Vietnam Campus Trimester - Business English | Trường Đại học Hùng Vương

School of Business
BUSM1006 (Vietnam) Enterprise Innovation and Markets
Vietnam Campus Trimester 3 2023
Western Sydney University acknowledges the peoples of the Darug, Dharawal, Eora and Wiradjuri nations. We also
acknowledge that the teaching and learning currently delivered across our campuses is a continuance of the teaching
and learning that has occurred on these lands for tens of thousands of years. Subject Details Subject Code: BUSM1006 (Vietnam) Subject Name:
Enterprise Innovation and Markets Credit Points: 10 Subject Level: 1 Assumed Knowledge: Not Applicable
Note: Students with any problems, concerns or doubts should discuss those with the Subject Coordinator as early as they can. Subject Coordinator Name: Neeru Sharma Vietnam Campus Convenor Name: Dr HUYNH Quang Minh Location:
196 Tran Quang Khai street, Tan Dinh ward, District 1 Email: minh.huynh@isb.edu.vn Name: Dr PHAM Kim Anh Location:
196 Tran Quang Khai street, Tan Dinh ward, District 1 Email:
kimanh.pham@westernsydney.edu.vn Student Advisor Name: Ms. NGUYEN Thi Hoang Anh Location:
196 Tran Quang Khai street, Tan Dinh ward, District 1 Email: hoanganh@isb.edu.vn
Edition: Vietnam Campus Trimester 3 2023
Copyright ©2023 University Western Sydney trading as Western Sydney University ABN 53 014 069 881 CRICOS Provider No: 00917K No part of this publication may be reproduced or transmitted in any form or by any means,
electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without the prior written permission from the Dean of the School. Copyright for acknowledged materials reproduced
herein is retained by the copyright holder. All readings in this publication are copied under licence in accordance with Part VB of the Copyright Act 1968. Administrative Support Name: Ms NGUYEN Thi Thu Ngan Location:
196 Tran Quang Khai street, Tan Dinh ward, District 1 Email: ngan.nguyenthithu@isb.edu.vn Contents
1 About Enterprise Innovation and Markets 2 1.1
An Introduction to this Subject . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.2
What is Expected of You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.3
Changes to Subject as a Result of Past Student Feedback . . . . . . . . . . . . . . . . . . . . . . . . 4
2 Assessment Information 5 2.1
Subject Learning Outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 2.2
Approach to Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 2.3
Assessment Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 2.4
Assessment Details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 2.4.1
Portfolio x 2 Tests (each worth 15%) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 2.4.2
Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 2.4.3 Final Exam
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 2.5
General Submission Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
3 Teaching and Learning Activities 24 4 Learning Resources 27 4.1
Recommended Readings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Note: The relevant Learning Guide Companion supplements this document 1
1 About Enterprise Innovation and Market
1.1 An Introduction to this Subject
Enterprise Innovation and Markets introduces students to key concepts, business models and issues surrounding con-
temporary business. Students will develop an understanding of the private enterprise system and business ownership,
the implications of marketing and economics on market structure together with managing innovation. Building on
the foundation knowledge of the key principles of markets, students will be able to transfer this knowledge into their
subsequent study of specialist areas. The subject also aims to develop students’ communication skills by working in
teams to enhance their literacy proficiency and enhance their critical thinking in preparation for the more advanced subjects of the degree.
1.2 What is Expected of You Study Load
A student is expected to study an hour per credit point a week. For example a 10 credit point Subject would require
10 hours of study per week. This time includes the time spent within classes during lectures, tutorials or practicals.
Note for Summer Terms: As Summer subjects deliver the same content and classes over a shorter period of time,
the subjects are run in a more intensive mode. Regardless of the delivery mode, the study hours for each subject in
Summer will be around 30 hours. Attendance
It is recommended that students attend all scheduled classes in order to succeed in this subject.
UEH-ISB policy requires students to enter electronic fingerprint before entering the classes. Please let your lecturer
and/or UEH-ISB know if you are unable to attend any session.
