PBA Manual - Shark Tank Project - Tài liệu tham khảo Tiếng anh ( TA8 ISW) | Đại học Hoa Sen

Shark Tank Project Table of Contents I.I
DESCRIPTION ..................................................................................................................................... 2 III.I
PROCESS ........................................................................................................................................... 2 1.
Phase 1: Project Introduction + Topic Brainstorming (Mandatory) .............................................................. 3 2.
Phase 2: Project Planning (Mandatory) ....................................................................................................... .3 3.
Phase 3: Presentation (Mandatory) .............................................................................................................. 3 4.
Phase 4: Reflection (Optional)...................................................................................................................... .4 IIIII.I
PRODUCT REQUIREMENTS ................................................................................................................. 4 5.
Format ........................................................................................................................................................... 4 6.
Content .......................................................................................................................................................... 4 7.
Language ...................................................................................................................................................... .4 IV.
ASSESSMENT ..................................................................................................................................... 5 1.
Rubric for Level B1........................................................................................................................................ .5 2.
Rubric for Level B2........................................................................................................................................ .7 V. V
ONLINE BACKUP PLAN ........................................................................................................................ 9 VI.
APPENDIX (PRINTABLE)......................................................................................................................10 1.
Brainstorming Guidelines ............................................................................................................................ 10 2.
Business Plan ............................................................................................................................................... 11 3.
Pre-Presentation Checklist .......................................................................................................................... 12 4.
Audience Notes ........................................................................................................................................... 13 5.
Self-Reflection ............................................................................................................................................. 14 6.
Shark Tank Checklist - Phase 1 .................................................................................................................... 16 8.
Shark Tank Checklist - Phase 2 .................................................................................................................... 17 9.
Penalty and Bonus Guidelines ..................................................................................................................... 18 VII.
BUSINESS PLAN SAMPLES & ASSESSMENT...........................................................................................19 1.
SAMPLE 1 ..................................................................................................................................................... 19 2.
SAMPLE 2 ..................................................................................................................................................... 22 3.
SAMPLE 3 ..................................................................................................................................................... 25
[FOR INTERNAL USE AT VAN LANG UNIVERSITY ONLY] 1 I. Description
Shark Tank Project is a project inspired by the Shark Tank Show, where entrepreneurs give business
presentations to a panel of investors, who will later decide whether they will invest in the company.
Similar to what happens on the show, this project requires students to act as entrepreneurs, in groups of
3 to 5, to pitch their business plan to the lecturer and other groups, who will act as investors. After the
business pitch, there will be a Q&A session where “investors” will have some questions for each group to answer.
The objectives of the project are stated as follows: •
Students are able to identify a business idea that fulfills a want or need that is not being met by existing
businesses in the target language. •
Students are able to describe their target customers and key competitors . in the target language •
Students are able to introduce their company's mission, product, and goals in the target language. •
Students are able to explain why people should invest in their company in the target language. II. Process
*Overall timeline:
The entire Shark Tank Project starts from the first lesson and ends in the week before the final week of
the course (the specific dates to be announced by the Language Institute). Below is the overall timeline for the Shark Tank Project:
The following parts demonstrate the descriptions and guiding documents for each phase.
[FOR INTERNAL USE AT VAN LANG UNIVERSITY ONLY] 2
1. Phase 1: Project Introduction + Topic Brainstorming (Mandatory)
In this phase, the lecturer introduces the project to the students and describ s what students need to do e
to receive the best outcomes (explain the objectives, process, requirements, rubrics). The Project
Introduction must be done in the first and second lesson.
The lecturer will then divide the class into groups and help each group brainstorm and choose their
business idea with the following Brainstorming Guidelines.
Each group will submit the “Brainstorming Guidelines” worksheet according to the Deadline given by the
lecturer. Failure to do so will receive penalty following the Penalty and Bonus Guidelines.
Lecturers may use the Shark Tank Checklist - Phase 1 to check students’ worksheet or give their own suggestions/comments.
2. Phase 2: Project Planning (Mandatory)
In this phase, each group starts formulating their business plan with the provided Business Plan Template.
The information produced in this template will help students plan their business presentations accordingly.
Each group will submit the “Business Plan” worksheet according to the Deadline given by the lecturer.
Failure to do so will receive penalty following the Penalty and Bonus Guidelines.
