I would like to continue to present the pestel analysis | Học Viện Phụ Nữ Việt Nam

I would like to continue to present the pestel analysis
Let's talk about population first  Population:
The current population of the United States is 333,843,789 as of December 27, 2021 according to
the latest figures from the United Nations. The United States is ranked 3rd in the world in the
ranking of the population of countries and territories.  Economic:
With an estimated GDP of over 20 trillion USD in 2020, per capita income is also among the
highest in the world, averaging 69,375 USD per year: + Rate of inflation + Unemployment rate + Exchange rate
+ Market: Due to the impact of the US-China trade war, the country is looking for
supplies from other countries to re-establish the supply chain. Although this
process is being disrupted due to the impact of the pandemic outbreak, production has been delayed.  Social
- According to a survey just released by the International Food Information Council
(IFIC), more than 8 out of 10 Americans (or 85%) have changed their eating habits since
the outbreak of the pandemic. As the percentage of overweight people in the US is
increasing. They gradually pay attention to nutrition, tend to eat healthy and choose
products derived from nature instead of carbonated drinks, fast food.
- The US is the world's largest consumer of canned coconut water, the growth rate of
consumption of this drink is even higher than in other countries such as France, Japan and Canada.  T echnological
- In the US, the use of artificial intelligence and big data is very common -> it helps to
analyze market trends and optimize our global supply chain. Advertising technology in
the US is very developed, making it easy for us to bring our products to customers
- In addition to pure coconut flavor, there will be a variety of other flavors to suit the taste of customers.  Environment
- Currently, the United States is leading in the trend of using energy, reducing waste to the
environment, and actively participating in policy discussions that are likely to affect the
following areas. Packaging waste is a big and growing problem worldwide. America is
focusing on collection and recycling because recycling of packaging is not important
without a proper collection and recycling system. AND FINALLY IS
 Law & Politics
- The US market is a fastidious market, requiring goods imported into this country to go
through a process of checking quality, origin, safety standards or having problems in
recent years to still be recognized. Paying attention to the issue of working conditions of
enterprises in the exporting country, all of them must pass strict inspection. Also, it needs FDA approval
- There are many policies on food safety and environmental protection products.
Analysis of unique selling points -
The product has many health benefits. At the same time, it also supports beautiful skin
and good for hair. In addition, the product is very convenient, easy to use and easy to maintain.
Moreover, in addition to pure coconut flavor, there are also a variety of other flavors suitable for consumers' taste. -
With the use of Tetra Pak's UTH direct sterilization technology, Cocowinx products do
not need to use preservatives but still retain the natural flavors and nutrients found in coconut
water, which is a contributing factor to product success.