The Impact of Online Shopping on Retail | Bài thảo luận tiếng anh thương mại

THUONGMAI UNIVERSITY DISCUSSION
BUSINESS ENGLISH 1
TOPIC: THE IMPACT OF ONLINE SHOPPING ON TRADITIONAL RETAIL MARKET Lecturer
Master Pham Thi Phuong Lien Group Group 5 Course number 252_ENTI3311_48 Year 2025 - 2026 LIST OF STUDENTS No. Full name Duties Assessment Mark 1 Trịnh Thị Thanh Ngân 1.1 + 1.2 2 Nguyễn Trọng 2.1 Nghĩa 3 Nguyễn Đào Bảo Ngọc 2.2 4 Vũ Bích Ngọc 2.3 5 Đồng Thị Nhài 3.1 6 Trịnh Quỳnh Như 3.2 1
MEETING MINUTES – GROUP 5
Time: from 20h to 22h, 07/02/2026.
Place: Google Meet online.
Members: Trịnh Thị Thanh Ngân, Nguyễn Trọng Nghĩa, Nguyễn Đào Bảo Ngọc, Vũ
Bích Ngọc, Đồng Thị Nhài, Trịnh Quỳnh Như.
Contents for discussing:
- Contributing ideas related to “Online shopping” - Making outline. Conclusion: - Outline:
1. AN OVERVIEW OF ONLINE SHOPPING AND ITS DEVELOPMENT
1.1. Overview of online shopping
1.2. The development of online shopping in modern society
2. ADVANTAGES AND DISADVANTAGES OF ONLINE SHOPPING
2.1. Advantages of online shopping
2.2. Disadvantages of online shopping 2.3. Notes on Online Shopping
3. POSITIVE AND NEGATIVE IMPACTS OF ONLINE SHOPPING ON
TRADITIONAL RETAIL MARKET
3.1. Positive impacts on traditional retail market
3.2. Negative impacts on traditional retail market Duties for members:
Trịnh Thị Thanh Ngân: 1.1+1.2 Nguyễn Trọng Nghĩa: 2.1
Nguyễn Đào Bảo Ngọc: 2.2
Vũ Bích Ngọc: 2.3+ Quiz Game Đồng Thị Nhài: 3.1 2
Trịnh Quỳnh Như: 3.2+word
Deadline: 23h, ngày 15/02/2026 - Word: Trịnh Quỳnh Như - Powerpoint: All group 3 CONTENT OF TABLE
..................................................................................................................................... 0
LIST OF STUDENTS ................................................................................................... 1
MEETING MINUTES – GROUP 5 ............................................................................ 2
INTRODUCTION ......................................................................................................... 5
1. AN OVERVIEW OF ONLINE SHOPPING AND ITS DEVELOPMENT ........ 6
1.1. Overview of online shopping ................................................................................ 6
1.2. The development of online shopping in modern society ...................................... 6
2. ADVANTAGES AND DISADVANTAGES OF ONLINE SHOPPING .............. 7
2.1. Advantages of online shopping ............................................................................. 7
2.2. Disadvantages of online shopping ....................................................................... 8
2.3. Notes on Online Shopping .................................................................................... 8
3. POSITIVE AND NEGATIVE IMPACTS OF ONLINE SHOPPING ON
TRADITIONAL RETAIL MARKET ........................................................................ 9
3.1. Positive impacts on traditional retail market ....................................................... 9
3.2. Negative impacts on traditional retail market ................................................... 10
4. CONCLUSION ....................................................................................................... 10
REFERENCES ............................................................................................................ 11 4 INTRODUCTION
In recent years, the rapid development of information technology and the Internet has
significantly changed consumer shopping behavior. Online shopping has become
increasingly popular due to its convenience, variety of products, and competitive
prices. This trend has brought many benefits to consumers, but at the same time, it has
created considerable challenges for the traditional retail market. Therefore, this paper
aims to analyze online shopping, its advantages and disadvantages, and especially its
positive and negative impacts on the traditional retail market. Through this discussion,
the study seeks to provide a clearer understanding of how traditional retailers can
adapt and remain competitive in the digital era. 5
1. AN OVERVIEW OF ONLINE SHOPPING AND ITS DEVELOPMENT
1.1. Overview of online shopping
Online shopping is a form of electronic commerce that allows consumers to buy goods
and services through the Internet. Instead of going to physical stores, people can use
smartphones, tablets, or computers to shop online.
