communication and information, to medical breakthroughs like vaccines, the result
of years of research and innovation. These products are not merely tools; they have become
an integral part of our daily lives, changing how we work, communicate, and interact.
However, this progress also brings unforeseen challenges, such as issues of privacy, social
inequality, and negative environmental impacts. Identifying and addressing these problems
is a crucial part of guiding development responsibly toward a more sustainable future. 3 lOMoAR cPSD| 47207194 I. GENERAL OVERVIEW 1.1. Definition
Creativity is the infinite human ability to generate new and unique ideas. It is the
spark that gives birth to everything. Innovation is the disciplined process of turning those
ideas into useful and valuable products, services, or processes in reality. Creativity is "what" and innovation is "how."
For example, the idea of attaching wheels to a suitcase is a creative act, but designing,
producing, and bringing the wheeled suitcase to market for people to use is an innovation process.
1.2. Importance of creativity and innovation
Creativity and innovation have acted as core drivers, profoundly changing human
life. By turning unique ideas into practical solutions, they have created groundbreaking
advancements in every field.
Creativity and innovation are the core drivers that help society develop continuously.
Creativity sparks unique ideas, while innovation is the process of turning those ideas into
practical solutions. This combination has led to breakthrough advancements, from inventing
new technologies that address major health and environmental challenges to creating more
convenient products and services that enhance daily quality of life. They not only promote
economic growth by giving rise to new industries but also reshape the way we
communicate, work, and interact, thereby building a better future for all humanity.
Creativity and innovation play an essential role in addressing the major challenges facing
humanity, from healthcare to the environment. In the field of healthcare, they have led to
revolutionary breakthroughs, from the development of new vaccines and medications to
combat epidemics, to the application of modern technologies such as artificial intelligence
(AI) in diagnostics, helping to improve health and extend human lifespan. For the
environment, innovation has helped find sustainable solutions such as renewable energy
(wind, solar) and green technologies, which help reduce pollution and combat climate change.
Creativity and innovation have significantly improved the quality of human life by
creating more convenient and safer products and services. The advent of smartphones has 4 lOMoAR cPSD| 47207194
changed the way we communicate and access information, making everything more instant
and easier. In the fields of shopping and transportation, e-commerce platforms and
ridehailing services have saved considerable time and effort. Additionally, innovations in
safety, such as self-driving technology, smart home systems, and mobile medical devices,
have provided greater peace of mind and comfort in daily life. In summary, creative ideas
realized through the process of innovation have made our lives much more convenient and comfortable.
In short, the combination of creativity and innovation not only solves existing
problems but also continuously creates new opportunities and possibilities for all of humanity. 5 lOMoAR cPSD| 47207194 II. THE BODY
2.1. Impact on daily life
Innovation and creativity are not abstract concepts reserved for laboratories or
research institutions; they are forces that reach into every household, workplace, and
individual routine. In modern times, their influence on daily life is particularly striking.
From the way we communicate and travel to the way we seek healthcare or manage our
schedules, creativity and innovation have redefined what it means to live in the twenty-first
century. Two major areas where this influence is most visible are technology and
convenience, and healthcare and wellness.
2.1.1. Technology and convenience
Technology, born out of creativity and innovation, has reshaped the rhythm of daily
existence. Before the late twentieth century, daily activities such as shopping, paying bills,
or even accessing information required significant time, energy, and resources. Today,
thanks to creative design and technological innovation, convenience defines modern life.
The smartphone is perhaps the most iconic representation of this change. Originally
designed for communication, it has transformed into an indispensable tool that performs
countless functions. A single smartphone now serves as a calculator, GPS navigator, camera,
music player, and personal planner, not to mention a portal to the internet’s infinite
resources. According to Statista, over 6.8 billion people worldwide own smartphones,
meaning that nearly 85% of humanity now holds this powerful innovation in their hands.
For many, smartphones are the first and last thing they use each day, integrating seamlessly
into their personal and professional lives. The creative design of smartphones emphasizes
not only technical power but also user experience: sleek interfaces, intuitive icons, and
voice assistants such as Siri or Google Assistant allow even children and the elderly to
participate in the digital ecosystem.