Online Learning Requirements
Subject materials will be made available on the Subject’s vUWS (E-Learning) site (https://vuws.westernsydney.
edu.au/). You are expected to consult vUWS at least twice a week, as all Subject announcements will be made via
vUWS. Teaching and learning materials will be regularly updated and posted online by the teaching team. Special Requirements Essential Equipment: Not Applicable Legislative Pre-Requisites: Not Applicable
Policies Related to Teaching and Learning
The University has a number of policies that relate to teaching and learning. Important policies affecting students include: – Assessment Policy
– Bullying Prevention Policy and – Guidelines 2 – Enrolment Policy – Examinations Policy – Review of Grade Policy
– Sexual Harassment Prevention Policy
– Disruption to Studies Policy – Student Misconduct Rule
– Teaching and Learning - Fundamental Code – Student Code of Conduct
Academic Integrity and Student Misconduct Rule
Western cares about your success as a student and in your future career. Studying with academic integrity safeguards
your professional reputation and your degree. All Western students must:
– be familiar with the policies listed above;
– apply principles of academic integrity;
– act honestly and ethically in producing all academic work and assessment tasks; and
– submit work that is their own and acknowledge any sources used in their work.
Each time you submit an assessment, you will declare that you have completed it individually, unless it is a group
assignment. In the case of a group assignment, each group member should be ready to document their individual
contribution if needed. You will also declare that no part of your submission has been:
– copied from any other student’s work or from any other source except where appropriate acknowledgement is made in the assignment;
– submitted by you in another (previous or current) assessment, except where appropriately acknowledged, and
with prior permission from the Subject Coordinator;
– made available to others in any form, where individual work is required;
– written/produced for you by any other person.
The Student Misconduct Rule applies to all students of Western Sydney University including Western Sydney Univer-
sity programs taught by other education providers. You must not engage in academic, research or general misconduct
as defined in the Rule or you may be subject to sanctions. The University considers submitting falsified documentation
in support of requests to redo, resit or extend submissions, including sitting of deferred examinations, as instances of general misconduct.
More information on studying with integrity is available on the Study with Integrity webpage. It is your responsibility
to apply these principles to all work you submit to the University.
Avoid using external ’support’ sites or other external help
To avoid the risk of your assignment being shared without your knowledge, do not upload your assignment to any
external sites for spelling, grammar or plagiarism checks. Your safest option is to use the free services provided by
Library Study Smart or Studiosity. Avoid using any websites that:
– allow sharing of assignments or other material
– reward sharing of material with credits, tokens; or access to additional materials/features/services;
– provide answers to textbook or assignment/exam questions;
– provide free sample assignments; and/or include order buttons and prices; and/or
– invite you to submit your assignment for plagiarism or grammar or other checks.
Engagement with academic cheating sites will be regarded as misconduct. Academic cheating services often market
themselves as ’support’. Engagement with these sites includes:
– Sharing assignments or course material; 3
– Using online tools provided by these sites to check for plagiarism, grammar or spelling; and/or
– Purchasing writing services, or obtaining a copy of an assignment.
Uploading your work to these sites may lead to your work being shared with others with or without your knowledge and consent.
The Australian Government monitors current and past students’ use of academic cheating services, and may report
student material found on these sites or other forms of engagement to universities.
Current students with items found on academic cheating sites face sanctions under the Student Misconduct Rule.
Outcomes for graduates may include revocation of award. For more information see https://www.westernsydney.
edu.au/currentstudents/current_students/student_misconduct_rule.
More advice can be found on the Study with Integrity webpage. Need help?
If you are having difficulties with understanding or completing an assessment task, contact your Subject Coordinator
as soon as possible. Western also has a range of academic support services, including:
– Library Study Smart: book a one-to-one Zoom consultation with a literacy expert. You can discuss how
to develop your assignment writing and study skills or seek assistance to understand referencing and citation
requirements. Check the Library Study Smart website for how-to study guides and tools.
– Studiosity: Upload your assignment draft to Studiosity within vUWS to receive writing feedback within 24 hours.
– Online workshops, programs and resources: From maths and stats help to academic literacy and peer support
programs, the University has a range of resources to assist.
Please also remember that there is a range of wellbeing support available - from counselling and disability services to welfare.
1.3 Changes to Subject as a Result of Past Student Feedback
The University values student feedback in order to improve the quality of its educational programs. The feedback
provided helps us improve teaching methods and Subjects of study. The survey results inform Subject content and
design, learning guides, teaching methods, assessment processes and teaching materials.
You are welcome to provide feedback that is related to the teaching of this Subject. At the end of the semester
you will be given the opportunity to complete a Student Feedback on Subject questionnaire to assess the Subject.
If requested by your Subject coordinator, you may also have the opportunity to complete a Student Feedback on
Teaching (SFT) questionnaire to provide feedback for individual teaching staff.