Lecturers may use the Shark Tank Checklist- Phase 2 to check students’ worksheets or give their own
suggestions/comments. This should be done AT LEAST 1 WEEK before Phase 3.
3. Phase 3: Presentation (Mandatory) a. Pre-Presentation
In this phase, each group uses the following Pre-Presentation Checklist to check and keep track of
all the things they are required to finish before Presentation Day.
Once all the answers are YES on your Checklist, you are ready to present! b. Presentation Day
This stage happens within one lesson. Each group takes turn to come up to the board and give
their “Business Pitch” for 10 minutes. While each group presents, other students must complete
their Audience Notes and write down at least 2 questions to prepare for the Q&A session.
After each presentation, the lecturer facilitates the Q&A session by asking random students to
read aloud their question(s). The students who ask questions during this Q&A
session play the role of investors or “sharks” in the Shark Tank Project.
This Q&A session should only last 2-3 minutes.
Each student will submit the “Q&A - Audience Notes” by the end of the Discussion Day. Failure
to do so will receive penalty following the Penalty and Bonus Guidelines.
[FOR INTERNAL USE AT VAN LANG UNIVERSITY ONLY] 3
4. Phase 4: Reflection (Optional)
In this phase, each individual answers the following questions in the Reflection Template to reflect on
what they have learned from the project, what they have done well and what they could improve on in the future.
This Self Reflection is optional. However, it is highly recommended for students to complete this task
because it is one of the most effective learning strategies for learners to adopt. Students can focus on
areas they need to improve on and learn how to perform better for their next project.
Students who turn in their Self Reflection should get bonus points from the lecturer following the Penalty
and Bonus Guidelines. The submission deadline will be given by the lecturer.
III. Product Requirements 5. Format
The product must be presented i the fo n llowing format: •
Presentation (PowerPoint, Prezi, any other creative formats to present are accepted) •
Length of the full presentation: maximum 8-10 minutes •
Length of each member’s talk time: at least 2 minutes/individual •
Length of Q&A session: 2-3 minutes 6. Content
The content of the product must include 4 main components: •
Problem & Solution Statement: identifying a business idea that fulfills a want or need that is not being
met by existing businesses - See •
Market Segment & Competitor Research: describing target customers and key competitors
+ Market segment: a group of customers that share similar characteristics, such as age, income, interests and social class •
Company & Product Description: introducing the company's mission, product, and goals •
Investment Pitch: explaining why people should invest in the company 7. Language
The language used in the product must be: •
Appropriate language (cannot be too informal/inappropriate) •
Vocabulary: appropriate level, preferably a mixture of vocabulary words learned in the textbook. •
Grammar: appropriate level, preferably a mixture of grammatical structures learned in the textbook .
[FOR INTERNAL USE AT VAN LANG UNIVERSITY ONLY] 4 IV. Assessment 1. Rubric for Level B1
Product (4 points) – Group grade 1 0.75 0.5 0.25 Format ● All slides have attractive ● Most slides have ● Some slides have ● Most slides are hard to and easy-t -foll o ow attractive and easy-t - o attractive and easy-t - o follow and do not fully graphics that support the follow graphics that follow graphic, some are support the theme/content of the support the a bit hard to follow and theme/content of the presentation. theme/content of the do not support the topic. presentation. ● Length of the presentation. ● Length of the ● Length of the presentation stays ● Length of the presentation does not presentation does not approximately within 8-10 presentation stays stay approximately stay approximately minutes (0-1-minute approximately within 8- within 8-10 minutes (4–5- within 8-10 minutes difference). 10 minutes (2-3-minute minute difference). (more than 5-minute ● Length of each member’s difference). ● Length of most members’ difference) talk time is 2 ● Length of only some
talk time is close to only 1 ● Not all members talk in minutes/individual or members’ talk time is 2 minute/individual. the presentation. more. minutes/individual or more. 0.75 0.5 0.25 0 Problem ● A want or unmet need in ● A want or unmet need in ● A want or unmet need in ● A want or unmet need & Solution the market is clearly and the market is clearly and the market is not clearly in the market is barely Statement engagingly described with engagingly described but described. described or not data to support claims. with no data to support ● Solution is described but described at all. (Identify a ● Solution is clearly and claims. not linked to solving the ● Solution is barely business idea persuasively described as ● Solution is clearly and problem or unmet need described with no links that fulfills a well as linked to solving persuasively described