Innovation has also revolutionized the way people shop and manage their
households. Online shopping platforms such as Amazon, Alibaba, or Shopee offer
unprecedented convenience. Goods ranging from daily groceries to complex electronics can
be purchased with a few taps and delivered to the doorstep within hours. Creative design is
key here: algorithms personalize recommendations, interfaces simplify navigation, and 6 lOMoAR cPSD| 47207194
secure payment systems inspire consumer trust. During the COVID-19 pandemic, when
physical stores were inaccessible, these innovations became lifelines for millions, proving
that convenience was not merely a luxury but a necessity.
Transportation, too, demonstrates the role of innovation in convenience. Ridehailing
services like Uber, Grab, and Lyft have disrupted the traditional taxi model, making
commuting simpler, safer, and more transparent. Passengers can track vehicles in real time,
compare prices, and pay digitally—processes that reduce uncertainty and enhance
efficiency. More recently, electric scooters and shared bicycle systems have redefined urban
mobility. These solutions are not only convenient but environmentally conscious,
demonstrating how creativity balances practicality with sustainability.
At home, innovation manifests through smart devices and automation. Smart
thermostats learn user preferences to optimize energy use, saving money and reducing
waste. Robotic vacuum cleaners, once imagined as futuristic luxuries, are now common
household helpers. Voice-controlled systems like Amazon Alexa allow users to control
lighting, appliances, and even security with simple commands. These innovations may seem
small individually, but collectively they represent a massive shift: homes are no longer
passive spaces but interactive environments shaped by technology.
However, convenience has not come without challenges. The dependence on digital
systems creates vulnerabilities, whether in the form of cyberattacks, data misuse, or
overreliance on gadgets that may erode basic problem-solving skills. Moreover, the rapid
pace of change can exclude older generations or communities without access to technology,
widening the so-called digital divide. Yet, despite these drawbacks, the overwhelming
consensus is clear: creative design and innovation have made life more convenient,
efficient, and interconnected than at any other time in history.
2.1.2. Healthcare and wellness
Another area where creativity and innovation have had profound effects is healthcare
and wellness. The difference between past and present is dramatic. In earlier centuries,
illnesses often went untreated due to a lack of knowledge or technology. Life expectancy
was short, and medical practices were frequently based on trial and error rather than 7 lOMoAR cPSD| 47207194
scientific precision. Today, healthcare is defined by prevention, personalization, and
accessibility—three achievements largely driven by creative innovation.
Telemedicine is one such innovation that has redefined healthcare delivery.
Especially during the COVID-19 pandemic, when hospitals were overwhelmed and
physical visits were risky, online consultations became essential. Through platforms such
as Teladoc or Doctor Anywhere, patients could speak to doctors remotely, receive
prescriptions, and even monitor chronic conditions. This innovation is especially important
for rural or underserved communities where hospitals may be hours away. Creative design
ensures that platforms are user-friendly, secure, and accessible even for individuals with limited digital literacy.
Wearable health devices further illustrate how daily life and healthcare now intersect.
Products like Apple Watch, Fitbit, and Garmin wristbands monitor heart rates, oxygen
levels, physical activity, and even sleep cycles. They do not replace doctors, but they
empower individuals to monitor their own health continuously. There are countless reports
of individuals detecting heart irregularities through smartwatches and seeking timely
treatment. This represents a radical shift: instead of waiting for illness to manifest, people
are increasingly able to prevent severe outcomes through early intervention, guided by data from wearable devices.
Artificial intelligence has entered healthcare as well, bringing diagnostic precision
and efficiency. Algorithms trained on millions of medical images can now detect cancers,
retinal diseases, or neurological conditions with a degree of accuracy that rivals or surpasses
human doctors. For example, AI systems have successfully detected breast cancer in
mammograms that radiologists overlooked. These innovations not only save lives but also
reduce the workload on medical professionals, allowing them to focus on treatment rather than repetitive analysis.
