Topics for Speaking - English Reading 3 | Trường Đại học Văn hóa Thành phố Hồ Chí Minh

1. The need of learning foreign languages for people working in tourism industry
2. Benefits and drawbacks of part – time jobs for tourism students
3. The role of marketing in tourism industry
In recent years, Vietnam's tourism has become more and more developed,
images of Vietnamese culture, cuisine and people have been widely promoted,
attracting international attention. In particular, tourism marketing plays an
important role in advertising, customer care, providing travel services, managing, organizing, operating tours.
First, we need to understand the concept of “What is tourism marketing?” We
can simply understand tourism marketing is a system that includes all marketing,
advertising and service activities to satisfy the needs of tourists, while also
achieving goals of organizations and businesses including: Travel services;;
Transportation; Information consulting and entertainment.
Tourism marketing is currently playing an extremely important role for
businesses. Firstly, tourism marketing helps you identify your target customer.
Depending on the service that the business provides, the target customer will also
be different. Therefore, identifying target customers will always be the first job that
businesses do. Addtion, nowadays
, you can easily travel on the internet, stories
and reviews from travelers all over the world are widely spread. Tourism
businesses use technology to promote new, unknown destinations to attract
potential customers. Besides, tourism marketing has a great contribution to the
development and promotion of local brands. Tourism marketing will bring great
benefits to the local tourism industry to promote local culture, cuisine, ethnic
groups. Moreover, tourism marketing will promote business. If customers are
satisfied with your service, they will advertise to the word this will help you get
more customers and create a competitive advantage.
Currently, in the era of technology 4.0, the level of competition among
businesses is very high, so to succeed in tourism marketing, we need a strategy.
Some strategies can be mentioned as Building a Vietnamese tourism brand from
what is inherent, Vietnam is known to international friends for its beautiful scenery,
cultural history, daily life, etc. It can be mentioned through the re-enactment
through shows. Performances such as "Hoi An Memories" or "Vietnamese
Essence" have resonated to attract tourists and expand business opportunities.
Build diverse promotion channels through media such as Tik Tok, Instagram...
They tend to do marketing with blogging to share their personal experiences about
local culture and cuisine. Promoting Vietnam's tourism through domestic and
foreign festivals and events such as ASEM, APEC, etc. Building a tourist-oriented
website: Businesses can introduce service tour packages to customers in the media.
Tourists only need to access the Website, all information about prices, schedules,
means of transportation and payment methods are quick and convenient.
4. Organizing international events, is this a good way or not to promote
tourism industry in Viet Nam? Give reasons.
5. The role of human resources in tourism industry
6. Choose a position in the tourism industry and discuss some possible requirements.
Referring to the tourism industry, there are many career such as Receptionist,
Executive and Hotel, Restaurant. But the most talked about job is a Tour Guide.
This is one of the industries that attracts many young people because of the nature
of the job, they can go to many places, explore nature, culture, and new lands. But
how many people have what it takes to be an excellent tour guide?
The tour guide is the person who will use the appropriate language to introduce
and present to visitors about the culture, history and meaning of the attractions. For
travel businesses, tour guides play a very important role. They accompany tourists
throughout the journey, they are also the ones to solve and handle all situations.
Besides, they play the role of introducing and promoting the brand for businesses
as well as being a great cultural destination to introduce to foreign tourists about
the cultural and natural beauties of the country. In particular, the tour guide is also
the person who captures the needs of customers as well as feedback to help
businesses build the best business strategies.
To become a professional tour guide, each person needs to have skills such as
Communication skills, this is the most important skill to create a professional tour
guide. Because if you can't speak fluently, when you come into contact with
tourists, you will talk or stumble, timid leading to lack of confidence. Secondly, the
presentation skills of the tour guide, the arrangement of content before and after
and the use of a reasonable presentation form will increase persuasion, create
attention, and attract visitors during the trip. Foreign language skills, for
international travel businesses, foreign languages are indispensable. Currently,
English and Chinese are two necessary languages to help inbound HDVs more easily in their work.
In addition, situational skills, On the tour, unexpected situations may occur, before
those situations, the tour guide needs to calm down and find a way to handle the
situation. Never look at an object or phenomenon with one dimension, but have to
look at the problem objectively. Similarly during the tour, the tour guide also needs
to be prepared for bad situations that may happen to have faster reaction skills.
Next, Organizational skills, when organizing a tour, will follow the group and have
an impact - support each other in the work to make it consistent. Tour guides must
know how to create a fun and exciting atmosphere during the trip. In particular,
when arriving at a tourist destination, the tour guide must know how to organize
and interweave game activities suitable for each customer to stir up the spirit of
visitors. Moreover, the skill of controlling emotions is very necessary because it is
very difficult to satisfy dozens of people at once, so the guide is always in a
cheerful and enthusiastic mood with visitors.
7. The advantages and disadvantages of working as a tour guide. Topics for Speaking
8. The need of learning foreign languages for people working in tourism industry.
9. Benefits and drawbacks of part – time jobs for tourism students.
10.The role of marketing in tourism industry.
11.Organizing international events, is this a good way or not to promote
tourism industry in Viet Nam? Give reasons.
12.The role of human resources in tourism industry.
13. Choose a position in tourism industry and discuss some possible requirements.
14. The advantages and disadvantages of working as a tour guide.