lOMoAR cPSD| 49431889
I. Choose the correct answer
1. ………………the recent high interest rates, there are many people to apply for a loan. A. Despite B. unless C. although D. while
2. They met to discuss the possibility of a joint project; ………, they failed to come to an agreement. A. so
B. but C. however D. therefore
3. The project is risky and there may not be a good……………….
A. payback period B. return on investment C. funding D. joint venture
4. Monday is a public holiday. I………………..work. A. mustn’t B. won’t C. may not D. don’t have to
5. Ms. Flint is the………..of Care World, a global organization helping to feed hungry children in third-world countries.
A. Founder B. foundation C. founding D. found
6. If you see Mary today, please …………….her to call me. A. will ask B. would ask C. ask D. asking
7. ………….specialize in finding the right person for the right job. A. employers B. headquarters C. headhunters D. representatives
8. Employers often post job advertisements …….a website or ………..a newspaper. A. in/ in B. on/ on C. on/ in D. in/ on
9. You ……leave your car in front of the hotel. It’s a no parking area. A. don’t have to B. mustn’t C. needn’t D. won’t
10. Let’s discuss ……the new trainee scheme. A. about B. with C. on D. Ø
11. Please tell your head of department if you want to ………the seminar. A. go B. take part C. participate D. attend
II. Rewrite the sentences without changing their meanings
1. When did you start working here?  How
long ...........................................................
.................................
2. He is the most creative in the team.
 No ………………………………………………………………….
3. We are distributing a new kind of shampoo.
 A new……………………………………………………………….
4. We are pleased with the service we received from the phone provider.
 The service………………………………………………..……..
5. Sales have increased significantly since last Christmas. 1 lOMoAR cPSD| 49431889
 There ……………………………………………………………….. III. Reading
III.1. Read the text below and fill in the spaces with one of these words in the box. features of aware customers confident for like directly brands direct encourage retailers than creating more
Today the manufacturers of most products do not sell them (1)………………to the customers - they are
sold to other businesses or (2)……….………, who sell them on to the customers. This means that the
product’s unique (3)……………..and the reasons for buying it must be conveyed in a different way. This
is done by (4)……………….a brand for the product. It will have a unique name, a brand name, and
advertising will need to make consumers (5)……………..of the
qualities of the product to try to persuade them to buy it. Branded products are normally sold as being of
higher quality (6)………………unbranded products. It is the assurance of a standard quality that makes
consumers (7)……………..in buying branded products. They may not be sure that an unbranded product
will always be of the same quality. Businesses use (8)………….for their products to (9)……………..
consumers to keep buying their products and not those of their competitors. Consumers may have brand
loyalty, which means they will keep buying the same brand of a product instead
(10)…………………trying other similar products. 1.................... 2............... 3................. 4............... 5............... 6..................... 7............... 8.............. 9................. 10...............
III.2. According to the text, choose the correct answers A, B, C or D
1. Which is the best title for the passage? A. The importance of branding B. Product development C. The success of the product D. The role of the product 2. What does A. Manufacturers B. products C. customers D. businesses
3. How are the product’s unique features and the reasons for buying it conveyed? A. By advertising the product
B. By selling the product on to the customers
C. Through qualities of the product D. By creating a brand for the product 4. Why do
branded products normally have better quality than unbranded products? A. Because they have unique names
B. Because the standard quality is assured
C. Because they are advertised
D. Because their customers have brand loyalty
5. That customers will continue to buy the same brand of a product is known as_____ 2 lOMoAR cPSD| 49431889 A. brand name B. brand image C. brand loyalty D. branded product IV.
Translation Vietnamese-English
1. Công ty làm ăn thua lỗ và phá sản, bởi vậy một số nhà quản lý quyết ịnh thành lập doanh nghiệp của riêng mình.
………………………………………………………………………………………………………
…………………………………………………………………………………………………...
2. Việc xây dựng nhà máy mới ã bị hoãn lại vì thiếu vốn.
………………………………………………………………………………………………………
…………………………………………………………………………………………..
3. Chương trình phần mềm thiết kế mới ã nâng cao chất lượng công việc của các nhà thiết kế
cũng như năng suất của họ.
………………………………………………………………………………………………………
…………………………………………………………………………………………………
4. Rất khó thuyết phục mọi người ầu tư vào một dự án có nhiều rủi ro hoặc không có khả năng
tạo ra nhiều lợi nhuận.
………………………………………………………………………………………………………
……………………………………………………………………………………………..
5. Hội chợ việc làm năm ngoái là một thành công lớn, thu hút hơn 200,000 người tham gia trên toàn thế giới.
………………………………………………………………………………………………………
………………………………………………………………………………………………… English – Vietnamese
Marcia Lee Jeans is based in New York. Its brand is well known in the United States. The jeans sell in the
upper price ranges and appeal to fashion conscious people aged 15 to 40. They are distributed in major
department stores throughout the country. At present, the jeans are made in the US by a number of
factories on the East Coast, none of which are owned by Marcia Lee Jeans. Competition in this segment of
the market is strong, so the company has to keep costs as low as possible in order to remain profitable.
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Developing a successful strategy is a vital part of the planning process for all business organisations.
Analysing where a business stands in relation to its markets and competition enables it to identify potential
opportunities for growth and potential threats. It is then possible to set strategic objectives and to predict the human and financial resources needed to achieve
them. ……………………………………………………………………………………………………… ………
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