Mental health, often neglected in the past, has also been transformed by innovation.
Mobile applications like Calm and Headspace provide guided meditation, stress
management techniques, and sleep assistance. These tools are particularly valuable in
fastpaced societies where stress and anxiety are prevalent. Creative design plays a key role:
soothing visuals, calming sounds, and gamified progress tracking encourage consistent use. 8 lOMoAR cPSD| 47207194
For millions of people, mental wellness is no longer dependent solely on access to therapists
but can be cultivated daily through technology.
Despite these achievements, innovation in healthcare raises ethical concerns. Data
privacy is a significant issue: health records and personal data collected by devices must be
safeguarded against misuse. There is also a danger of over-reliance, where individuals trust
apps over professional medical advice. Still, when balanced carefully, innovation has
unquestionably improved healthcare and wellness, extending life expectancy, reducing
suffering, and enabling healthier lifestyles.
In short, the impact of creativity and innovation on daily life is immense. Whether
through convenience-enhancing technologies or health-focused solutions, innovations
shape the way people live, work, and thrive.
2.2. Impact on the economy
While daily life illustrates the personal dimension of innovation, the economy
demonstrates its collective dimension. Creative design and innovation are not only about
making life easier for individuals; they also shape entire industries, determine productivity
levels, and influence the global balance of economic power. Two crucial areas to consider
are the creation of new industries and the increase in productivity and efficiency.
2.2.1. Creation of new industries
One of the most remarkable outcomes of innovation is the creation of industries that
previously did not exist. The Industrial Revolution, driven by creativity and mechanical
innovation, gave birth to sectors like textiles, steel, and railroads. In the modern era, digital
innovation has spawned industries that now dominate global markets.
E-commerce is a prime example. Before the internet era, shopping was largely
confined to physical stores, and options were limited by geography. Today, platforms such
as Amazon, Alibaba, and Shopee dominate retail globally. According to Statista,
ecommerce sales reached $6.3 trillion in 2023, accounting for nearly one-fifth of all retail
sales. This industry, unimaginable only a few decades ago, now sustains millions of jobs
worldwide, from software engineers and delivery drivers to warehouse workers and
customer service agents. The creative design of user interfaces and recommendation 9 lOMoAR cPSD| 47207194
algorithms is key to this success, ensuring that customers find what they need quickly and
trust the platforms to deliver securely.
Biotechnology represents another industry born from innovation. The rapid
development of mRNA vaccines during the COVID-19 pandemic, led by Moderna and
BioNTech, is a powerful example. Not only did these vaccines save millions of lives, but
they also generated billions in revenue, cementing biotech as a vital sector in the global
economy. Beyond medicine, biotechnology now influences agriculture through genetically
modified crops, environmental conservation through bio-remediation, and even industrial
production through bio-materials.
Renewable energy is also a product of creative innovation. Solar power, wind
turbines, and electric vehicles were once niche technologies but are now central to global
energy strategies. The International Renewable Energy Agency reported that renewable
energy employed 12.7 million people worldwide in 2022, a number expected to rise sharply
as nations transition toward green economies. Creative design ensures that solar panels are
more efficient, electric vehicles more appealing, and batteries more sustainable. These
industries not only mitigate climate change but also drive economic growth.
Artificial intelligence, too, has evolved into a standalone industry. From natural
language processing tools like ChatGPT to autonomous vehicle systems, AI applications
are rapidly expanding. PricewaterhouseCoopers predicts that AI will contribute $15.7
trillion to the global economy by 2030, making it one of the most influential industries in history.
Each of these industries also generates secondary markets. Smartphones created the
app development economy; Tesla’s electric vehicles boosted demand for lithium mining
and battery recycling. Innovation, therefore, not only creates industries but multiplies
opportunities across supply chains, demonstrating its expansive economic influence.
2.2.2. Increased productivity and efficiency
Beyond creating industries, innovation fundamentally enhances productivity and
efficiency in existing sectors. This is one of its most powerful contributions to the economy.
