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Questions for Basic English Test (level 2) 1 What is a brand image?
It’s the opinion people have of a brand . 2 What is a target market?
A group of people that a product is aimed at;
advertising of the product is designed to make the product appeal to this group. 3
What is an advertising campaign? It’s a series of similar advertisements by a company or
a business that telling people publicly about a product
or service in order to persuade them to buy it. 4
What is a loss leader? It is a product that is sold at a loss to encourage
people to buy other more profitable products 5
What is luxury goods? luxury goods are thing very expensive and have a high quality 6
What is a logo? It is a design or way of writing the name that a
company or organisation uses as an official sign on its products and advertising. 7
What is a glossy magazine? It is a magazine using high quality paper with a lot of beautiful photos 8
What is an haute couture dress?
the business of making and selling expensive clothes; especially for women 9 What is an off-the-peg dress?
It is clothes made in a factory, not specially for one person. 10 What is a fashion house?
It is a company that designs, makes, and sells lOMoAR cPSD| 49431889 fashionable clothes. 11 What is a business plan?
It a document produced by a new company giving
details of expected sales and costs, how the
company can be financed and why it can expect to make money 12 What is bankrupt?
Companies don’t have enough money to pay
your debts and so not allowed to continue any business activities. 13
What is competition? It is a situation in which businesses are trying to be
more successful than others by selling more goods
and services and making more profit 14 What is demand?
It is the total amount of a type of goods or
services that people or companies want to buy. 15 Who is an entrepreneur?
An entrepreneur is someone who starts a
company, arranges business deals and takes risks in order to make a profit. 16
What is market share? It is the percentage of sales that a company or product has in a market. 17 What is market leader?
The product or service that most people buy 18
What is loss? When a business spends more money than it
receives, or loses money on a particular deal or problem. 2 lOMoAR cPSD| 49431889 19
What is profit? It is money that you make from selling something or doing business in a particular
period, after taking away costs. 20 What is a start-up?
It’s a new company that has started to do business recently 21 What is a budget?
It’s a detailed plan prepared by an organisation of
how much money it will receive, how much money
it will receive, how much it intends to spend and how it will spend the money. 22 What is a joint venture?
It’s a business activity in which two or
more companies have invested together 23
What is a payback period? It’s the period of time needed to get back the cost of an investment. 24
What does ROI stand for? It stands for Return on investment 25
Who is a venture capitalist? It’s someone who invests money in new business. 26
What is start-up cost? It is the expense of setting up a new bussiness or new project. 27 What is a software developer?
It’s a person who creates computer programs. 28
What is a team? A team is a group of people who work together and have a similar aim. lOMoAR cPSD| 49431889 29
What do most people think about having Most people hate having so much surveillance so much surveillance?
but they don’t know how to stop it 4 lOMoAR cPSD| 49431889 30
What does NASA stand for? National Aeronautics and Space Administration, 31
What is a manufacturing company? It produces large qualities of goods for sale using machinery 32
What is a retail company? a retail company is a company that sells good to the general public 33
What is a diversified company?
It produces many range of goods or services 34
What are Shoot – em -ups? They are violent games where people shoot and kill each other. 35 What is a founder?
It is a person who starts a company. 36
What is a financial analyst? It is someone who analyses the financial markets. 37
What is a financial advisor? It is someone who gives advice about financial services. 38
What is a sales representative?
a sales representative is someone who represents their company and sells their products 39 What is etiquette?
It is the formal rules for polite behaviour in a group of people. 40
Can you name some examples of bad manners? -Ignore -ignore colleagues colleagues 41
What is politeness? - answer mobile phone calls during meetings lOMoAR cPSD| 49431889 - Arrive late for a meeting -
politeness is about showing respect for others. It Using bad language 42
What reasons do office workers give for their bad manners?
means thinking about other people’s feelings. It is pressure of work 43
Why is it impolite to answer a mobile
because you think the meeting is not important. phone during the meeting? 44
What are some organisations doing to
- Investing money in training their junior managers improve workers’ manners? to be polite
-Encourage people to arrive on time for meetings,
turn off mobile phones and avoide bad language. 45
What are the benefits of avoiding bad
It can have a dramatic impact an improving manners at work?
your working environment and your relationships with others. 46
Why is it useful to collect information
Because Companies can improve their marketing about customers’ buying habits? 47
What 4 advantages of surveillance They are
technology are mentioned in society?
- to help stop criminal activity - increase security
- a wider selection of products -more convenience 6 lOMoAR cPSD| 49431889 48 Why is it important to manage
Because Finding information takes time information well? 49
Why is it better if managers show respect for their workers?
Because they are more willing to work hard, to help and to cooperate 50 What is a film producer?
A film producer is a person who oversees film production 51
What does infrastructure mean?
the basic systems that make economic activity
possible. for example, roads, communications, electricity,.... 52 What is accommodation?
somewhere to live or stay, often also providing food or other services 53 What is attraction?
a quality or force of someone or something that
tends to pull others in or create interest in the person or thing 54
What do people in the capital market do? People can deal in stocks and shares, raise finance and make investments. 55
What do companies in the service sector do?
Companies provide service such as banking, insurance and tourism. lOMoAR cPSD| 49431889 56
What does an investment company A finance institution that specialises in buying specialize in?
stocks and shares, and also gives financial advice to businesses 57
Who can be offered jobs by employers? people with the right qualifications and experience. 58
What does a Human Resource Department
It deals with recruitment and hiring employees, deal with?
and also manages career development within the company. 59
What does an apprenticeship mean?
It means: A young person learns a skill or trade by
working under supervisor have working contract for a fixed number of years. 60
What is the main contribution of Monster.com? It has been to speed up hiring and vastly increase
the accuracy of the job-search process. 61
Which are losing money because of
Newspaper are losing money because of Monster’s success? Monster’s success 62
What are the ways to do sales promotion? Special offers, discount, competition, free gifts 63
What is the method of sponsorship?
A form of marketing. A company pays to have its name
linked to an event or a person 64 What is personal selling?
This means employing sales promotion to make
regular sales visit to customers or potential customers 8 lOMoAR cPSD| 49431889 65
How can we show trends in prices over We use graphs to show trends in prices over months or years? months or years 66 What is the trend?
the way a situation changes and develops 67
What is the profit margin? It is the difference between the cost of
production and the price of products is sold 68
Why have prices fallen in the food business? Because of advances in food production and distribution technology 69
What has Unilever done to make cut its Unilever has cut its 33,000 to 245,000 and dropped
margin? lots of its minor brands as part of its “path to growth” strategy. lOMoAR cPSD| 49431889 70
What does direct marketing include?
It includes: Direct mail, TV, telephone selling 71
What ways do you know of finding a job? Ways to find a job: In your opinion, what is - search job
ads the most effective way to find a job? Give - supply resumé the reasons.
- use career managements service -join a firm
In my opinion, using a career management service
is the most effective way to find a job. Because It
makes sure that it reaches the right human resource
departments. I can find many job positions that
match my abilities and qualifications, my chance
of getting accepted will be higher . 72
Name some methods of selling? In Some methods of selling: your opinion, what is the most - Advertising media
effective way to promote and sell the products? - Personal selling - Sales promotions -Public relations - Direct marketing - Sponsorship
In my opinion, Advertising media is the
most effective way to promote and sell the products 73
What is an economist ? An economist is a person who studies, teaches or 10
Downloaded by Ca Nh?t (nhatcanc2000@gmail.com) lOMoAR cPSD| 49431889 74
What is the advantage of using email to
communicate with colleagues from different writes about economics it is very simple and fast countries ? 75
what is the disadvantage of using email to
communicate with colleagues from different countries ? lOMoAR cPSD| 49431889
it can make some risks of misunderstanding because
people speak different language and belong different culture 76
what is a virtual team ? A group of people who work together across border and time zones 77
Do you like to buy luxury good if you are rich? yes, i do. because luxury goods have a high quality why? 78
Is fashion important to you? why? yes, it is.. because fashion makes me confident and beautiful 79
What is design label ? The company’s name on the clothes they have designed 80
What is the capital of fashion in the world? List The capital of fashion in the world is Paris. Some some luxury brands
luxury brands such as: Channel; Gucci; Dior; Hermes;...... 81
What is domestic market ? This refers to the supply and demand of goods and services within one country 82
Is having a top job the success to you? why?
yes, it is because a top job gives me a high salary and improve quality of my life 83
Is being your own boss the success to you ?
yes, it is because it helps me manage myself and know why? what i want to do 84
Is earning a lot of money the success to you?
yes, it is because i can buy what i like and take care why? of my family 12 lOMoAR cPSD| 49431889 85
Is being happy a success to you ? Why? Yes, it is because when I’m happy, I have more energy to work every day 86
What can a company do to make more profit ? They can keep cost as low as possible, find new markets and new customers 87
Why do so many start-up company fail? because don’t understand the market 88
What are five important steps for setting up a five important steps for setting up a business are: business? -
The first, Develop a new product idea
- The second, Conduct market research
- The third, prepare a good business plan - the fourth, get finance
- the fifth, build a customer base 89 What is consumer?
a person who buys goods, products or services for their own use 90
who is potential customer? the person who can buys products or services of the company in the future. 91
How do countries attract foreign business?
offer low taxation; improve infrastructure; offer incentive policies... 92
would you like to live in Dubai? Why?
yes, I would because Dubai is one of the richest countries in
the world and a great place to live and to work lOMoAR cPSD| 49431889 93
What factors are important when a company set stable economy, low inflation; good infrastructure; up a
new office in another country? taxation; labor costs,..... 14 lOMoAR cPSD| 49431889 94
why do many companies want to set up office in Because it has good infrastructure and policies to Dubai foreign business. 95 what is work placement?
Students often take a temporary job during their
studies - for a little or no pay - because they want to get experience 96
what is graduate trainee scheme? Big companies accept a number of newly qualified
people to work for one year. They get general
experience by working in different departments. They
may or may not get a permanent job at the end 97
What is “benefit package”? something you get to it addition to salary such as: bonus medical life insurances accommodation. 98
What information should be included in a CV? information should be included in a CV such as: - personal contacts - education and qualification - previous jobs history - personal interests - skills 99
What is a headhunting firm? This company persuades someone to leave their job
and go to work for another company in a similar position 100 What is applicant ?
A person who applies a job in a company lOMoAR cPSD| 49431889 101
Give some examples of direct marketing? some examples of direct marketing such as: direct mails; TV
shopping , internet shopping, telephone selling 102
What is sales pitch? sales pitch is selling something by saying how good it is 103 What is a discount?
A relation in the cost of a product or service 104
what kinds of products and services are getting kinds of products and services are getting cheaper cheaper? why?
such as: electronics goods; clothes; communication;
hotel;... because it is becoming more and more popular and more choices 105
why are students an important market in the UK The student market is estimated to be worth 13 billion of spending power in a year 16