Ôn thi cuối kì Môn Thương mại điện tử | Đại học Ngoại Thương

lOMoAR cPSD| 58605085
________ and ________ are typically the most easily identifiable aspects of a company's business model.
A. Revenue model; market opportunity
B. Market strategy; market opportunity
C. Competitive advantage; competitive environment
D. Value proposition; revenue modelD
According to VECOM, the average growth rate of e-commerce in Vietnam:
is growing more slowly as it confronts its own fundamental limitations.
now constitutes over 30% of the overall Vietnam retail market. was about
30% between 2016 and 2019 period. was about 30% in 2020.
According to Vietnam E-Business Index 2021 report, the Covid-19 pandemic had a great and
inclusive impact on the country's socio- economy, including e-commerce. As a result, our
country's e-commerce growth by 2020 is about 15% instead of over 30% as expected.
All of the following are key design principles of responsive web design except: A. media queries. B. flexible images and media.
C. flexible grid-based layouts. D. coding by convention. D
All of the following are major social trends in e-commerce in 2018-2019 except for:
A. concerns about the increasing market dominance of Facebook, Amazon, and Google.
B. concerns over commercial and governmental privacy invasion.
C. concerns about the U.S. Supreme Court ruling that online businesses do not need to collect state sales tax.
D. concerns about the flood of temporary, poorly paid jobs without benefits being generated by on-demand service companies. C
All of the following can be considered a precursor to e-commerce except:
A. the development of Electronic Data Interchange standards. B. the French Minitel.
C. Baxter Healthcare's PC-based remote order entry system.
D. the development of the smartphone. D
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
A. a nearly perfect information marketspace. B. disintermediation. C. fast follower advantage. D. friction-free commerce. C
All of the following were visions of e-commerce expressed during the early years of e-commerce except: A. friction-free commerce.
B. a nearly perfect information marketspace. C. fast follower advantage. D. disintermediation. C
B2B e-commerce is the largest type of e-commerce. T lOMoAR cPSD| 58605085
B2C e-commerce is the largest type of e-commerce. F
Business-to-consumer (B2C) e-commerce in the United States:
A. has less revenue than C2C e-commerce.
B. grew at double-digit rates between 2010 and 2018.
C. is growing more slowly as it confronts its own fundamental limitations.
D. now constitutes over 50% of the overall U.S. retail market. B
Competitive advantage is an element of the business model addresses what a firm provides that
other firms do not and cannot. F (value proposition)
Competitive advantage is an element of the business model refers to the presence of substitute products in the market. F (competitive environment)
E-commerce and e-business systems blur together at the business firm boundary, where internal
business systems link up with suppliers or customers.
T E-commerce can be defined as:
A. digitally enabled commercial transactions between and among organizations and individuals.
B. the digital enablement of transactions and processes within an organization.
C. any electronically based organizational activity that supports a firm's market exchanges.D. the
use of digital technologies in a firm's daily activities. A
E-commerce technologies provide a unique, many-to-many model of mass communication. T
In 2018, about ________ of Americans accessed the Internet solely via a mobile device. A. 28% B. 34% C. 8% D. 16% D
In 2018, there were more than ________ Internet hosts. A. 1 billion B. 10 million C. 1 million D. 100 millionA
It is estimated that by 2022, the size of the B2B market will reach: A. $730 billion. B. $7.3 trillion. C. $730 million. D. $7.3 billion. B
List and briefly explain the main types of e-commerce. Please give example in Vietnam.