Manufacturing provides a clear example. The integration of robotics and automation has
dramatically increased output while reducing error and waste. Automotive assembly lines 10 lOMoAR cPSD| 47207194
now rely on robotic arms that operate with precision and speed, enabling mass production
at scales previously unimaginable. Human workers are increasingly freed from repetitive
tasks, allowing them to focus on creative or supervisory roles.
Agriculture has been similarly transformed. Drones monitor crops, AI systems
predict weather patterns, and smart irrigation systems optimize water use. These
innovations increase yields while conserving resources, a vital achievement as the global
population continues to grow. The Food and Agriculture Organization projects that such
technologies could increase yields by up to 67% by 2050, a critical factor in ensuring food security.
Logistics and supply chains have also benefited enormously. Algorithms that
optimize delivery routes save companies millions of dollars annually while reducing
environmental impact. For example, UPS uses an AI-driven system that minimizes left turns
for delivery trucks, saving fuel and reducing emissions. Similarly, digital platforms enable
real-time tracking of goods, increasing transparency and reliability for businesses and consumers alike.
Financial services illustrate innovation’s role in efficiency as well. Mobile banking,
blockchain technology, and digital wallets like PayPal or Revolut streamline transactions,
reduce costs, and expand access to populations without traditional bank accounts. For
developing nations, mobile payment systems such as Kenya’s M-Pesa have been
revolutionary, integrating millions of people into the formal economy and stimulating entrepreneurship.
At a macroeconomic level, productivity gains drive national competitiveness.
Countries like South Korea and Germany, with limited natural resources, remain economic
leaders due to their emphasis on innovation. Conversely, economies that lag in innovation
often face stagnation, dependency, or even decline.
Yet, efficiency comes with challenges. Automation threatens traditional jobs in
manufacturing and retail, raising concerns about unemployment and inequality. If the gains
from innovation are not equitably distributed, they can widen social and economic divides. 11 lOMoAR cPSD| 47207194
Nonetheless, when supported by policies that encourage reskilling and fair distribution,
innovation in productivity benefits economies as a whole, increasing wealth, reducing costs,
and enhancing global competitiveness.
2.3. Impact on education and knowledge
Creative design and innovation have fundamentally transformed the educational
landscape, reshaping how knowledge is created, shared, and accessed across the globe. This
transformation has manifested in two significant ways: the democratization of education
and the evolution of learning methods.
2.3.1. Democratization of education
The democratization of education represents one of the most profound impacts of
creative design and innovation on human society. Traditional educational models, once
confined to physical institutions and limited by geographical boundaries, have been
revolutionized through innovative digital platforms and creative learning solutions. Online
learning platforms, massive open online courses (MOOCs), and educational apps have
made quality education accessible to millions who previously lacked such opportunities.
Creative design has played a crucial role in making complex subjects more
approachable and engaging. Interactive simulations, virtual reality experiences, and
gamified learning environments have transformed abstract concepts into tangible,
understandable experiences. For instance, medical students can now perform virtual
surgeries using platforms like Touch Surgery, history students can walk through ancient
civilizations in VR experiences like Rome Reborn, and language learners can practice
conversations with AI-powered tutors such as Duolingo's chatbots. Khan Academy's
personalized learning dashboards and Coursera's professional certificate programs
exemplify how these innovations have removed traditional barriers.
However, this democratization comes with challenges. The positive aspects include
unprecedented access to world-class education, with platforms like edX offering courses
from Harvard and MIT to anyone with internet access, and cost-effective learning solutions
that have reduced educational expenses significantly. Negative aspects include the digital
divide, where students without reliable internet or modern devices are left behind, creating
new forms of educational inequality. Additionally, the lack of hands-on experience and face- 12 lOMoAR cPSD| 47207194
to-face interaction can diminish the quality of practical learning, particularly in fields
requiring mentorship and collaborative skills.
Furthermore, innovative educational technologies have addressed diverse learning
needs and styles. Adaptive learning systems powered by artificial intelligence, such as
Carnegie Learning's MATHia and Pearson's MyLab, can personalize educational content
based on individual learning patterns. Special education has particularly benefited from
innovations like text-to-speech software, visual scheduling apps for autistic students, and
haptic feedback devices for visually impaired learners.