in a persuasive manner. to solving the problem want or need the problem or unmet and linked to solving the or unmet need. that is not being need in a logical way with problem or unmet need. met by existing an explanation for idea businesses) inspiration. Market ● The company's target ● The company's target ● The company's target ● The company's target Segment & customers and key customers and key customers and key customers and key Competitor competitors are clearly competitors are clearly competitors are not competitors are barely and persuasively described with a few clearly described with described or not Research described with a lot of supporting facts and little to no supporting described at all. (Describe their credible data and figures. facts and figures. ● The information is target resources. ● The information is ● Some information is irrelevant to the customers and ● The information is clearly relevant to the project irrelevant to the project. project. key relevant to the project and provides a detailed competitors) and provides a detailed analysis of the market. and unique analysis of the market. Company ● Detailed descriptions of ● Descriptions of the ● Descriptions of the ● The company's mission, & Product the company's mission, company's mission, company's mission, product, and goals are Description product, and goals are product, and goals are product, and goals are barely described or not clearly stated and logically clearly stated and stated but not logically described at all. (Introduce their connected. logically connected. connected. ● Ethical business company's ● The company promotes ● The company promotes ● The company promotes practices are hardly mission, ethical business practices ethical business somewhat ethical seen via the product, and with sustainable values. practices. business practices. description. goals)
[FOR INTERNAL USE AT VAN LANG UNIVERSITY ONLY] 5 Investment ● There are 3 or more than ● There are 2 reasons ● There is 1 reason stated ● Little to no reason is Pitch 3 reasons stated regarding stated regarding why regarding why investors found regarding why (Explain why why investors should investors should invest in should invest in the investors should invest invest in the company the company company in the company
people should ● All reasons stated are ● Most reasons stated are ● The reasons stated are ● The reasons stated are invest in their logical, persuasive, and logical and clearly logical but not clearly illogical and not company) clearly connected to the connected to the connected to the connected to the business described. business described. business described. business described.
Language (4 points)- Individual Level B1 2 1.5 1 0.5 Vocabulary ● Can frequently use a range Performance ● Can occasionally use a ● Can sometimes use a limited
of appropriate vocabulary to shares range of appropriate range of vocabulary to discuss a large number of features of vocabulary to discuss discuss a few general topics. general topics. Bands 1 and some general topics. 2 Grammar ● Shows a mixture of Performance ● Shows a mixture of ● Shows only limited control grammatical structures with shares grammatical of a few grammatical forms a few mistakes that do not features of structures with some with a lot of mistakes that significantly affect Bands 1 and mistakes that may may affect comprehension. comprehension. 2 affect comprehension. ●
Is not able to link ideas with ● Is able to link ideas with a ● Is able to link ideas cohesive devices and range of cohesive devices with a limited range of discourse markers. and discourse markers but cohesive devices and not always appropriately. discourse markers with significant errors.
Content Delivery (2 points)- Individual Level B1 1 0.75 0.5 0.25 Pronunciation ● Pronunciation is Performance ● Is mostly intelligible, ● Has very limited control of & Fluency intelligible. Intonation is shares despite limited control phonological features and is generally appropriate. features of of phonological often unintelligible. Sentence and word stress Bands 1 and features. ● Is able to speak at low speed is generally accurately 0.5 ● Is able to speak at and with a low degree of placed. rather low speed and fluency. Individual sounds are with a fair degree of ● Is not able to deliver generally articulated fluency. Frequent intended thoughts and clearly. repetition or self- needs a lot of pauses. ● Is able speak at a fair correction is Frequently needs simplified speed and with a rather identified. prompts in order to produce good degree of fluency ● Occasionally needs responses. with some repetition or simplified prompts in self-correction. order to produce ● Is able to deliver thoughts responses. with almost no simplified prompts. Body ● Stands up straight, looks Performance ● Sometimes stands up ● Rare eye contact and Language / relaxed and confident. shares straight, establishes confidence established. Performance ● Establishes eye contact features of eye contact, and uses
with everyone in the room Bands 1 and body language. during the presentation. 0.5 ● Uses effective body language to support/ enhance the content delivery.
