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KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
FOCUS ON LEARNING
UNIT 7: FINANCE
READING 2
Activity 4
1f
2h
3g
4i
5d
6e
7c
8a
9b
Activity 5
a) true
b) false (They are interesting, create controversy, etc.)
c) true
d) true
e) true
f) false (It’s a violent disagreement.)
g) true
h) true
i) false (It’s the natural change in economic growth and recession over a period.)
Activity 6
1 invest
2 refurbishment
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KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
3 spend
4 make over
5 expand
6 / 7 offer / offering
8 extension
Activity 7
a) offer
b) refurbishment / makeover
c) expansion
d) extension
e) investment
f) expenditure
Activity 8
1b
2a
3c
4c
5c
6b
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KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
UNIT 8: CONSULTANTS
READING 2
Activity 4
1d
2f
3e
4b
5a
6c
Activity 5
a and c
Activity 6
a) appeal
b) relationships
c) walks of life
d) objectives
e) appointments
f) securing
g) accolades
h) embrace
Activity 7
a) true
b) true
c) not given
d) false (He / She ended up running the Europe-Middle East-Africa (EMEA) area.)
e) false (It has to an extent become widely available commercially.)
f) true
22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
g) false (He believes in dialogue and exchange.)
Activity 8
a) assessment
b) view
c) expert
d) thorough
e) respond
f) coerce
g) play
h) mature
Activity 9
a) be on the radar
b) the search industry
c) geographies
d) sector
e) tricks
f) courtship
g) integrity
h) openness
22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
UNIT 9: STRATEGY
READING 2
Activity 4
a) false (You think about it deeply and for a long time.)
b) false (They have only just come out of school.)
c) true
d) true
e) false (It is of no importance because it is not related to what is being considered or discussed.)
f) true
Activity 5
Activity 6
a) To promote markets,
rather than reward
leaders of existing
businesses
b) No, because leaders
of new businesses will take 20 years to emerge, by which time the minister will probably no
longer be in the job.
c) They shouldn’t subsidise existing research and development, but encourage new entrants to
develop new processes and products.
Activity 7
a) toxic combination
b) acquisitions
c) mergers
d) corporate reporting
Verb Noun
confuse confusion
pervade pervasiveness
legislate legislation
lobby lobbyist (person lobbying)
hire hire (person hired, esp. AmE)
associate association
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KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
e) obsession
f) executive remuneration
Activity 8
b
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KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
UNIT 10: ONLINE BUSINESS
READING 2
Activity 4
a) Best Buy, Kohl’s, JC Penney, Wal-Mart, Moosejaw
b) Gary Wohlfeill
c) Websphere Commerce
d) IBM
e) Retail Systems Research
f) Nikki Baird
Activity 5
a) Kohl’s
b) Best Buy
c) Wal-Mart
d) JC Penney
Activity 6
a) false (It is low.)
b) true
c) true
d) false (It is used by customers.)
e) false (They are attracted away from competitors.)
f) false (It’s a big change.)
g) false (They access products in stores, online, on mobile devices, etc.)
Activity 7
a) single customer experience
b) radical responses
c) a small outdoor-equipment retail chain
d) point-of-sale devices, in-store machines
22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
e) call-centre sales staff
f) loyalty reward scheme
g) customer’s purchase history
h) multichannel transformation
Activity 8
a
22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
UNIT 11: NEW BUSINESS
READING 2
Activity 3
a) Seedcamp
b) University College London, Bloomsbury
c) Hussein Kanji, Geoff Watts, Julia Fowler
d) EDITD, Garmz
e) Vienna Fashion Week
f) Skype, TomTom
Activity 4
1. D
2. F
3. G
4. B
5. E
6. C
7. A
Activity 5
a) entrepreneurial talent
b) venture capitalists
c) early-stage ventures
d) angel investors
e) leading players
f) incubator event
g) technology industry
Activity 6
a) considerable
22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
b) maturing
c) nurturing
d) attain
e) network
f) approaches
g) hub
h) ecosystem
i) mentor
Activity 7
a) False (It relates to the fashion industry.)
b) True
c) False (It provides information about the fashion industry.)
d) False (They are going to Austria soon.)
e) False (They have been invited by another start-up.)
f) False (Geoff said this.)
Activity 8
b, c, e and f can be used without changing the meaning of the article.
a) An is a dangerous situation that must be dealt with immediately.emergency
d) A is a particular group of customers in a market.segment
g) would mean that Skype and TomTom were the only companies to go public inComprising
this period.