The positive impact includes enhanced accessibility for students with disabilities,
personalized pacing that reduces academic stress, and improved engagement through
multimedia content. However, negative aspects include over-reliance on technology that
may diminish critical thinking skills, potential data privacy concerns with AI systems
tracking student behavior, and the risk of algorithmic bias that might inadvertently
discriminate against certain student populations. The cost of implementing these
technologies can also create disparities between well-funded and under-resourced educational institutions.
2.3.2. Evolving learning methods
The evolution of learning methods represents another significant dimension of how
creative design and innovation have impacted education. Traditional lecture-based, passive
learning models have given way to interactive, collaborative, and experiential learning
approaches that better prepare students for the complexities of the modern world.
Project-based learning, facilitated by digital collaboration tools like Slack for
Education, Microsoft Teams, and Google Workspace for Education, has enabled students to
work on real-world problems. Examples include MIT's OpenCourseWare initiative,
Stanford's d.school design thinking curriculum, and high school students using 3D printing
to create prosthetics for amputees through organizations like e-NABLE. Creative design
thinking methodologies have been integrated into curricula across disciplines, with
programs like IDEO's Design Thinking for Educators and the UK's Design and Technology curriculum. 13 lOMoAR cPSD| 47207194
The positive aspects of these evolving methods include enhanced problem-solving
skills, better preparation for collaborative work environments, and increased student
engagement through hands-on learning. Students develop entrepreneurial mindsets and gain
practical experience with real-world applications. However, negative aspects include the
potential for unequal participation in group projects, where some students may not
contribute fairly, and the challenge of assessing individual learning in collaborative
environments. Some critics argue that constant innovation in learning methods can create
instability and prevent students from developing deep, sustained focus on fundamental skills.
The integration of multimedia content, interactive assessments, and peer-to-peer
learning platforms has created more engaging learning experiences. Examples include
Kahoot's gamified quizzes, Flipgrid's video discussion platform, and Minecraft Education
Edition's immersive learning environments. Students can now learn through educational
podcasts like "Stuff You Should Know," participate in virtual study groups through Discord
servers, and receive immediate feedback through intelligent tutoring systems like Squirrel AI.
Positive aspects include increased flexibility allowing students to learn at their own
pace and schedule, enhanced retention through multisensory learning experiences, and
global connectivity that exposes students to diverse perspectives. The immediate feedback
mechanisms help students identify and correct mistakes quickly. However, negative aspects
include shortened attention spans due to constant stimulation, potential for distraction from
non-educational content, and the challenge of developing deep reading and sustained
concentration skills. Additionally, the constant connectivity can lead to information
overload and increased stress levels among students.
2.4. Impact on society and the environment
The influence of creative design and innovation extends far beyond individual
learning experiences, creating ripple effects that have reshaped society and our relationship
with the environment. This impact is particularly evident in sustainable development
solutions and enhanced social connectivity. 14 lOMoAR cPSD| 47207194
2.4.1. Sustainable development and solutions
Creative design and innovation have emerged as critical drivers in addressing some
of humanity's most pressing environmental challenges. The climate crisis, resource
depletion, and environmental degradation have spurred a wave of innovative solutions that
combine creative thinking with technological advancement to create sustainable
alternatives to traditional practices.
In the energy sector, creative design has led to breakthrough innovations in
renewable energy systems. Solar panel efficiency has dramatically improved through
innovative materials and design approaches, while wind turbine designs have become more
efficient and less intrusive. Beyond large-scale solutions, creative design has produced
countless everyday innovations that reduce environmental impact, from biodegradable
packaging materials to energy-efficient appliances that seamlessly integrate into modern lifestyles.
Urban planning and architecture have been revolutionized through sustainable
design principles that prioritize environmental harmony alongside human needs. Green
building technologies, smart city initiatives, and innovative transportation solutions have
emerged from the intersection of creative design and environmental consciousness. These
innovations have demonstrated that environmental sustainability and human comfort are
not mutually exclusive but can be enhanced through thoughtful, creative approaches to problem-solving.