[FOR INTERNAL USE AT VAN LANG UNIVERSITY ONLY] 6 2. Rubric for Level B2
Product (4 points) – Group grade 1 0.75 0.5 0.25 Format ● All slides have attractive ● Most slides have ● Some slides have ● Most slides are hard to and easy-t -foll o ow attractive and easy-t - o attractive and easy-t - o follow and do not fully graphics that support the follow graphics that follow graphic, some are support the theme/content of the support the a bit hard to follow and theme/content of the presentation. theme/content of the do not support the topic. presentation. ● Length of the presentation. ● Length of the ● Length of the presentation stays ● Length of the presentation does not presentation does not approximately within 8-10 presentation stays stay approximately stay approximately minutes (0-1-minute approximately within 8- within 8-10 minutes (4–5- within 8-10 minutes difference). 10 minutes (2-3-minute minute difference). (more than 5-minute ● Length of each member’s difference). ● Length of most members’ difference) talk time is 2 ● Length of only some
talk time is close to only 1 ● Not all members talk in minutes/individual or members’ talk time is 2 minute/individual. the presentation. more. minutes/individual or more. 0.75 0.5 0.25 0 Problem ● A want or unmet need in ● A want or unmet need in ● A want or unmet need in ● A want or unmet need & Solution the market is clearly and the market is clearly and the market is not clearly in the market is barely Statement engagingly described with engagingly described but described. described or not data to support claims. with no data to support ● Solution is described but described at all. (Identify a ● Solution is clearly and claims. not linked to solving the ● Solution is barely business idea persuasively described as ● Solution is clearly and problem or unmet need described with no links that fulfills a well as linked to solving persuasively described in a persuasive manner. to solving the problem want or need the problem or unmet and linked to solving the or unmet need. that is not being need in a logical way with problem or unmet need. met by existing an explanation for idea businesses) inspiration. Market ● The company's target ● The company's target ● The company's target ● The company's target Segment & customers and key customers and key customers and key customers and key Competitor competitors are clearly competitors are clearly competitors are not competitors are barely and persuasively described with a few clearly described with described or not Research described with a lot of supporting facts and little to no supporting described at all. (Describe their credible data and figures. facts and figures. ● The information is target resources. ● The information is ● Some information is irrelevant to the customers and ● The information is clearly relevant to the project irrelevant to the project. project. key relevant to the project and provides a detailed competitors) and provides a detailed analysis of the market. and unique analysis of the market. Company ● Detailed descriptions of ● Descriptions of the ● Descriptions of the ● The company's mission, & Product the company's mission, company's mission, company's mission, product, and goals are Description product, and goals are product, and goals are product, and goals are barely described or not clearly stated and logically clearly stated and stated but not logically described at all. (Introduce their connected. logically connected. connected. ● Ethical business company's ● The company promotes ● The company promotes ● The company promotes practices are hardly mission, ethical business practices ethical business somewhat ethical seen via the product, and with sustainable values. practices. business practices. description. goals)
[FOR INTERNAL USE AT VAN LANG UNIVERSITY ONLY] 7 Investment ● There are 3 or more than ● There are 2 reasons ● There is 1 reason stated ● Little to no reason is Pitch 3 reasons stated regarding stated regarding why regarding why investors found regarding why (Explain why why investors should investors should invest in should invest in the investors should invest invest in the company the company company in the company
people should ● All reasons stated are ● Most reasons stated are ● The reasons stated are ● The reasons stated are invest in their logical, persuasive, and logical and clearly logical but not clearly illogical and not company) clearly connected to the connected to the connected to the connected to the business described. business described. business described. business described.
Language (4 points)- Individual Level B2 2 1.5 1 0.5 Vocabulary ● Uses a range of appropriate Performance ● Uses a limited range of ● Uses a vocabulary of
vocabulary to discuss a large shares appropriate isolated words and phrases. number of general topics features of vocabulary to discuss a with some awareness of Bands 1 and large number of style and collocation, but 2 general topics with with limited flexibility. some awareness of style and collocation, but with limited flexibility. Grammar ● Shows a wide range of Performance ● Shows an appropriate ● Shows only limited control grammatical structures with shares range of grammatical of a few grammatical forms a few mistakes that do not features of structures with some with a lot of mistakes that significantly affect Bands 1 and mistakes that may may affect comprehension. comprehension. 2 affect comprehension. ●
Is not able to link ideas with ● Is able to link ideas with a ● Is able to link ideas cohesive devices and range of cohesive devices with a limited range of discourse markers. and discourse markers cohesive devices and rather appropriately, but discourse markers with little flexibility. rather appropriately, but with little flexibility.
