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Porter ForcesKỊCH BẢN Ý TƯỞNG bộ môn quan hệ công chúng cho chúng ta cái nhìn chung về kịch bản ý tưởng nhằm thực hiện sự kiện được sưu tầm và soạn thảo dưới dạng file PDF để gửi tới các bạn sinh viên cùng tham khảo, ôn tập đầy đủ kiến thức, chuẩn bị cho các buổi học thật tốt. Mời bạn đọc đón xem

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Môn: Auditing (AA123)

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5 Porter Forces
In many industries, Porter's Five Forces model is used to examine a
company's competitive environment and can be utilized to build
strategy. These influences will have a significant impact on the
company's long-term prospective profitability and appeal in the
future.
INDONESIA MICRO ENVIRONMENT
Rivalry between competitors, the threat of buyer power, and the
availability of substitute items are all at an all-time high. However,
the risk of new entrants is low, and buyer-supplier power can be
used to differentiate products in order to prosper in the market. To
summarize, the Indonesian beauty goods industry still has a lot of
promise and profitability. The government predicts a 9% increase in
the cosmetics industry in 2020. A new entrant into this industry
must have a solid business plan in place and be ready to keep up
with product innovation.
2.2.1 Bargaining Power of Suppliers of Indo
This industry has a significant number of suppliers in Indonesia.
There are numerous manufacturers of the items that the business
requires. Inputs are not differentiated well. There is a switching
cost, as well as the risk of forward integration. The existence of
input replacements and the influence of inputs on cost are both low.
Overall, the bargaining power of suppliers is low.
2.2.2 Threat of Substitutes of Indo
As previously said, there are several rivals in the cosmetic market.
As a result, substitute products pose a huge threat. Consumers can
acquire alternatives from the various rivals available in the market
environment if producers sell their items at greater prices or if the
products are of poor quality. If market participants in the cosmetics
industry want to address the issue of replacement, they must be
innovative.
2.2.3 Bargaining Power of Buyers of Indo
Increased competition and product availability have given
consumers in this market a great deal of power. They have no
ability to affect product prices. This makes it difficult for companies
to survive profitable in the long run. Buyers may simply move to
other brands, which may drive the firm to lower product pricing.
2.2.4 Threat of New Entrants of Indo
Indonesia's cosmetic industry has a low threat of new entrants. This
is because of a number of variables. The first is the prohibitively
high entrance fees. Developing unique cosmetic goods necessitates
a significant investment of time and money, both in terms of
research and development and the production process itself. Few
middle and small businesses have the resources and skills to carry
out this task efficiently. Another factor that discourages people
from entering this sector is the great rivalry that exists. In addition
to the big rivals with a high market share, such as L’OREAL,
Unilever, Procter & Gamble, Estee Lauder, Shiseido, there are
numerous smaller competitors with a tiny market share who
diminish the total profitability of the business.
MALAYSIA MICRO ENVIRONMENT
With this approach for high income and market score, these five
forces are " a tool to measure the attractiveness of the sector based
on the strength of the five competing forces". The ever-improving
business climate in Malaysia can help the country's commercial
ambitions. According to the EIU's 2018 Doing Business Rankings, a
growing economy, increased disposable income, and rising
consumer spending can boost the market's attractiveness.
Malaysian educational establishment. Malaysia's economic growth
rate, as measured by GDP was 358.71 billion dollars in 2018,
364.68 billion dollars in 2019, and 336.33 billion dollars in 2020.
Market for cosmetics and personal care goods (15%).
2.2.5 Bargaining Power of Suppliers of Malay
This may be a challenging thing for a newly founded company that
has not been widely spread because it requires a large number of
human resources to be able to deliver a sufficient number of
products to market users. Apart from that, they might give services
such as cosmetic shops and shopping malls in Malaysia. Loli The
Wolf is dedicated to sharing customer insights and altering
customer behavior, as well as paying on time and on a consistent
basis. With the new market, It will be able to offer and develop its
products.
2.2.6 Threat of Substitutes of Malay
Because customers are afraid to change because it affects them,
there will be very few people willing to change to discover and they
will also consider the product quality features to be able to have the
experience with the product in the Beauty and Personal Care
industry, the threat of substitute products is relatively low.
Expertise or even exploration to be able to use is not the same as
absolute faith.
2.2.7 Bargaining Power of Buyers of Malay
Buyers in this market have the power to negotiate lower costs due
to high competition and product availability. Aside from ensuring
product quality, it offers a variety of combos at various costs to
boost revenues and has a strong ability to bargain with clients to
meet their needs.
2.2.8 Threat of New Entrants of Malay
Cosmetics and body care are highly competitive businesses that
draw new entrants in the hopes of capturing market share.
However, new entrants must pay a high price in terms of time,
resources, and expertise in order to create the product's
distinctiveness.
In this industry, there are a number of obstacles to overcome:
Existing enterprises have high economies of scale: production
materials are still sourced from outside.