As a result of student feedback, the following changes and improvements to this Subject have recently been made:
– Details are available on vUWS, see ’Learning Zone’ tab.
week 8) remain open from (Monday 9am to Wednesday 4
2 Assessment Information
2.1 Subject Learning Outcomes
The table below outlines the subject learning outcomes (SLOs) for this subject. In line with its focus on introducing
students’ skills in subject learning outcomes 1, 2, 3, 4 and 5 above, this subject is also responsible for introducing
the following program-level learning outcomes. Outcome
Assurance of Learning Information for Learning Guides
The School of Business is an AACSB (Association to Advance Collegiate Schools of Business) accredited
School. Accreditation results from an extensive self-review and an international peer evaluation against
rigorous criteria and standards of quality academic and professional excellence. The process is one of con-
tinuous improvement and includes ongoing assessment of whether learning activities and resources are well
aligned to program goals and learning outcomes. Assurance of learning (AoL) forms part of the accredita-
tion standards for AACSB. Information regarding the subjects that are involved in the AoL process for your
program can be found on the following webpage https://www.westernsydney.edu.au/schools/sobus/as- surance_of_learning 1
Explain contemporary enterprise practices in the marketplace. 2
Evaluate the competitive position of an enterprise in range of business contexts. 3
Examine the economic challenges facing contemporary enterprises. 4
Compare options for assessing business opportunities and innovative practice. 5
Critically analyse innovation in different enterprises.
2.2 Approach to Learning
As a first year core subject, Enterprise Innovation and Markets focuses on introducing students to four major disci-
plines; Enterprise, Innovation, Marketing and Microeconomics. Moreover, the emphasis is on facilitating the acquisi-
tion of the subject’s core sets of knowledge and the development of key academic skills to enable students to progress
to more challenging theories and tasks in advanced subjects within their degree. Students are expected to attend and
participate in a two hours tutorial session every week during the term. It is assumed students have read the chapter
of the week and reviewed all the weekly online material made available on vUWS prior to attending each tutorial -
see ’Learning Zone’ then click on ’Learning Modules’ tab.
Also, it is assumed students have completed their weekly assigned tasks and are prepared to participate in tutorial
discussions and team activities. Furthermore, to aid students’ learning, weekly tutorial materials are modulated into
related to the Learning Objectives of each chapter in the subject’s prescribed textbook. A free online
copy of the subject’s prescribed e-textbook is available in vUWS, see ’Readings & Resources’ tab.
Students who don’t attend their tutorial or neglect to complete their required preparatory work will still be required
to complete the weekly tutorial tasks at an equivalent standard.
Note: Personal electronic devices must not be in use unless requested by the tutor. Non-compliance will result in a
once only warning. If tutor’s warning is ignored, student will be asked to leave the tutorial.
Referencing and citation requirements
This subject uses the American Psychological Association (APA) referencing style. Full details and examples are
available on the Library website. 5 Assignment cover sheet
You are to keep a copy of all assessments submitted for marking.
Submission through vUWS and Turnitin indicates your acknowledgement and acceptance of the work being your
own. Some assessments may be required to be submitted with an assignment cover sheet (check the submission
requirements section for each assessment). In these instances, links to assignment cover sheets can be located in your vUWS site.
Group assignments are to be submitted with a group assignment cover sheet indicating the names of all group
participants. Some subjects may also require you to submit a peer evaluation of group member participation. This
may be conducted online or in hard copy format. Details will be provided via the vUWS site. Tutorials
Tutorials following the lecture in each session provide students the opportunity to apply and share knowledge by
doing a variety of in-class activities individually or in a group such as exercises, discussion, and presentation. These
activities focus on demonstrating your skills and help you build your ability to achieve the learning outcomes for this subject.
Tutorial questions/exercises will be provided in the lecture handouts. You will be expected to have completed specific
reading and exercises from the textbook and other required materials prior to attending each lecture and tutorial
class. If you have not prepared adequately, you will not get the full benefit from this learning opportunity. 6 2.3 Assessment Summary
The assessment items in this Subject are designed to enable you to demonstrate that you have achieved the Subject
learning outcomes. Completion and submission of all assessment items which have been designated as mandatory or
compulsory is essential to receive a passing grade.
To pass this Subject you must:
Complete all the three assessment items listed in the table below.
Achieve an overall mark of at least 50 per cent, i.e. a minimum total mark of 50 out of 100 marks.
Note: 1- There is no threshold mark in the Final examination. 2- SPARK moderated ER mark is deemed as the final
fo the Repor i.e. the ER team project. - Marks maybe moderated before you receive your result for each piece of assessment.
