1. New vision for the business:
1. Become Vietnam's leading women's fashion brand, empowering women with confidence and distinctive style.
2. Offer high-quality, affordable fashion products that enhance Vietnamese women's quality of life.
3. Build a sustainable fashion brand contributing to environmental protection and positive social impact.
4. Establish a dynamic, creative work environment to attract and nurture young talent.
5. Provide exceptional shopping experiences, fostering long-term customer relationships.
6. Focus on eco-friendly products and community support for environmental sustainability.
7. Promote diversity and inclusivity by catering to various styles and body shapes.
8. Foster a strong community through social activities, inspiring and connecting with customers.
2. New mission aligned with sustainable marketing strategy:
Anh with the slogan “To establish a sustainable platform for women's fashion, delivering value to both consumers and the community”
The company must carry out 5 missions
- Sustainability and Environmental Protection: to sustainable fashion production using recycled materials and minimizing waste.
- Community and Society: Contribution to social activities supporting women and children, promoting
fair employment in the fashion industry.
- Education and Inspiration: Promoting responsible fashion through education for customers and the community.
-Innovation and Creativity: Encouraging innovation and creativity in fashion design while ensuring sustainability.
- Long-term Vision: Aspiring to become a symbol of sustainable fashion locally and globally, fostering
long-term customer relationships.
and in this part 7 we have 5 small sections
As for product development in accordance with market trends and needs, we need to analyze
demographics, psychographics, customer needs and behavior.
Next we need to research current and future fashion trends, In 2024 everyone's trend will be…. (đọc theo slide)
After research we have found 2 main competitors for the Lamin brand
TATICHU_BEYOUNG, founded in 2012, has evolved to emphasize youthful spirit and effortless luxury.
It caters to fashion lovers looking for comfort and self-expression through diverse styles and colors.
• Push Push: Push Push is a local fashion brand based in Ho Chi Minh City, Vietnam. The brand fully
embraces the beauty of every body part through high-quality fabrics, with confidence and comfort in every movement
Based on market analysis results and the latest fashion trends, below are product
development ideas suitable for the market and new trends that Lamin can refer to
1. Blazer Sets: Includes blazer and trousers in solid colors or patterns,
using premium materials like linen and cotton blends. Targeted at
professional women for elegant styles.
2. High-waisted Shorts: Available in basic, denim, and khaki styles with
soft, breathable fabrics like cotton and linen. Ideal for active, youthful women.
3. Crop Tops: Offered in basic, off-shoulder, and 2-strap styles using
soft, stretchy materials like cotton and jersey. Aimed at slender women for dynamic fashion.
4. Swimwear: Features bikinis, one-piece suits, and tankinis in
stretchable, waterproof fabrics like polyester and spandex. Designed for
beach-goers with bold colors and trendy prints.
Pricing strategy and discount campaigns
- we need to Compare Làminapparel's pricing of best-selling and new products
with both direct and indirect competitors.
- Analyze price trends in the fashion industry and Làminapparel's specific market segment.
Customer Shopping Behavior Analysis:
- Survey and collect data on customer price sensitivity for best-selling and new products.
- Analyze customer behavior from past promotional campaigns.
Factors Influencing Product Costs:
- Analyze production costs including materials, labor, and overheads.
- Identify marketing and sales costs associated with product launches.
So we have a few Proposals for Làminapparel:
- Implement Flexible Pricing Strategy: Introduce occasional discounts on best-
selling products during key events like Lunar New Year and Black Friday to align
with market demands and enhance profitability.
- Develop Exclusive Discount Programs: Create personalized discount programs
for loyal customers and email subscribers to increase customer retention and engagement.
- Utilize Data Analytics Tools: Adopt advanced analytics tools to monitor customer
shopping behaviors, evaluate pricing strategies, and optimize discount campaigns effectively.