lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH Group 5 Members: 21. Bùi Thị Thanh Thảo 24. An Viết Hà Duy 22. Đặng Cẩm Vân 25. Ma Thu Hà 23. Đoàn Hà Anh UNIT 9: SELLING A/ VOCABULARY: Word Phonetic Meaning Example
Researchers analyses the Analyse (v) /ˈænəlaɪz/ Phân tích purchases of 6,300 households.
We carried out an analysis of
visitors to the website by age, Analysis (n) /əˈnæləsɪs/ Sự phân tích sex, and region. 1
Most 昀椀 nancial analysts have been surprised by the Analyst (n) /ˈænəlɪst/ Nhà phân tích persistence of the recession.
A coldly analytical approach to marketing often generates Analytical (adj) /ˌænəˈlɪtɪkl/ Thuộc về phân tích disappointing returns.
It’s a programme designed to Thu hút, hấp dẫn, yêu
appeal mainly to 16 to 25- Appeal (v) /əˈpiːl/ cầu yearolds. 2
Sự hấp dẫn, sự yêu cầu
He made an emotional appeal to Appeal (n) /əˈpiːl/ giúp đỡ voters.
She has been approached by a Approach (v) /əˈprəʊtʃ/ Đến gần, tiếp cận modelling agency. 3 We need to adopt a di 昀昀
erent approach to the problem Approach (n) /əˈprəʊtʃ/
Sự đến gần, sự tiếp cận in our sales department. The company is looking fo r ways to boost sales in 4 Boost (v) /buːst/ Làm tăng, đẩy mạnh Asia. 5 Brochure (n) /ˈbrəʊʃər/ Sách nhỏ chứa thông
A brochure is a corporate
tin, quảng cáo về cái gì marketing instrument to promote a product or 1 lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH service. Wi-昀椀 is also provided in 6 Campus (n) /ˈkæmpəs/
Khuôn viên, khu sân bãi many locations around the campus. If you order goods from the
catalogue, they usually arrive 7 Catalogue (n) /ˈkætəlɒɡ/ Danh mục liệt kê within the week.
The shift toward an increasingly
cashless society has changed the Consume (v) /kənˈsjuːm/ Tiêu thụ, thiêu way we consume goods. American consumers are 8
Người tiêu dùng, người becoming informed about the Consumer (n) /kənˈsuːmər/ tiêu thụ safety of products made for children. These products are not for Sự tiêu dùng, sự tàn Consumption (n) /kənˈsʌmpʃn/
national consumption, but for phá export. Phong tục, thói quen;
If we don't give good service, Custom (n) /ˈkʌstəm/ bạn hàng, mối hàng
people will take their custom elsewhere.
Studies show that each satis 昀
椀 ed customer will tell one Customer (n) /ˈkʌstəmər/ Khách hàng other person about your company. Non-traditional exporters are
exempt from customs duty and 9 Thuế nhập khẩu, hải Customs (n) /ˈkʌstəmz/ VAT on imports of machinery quan and equipment. Theo thói quen,
She worked with her customary Customary (adj) /ˈkʌstəməri/ theo phong thoroughness. tục
Employees can customize the Customize (v) /ˈkʌstəmaɪz/ Tùy chỉnh software to suit their needs. 10
She works in that most cynical Cynical (adj) /ˈsɪnɪkl/ Hoài nghi
of industries – advertising.
My colleague is a cynic – he Cynic (n) /ˈsɪnɪk/ Người hoài nghi
thinks no one is really unsel 昀 椀 sh. 2 lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH Cynicism (n) /ˈsɪnɪsɪzəm/ Tính hoài nghi
In a world full of cynicism, she
was the one person I felt I could trust. I need to pay o 昀昀 all my Debt (n) /det/ Nợ
debts as soon as possible. 11 Student loans force stude nts Debtor (n) /ˈdetər/ Người mắc nợ, con nợ
to graduate as debtors.
He demonstrated how the Chứng minh, giải thích, Demonstrate (v) /ˈdemənstreit/ new vacuum cleaner worked. biểu tình
I o 昀昀 ered to give them a Sự thuyết minh, cuộc Demonstration (n) /ˌdemənˈstreɪʃn/
demonstration of the software biểu tình updates. 12
A demonstrator was showing / Người thuyết minh, customers how Demonstrator (n) ˈdemənstreɪtər/ người đi biểu tình the food processor worked. Some people are more
Demonstrative (adj) /dɪˈmɒnstrətɪv/ Hay giãi bày tâm sự
demonstrative than others. In sales, how you react to a Liều lĩnh, tuyệt
desperate situation and how Desperate (adj) /ˈdespərət/ vọng; dữ dội, ghê your clients perceive that gớm reaction matter a lot. 13
In an act of desperation, he put
Sự liều lĩnh, sự tuyệt Desperation (n) /ˌdespəˈreɪʃn/ all his money into bitcoin. vọng
There is one small detail you've 14 Detail (n) /ˈdiːteɪl/ Chi tiết, đặc điểm got wrong in your report.
Criticism was directed against Direct (v) /dəˈrekt/ Hướng dẫn, nhằm vào the manufacturers of this product.
His dismissal was a direct result 15 Direct (adj) /dəˈrekt/ Trực tiếp, thẳng thắn
of his rudeness to the manager.
Sự điều khiển, sự chỉ huy Under her direction, the agency Direction (n) /dəˈrekʃn/ doubled in size. 3 lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH
The new director is likely to Director (n) /dəˈrektər/
Người quản lý, giám đốc make major changes in personnel. Chiết khấu, giảm giá
We o 昀昀 er special discount 16 Discount (n) /ˈdɪskaʊnt/ rates for families.
I’ll enclose your letter with 17 Enclose (v) /ɪnˈkləʊz/ Gửi kèm, rào mine.
Her experience and energy Energy (n) /ˈenədʒi/ Sức lực, năng lượng are a winning combination in business.
Mạnh mẽ, đầy nghị lực
The president was an energetic Energetic (adj) /ˌenəˈdʒetɪk/ campaigner. Conversion to the new scheme 18 Hoạt động mạnh mẽ, would also, they insisted, Energise (v) /ˈenədʒaɪz/ tiếp sinh lực
energize the commercial world.
The team will energetically pursue solutions to the very Energetically (adv) /ˌenəˈdʒetɪkli/ Mạnh mẽ, hăng hái
hard problems that will arise.
The winning entry will be Sự ghi vào, sự đi vào, 19 Entry (n) /ˈentri/
published in next month's issue. mục sổ sách
We should be able to estimate how many customers we will Estimate (v) /ˈestɪmeɪt/ Ước tính, đánh giá have each month. 20
In my estimation, you've done a Estimation (n) /ˌestɪˈmeɪʃn/ Sự đánh giá good job.
He becomes an estimator for Estimator (n) /ˈestɪmeɪtər/ Người đánh giá a construction company.
He began to question the ethics Ethics (n) /ˈeθɪks/ Đạo đức, đạo lý of his position. They claim to be the only UK 21 investment adviser dealing Ethical (adj) /ˈeθɪkl/ Thuộc đạo đức
exclusively in green and ethical funds. Our latest model of phone has Feature (n) /ˈ昀椀ːtʃər/ Điểm đặc trưng several new features. 22
Không có nét đặc biệt;
The countryside is 昀氀 at and Featureless (adj) /ˈ昀椀ːtʃələs/ bằng phẳng, nhẵn nhụi featureless. 4 lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH
They distributed 昀 氀 yers Flyer (n) = Lea 昀氀 23 /ˈ昀氀 aɪər/ Tờ rơi promoting the event to et (n) students.
When it comes to handing out
lea 昀氀 ets on the street, it’s extremely important that you 24 Hand out (phr v) /hænd aʊt/ Phân phát get permission from the local authority.
A business insider tells the global tech, 昀椀 nance,
Người trong cuộc, người 25 Insider (n) /ɪnˈsaɪdər/
markets, media, healthcare, and tay trong strategy stories you want to know. Automated telephone Phương pháp, cách answering service is one 26 Method (n) /ˈmeθəd/ thức
method being used to cut business costs.
We 昀椀 nally paid o 昀昀 our 27 Pay o 昀昀 (phr v) /ˈpeɪ ɒf/ Trả hết
mortgage after 昀椀 fteen years. The company's problems have Press (n) /pres/ Báo chí been widely reported in the 28 press.
Ép, nén chặt, thúc giục
He pressed her to enter this Press (v) /pres/ competition. 29 Sales (n) /seɪlz/ Doanh thu
Sales are up this month.
The company will make a sales Quảng cáo chiêu
pitch to institutional investors 30 Sales pitch (n) /ˈseɪlz pɪtʃ/ hàng, chiêu trò bán on August 4th. hàng
They ran a sales promoti on
in July that helped clear s ome /seɪlz prə Khuyến mãi bán 31 Sales promotion (n) of last year's inventory. ˈməʊʃn/ hàng
Sales representative /seɪlz reprɪ
She’s a sales rep for a recording 32 (n) (Sales rep) Đại diện bán hàng ˈzentətɪv/ company. 5 lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH
The next step will be to build a
few dozen samples of each device and send them out for 33 Sample (n) /ˈsɑːmpl/ Hàng mẫu, vật mẫu
testing in both urban and rural settings.
Car makers are piling on special Special o 昀昀 er 34 /ˌspeʃl ˈɒfə(r)/ Khuyến mãi đặc biệt
o 昀昀 ers to try to lure (n) reluctant buyers.
Spending power was restricted Spending power /ˈspendɪŋ because goods and food were 35 Sức chi tiêu (n) ˈpaʊər/ in short supply. 36 Sponsor (v) /ˈspɒnsər/ Tài trợ, bảo trợ We found a major shoe
manufacturer that would like to sponsor the series.
We are grateful to our corporate
sponsors for making this event Sponsor (n) /ˈspɒnsər/ Nhà tài trợ, bảo trợ free to the public.
They are demanding restrictions
on tobacco sponsorship of Sponsorship (n) /ˈspɒnsəʃɪp/ Sự tài trợ sporting events. Straightaway I hope that the matter in our (adv) company can be considered 37 /ˌstreɪtəˈweɪ/ Ngay lập tức = immediately straightaway. (adv)
Their marketing strategy for the product involves obtaining as Strategy (n) /ˈstrætədʒi/ Chiến lược
much free publicity as possible. Our sales manager shows us a 38 Strategist (n) /ˈstrætədʒɪst/ Nhà chiến lược
careful strategist with a missionary vision. They want to protect their Strategic (adj) /strəˈtiːdʒɪk/ Thuộc chiến lược strategic and 昀 椀 nancial interests. Quyên tiền, góp
To listen to the show or subscribe 39 Subscribe (v) /səbˈskraɪb/ tiền, đặt mua dài hạn
to our podcast, visit our website. 6 lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH
I believe that there will be signi 昀椀 cant growth in cable
Người góp tiền, người
subscribers, partly because local Subscriber (n) /səbˈskraɪbər/ đăng kí television will o 昀昀 er a unique selling point. B/ EXERCISES:
I/ Circle the best answer A, B, C or D to complete the sentences:
1. We are committed to ….. you with the best possible service. A. provide B. providing C. provided D. provides
2. The sales director of this company resigned, the whi 昀昀 of scandal remained …… A. therefore B. otherwise C. nevertheless D. immediately
3. They are hoping to attract a lucrative ….. deal. A. sponsor B. sponsoring C. sponsorial D. sponsorship
4. Due to a series of failed sales initiatives, we seem to have lost our competitive …… A. line B. edge C. frontier D. know-how
5. In fact, anytime you introduce yourself and give someone the rundown on your business, you’re making a …… A. sales rep B. sales 昀椀 gures C. sales pitch D. sales agent
6. He knows he will be late for the sales conference but he hopes it ….. before he arrives because he’d like to hear at least the 昀椀 nal speech. A. have ended B. will have not C. will not have D. have not ended ended ended
7. We started o 昀昀 selling our services at a premium, until sti 昀昀 competition ….. the price. A. brought o 昀昀 B. put o 昀昀 C. pulled down D. drove down
8. Setting up a professional-looking sales booth at a public event will help us raise our …… A. view B. point C. look D. pro 昀椀 le
9. Their company raised the price of their products, ….. may lead to a downward trend of their stocks. A. whose B. whom C. which D. it
10.A sales ….. usually involves o 昀昀 ering a discount or some other types of incentives for customers to buy your
products or engage with your brand. A. promotion B. elevation C. preferment D. advancement
11.Please visit our website to learn more about the innovative and ….. priced marketing services we o 昀昀 er. A. reasonably B. reasonless C. reasonable D. reasoned
12.Many companies decided to invite someone from ….. press to attend their events. That way they can attract ….. wide publicity. A. a – the B. the – a C. a – a D. the – 0
13.According to our prediction, new products introduced in the next six months will ….. sales from established lines. A. butcher B. cannibalise C. slaughter D. exterminate
14.I don’t want to intrude, but would you like me to ….. how to use this product. A. demonstrate B. assist C. teach D. help
15.Creating a unique product that no one has sold before is an example of thinking ….. the box. A. against B. outside C. beyond D. above
II/ Rewrite the sentences with the same meaning as the 昀椀 rst:
1. Improve your product quality or we will stop our contract. 7 lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH
If _________________________________________________________________________________________ 2.
Did you prepare the sales report ? The sales report
______________________________________________________________________________
3. No sooner did the manager realize the problem in the sales department than he came up with a solution for it. Hardly
_____________________________________________________________________________________
4. They began organizing their advertising company six months ago. They have
__________________________________________________________________________________
5. He is very proud of his company. He takes
____________________________________________________________________________________
III/ Translate the following sentences from Vietnamese to English:
1. Nhu cầu tiêu dùng được dự báo là một trong những động lực chính đóng góp vào tăng trưởng kinh tế năm 2024,
cùng với hoạt động đầu tư công và xuất khẩu.
__________________________________________________________________________________________
__________________________________________________________________________________________
2. Công ty chúng tôi luôn chú trọng việc điều chỉnh các phương pháp bán hàng phù hợp với nhu cầu và sở thích cụ
thể của mỗi khách hàng.
__________________________________________________________________________________________
__________________________________________________________________________________________
3. Tiếp thị trực tiếp có thể tạo ra cảm giác độc quyền bằng cách cung cấp cho khách hàng các mã giảm giá hoặc một
số loại thẻ khách hàng thân thiết.
__________________________________________________________________________________________
__________________________________________________________________________________________
4. Anh ta đã cố gắng trả hết các khoản nợ của mình và lên kế hoạch ổn thỏa để hoàn lại ít nhất một phần vốn cho
các nhà đầu tư của mình.
__________________________________________________________________________________________
__________________________________________________________________________________________
5. Theo các nhà phân tích tài chính nhận định, lãi suất giảm mạnh đã làm tăng sức chi tiêu của người tiêu dùng một cách đáng kể.
__________________________________________________________________________________________
__________________________________________________________________________________________ 8