Moderation is a process whereby the subject coordinator regulates the marking of individual markers to achieve
consistency in the application of subject objectives, performance standards and marking criteria. You should note
that, consistent with the Criteria and Standards Based Assessment policy, the final marks for the cohort may be also
adjusted if marks are very high or low or there are inconsistencies between teams. Marks for an individual piece of
assessment will not be changed after you have your moderated results. Item Weight Due Date SLOs Assessed Manda- Threshold tory Portfolio x 2 Tests (each 30% Sessions 4 and 8 - Recommend 1, 2, 4 Yes No worth 15%) students to complete all available assessment elements to maximise marks for this
assessment item. Students will not automatically fail the subject (receive a Fail Non-Submit) grade if an element of this assessment is missed Report 30% Session 11: 11.59 PM Sunday 2, 3, 4, 5 Yes No 26 November 2023 (VN Time) Final Exam 40%
During final examination period 1, 2, 3, 4 Yes No Feedback on Assessment
Feedback is an important part of the learning process that can improve your progress towards achieving the learning
outcomes. Feedback is any written or spoken response made in relation to academic work such as an assessment
task, a performance or product. It can be given to you by a teacher, an external assessor or student peer, and may
be given individually or to a group of students. As a Western Sydney University student, it is your responsibility to
seek out and act on feedback that is provided to you as a resource to further your learning.
The Assessment Policy provides that assessment feedback is available to students in a timely way. Your tutor will
normally provide you with your mark and written feedback within two to three weeks of the submission date, given
that your assessment is submitted on the due date
Note: It is required that students attempt all available assessment elements. An automatic Fail Non - Submission
grade will be awarded if any assessment task is not submitted/completed as per the details specified. 7
Note: Before you receive your results for each piece of assessment they may be moderated. Moderation is a process
whereby the subject coordinator regulates the marking of individual markers to achieve consistency in the application
of subject objectives, performance standards and marking criteria. You should note that, consistent with the Criteria
and Standards Based Assessment policy, the final marks for the cohort may be also adjusted if marks are very high
or low or there are inconsistencies between teams. Marks for an individual piece of assessment will not be changed
after you have your moderated results. 8 2.4 Assessment Details
2.4.1 Portfolio x 2 Tests (each worth 15%) Weight: 30% Type of Collabora- Individual tion: Due:
Sessions 4 and 8 - Recommend students to complete all available assessment elements to
maximise marks for this assessment item. Students will not automatically fail the subject
(receive a Fail Non-Submit) grade if an element of this assessment is missed Submission:
Online assessments submitted via vUWS Format: Online multiple-choice tests Length: 1,000 words equivalency Curriculum Mode: Multiple Choice
Overview The Learning Portfolio contains two formative assessments allowing students to monitor and evaluate
their chapter-specific knowledge acquisition and application facilitated during weekly tutorial tasks/presentations and
online material available on vUWS. The portfolio provides a student with an opportunity to measure their strengths
and weaknesses. The Learning Portfolio contains the following two assessments: 1. Knowledge Test 1 2. Knowledge Test 2
Details 1. Knowledge Test 1 - Worth 15% of value /100
Due: Test opens at 9.00am on Monday 2nd October 2023 (VN Time) Test closes at 11.59pm on Wednesday 4th october 2023 (VN Time)
A (35) minute online multiple-choice knowledge test, available for completion via vUWS. Test contains (30) multiple- ch , dealing with
rs 1, 2, & 3. Multiple-choice questions, with varying degrees of
difficulty (i.e. from easy to hard), are randomly selected from an online test bank.
Test’s link will appear at the above opening date/time, see vUWS - Assessment Zone, then click on Assessment 1 -
Portfolio (30%) tab. The test’s link will disappear at the closing date/time shown above.
Knowledge Test 1 result will be available upon completion of the test, see ’My Grades’ in vUWS.
Warning: Late submission penalties will apply when violating any of the conditions listed below - Refer to the Learning
Guide, General Submission Requirements, read ’Late Submission’ rule.
1. Test should be completed at a WSU campus. Attempting the test outside a WSU campus is entirely at student risk.
2. Only one (1) online attempt/submission is allowed within the test opening and closing dates & times. To
regain consideration for an additional online access, you must email the Subject Coordinator an explanation of your circumstance.
3. Once you start the online test, the test’s (35) minutes will commence its countdown. You must proceed to finish
the test within the allowed time limit - No time extension will be given under any circumstance.