Price dispersion has been eliminated in e-commerce F
Price transparency refers to the ease with which consumers can find out what merchants pay for products F
Price transparency refers to the ease with which consumers can find out what merchants pay for products. F
Research shows the two key factors shaping the decision to purchase online are utility and trust. T lOMoAR cPSD| 58605085
Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2018-2019. F
The ............ is an educational game that is used to experience typical coordination problems of a supply chain process. A. Capsim B. Cesim C. Beer Game
D. business strategy game (BSG) C
The costs incurred by merchants in having to change product prices (such as the costs of
reentering prices into computer systems) are referred to as which of the following? A. variable costs B. subscription costs C. fixed costs D. menu costs D
The early years of e-commerce were driven by all of the following factors except:
A. a huge infusion of venture capital funds.
B. an emphasis on quickly achieving very high market visibility.
C. an emphasis on exploiting traditional distribution channels.
D. visions of profiting from new technology.C
The early years of e-commerce were driven by all of the following factors except:
A. visions of profiting from new technology.
B. a huge infusion of venture capital funds.
C. an emphasis on exploiting traditional distribution channels.
D. an emphasis on quickly achieving very high market visibility. C
The emergence of mobile, social, and local e-commerce occurred during the Consolidation period of e-commerce F
The fact that e-commerce is conducted based on universal standards decreases search costs for consumers. T
The Internet has shown similar growth patterns as other electronic technologies of the past. True F
The Internet is a worldwide system of computer networks. T
The Reinvention period of e-commerce is as much a sociological phenomenon as it is a
technological or business phenomenon. T
The term e-commerce refers to the digital enabling of business processes both inside and outside the firm. F
The total number of customers or users an e-commerce business can obtain is a measure of which of the following? A. interactivity B. ubiquity C. reach D. information density C
The total number of users or customers an e-commerce business can obtain is a measure of which of the following? lOMoAR cPSD| 58605085 A. interactivity B. ubiquity C. information density D. reach D
Ubiquity increases the cognitive energy required to transact in a marketspace. F
Universal standards make price discovery more costly, slower, and less accurate. F
What are the two most important management challenges in building a successful e-commerce presence? A.
having an accurate understanding of your business environment and an achievable business plan B.
building a team with the right skill sets and closely managing the development
processC. identifying the key components of your business plan and selecting the right
software, hardware, and infrastructure for your site
D. developing a clear understanding of business objectives and knowing how to choose the right
technology to achieve those objectives D
What tools or technologies are available for online graphic design and what functionality do they add? Describe at least five.
Which business application is associated with the technological development of local area
networks and client/server computing?
A. workgroup automation (e.g., document sharing)
B. industrial system automation (e.g., supply chain management)
C. desktop automation (e.g., word processing)
D. transaction automation (e.g., payroll) A
Which of the following are platforms for C2C e-commerce? (2 options) Etsy Walmart Facebook Marketplace Amazon business A, C
Which of the following can be considered synonymous with the term e-commerce? A. digital commerce B. the Internet C. the Web D. e-business A
Which of the following describes the basic web policy of large firms during the Invention period?
A. Maintain a basic, static website depicting the firm's brand.
B. Integrate social networks and the mobile platform with website marketing.
C. Use the Web to sell complex goods and services online.
D. Emphasize the necessity for the Web to generate profits. A
Which of the following features of e-commerce technology allows users to participate in the creation of online content? A. ubiquity B. global reach lOMoAR cPSD| 58605085 C. information density D. social technology D
Which of the following features of e-commerce technology enables merchants to market and sell
"complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? A. ubiquity B. richness C. personalization D. information density B
Which of the following is a characteristic of e-commerce during the Invention period?
A. extensive government surveillance B. mobile technology C. disintermediation
D. earnings and profit emphasis C
Which of the following is a characteristic of the Consolidation phase of e-commerce?