Barriers to product development in the international context for a
new product and business with consumers who are presently not
distributed in many regions. Malaysia, in particular, has multiple
religions, making it challenging for businesses to communicate with
the population.
Because it is a sensitive product that requires product certification
and inspection paperwork, it is difficult to reach distribution
channels. New newcomers pose a minor threat.
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5 Porter Forces
In many industries, Porter's Five Forces model is used to examine a
company's competitive environment and can be utilized to build
strategy. These influences will have a significant impact on the
company's long-term prospective profitability and appeal in the future. INDONESIA MICRO ENVIRONMENT
Rivalry between competitors, the threat of buyer power, and the
availability of substitute items are all at an all-time high. However,
the risk of new entrants is low, and buyer-supplier power can be
used to differentiate products in order to prosper in the market. To
summarize, the Indonesian beauty goods industry still has a lot of
promise and profitability. The government predicts a 9% increase in
the cosmetics industry in 2020. A new entrant into this industry
must have a solid business plan in place and be ready to keep up with product innovation.
2.2.1 Bargaining Power of Suppliers of Indo
This industry has a significant number of suppliers in Indonesia.
There are numerous manufacturers of the items that the business
requires. Inputs are not differentiated well. There is a switching
cost, as well as the risk of forward integration. The existence of
input replacements and the influence of inputs on cost are both low.
Overall, the bargaining power of suppliers is low.
2.2.2 Threat of Substitutes of Indo
As previously said, there are several rivals in the cosmetic market.
As a result, substitute products pose a huge threat. Consumers can
acquire alternatives from the various rivals available in the market
environment if producers sell their items at greater prices or if the
products are of poor quality. If market participants in the cosmetics
industry want to address the issue of replacement, they must be innovative.
2.2.3 Bargaining Power of Buyers of Indo
Increased competition and product availability have given
consumers in this market a great deal of power. They have no
ability to affect product prices. This makes it difficult for companies
to survive profitable in the long run. Buyers may simply move to
other brands, which may drive the firm to lower product pricing.
2.2.4 Threat of New Entrants of Indo
Indonesia's cosmetic industry has a low threat of new entrants. This
is because of a number of variables. The first is the prohibitively
high entrance fees. Developing unique cosmetic goods necessitates
a significant investment of time and money, both in terms of
research and development and the production process itself. Few
middle and small businesses have the resources and skills to carry
out this task efficiently. Another factor that discourages people
from entering this sector is the great rivalry that exists. In addition
to the big rivals with a high market share, such as L’OREAL,
Unilever, Procter & Gamble, Estee Lauder, Shiseido, there are
numerous smaller competitors with a tiny market share who
diminish the total profitability of the business. MALAYSIA MICRO ENVIRONMENT
With this approach for high income and market score, these five
forces are " a tool to measure the attractiveness of the sector based
on the strength of the five competing forces". The ever-improving
business climate in Malaysia can help the country's commercial
ambitions. According to the EIU's 2018 Doing Business Rankings, a
growing economy, increased disposable income, and rising
consumer spending can boost the market's attractiveness.
Malaysian educational establishment. Malaysia's economic growth
rate, as measured by GDP was 358.71 billion dollars in 2018,
364.68 billion dollars in 2019, and 336.33 billion dollars in 2020.
Market for cosmetics and personal care goods (15%).
2.2.5 Bargaining Power of Suppliers of Malay
This may be a challenging thing for a newly founded company that
has not been widely spread because it requires a large number of
human resources to be able to deliver a sufficient number of
products to market users. Apart from that, they might give services
such as cosmetic shops and shopping malls in Malaysia. Loli The
Wolf is dedicated to sharing customer insights and altering
customer behavior, as well as paying on time and on a consistent
basis. With the new market, It will be able to offer and develop its products.
2.2.6 Threat of Substitutes of Malay
Because customers are afraid to change because it affects them,
there will be very few people willing to change to discover and they
will also consider the product quality features to be able to have the
experience with the product in the Beauty and Personal Care
industry, the threat of substitute products is relatively low.
Expertise or even exploration to be able to use is not the same as absolute faith.
2.2.7 Bargaining Power of Buyers of Malay
Buyers in this market have the power to negotiate lower costs due
to high competition and product availability. Aside from ensuring
product quality, it offers a variety of combos at various costs to
boost revenues and has a strong ability to bargain with clients to meet their needs.
2.2.8 Threat of New Entrants of Malay
Cosmetics and body care are highly competitive businesses that
draw new entrants in the hopes of capturing market share.
However, new entrants must pay a high price in terms of time,
resources, and expertise in order to create the product's distinctiveness.
In this industry, there are a number of obstacles to overcome:
Existing enterprises have high economies of scale: production
materials are still sourced from outside.
Barriers to product development in the international context for a
new product and business with consumers who are presently not
distributed in many regions. Malaysia, in particular, has multiple
religions, making it challenging for businesses to communicate with the population.
Because it is a sensitive product that requires product certification
and inspection paperwork, it is difficult to reach distribution
channels. New newcomers pose a minor threat.