The basic process of online shopping is very simple. Customers search for products,
compare prices, place orders, and make online payments. After that, the products are
delivered directly to their homes.
There are several common forms of online shopping, such as online shopping
websites, mobile applications, and social media platforms. Nowadays, buying products
through apps or social networks has become very popular, especially among young people.
Online shopping is popular because it is convenient and time-saving. Consumers can
shop anytime and anywhere, without being limited by opening hours or location. In
addition, online stores usually offer a wide variety of products and competitive prices.
1.2. The development of online shopping in modern society
In modern society, online shopping has developed rapidly due to technological
progress and changes in consumer behavior.
First, the development of the Internet and smartphones has made online shopping
easier and more accessible. Online payment methods and fast delivery services also
help increase consumer trust and satisfaction.
Second, consumer behavior has changed significantly. People today have busy
lifestyles and prefer quick and convenient shopping methods. As a result, online
shopping has become an important part of daily life.
There are many popular online shopping applications used worldwide. For example,
Shopee is well-known for low prices and promotions, Lazada is famous for official
brand stores, Tiki is trusted for fast delivery. Besides that, social media platforms like
TikTok Shop and Facebook also allow users to shop directly online. 6
=>Overall, the rapid development of online shopping has strongly influenced how people shop today.
2. ADVANTAGES AND DISADVANTAGES OF ONLINE SHOPPING
2.1. Advantages of online shopping
Online shopping has become increasingly popular in recent years thanks to the rapid
development of the Internet and digital technology. Compared to traditional shopping,
online shopping offers many significant advantages that make it more convenient and attractive to consumers.
First of all, online shopping saves time and effort. Customers can shop anytime and
anywhere without having to travel to physical stores or wait in long queues. With just
a smartphone or computer, buyers can easily search for products, compare prices, and
place orders within minutes. This is especially convenient for busy people who have limited free time.
Secondly, online shopping provides a wider variety of products. Online platforms
allow consumers to access goods from different sellers, brands, and even countries.
This gives customers more choices in terms of price, quality, and design. In addition,
detailed product descriptions and customer reviews help buyers make better purchasing decisions.
Another important advantage is cost savings. Online stores often offer lower prices
than traditional shops because they reduce expenses related to rent, staff, and utilities.
Moreover, customers can easily find discounts, promotional codes, and special sales
events, helping them save money.
Finally, online shopping offers a high level of convenience in payment and delivery.
Many payment methods are available, such as bank transfers, e-wallets, or cash on
delivery. Products are delivered directly to customers’ homes, which is very practical,
especially for people living far from shopping centers. 7
2.2. Disadvantages of online shopping
Although online shopping offers many conveniences, it also has several important
disadvantages. First, customers cannot see, touch, or try products before buying them.
As a result, the actual product may be different from the pictures or descriptions
shown online. This often leads to disappointment, returns, and additional costs for both customers and sellers.
Second, online shopping involves the risk of fake or low-quality products. Some
sellers provide incorrect or exaggerated information, which makes it difficult for
customers to judge the real quality of the goods. In many cases, customers only
discover the problem after receiving the product. This issue reduces consumer trust in
online platforms and discourages people from shopping online regularly.
Another disadvantage is related to delivery services. Customers have to wait for their
orders, and in some cases, delivery may be delayed, lost, or the products may arrive
damaged. This can cause serious inconvenience, especially when the product is needed
urgently or is intended as a gift.
Finally, online shopping raises concerns about payment security and personal
information. If customers are not careful, their data may be stolen, misused, or shared
without permission. Therefore, while online shopping is convenient, users need to be
cautious, well-informed, and selective when choosing online sellers.
2.3. Notes on Online Shopping
Online shopping has become an important part of modern commerce, but consumers
need to use it wisely to avoid problems. Before making a purchase, customers should
carefully check product information, including descriptions, prices, and customer
reviews. This helps them make better buying decisions and reduce the risk of receiving poor-quality goods.
In addition, choosing reliable sellers and well-known e-commerce platforms is very
important. Trusted platforms usually have clear return policies, customer support
services, and secure payment systems. These factors help protect consumer rights and
increase confidence in online transactions.