A. predominance of pure online strategies
B. brand extension and strengthening becomes more important than creating new brands
C. emphasis on revenue growth versus profits
D. shift to a technology-driven approach B
Which of the following is a leading platform for retail e-commerce? eBay Wiki Amazon Facebook C
Which of the following is a leading platform for social e-commerce? A. eBay B. Amazon C. Youtube D. Facebook D
Which of the following is a physical place you visit in order to transact? A. marketspace B. marketplace C. social network D. the Internet B
Which of the following is a platform for B2B e-commerce? A. Go2Paper B. Airbnb C. Facebook D. Groupon A
Which of the following is a platform for B2B e-commerce? A. Groupon B. Alibaba C. Amazon D. Airbnb B
Which of the following is a simple but powerful method for strategizing about a business? lOMoAR cPSD| 58605085 A. Porter's 5 forces model B. SWOT analysis C. benchmarking D. SMART analysis B
Which of the following is an example of an e-commerce first mover that failed? A. eBay B. eToys C. Etsy D. E*Trade B
Which of the following is an example of an on-demand service company? A. Airbnb B. Tumblr C. YouTube D. Facebook A
Which of the following is an example of an on-demand service company? A. Zalo B. Facebook C. Grab D. Youtube C
Which of the following is an example of e-business?
A. Amazon's Pinterest page an Amazon mobile app
B. Amazon's inventory control system C. the Amazon.com website B
Which of the following is an example of e-business? A. an Amazon mobile app
B. Amazon's inventory control system C. the Amazon.com website D. Amazon's Pinterest page B
Which of the following is not a characteristic of a perfect competitive market?
A. Customers have access to all relevant information worldwide. B. It is highly regulated.
C. Price, cost, and quality information are equally distributed.
D. A nearly infinite set of suppliers compete against one another. B
Which of the following is not a major business trend in e-commerce in 2018-2019?
A. On-demand service companies garner multibillion-dollar valuations.
B. Mobile e-commerce continues to grow.
C. Retail e-commerce revenues exceed B2B e-commerce revenues for the first time.
D. Social e-commerce continues to grow. C
Which of the following is not a major technology trend in e-commerce in 2018-2019?
A. Firms are turning to business analytics to make sense out of big data.
B. Growth of the Internet of Things slows down.
C. Mobile messaging services are now used by almost two-thirds of smartphone users.
D. Smart speakers provide an additional platform for e-commerce. B lOMoAR cPSD| 58605085
Which of the following is not a major technology trend in e-commerce in 2018-2019?
A. Smart speakers provide an additional platform for e-commerce.
B. Mobile messaging services are now used by almost two-thirds of smartphone users.
C. Growth of the Internet of Things slows down.
D. Firms are turning to business analytics to make sense out of big data. C Which of the
following is not a unique feature of e-commerce technology? A. interactivity B. information asymmetry C. social technology D. richness C
Which of the following is not one of the main stages of the online purchasing process? A. engagement
B. post-purchase service and loyalty C. conversation D. awareness C
Which of the following is not true about the use of apps?
A. Users typically use about 20 different apps per month.
B. Users still spend less time using apps than they do using desktops or mobile websites.
C. Users spend nearly 90% of their smartphone app minutes using their top five apps.D. Apps
are easier to control and monetize than websites. B Which of the following is the best
definition of transaction cost?
A. the cost of finding suitable products in the market
B. the cost merchants pay to bring their goods to market
C. the expense of changing national or regional prices
D. the cost of participating in a market D
Which of the following refers to any disparity in relevant market information among parties in a
transaction? A. dynamic pricing B. imperfect competition C. information asymmetry
D. unfair competitive advantage C
Which of the following refers to the complexity and content of a message? A. information density B. interactivity C. reach D. richness D
Which of the following refers to the complexity and content of a message? A. information density B. interactivity C. reach D. richness D
Which of the following refers to the complexity and content of a message? A) richness B) reach lOMoAR cPSD| 58605085 C) information density D) interactivity A
Which of the following refers to the practice of researching a product online before purchasing it at a physical store? A. grazing B. zooming C. showrooming D. webrooming D
Which of the following refers to the practice of researching a product online before purchasing it at a physical store? A. webrooming B. showrooming C. zooming D. grazing A
Which of the following statements about the mobile platform is not true?
A. Over 91% of Americans used a mobile device to access the Internet at least some of the time in 2018.
B. Over 220 Americans used tablet computer apps in 2018.
C. The time U.S. adults spend using mobile apps accounts for over 60% of total digital minutes spent.
D. M-commerce purchases were expected to reach almost $280 billion in 2018. B Which of
the following statements is not true?