Content Delivery (2 points)- Individual Level B2 1 0.75 0.5 0.25 Pronunciation ● Pronunciation is Performance ● Is mostly intelligible, ● Has very limited control of & Fluency intelligible. Intonation is shares despite limited control phonological features and is generally appropriate. features of of phonological often unintelligible. Sentence and word stress Bands 1 and features. ● Is able to speak at low speed is generally accurately 0.5 ● Is able to speak at and with a low degree of placed. rather low speed and fluency. Individual sounds are with a fair degree of ● Is not able to deliver generally articulated fluency. Frequent intended thoughts and clearly. repetition or self- needs a lot of pauses. ● Is able speak at a fair correction is Frequently needs simplified speed and with a rather identified. prompts in order to produce good degree of fluency ● Occasionally needs responses. with some repetition or simplified prompts in self-correction. order to produce ● Is able to deliver thoughts responses. with almost no simplified prompts.
[FOR INTERNAL USE AT VAN LANG UNIVERSITY ONLY] 8 Body ● Stands up straight, looks Performance ● Sometimes stands up ● Rare eye contact and Language / relaxed and confident. shares straight, establishes confidence established. Performance ● Establishes eye contact features of eye contact, and uses
with everyone in the room Bands 1 and body language. during the presentation. 0.5 ● Uses effective body language to support/ enhance the content delivery. V. Online Backup Plan
Under the unexpected circumstances that the University requires students and lecturers to study and teach online, - i -person n
presentations can be conducted online via MS Teams (must be video recorded for assessment purposes)
- Q&A session can be conducted online via MS Teams.
* For Online Audience Notes Submission, lecturers can create an online form and send the link to
students at the beginning of Presentation Day. Students are required to submit this form at the end of the
Presentation Day. Lecturers can look at this FORM for reference.
[FOR INTERNAL USE AT VAN LANG UNIVERSITY ONLY] 9
VI. Appendix (Printable)
1. Brainstorming Guidelines
Brainstorming Guidelines
Group members: __________________________________ Instructions:
1. Open your textbook and look at the topics for each unit at the beginning of the textbook.
2. Fill in your favorite topics in the boxes below.
3. For each topic, think of a few Business ideas for your performance.
4. Circle the best idea for each box.
5. Choose 1 idea among your circled ideas and state your reasons. Topic: Business ideas: Topic: Topic: Business ideas: Business ideas: Brainstorming Topic: Topic: Business ideas: Business ideas:
Chosen Topic: ___________________________________________________________________________
Reason: ________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
[FOR INTERNAL USE AT VAN LANG UNIVERSITY ONLY] 10 2. Business Plan Business Plan
Group members: __________________________________
Work with your group and answer each question below to plan your business presentation.
Problem & Solution Summary
Describe very briefly why your business needs to exist. What problem do you solve for your customers? How
do you solve the problem presented above?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________ Market & Competition
Describe your target customers, market segments, and identify your key competition. Who will your customers also consider?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Company & Product Description
Describe your company’s mission, product(s), and goals. What does your company aim to achieve? What
product does your company have? How can your company achieve the presented goals with that product?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________ Why us?
Write a brief overview of you and your team. Why are you the right people to build this business?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
[FOR INTERNAL USE AT VAN LANG UNIVERSITY ONLY] 11
3. Pre-Presentation Checklist
Pre-Presentation Checklist 1. Format •
Do you have prepared slides (PowerPoint, Prezi, any other creative formats) to present? •
Can the presentation be presented in less than 10 minutes? •
Does each member have at least more than 2 minutes to talk? 2. Content •
Does your presentation have all four of the following components?
o Problem & Solution Statement
o Market Insights & Competitor Research
o Company & Product Description o Investment Pitch 3. Language •
Is the language in the presentation appropriate language? •
Is the vocabulary in the presentation appropriate for your class level? Do you use any vocabulary
words learned in the textbook? •
Is the grammar in the presentation appropriate for your class level? Do you use any vocabulary
words learned in the textbook?
[FOR INTERNAL USE AT VAN LANG UNIVERSITY ONLY] 12