22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
UNIT 12: PROJECT MANAGEMENT
READING 2
Activity 4
1b
2a
3c
4b
5b
6c
7a
8c
Activity 5
a) get up to speed quickly
b) the price of operating at high speed
c) prioritise
d) experience of multiple environments
e) make decisions quickly
f) focus on the important things (that need to be delivered)
Activity 6
a) false (Role is used as a noun here, but you cannot also use it as a verb.)
b) true
c) true
d) false (Assignment is a fairly formal word meaning ‘task’. The meaning of assignation is not
the same: it’s a slightly humorous expression for a meeting, perhaps secret, between two people
in a romantic relationship.)
e) true
f) false (Unlikely is an adjective and could not be replaced here by improbably.)
g) true
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KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
Activity 7
f, b, g, h, c, e, d, a
Activity 8
Blancmange is a cold, sweet dessert made from corn flour that is quite slippery and messy to
eat. Here, it’s used to talk about the ‘messy’ conversations that happen around the water-cooler
in different organisations - the place where people often meet to gossip.
22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
FOCUS ON TESTING
TEST 1
Part 1
1. C
2. E
3. D
4. B
5. C
6. D
7. A
8. B
Part 2
9. C
10. A
11. B
12. G
13. D
14. E
Part 3
15. D
16. A
17. B
18. C
19. A
20. B
Part 4
21. D
22. A
23. A
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KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
24. C
25. D
26. B
27. C
28. D
29. B
30. A
Part 5
31. IT
32. WITH
33. ALTHOUGH / THOUGH / WHILE / WHILST
34. WHAT
35. BE
36. MY
37. FOR
38. TAKE
39. TO
40. WHICH
Part 6
41. THE
42. SUCH
43. CORRECT
44. WELL
45. BUT
46. CORRECT
47. ALL
48. THIS
49. HOW
50. SO
51. OF (last word)
52. IF
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KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
TEST 2
Part 1
1. C
2. E
3. A
4. B
5. C
6. D
7. A
8. B
Part 2
9. E
10. D
11. G
12. A
13. F
14. C
Part 3
15. D
16. A
17. C
18. B
19. C
20. B
Part 4
21. D
22. B
23. A
24. D
25. A
26. C
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KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
27. D
28. B
29. A
30. C
Part 5
31. WHOSE
32. OUT
33. IN
34. NOW
35. FOR
36. NOT
37. AND
38. SO
39. TO
40. THAT
Part 6
41. WHERE
42. CORRECT
43. CORRECT
44. WAS
45. CORRECT
46. TAKEN
47. ON
48. DO
49. THE
50. WITH
51. UP
52. ABOUT
22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu

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22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu FOCUS ON LEARNING UNIT 7: FINANCE READING 2 Activity 4 1f 2h 3g 4i 5d 6e 7c 8a 9b Activity 5 a) true
b) false (They are interesting, create controversy, etc.) c) true d) true e) true
f) false (It’s a violent disagreement.) g) true h) true
i) false (It’s the natural change in economic growth and recession over a period.) Activity 6 1 invest 2 refurbishment 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu 3 spend 4 make over 5 expand 6 / 7 offer / offering 8 extension Activity 7 a) offer b) refurbishment / makeover c) expansion d) extension e) investment f) expenditure Activity 8 1b 2a 3c 4c 5c 6b 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu UNIT 8: CONSULTANTS READING 2 Activity 4 1d 2f 3e 4b 5a 6c Activity 5 a and c Activity 6 a) appeal b) relationships c) walks of life d) objectives e) appointments f) securing g) accolades h) embrace Activity 7 a) true b) true c) not given
d) false (He / She ended up running the Europe-Middle East-Africa (EMEA) area.)
e) false (It has to an extent become widely available commercially.) f) true 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu
g) false (He believes in dialogue and exchange.) Activity 8 a) assessment b) view c) expert d) thorough e) respond f) coerce g) play h) mature Activity 9 a) be on the radar b) the search industry c) geographies d) sector e) tricks f) courtship g) integrity h) openness 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu UNIT 9: STRATEGY READING 2 Activity 4
a) false (You think about it deeply and for a long time.)
b) false (They have only just come out of school.) c) true d) true
e) false (It is of no importance because it is not related to what is being considered or discussed.) f) true Activity 5 Verb Noun confuse confusion pervade pervasiveness Activity 6 a) legislate legislation To promote markets,
lobby lobbyist (person lobbying) rather than reward
hire hire (person hired, esp. AmE) leaders of existing associate association businesses b) No, because leaders
of new businesses will take 20 years to emerge, by which time the minister will probably no longer be in the job.