A. Brands remain very important in e-commerce.
B. Overall transaction costs have dropped dramatically.
C. Information asymmetries are continually being introduced by merchants and marketers.D.
Intermediaries have not disappeared.
B Which of the following statements is not true?
A. Economists take a purely technical approach to e-commerce.
B. Management scientists are interested in e-commerce as an opportunity to study how business
firms can exploit the Internet to achieve more efficient business operations. C. There are two
primary approaches to e-commerce: behavioral and technical.
D. No single academic perspective dominates research about e-commerce. A
Which of the following statements is true about the traditional tradeoff between the richness and
reach of a marketing message prior to the development of the Web? A. The smaller the audience
reached, the less rich the message.
B. Marketing messages had little richness.
C. Richness was unrelated to reach.
D. The larger the audience reached, the less rich the message. D
Which of the following terms refers to the links that connect business firms with one another to
coordinate production? A. supply chain B. B2B e-commerce C. vertical market D. horizontal market A
Which of the following uses a subscription revenue model for books? lOMoAR cPSD| 58605085 A. Pandora B. Rhapsody C. Spotify D. Amazon Kindle UnlimitedD
Which type of e-commerce is distinguished by the type of technology used in the transaction
rather than by the nature of the market relationship? A. social e-commerce B. business-to-business C. consumer-to-consumer D. mobile e-commerce D
Amazon's primary value propositions are selection and convenience. T
Competitive advantage is an element of the business model addresses what a firm provides that
other firms do not and cannot. F (value proposition)
Competitive advantage is an element of the business model refers to the presence of substitute products in the market. F (competitive environment)
A firm's ________ describes how a firm will produce a superior return on invested capital. A. revenue model B. value proposition C. market strategy D. competitive advantage A
Which of the following uses a subscription revenue model for books? Spotify Pandora Rhapsody Amazon Kindle Unlimited D
Which system functionality must your website have to be able to personalize or customize a product for a client? A. an ad server
B. a site tracking and reporting system
C. an inventory management systemD. customer on-site tracking D
The term stateless refers to the fact that:
A. no one government entity controls the Internet.
B. the server does not have to maintain an ongoing dedicated interaction with the client computer.
C. system performance degrades as more simultaneous users require service.
D. web servers may maintain multiple instances of server software to handle requests. B All
of the following are methods of improving the processing architecture of a website except: A.
separating static content . from dynamic content. B. optimizing ASP code.
C. optimizing the database schema. D. adding web serversD lOMoAR cPSD| 58605085
All of the following are examples of open source CMSs except: A. Joomla. B. Drupal.
C. Dreamweaver CC.D. WordPress C
Which of the following types of sites typically require a high percentage of secure pages? A.web services B. customer self-service C.trading D. publishing/subscription C
All of the following are basic functionality provided by web servers except: A. site management tools. B. data capture tools. C. security services. D. a shopping cart. D
Upgrading a server from a single processor to multiple processors is an example of scaling a site vertically. F
Which of the following would you use to verify that links on web pages are valid? A. HTTP B.FTP C. data capture tools D. site management tools D
Which of the following involves testing a site's program modules one at a time? A. system testing B. acceptance testing C. unit testing D. implementation testing C
Dynamic page generation enables price discrimination. T
What are the two most important management challenges in building a successful e-commerce presence? A.
having an accurate understanding of your business environment and an achievable business plan B.
building a team with the right skill sets and closely managing the development
processC. identifying the key components of your business plan and selecting the right
software, hardware, and infrastructure for your site
D. developing a clear understanding of business objectives and knowing how to choose the right
technology to achieve those objectives D
Which of the following is not one of the main stages of the online purchasing process? A. engagement
B. post-purchase service and loyalty C. conversation lOMoAR cPSD| 58605085 D. awareness C
Which of the following was the first step in the development of B2B e-commerce?
A. automated order entry systems
B. computerized inventory databases
C. Electronic Data Interchange (EDI) D. digital invoices A