The circular economy concept, enabled by innovative design thinking, has
challenged traditional linear consumption models. Products are now being designed with
their entire lifecycle in mind, emphasizing repairability, recyclability, and resource
efficiency. This shift has not only reduced environmental impact but has also created new
economic opportunities and business models centered around sustainability.
2.4.2. Enhanced social connectivity and activism
Creative design and innovation have fundamentally transformed how societies
connect, communicate, and organize collective action. Social media platforms, while often
criticized, have democratized information sharing and enabled grassroots movements to
organize and amplify their messages on unprecedented scales. 15 lOMoAR cPSD| 47207194
The power of creative design in social activism has been demonstrated through
innovative campaigning methods that combine digital tools with traditional organizing.
Visual storytelling, interactive documentaries, and immersive experiences have made
complex social issues more accessible and emotionally resonant for broader audiences.
Crowdfunding platforms have enabled individuals and small organizations to fund social
initiatives that might never have received traditional institutional support.
Innovation in communication technologies has also strengthened social bonds and
created new forms of community. During global crises such as the COVID-19 pandemic,
creative solutions enabled people to maintain social connections, support local businesses,
and organize mutual aid networks. These innovations highlighted the resilience and
adaptability of human communities when supported by thoughtful design and technology.
However, this enhanced connectivity has also created new challenges around information
quality, privacy, and the potential for manipulation. The same tools that enable positive
social change can be used to spread misinformation or exploit vulnerable populations. This
duality underscores the importance of responsible innovation and the need for creative
solutions that prioritize human welfare and social cohesion.
The transformation brought about by creative design and innovation in education,
society, and environmental stewardship represents a fundamental shift in how humanity
approaches complex challenges. While these changes have created new opportunities and
solutions, they have also introduced novel challenges that require continued innovation and
thoughtful design to address effectively. III. CHALLENGES
While creativity and innovation bring significant benefits, their rapid development
also creates complex challenges that require adjustment and management by society.
3.1. The digital divide
The digital divide is a complex and multifaceted issue, reflecting profound
disparities not only in access to technology but also in the ability to use and leverage it
effectively. This is an invisible yet powerful barrier that exacerbates existing inequalities in society. 16 lOMoAR cPSD| 47207194 -
In education and economy: In the fields of education and economics, the impact of
the digital divide has become evident, especially during the COVID-19 pandemic. As
schools transitioned entirely to online learning, many students in rural areas or from
lowincome families lacked essential devices such as computers or stable internet
connections, leading to interrupted learning and a widening achievement gap. Similarly, in
the economy, job searching, application submissions, and participation in gig economy
platforms such as delivery services and driving primarily occur online, excluding millions
of people without access or lacking digital skills, thereby severely limiting their economic
opportunities and giving rise to "digital poverty." -
In health and society: For health and society, the digital divide also has serious
consequences. The development of telemedicine services offers convenience to many, but
it creates barriers for the elderly or disabled individuals, who may own phones but struggle
to use technology to schedule appointments or participate in online consultations. This can
lead to delays in treatment and reduce the quality of healthcare. Socially, the shift to online
communities and services (e.g., public services, community information) has left those who
do not use technology isolated and disconnected, eroding social capital and the ability to
fully engage in community activities.
3.2. Ethical and privacy concerns
Innovative technologies, especially those based on data, have raised serious
questions about ethics and individual privacy, threatening freedom and fairness. -
Abuse of personal data: Major tech companies like Facebook and Google collect
vast amounts of personal user data, from search histories to shopping habits, to create
detailed profiles for targeted advertising. The data leak affecting millions of Facebook users
in the Cambridge Analytica scandal clearly demonstrated the severity of personal
information abuse. Furthermore, algorithms that recommend content based on personal
preferences can create "echo chambers," where users are only exposed to information that
reinforces their views, increasing polarization in society. -
AI Bias: Artificial intelligence (AI) algorithms are being widely adopted in
numerous fields, from recruitment to credit scoring. However, one of the biggest challenges 17 lOMoAR cPSD| 47207194
we face is the fact that these algorithms can inadvertently inherit and amplify social biases
that are already present in their historical training data.