Another important note is related to payment methods. Customers should use safe and
popular payment options, such as bank transfers or e-wallets, and avoid sharing
personal or financial information with unknown sellers. Protecting personal data is
necessary to prevent online fraud and financial loss. 8
Finally, consumers should compare prices and delivery services before placing an
order. Although online shopping often offers competitive prices, additional costs such
as shipping fees or long delivery times should be considered. By shopping carefully
and responsibly, customers can enjoy the benefits of online shopping while minimizing its disadvantages.
3. POSITIVE AND NEGATIVE IMPACTS OF ONLINE SHOPPING ON
TRADITIONAL RETAIL MARKET
3.1. Positive impacts on traditional retail market
Online shopping has grown quickly in recent years and has changed the way people
buy products. Although many people think that online shopping is a threat to
traditional retail, it also brings several positive impacts to the traditional retail market.
First of all, online shopping encourages traditional retailers to improve their services.
To compete with online stores, many physical shops try to serve customers better by
offering friendly staff, clear product information, and better after-sales service. As a
result, customers can enjoy a more comfortable and helpful shopping experience when visiting traditional stores.
Secondly, online shopping pushes traditional retail stores to use technology and
modern methods. Many traditional shops now accept cashless payments, use
computers to manage products, and sell goods both online and offline. These changes
help shops work more effectively and reach more customers than before.
In addition, online shopping helps traditional retailers understand customer needs
better. Through online platforms and social media, shops can learn about customer
preferences and popular products. This allows traditional retailers to adjust their
products and prices to meet customer demand more easily.
Finally, online shopping creates healthy competition in the retail market. Traditional
shops must improve product quality, reduce prices, or offer special promotions to
attract customers. This competition benefits consumers because they have more
choices and better value for money.
In conclusion, although online shopping creates challenges for traditional retail, it also
has many positive impacts. It helps traditional retailers improve services, apply
technology, and become more competitive. Therefore, online shopping can support the
development of the traditional retail market rather than completely replace it. 9
3.2. Negative impacts on traditional retail market
Online shopping has created significant challenges for the traditional retail market.
First, declining customer traffic is one of the most visible impacts. As consumers
increasingly prefer the convenience of online platforms—such as shopping anytime
and anywhere—fewer customers visit physical stores, leading to reduced sales volumes.
Second, traditional retailers face intense price competition. Online retailers often offer
lower prices due to reduced operating costs and frequent promotions. In contrast,
brick-and-mortar stores must bear higher expenses such as rent, utilities, and staff
wages, making it difficult to compete on price.
Third, there is a growing problem of store closures and job losses. Many traditional
retailers, especially small and medium-sized stores, struggle to survive in the digital
era. As revenues decline, stores are forced to downsize or shut down, resulting in
unemployment and negative social impacts.
Finally, traditional retailers experience pressure to change business models. Without
investment in digital transformation—such as online channels or omnichannel
strategies—they risk losing market share and long-term competitiveness. 4. CONCLUSION
Online shopping has become an inevitable trend in modern society, strongly
influencing the way consumers purchase goods and services. While it offers many
advantages such as convenience, time-saving, and cost efficiency, it also presents
several disadvantages related to product quality, delivery, and security. For the
traditional retail market, online shopping brings both positive and negative impacts,
including service improvement, technological innovation, declining customer traffic,
and intense price competition. These impacts force traditional retailers to change their
business models and adopt digital solutions to survive. Therefore, instead of being
completely replaced, traditional retail can coexist with online shopping by adapting
flexibly and focusing on customer experience. This combination will contribute to a
more sustainable and competitive retail market in the future. 10 REFERENCES
https://en.wikipedia.org/wiki/Online_shopping
https://globalowls.com/online-shopping-vs-traditional-shopping-pros-cons
https://www.newportworldresorts.com/blog-articles/6-advantages-and-disadvantages- online-shopping
https://link.springer.com/article/10.1007/s10660-024-09879-6
https://vonza.com/blog/online-shopping-vs-traditional-shopping
https://www.ijsr.net/archive/v12i10/MR231003153738.pdf
https://link.springer.com/article/10.1007/s10660-024-09879-6 11