Marketing Mix & Quality Management Notes | Tiếng anh chuyên ngành 2 | Học viện Tài chính

TUẦN 1
……………….. which corresponds to the promotion in the marketing mix. A. Convenience to buy B. Consumer wants and needs C. Communication D. Cost Đáp án: C
What is NOT the type of B2C Marketing Strategies? A. Paid Media B. Content Marketing C. Influencer Marketing D. Conversational Marketing Đáp án: B
……………….. is a direct marketing channel that lets businesses share new products, sales, and updates with
customers on their contact list. A. Content Marketing B. Email marketing C. Industry Events D. Inbound Marketing Đáp án: B
The sentence “An item should be sold at the right price for consumer expectations, neither too low nor too high.” indicates: A. price B. product C. place D. Promotion Đáp án: A
Loyal customers are easier to ……………., so marketing costs for these customers should be lower. A. recall B. remain C. redo D. retain Đáp án: D
………………… which corresponds to the place in the marketing mix. A. Cost B. Communication C. Consumer wants and needs D. Convenience to buy Đáp án: D
The sentence “The public needs to be informed about the product and its features to understand how it fills
their needs or desires.” indicates: A. place B. promotion C. product D. Price Đáp án: B
…………… emphasizes education over selling to influence buying behavior A. Social media marketing B. Industry Events C. Influencer Marketing D. Content marketing Đáp án: D
The term “B2B marketing” stands for: A. Back to Basics B. Business to Business C. Business to Buyers D. Back to Business Đáp án: B
To determine the most profitable price for a product, it is important to study the ……………… and what they
are willing to pay for that product. A. workers B. competitors C. target customers D. Suppliers Đáp án: C
Part of her job involves devising clever ………………. strategies. A. marketing B. marketer C. marketed D. Market Đáp án: A
What is NOT the type of B2B Marketing Strategies? A. Content Marketing B. Industry Events C. Inbound Marketing D. Influencer Marketing Đáp án: D
……………… focuses on providing users with content they find valuable and want to share across their social networks. A. Social media marketing B. Industry Events C. Influencer Marketing D. Content marketing Đáp án: A
………………. refers to aggregating prospective buyers into groups or segments with common needs and who
respond similarly to a marketing action. A. Marketing plan B. Marketing strategy C. Market research D. Market segmentation Đáp án: D
………………….. which corresponds to the price in the marketing mix. A. Cost B. Consumer wants and needs C. Convenience to buy D. Communication Đáp án: A
The company has also halved its ………………. budget, the simplest and easiest cost to cut. A. advertising B. advertisement C. advertise D. Advertiser Đáp án: A
…………………. which correspond to the product in the marketing mix. A. Consumer wants and needs B. Convenience to buy C. Cost D. Communication Đáp án: A
The sentence “The location where the product can be purchased is important for optimizing sales.” indicates: A. price B. promotion C. product D. place Đáp án: D
By paying attention to the four components of the marketing mix, a business can ………………….. its chances
of a product being recognized and bought by customers. A. maximize B. go up C. rise D. Minimize Đáp án: A
The sentence “The item or service being sold must satisfy a consumer's need or desire.” indicates: A. price B. place C. promotion D. product Đáp án: D TUẦN 2
……………… refers to the purposeful change of a process to improve the confidence or reliability of the outcome A. Quality Planning B. Quality Control C. Quality Improvement D. Quality Assurance Đáp án: C
Deliberate …………….. are used when there is a feature that all your customers use and like, and you see
opportunity to add significant value to it. A. improvements B. improvers C. improving D. Improve Đáp án: A
Organizations should strive to understand their current and future customers in order to better meet their
requirements and …………….. A. expect B. expectant C. expectancies D. expectations Đáp án: D
At the highest level, quality goals and plans should be integrated ……………… overall strategic plans of the organization A. through B. by C. with D. On Đáp án: C
A quality plan is a document, or several documents, that together specify …………. relevant to a particular
product, service, project, or contract. A. practices B. quality standards C. resources D. All of the above Đáp án: D
Both Quality Assurance and Quality Control form an integral part of the organisation's quality ……………… plan. A. management B. manage C. managed D. Managing Đáp án: A
……………… are improvements you make to get a customer to use the feature more often. A. All of the above B. Deliberate improvements C. Adoption improvements D. Frequency improvements Đáp án: D
…………….. is the process of making meaningful product changes that result in new customers or increased
benefits realized by existing customers. A. process improvement B. None of the above C. people-based improvement D. Product improvement Đáp án: D
Kaizen is the philosophy of …………….. improvement. A. continuous B. continuing C. continuously D. Continue Đáp án: A
Quality plans may take many different forms ……………….. on the outcome they are to produce. A. depending B. dependence C. depended D. Depend Đáp án: A
On one hand, quality is concerned with ………………. a set of predetermined specifications. A. satisfaction B. satisfying C. satisfy D. Satisfied Đáp án: B Quality plans should define:
A. Allocation of responsibilities, authority, and resources
B. objectives to be attained, for example,characteristics, effectiveness, cycle time, cost, and so on C. All of the above
D. steps in the processes that constitute the operating practice or procedures of the organization Đáp án: C
Make ……………….. when you know why customers use an existing feature and what they appreciate about it. A. adoption improvements B. frequency improvements C. All of the above D. deliberate improvements Đáp án: D
Quality plans may be represented by more than one type of ………………. to produce a given outcome. A. document B. plan C. procedure D. Material Đáp án: A
………………….. refers to the continuing effort to uphold a process’s integrity and reliability in achieving an outcome. A. Quality Assurance B. Quality Planning C. Quality Control D. Quality Improvement Đáp án: C
…………………. target customers who don’t use a feature. A. All of the above B. Deliberate improvements C. Frequency improvements D. Adoption improvements Đáp án: D
On the other hand, quality can be all about satisfying your ………………. A. customers B. suppliers C. partners D. Employees Đáp án: A
…………….. refers to the systematic or planned actions necessary to offer sufficient reliability so that a
particular service or product will meet the specified requirements. A. Quality Planning B. Quality Improvement C. Quality Control D. Quality Assurance Đáp án: D
Effective quality systems can contribute enormously …………… the success of projects. A. To B. With C. For D. By Đáp án: A
…………….. refers to the process of identifying the quality standards relevant to the project and deciding how to meet them. A. Quality Control B. Quality Assurance C. Quality Planning/Quality D. Quality Improvement Đáp án: C TUẦN 3
To pull off an IPO, the company must first determine ………………. shares to sell and at what price. A. how many B. how C. what D. how much Đáp án: A
Payback analysis calculates ……………. it will take to recoup the costs of an investment. A. how long B. what C. how D. When Đáp án: A
Construction of a new plant or a big investment in an outside venture are examples of projects that would
require capital budgeting before they are ………… or rejected. A. appraised B. received C. appealed D. approved Đáp án: D
Initial Public Offerings (IPOs) are ………………. sale of stock by a private company to the public. A. the following B. the previous C. the second D. the first Đáp án: D
The payback period is identified by …………… the initial investment in the project by the average yearly cash
inflow that the project will generate. A. adding B. multiplying C. dividing D. Calculating Đáp án: C
By selling ………………., a company is effectively selling ownership in their company in return for cash. A. shares B. bonds C. debt instruments D. Mortgages Đáp án: A
NPV is used in capital budgeting and investment planning to analyze the ………………. of a projected investment or project. A. profitability B. profit C. profitably D. Profitable Đáp án: A
The main advantage of debt financing is that a business owner does not give up any ……………. of the
business as they do with equity financing. A. money B. responsibility C. control D. Obligation Đáp án: C
………………… is the process of raising capital through the sale of shares. A. Money raising B. Debt financing C. Equity financing D. Money borrowing Đáp án: C
……………… is the process a business undertakes to evaluate potential major projects or investments. A. capital investing B. capital funding C. capital managing D. capital budgeting Đáp án: D
Small and new companies, especially, rely ………………. debt financing to buy resources that will facilitate growth. A. On B. At C. In D. With Đáp án: A
For example, if it costs $400,000 for the initial cash outlay, and the project generates $100,000 per year in
revenue, it'll take ……….. to recoup the investment. A. 6 years B. 5 years C. 4 years D. 3 years Đáp án: C
The cash flows are ……………… because present value states that an amount of money today is worth more
than the same amount in the future A. discounted B. discount C. discounting D. Discountable Đáp án: A
In other words, the cash inflows or ……………. from the project needs to be enough to account for the costs,
both initial and ongoing, but also needs to exceed any opportunity costs. A. revenue B. benefits C. cash outflows D. Profits Đáp án: C
……………….. occurs when a company raises money by selling debt instruments to investors. A. Debt financing B. Money raising C. Equity financing D. Money borrowing Đáp án: A
The main advantage of equity financing is that there is no obligation to …………. the money acquired through it. A. receive B. repay C. redo D. Reinvest Đáp án: B
Public share …………………… allows a company to raise capital from public investors A. issuing B. issuer C. issuance D. Issue Đáp án: C
The interest paid by the company to creditors is ……………….. A. tax-deductible B. tax relief C. tax evasion D. tax avoidance Đáp án: A
Net present value (NPV) is the difference between the present value of cash inflows and the …………….. of
cash outflows over a period of time. A. future value B. present value C. likely value D. past value Đáp án: B
Unlike equity financing where the lenders receive ……………, debt financing must be paid back. A. bonds B. mortgages C. stock D. treasury bills Đáp án: C TUẦN 4
To produce products like computer/car more of capital equipment and less labor are required …………..