A classic example of this is the AI recruiting tool once used by Amazon. The
algorithm was trained on a decade's worth of resumes the company had collected. Because
the majority of successful profiles in the tech industry were male, the algorithm subtly
learned a biased pattern and began to undervalue female candidates. Specifically, the system
automatically penalized resumes that included the word "women's" or listed attendance at
women-only colleges. While the developers did not intentionally make a
genderdiscriminatory decision, the bias within the data transformed into a digital "prejudice."
Similarly, in the financial sector, credit scoring algorithms can lead to discriminatory
outcomes. The training data may include factors like zip codes or home addresses, which
can be correlated with race or socioeconomic status. For instance, if historical data shows
that people in a certain neighborhood have historically had low credit scores, the algorithm
might automatically deny loans to applicants from that area, regardless of their actual
financial capability. This not only creates an unfair system but also reinforces and deepens
existing societal discrimination. These cases serve as a powerful reminder that developing
AI requires not only technical knowledge but also a deep understanding of ethical and social implications. 3.3. Job displacement
Automation and artificial intelligence are gradually replacing human labor,
especially in repetitive jobs. This not only causes unemployment but also creates a
significant "skills gap," putting pressure on the entire workforce. -
Automating repetitive tasks: Automation has changed the nature of work by
performing repetitive tasks more efficiently than humans. In the manufacturing industry,
this is particularly evident in Tesla's factories, where industrial robots carry out complex
welding and assembly tasks with high precision and speed, freeing up human labor.
Additionally, the use of self-checkout kiosks in retail stores and AI chatbots in customer
service is gradually changing the roles of employees. These technologies not only help 18 lOMoAR cPSD| 47207194
streamline workflows but also reshape the labor market, forcing workers to transition to
jobs that require higher levels of critical thinking and creativity. -
Replacing analytical jobs: Automation is no longer limited to replacing repetitive
manual labor; it's increasingly infiltrating fields that require basic analytical skills. Jobs in
data entry, accounting, and even certain legal tasks are being taken over by sophisticated
software and algorithms. For instance, in the legal industry, AI platforms like ROSS
Intelligence (once dubbed the "AI lawyer") could quickly scan through thousands of legal
documents and case precedents to find relevant information—a task that previously
required hundreds of hours of work from paralegals and junior associates. Similarly, in
finance, algorithms can automatically analyze market data and execute trades, eliminating
the need for entry-level financial analysts.
The core issue isn't just that jobs are disappearing, but that the existing skills of many
workers are no longer aligned with market demands. As simpler tasks become automated,
the need for new skills like programming, data analysis, and AI system management is
skyrocketing. This creates a significant "skills gap," which is particularly challenging for
workers who lack access to retraining or education. To remain competitive in the future,
workers must proactively adapt and acquire new abilities. While this presents a major
challenge, it also offers an opportunity for people to transition into higher-value roles that
require creative thinking, complex problem-solving, and human-to-human interaction—
skills that machines are still a long way from replicating. CONCLUSION
In conclusion, creativity and innovation are a powerful double-edged sword,
catalyzing breakthroughs that have profoundly reshaped every facet of life. While these
forces have delivered tremendous benefits—from improving healthcare and personalizing
medicine to democratizing education and reshaping global economies—their rapid pace has
also created significant challenges. We must confront issues like the digital divide, which
exacerbates existing inequalities; ethical and privacy concerns, which can erode public
trust; and job displacement, which demands continuous reskilling of the workforce. To
ensure these advancements truly serve all of humanity, it is critical that we approach
innovation with a shared commitment to responsibility and inclusivity. By focusing on 19 lOMoAR cPSD| 47207194
equitable solutions and proactive policies, we can guide our collective creativity to build a
better and more just future for everyone. 20