c) They shouldn’t subsidise existing research and development, but encourage new entrants to
develop new processes and products. Activity 7 a) toxic combination b) acquisitions c) mergers d) corporate reporting 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu e) obsession f) executive remuneration Activity 8 b 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu UNIT 10: ONLINE BUSINESS READING 2 Activity 4
a) Best Buy, Kohl’s, JC Penney, Wal-Mart, Moosejaw b) Gary Wohlfeill c) Websphere Commerce d) IBM e) Retail Systems Research f) Nikki Baird Activity 5 a) Kohl’s b) Best Buy c) Wal-Mart d) JC Penney Activity 6 a) false (It is low.) b) true c) true
d) false (It is used by customers.)
e) false (They are attracted away from competitors.)
f) false (It’s a big change.)
g) false (They access products in stores, online, on mobile devices, etc.) Activity 7 a) single customer experience b) radical responses
c) a small outdoor-equipment retail chain
d) point-of-sale devices, in-store machines 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu e) call-centre sales staff f) loyalty reward scheme
g) customer’s purchase history h) multichannel transformation Activity 8 a 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu UNIT 11: NEW BUSINESS READING 2 Activity 3 a) Seedcamp
b) University College London, Bloomsbury
c) Hussein Kanji, Geoff Watts, Julia Fowler d) EDITD, Garmz e) Vienna Fashion Week f) Skype, TomTom Activity 4 1. D 2. F 3. G 4. B 5. E 6. C 7. A Activity 5 a) entrepreneurial talent b) venture capitalists c) early-stage ventures d) angel investors e) leading players f) incubator event g) technology industry Activity 6 a) considerable 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu b) maturing c) nurturing d) attain e) network f) approaches g) hub h) ecosystem i) mentor Activity 7
a) False (It relates to the fashion industry.) b) True
c) False (It provides information about the fashion industry.)
d) False (They are going to Austria soon.)
e) False (They have been invited by another start-up.) f) False (Geoff said this.) Activity 8
b, c, e and f can be used without changing the meaning of the article.
a) An emergency is a dangerous situation that must be dealt with immediately.
d) A segment is a particular group of customers in a market.
g) Comprising would mean that Skype and TomTom were the only companies to go public in this period. 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu UNIT 12: PROJECT MANAGEMENT READING 2 Activity 4 1b 2a 3c 4b 5b 6c 7a 8c Activity 5 a) get up to speed quickly
b) the price of operating at high speed c) prioritise
d) experience of multiple environments e) make decisions quickly
f) focus on the important things (that need to be delivered) Activity 6
a) false (Role is used as a noun here, but you cannot also use it as a verb.) b) true c) true
d) false (Assignment is a fairly formal word meaning ‘task’. The meaning of assignation is not
the same: it’s a slightly humorous expression for a meeting, perhaps secret, between two people in a romantic relationship.) e) true
f) false (Unlikely is an adjective and could not be replaced here by improbably.) g) true 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu Activity 7 f, b, g, h, c, e, d, a Activity 8
Blancmange is a cold, sweet dessert made from corn flour that is quite slippery and messy to
eat. Here, it’s used to talk about the ‘messy’ conversations that happen around the water-cooler
in different organisations - the place where people often meet to gossip. 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu FOCUS ON TESTING TEST 1 Part 1 1. C 2. E 3. D 4. B 5. C 6. D 7. A 8. B Part 2 9. C 10. A 11. B 12. G 13. D 14. E Part 3 15. D 16. A 17. B 18. C 19. A 20. B Part 4 21. D 22. A 23. A 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu 24. C 25. D 26. B 27. C 28. D 29. B 30. A Part 5 31. IT 32. WITH
33. ALTHOUGH / THOUGH / WHILE / WHILST 34. WHAT 35. BE 36. MY 37. FOR 38. TAKE 39. TO 40. WHICH Part 6 41. THE 42. SUCH 43. CORRECT 44. WELL 45. BUT 46. CORRECT 47. ALL 48. THIS 49. HOW 50. SO 51. OF (last word) 52. IF 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu TEST 2 Part 1 1. C 2. E 3. A 4. B 5. C 6. D 7. A 8. B Part 2 9. E 10. D 11. G 12. A 13. F 14. C Part 3 15. D 16. A 17. C 18. B 19. C 20. B Part 4 21. D 22. B 23. A 24. D 25. A 26. C 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu 27. D 28. B 29. A 30. C Part 5 31. WHOSE 32. OUT 33. IN 34. NOW 35. FOR 36. NOT 37. AND 38. SO 39. TO 40. THAT Part 6 41. WHERE 42. CORRECT 43. CORRECT 44. WAS 45. CORRECT 46. TAKEN 47. ON 48. DO 49. THE 50. WITH 51. UP 52. ABOUT 22:02, 09/01/2026
KEY-READ 6: Finance, Strategy, Online Business & Project Management Reading 2 - Studocu