services require more labor and lesser capital equipment. A. which B. where C. while D. Why Đáp án: C
…………….. refer to the activities subsequently added to assist Line managers in accomplishing their goals A. line functions B. management functions C. staff functions D. production functions Đáp án: C
……………. refer to the activities that give definition to the organization structure and which ensure that the
product or service is produced and reaches the customer at a profit. A. staff functions B. production functions C. management functions D. line functions Đáp án: D
…………………… granted by law, e.g. authority of the Director of a department, institution or an organization. A. Technical- authority B. Legal- authority C. Financial- authority D. Operational authority Đáp án: B
The future of supply chain management will be more ……………… with the advent of big data and the Internet of Things. A. figure-driven B. electronics-driven C. data-driven D. money-driven Đáp án: C
The supply chain includes all of the steps that a product goes through …………. creation to delivery, including
manufacturing, packaging, and shipping. A. For B. From C. By D. With Đáp án: B
………………………. -limited to the implementation or operation of some specific tasks, e.g. authority of the
Project Director, Team Leader etc. A. Financial-authority B. Operational authority C. Technical-authority D. Legal-authority Đáp án: B
Operational strategy is essential to achieve ……………….. goals set by organization in alignment with overall objective of the company. A. operate B. operationally C. operation D. operational Đáp án: D
Line and staff functions indicate the pattern of distribution of …………….. in an organization. A. authority B. finance C. goods & services D. Labor Đáp án: A
The supply chain process is designed to meet the needs of customers while maximizing efficiency and …………….. cost. A. decreasing B. reducing C. minimizing D. Lowering Đáp án: C
Production management deals with ……………. of products like (computer, car, etc) while operations
management cover both products and services. A. manufactured B. manufacture C. manufacturing D. Manufacturer Đáp án: C
Products like computer/car are utilized over a period of time whereas services need to be ……………… immediately A. consuming B. consumer C. consume D. consumed Đáp án: D
According to Koontz and others (1984), AUTHORITY in an organization is the power in a position to exercise
discretion in making ……………. affecting others. A. commitments B. profits C. decisions D. Money Đáp án: C
There is no participation of …………… during production whereas for services a constant contact with customer is required. A. customers B. investors C. managers D. Employees Đáp án: A
Building a strategy management process includes step of: A. Goal Setting B. All of the above C. Strategy Formulation D. Competition Analysis Đáp án: B
…………………….. to handle finance and financial matters, e.g. authority of the Comptroller, Finance Officer etc. A. Financial-authority B. Operational authority C. Technical- authority D. Legal- authority Đáp án: A
The supply chain is the process that businesses use to create and deliver products ……………….. customers. A. By B. To C. With D. For Đáp án: B
……………………….. which generates from expert or specialist knowledge, e.g. authority of the Entomologist, Soil Chemist etc. A. Legal- authority B. Technical- authority C. Financial- authority D. Operational authority Đáp án: B
In this global ……………… age, organization goal tend to change from time to time therefore operations
strategy as a consequence has also be dynamic in nature. A. competitive B. superlative C. comparative D. co-operative Đáp án: A
A regular SWOT analysis ensures that the organization is able to maintain ……………….. and business leadership. A. added advantage B. additional advantage C. adaptive advantage D. competitive advantage Đáp án: D TUẦN 5 Câu Hỏi 1 Đúng Đạt điểm 1,00 trên 1,00 Đặt cờ Đoạn văn câu hỏi
Another word for accounting is …………………… Chọn một: