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  lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH   Group 5    Members:    21. Bùi Thị Thanh Thảo  24. An Viết Hà Duy  22. Đặng Cẩm Vân  25. Ma Thu Hà  23. Đoàn Hà Anh  UNIT 9: SELLING  A/ VOCABULARY:    Word  Phonetic  Meaning  Example 
Researchers analyses the  Analyse (v)  /ˈænəlaɪz/  Phân tích  purchases  of  6,300  households. 
We carried out an analysis of 
visitors to the website by age,  Analysis (n)  /əˈnæləsɪs/  Sự phân tích  sex, and region.   1 
Most 昀椀 nancial analysts have  been surprised by the  Analyst (n)  /ˈænəlɪst/  Nhà phân tích  persistence of the recession. 
A coldly analytical approach to  marketing often generates  Analytical (adj)  /ˌænəˈlɪtɪkl/  Thuộc về phân tích  disappointing returns. 
It’s a programme designed to  Thu hút, hấp dẫn, yêu 
appeal mainly to 16 to 25- Appeal (v)  /əˈpiːl/  cầu  yearolds.   2 
Sự hấp dẫn, sự yêu cầu 
He made an emotional appeal to  Appeal (n)  /əˈpiːl/  giúp đỡ  voters. 
She has been approached by a  Approach (v)  /əˈprəʊtʃ/  Đến gần, tiếp cận  modelling agency.  3  We need to adopt a di 昀昀
erent approach to the problem  Approach (n)  /əˈprəʊtʃ/ 
Sự đến gần, sự tiếp cận  in our sales department.  The company is looking fo r  ways to boost sales in  4  Boost (v)  /buːst/  Làm tăng, đẩy mạnh  Asia.  5  Brochure (n)  /ˈbrəʊʃər/  Sách nhỏ chứa thông 
A brochure is a corporate 
tin, quảng cáo về cái gì  marketing instrument to  promote a product or    1    lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH           service.  Wi-昀椀 is also provided in  6  Campus (n)  /ˈkæmpəs/ 
Khuôn viên, khu sân bãi many locations around the  campus.  If you order goods from the 
catalogue, they usually arrive  7  Catalogue (n)  /ˈkætəlɒɡ/  Danh mục liệt kê  within the week. 
The shift toward an increasingly 
cashless society has changed the  Consume (v)  /kənˈsjuːm/  Tiêu thụ, thiêu  way we consume goods.  American consumers are  8 
Người tiêu dùng, người  becoming informed about the  Consumer (n)  /kənˈsuːmər/  tiêu thụ  safety of products made for  children.  These products are not for  Sự tiêu dùng, sự tàn  Consumption (n)  /kənˈsʌmpʃn/ 
national consumption, but for  phá  export.  Phong tục, thói quen; 
If we don't give good service,  Custom (n)  /ˈkʌstəm/  bạn hàng, mối hàng 
people will take their custom  elsewhere. 
Studies show that each satis 昀
椀 ed customer will tell one  Customer (n)  /ˈkʌstəmər/  Khách hàng  other person about your  company.  Non-traditional exporters are 
exempt from customs duty and  9  Thuế nhập khẩu, hải  Customs (n)  /ˈkʌstəmz/  VAT on imports of machinery  quan  and equipment.  Theo thói quen, 
She worked with her customary  Customary (adj)  /ˈkʌstəməri/  theo phong  thoroughness.  tục 
Employees can customize the  Customize (v)  /ˈkʌstəmaɪz/  Tùy chỉnh  software to suit their needs.  10 
She works in that most cynical  Cynical (adj)  /ˈsɪnɪkl/  Hoài nghi 
of industries – advertising. 
My colleague is a cynic – he  Cynic (n)  /ˈsɪnɪk/  Người hoài nghi 
thinks no one is really unsel 昀 椀 sh.  2    lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH   Cynicism (n)  /ˈsɪnɪsɪzəm/  Tính hoài nghi 
In a world full of cynicism, she 
was the one person I felt I could            trust.  I need to pay o 昀昀 all my  Debt (n)  /det/  Nợ 
debts as soon as possible.  11  Student loans force stude nts  Debtor (n)  /ˈdetər/  Người mắc nợ, con nợ 
to graduate as debtors. 
He demonstrated how the  Chứng minh, giải thích,  Demonstrate (v)  /ˈdemənstreit/  new vacuum cleaner worked.  biểu tình 
I o 昀昀 ered to give them a  Sự thuyết minh, cuộc  Demonstration (n)  /ˌdemənˈstreɪʃn/ 
demonstration of the software  biểu tình  updates.  12 
A demonstrator was showing  /  Người thuyết minh,  customers how  Demonstrator (n)  ˈdemənstreɪtər/  người đi biểu tình  the food processor  worked.  Some people are more 
Demonstrative (adj) /dɪˈmɒnstrətɪv/  Hay giãi bày tâm sự 
demonstrative than others.  In sales, how you react to a  Liều lĩnh, tuyệt 
desperate situation and how  Desperate (adj)  /ˈdespərət/  vọng; dữ dội, ghê  your clients perceive that  gớm  reaction matter a lot.  13 
In an act of desperation, he put 
Sự liều lĩnh, sự tuyệt  Desperation (n)  /ˌdespəˈreɪʃn/  all his money into bitcoin.  vọng 
There is one small detail you've  14 Detail (n)  /ˈdiːteɪl/  Chi tiết, đặc điểm  got wrong in your report. 
Criticism was directed against  Direct (v)  /dəˈrekt/  Hướng dẫn, nhằm vào  the manufacturers of this  product. 
His dismissal was a direct result  15 Direct (adj)  /dəˈrekt/  Trực tiếp, thẳng thắn 
of his rudeness to the manager. 
Sự điều khiển, sự chỉ huy Under her direction, the agency  Direction (n)  /dəˈrekʃn/  doubled in size.  3    lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH  
The new director is likely to  Director (n)  /dəˈrektər/ 
Người quản lý, giám đốc make major changes in  personnel.  Chiết khấu, giảm giá 
We o 昀昀 er special discount  16 Discount (n)  /ˈdɪskaʊnt/  rates for families. 
I’ll enclose your letter with  17 Enclose (v)  /ɪnˈkləʊz/  Gửi kèm, rào  mine.   
Her experience and energy  Energy (n)  /ˈenədʒi/  Sức lực, năng lượng  are a winning combination in  business. 
Mạnh mẽ, đầy nghị lực 
The president was an energetic  Energetic (adj)  /ˌenəˈdʒetɪk/  campaigner.  Conversion to the new scheme  18  Hoạt động mạnh mẽ,  would also, they insisted,  Energise (v)  /ˈenədʒaɪz/  tiếp sinh lực 
energize the commercial world. 
The team will energetically  pursue solutions to the very  Energetically (adv)  /ˌenəˈdʒetɪkli/  Mạnh mẽ, hăng hái 
hard problems that will arise. 
The winning entry will be  Sự ghi vào, sự đi vào,  19 Entry (n)  /ˈentri/ 
published in next month's issue.  mục sổ sách 
We should be able to estimate  how many customers we will  Estimate (v)  /ˈestɪmeɪt/  Ước tính, đánh giá  have each month.  20 
In my estimation, you've done a  Estimation (n)  /ˌestɪˈmeɪʃn/  Sự đánh giá  good job. 
He becomes an estimator for  Estimator (n)  /ˈestɪmeɪtər/  Người đánh giá  a construction company. 
He began to question the ethics  Ethics (n)  /ˈeθɪks/  Đạo đức, đạo lý  of his position.  They claim to be the only UK  21  investment adviser dealing  Ethical (adj)  /ˈeθɪkl/  Thuộc đạo đức 
exclusively in green and ethical  funds.  Our latest model of phone has  Feature (n)  /ˈ昀椀ːtʃər/  Điểm đặc trưng  several new features.  22 
Không có nét đặc biệt; 
The countryside is 昀氀 at and  Featureless (adj)  /ˈ昀椀ːtʃələs/  bằng phẳng, nhẵn nhụi  featureless.  4    lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH  
They distributed 昀 氀 yers  Flyer (n) = Lea 昀氀 23  /ˈ昀氀 aɪər/  Tờ rơi  promoting the event to  et (n)  students. 
When it comes to handing out 
lea 昀氀 ets on the street, it’s  extremely important that you  24 Hand out (phr v)  /hænd aʊt/  Phân phát  get permission from the local  authority.   
A business insider tells the  global tech, 昀椀 nance, 
Người trong cuộc, người  25 Insider (n)  /ɪnˈsaɪdər/ 
markets, media, healthcare, and  tay trong  strategy stories you want to  know.  Automated telephone  Phương pháp, cách  answering service is one  26 Method (n)  /ˈmeθəd/  thức 
method being used to cut  business costs. 
We 昀椀 nally paid o 昀昀 our  27 Pay o 昀昀 (phr v)  /ˈpeɪ ɒf/  Trả hết 
mortgage after 昀椀 fteen years.  The company's problems have  Press (n)  /pres/  Báo chí  been widely reported in the  28  press. 
Ép, nén chặt, thúc giục 
He pressed her to enter this  Press (v)  /pres/  competition.  29 Sales (n)  /seɪlz/  Doanh thu 
Sales are up this month. 
The company will make a sales  Quảng cáo chiêu 
pitch to institutional investors  30 Sales pitch (n)  /ˈseɪlz pɪtʃ/  hàng, chiêu trò bán  on August 4th.  hàng 
They ran a sales promoti on 
in July that helped clear s ome  /seɪlz prə  Khuyến mãi bán  31 Sales promotion (n)  of last year's inventory.  ˈməʊʃn/  hàng 
Sales representative /seɪlz reprɪ 
She’s a sales rep for a recording  32 (n) (Sales rep)  Đại diện bán hàng  ˈzentətɪv/  company.  5    lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH  
The next step will be to build a 
few dozen samples of each  device and send them out for  33 Sample (n)  /ˈsɑːmpl/  Hàng mẫu, vật mẫu 
testing in both urban and rural  settings. 
Car makers are piling on special  Special o 昀昀 er  34  /ˌspeʃl ˈɒfə(r)/  Khuyến mãi đặc biệt 
o 昀昀 ers to try to lure  (n)  reluctant buyers. 
Spending power was restricted  Spending power  /ˈspendɪŋ  because goods and food were  35  Sức chi tiêu  (n)  ˈpaʊər/  in short supply.  36 Sponsor (v)  /ˈspɒnsər/  Tài trợ, bảo trợ  We found a major shoe 
manufacturer that would like to  sponsor the          series. 
We are grateful to our corporate 
sponsors for making this event  Sponsor (n)  /ˈspɒnsər/  Nhà tài trợ, bảo trợ  free to the public. 
They are demanding restrictions 
on tobacco sponsorship of  Sponsorship (n)  /ˈspɒnsəʃɪp/  Sự tài trợ  sporting events.  Straightaway  I hope that the matter in our  (adv)  company can be considered  37  /ˌstreɪtəˈweɪ/  Ngay lập tức  = immediately  straightaway.  (adv) 
Their marketing strategy for the  product involves obtaining as  Strategy (n)  /ˈstrætədʒi/  Chiến lược 
much free publicity as possible.  Our sales manager shows us a  38 Strategist (n)  /ˈstrætədʒɪst/  Nhà chiến lược 
careful strategist with a  missionary vision.  They want to protect their  Strategic (adj)  /strəˈtiːdʒɪk/  Thuộc chiến lược  strategic and 昀 椀 nancial  interests.  Quyên tiền, góp 
To listen to the show or subscribe  39 Subscribe (v)  /səbˈskraɪb/  tiền, đặt mua dài hạn 
to our podcast, visit our website.  6    lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH  
I believe that there will be signi 昀椀 cant growth in cable 
Người góp tiền, người 
subscribers, partly because local  Subscriber (n)  /səbˈskraɪbər/  đăng kí  television will o 昀昀 er a  unique selling point.     B/ EXERCISES: 
 I/ Circle the best answer A, B, C or D to complete the sentences: 
1. We are committed to ….. you with the best possible service.    A. provide  B. providing  C. provided  D. provides 
2. The sales director of this company resigned, the whi 昀昀 of scandal remained ……    A. therefore  B. otherwise  C. nevertheless  D. immediately 
3. They are hoping to attract a lucrative ….. deal.    A. sponsor  B. sponsoring  C. sponsorial  D. sponsorship 
4. Due to a series of failed sales initiatives, we seem to have lost our competitive ……    A. line  B. edge  C. frontier  D. know-how 
5. In fact, anytime you introduce yourself and give someone the rundown on your business, you’re making a ……    A. sales rep  B. sales 昀椀 gures  C. sales pitch  D. sales agent 
6. He knows he will be late for the sales conference but he hopes it ….. before he arrives because he’d like to hear at  least the 昀椀 nal speech.    A. have ended  B. will have not  C. will not have  D. have not ended    ended  ended 
7. We started o 昀昀 selling our services at a premium, until sti 昀昀 competition ….. the price.    A. brought o 昀昀  B. put o 昀昀  C. pulled down  D. drove down 
8. Setting up a professional-looking sales booth at a public event will help us raise our ……    A. view  B. point  C. look  D. pro 昀椀 le 
9. Their company raised the price of their products, ….. may lead to a downward trend of their stocks.    A. whose  B. whom  C. which  D. it 
10.A sales ….. usually involves o 昀昀 ering a discount or some other types of incentives for customers to buy your 
products or engage with your brand.    A. promotion  B. elevation  C. preferment  D. advancement 
11.Please visit our website to learn more about the innovative and ….. priced marketing services we o 昀昀 er.    A. reasonably  B. reasonless  C. reasonable  D. reasoned 
12.Many companies decided to invite someone from ….. press to attend their events. That way they can attract …..  wide publicity.    A. a – the  B. the – a  C. a – a  D. the – 0 
13.According to our prediction, new products introduced in the next six months will ….. sales from established lines.    A. butcher  B. cannibalise  C. slaughter  D. exterminate 
14.I don’t want to intrude, but would you like me to ….. how to use this product.    A. demonstrate  B. assist  C. teach  D. help 
15.Creating a unique product that no one has sold before is an example of thinking ….. the box.    A. against  B. outside  C. beyond  D. above 
 II/ Rewrite the sentences with the same meaning as the 昀椀 rst: 
1. Improve your product quality or we will stop our contract.  7    lOMoAR cPSD| 49431889
TACB2_22.1LT_GROUP 5 TEACHER: MS. VAN ANH  
 If _________________________________________________________________________________________ 2. 
Did you prepare the sales report ?   The sales report 
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3. No sooner did the manager realize the problem in the sales department than he came up with a solution for it.   Hardly 
_____________________________________________________________________________________ 
4. They began organizing their advertising company six months ago.   They have 
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5. He is very proud of his company.   He takes 
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 III/ Translate the following sentences from Vietnamese to English: 
1. Nhu cầu tiêu dùng được dự báo là một trong những động lực chính đóng góp vào tăng trưởng kinh tế năm 2024, 
cùng với hoạt động đầu tư công và xuất khẩu. 
 __________________________________________________________________________________________ 
__________________________________________________________________________________________ 
2. Công ty chúng tôi luôn chú trọng việc điều chỉnh các phương pháp bán hàng phù hợp với nhu cầu và sở thích cụ 
thể của mỗi khách hàng. 
 __________________________________________________________________________________________ 
__________________________________________________________________________________________ 
3. Tiếp thị trực tiếp có thể tạo ra cảm giác độc quyền bằng cách cung cấp cho khách hàng các mã giảm giá hoặc một 
số loại thẻ khách hàng thân thiết. 
 __________________________________________________________________________________________ 
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4. Anh ta đã cố gắng trả hết các khoản nợ của mình và lên kế hoạch ổn thỏa để hoàn lại ít nhất một phần vốn cho 
các nhà đầu tư của mình. 
 __________________________________________________________________________________________ 
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5. Theo các nhà phân tích tài chính nhận định, lãi suất giảm mạnh đã làm tăng sức chi tiêu của người tiêu dùng một  cách đáng kể. 
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