4. If for any reason, the test closes during the test (35) minutes, then the test can’t be accessed or reopened. This
restriction is due to the test’s strict security protocols. If approved, a student will be required to restart with a new test. 9
5. Test is very sensitive to your actions - Don’t treat the test as an online game! Test will suddenly shutdown or your
screen could freeze until test’s end time, if you violate the test’s protocols listed below. Therefore, Don’t Attempt The Following:
- Answer a question/s in a non-sequential or random order, OR
- Leave the test or the screen unattended, have a break at anytime during the test, explore other parts of the test
while the test is running, switch Tabs while the test is in progress, navigate out of the test’s screen, press the ’Back’
button, close the test browser, press ’Refresh’, OR
- Use an ’Apple device or a Mac’ computer, as their browser will cause interference, and could cause sudden internet
disconnections. Therefore, recommend using a PC, some are available at WSU campus, when attempting the test.
2. Knowledge Test 2 - Worth 15% of value/100 Due: Test opens at 9.00am on Monday 30th October
A (35) minutes online multiple-choice knowledge test, available for completion via vUWS. Test contains (30) multiple-
choice questions of equal value, dealing with chapters 4, 5, & 6. Multiple-choice questions, with varying degrees of
difficulty (i.e. from easy to hard), are randomly selected from an online test bank.
Test’s link will appear at the above opening date/time, see vUWS - Assessment Zone, then click on Assessment 1 -
Portfolio (30%) tab. The test’s link will disappear at the closing date/time shown above.
Knowledge Test 2 result will be available upon completion of the test, see ’My Grades’ in vUWS.
Warning: Late submission penalties will apply when violating any of the conditions listed below - Refer to the Learning
Guide, General Submission Requirements, read ’Late Submission’ rule.
1. Test should be completed at a WSU campus. Attempting the test outside a WSU campus is entirely at student risk.
2. Only one (1) online attempt/submission is allowed within the test opening and closing dates & times. To
regain consideration for an additional online access, you must email the Subject Coordinator an explanation of your circumstance.
3. Once you start the online test, the test’s (35) minutes will commence its countdown. You must proceed to finish
the test within the allowed time limit - No time extension will be given under any circumstance.
4. If for any reason, the test closes during the test (35) minutes, then the test can’t be accessed or reopened. This
restriction is due to the test’s strict security protocols. If approved, a student will be required to restart with a new test.
5. Test is very sensitive to your actions - Don’t treat the test as an online game! Test will suddenly shutdown or your
screen could freeze until test’s end time, if you violate the test’s protocols listed below. Therefore, Don’t Attempt The Following:
- Answer a question/s in a non-sequential or random order, OR
- Leave the test or the screen unattended, have a break at anytime during the test, explore other parts of the test
while the test is running, switch Tabs while the test is in progress, navigate out of the test’s screen, press the ’Back’
button, close the test browser, press ’Refresh’, OR
- Use an ’Apple device or a Mac’ computer, as their browser will cause interference, and could cause sudden internet
disconnections. Therefore, recommend using a PC, some are available at WSU campus, when attempting the test. 10 Resources:
Knowledge test 1: Textbook Chapter 1, 2 and 3
Use of generative artificial intelligence (AI) is not permitted in this assessment task without appropriate acknowl-
edgement. See advice on acknowledging the use of generative AI on the Library web page.
Working with another person or technology in order to gain an unfair advantage in assessment or improperly obtaining
answers from a third party including generative AI to questions in an examination or other form of assessment may
lead to sanctions under the Student Misconduct Rule. Use of generative AI tools may be detected. More information
is available on the Library web page. 11 2.4.2 Report Weight: 30% Type of Collabora- Group tion: Due:
Session 11: 11.59 PM Sunday 26 November 2023 (VN Time) Submission:
Online submission, via Turnitin, in vUWS Format: Length: 3,500 words Curriculum Mode: Report Due: Session 11 S
ember 2023: Online submission opens at 9.00am (VN Time) and closes at 11.59pm (VN Overview
The Entrepreneurship Report (ER) is an important team building project and a learning component within the subject’s
formative assessment framework. Moreover, ER requires the application of various theoretical and conceptual domains
sourced from the subject’s prescribed textbook, i.e. chapters 1-11, and to take into practical considerations the critical
elements of innovation, marketing, economics and en
when dealing with the various tasks of this project.
Team formation will take place during session 5 tutorial. Each team will be randomly assigned to a one enterprise set
comprised of ’Brand name, & Product
currently operating in the Vietnamese marketplace. The allocated set will be the basis of the
No two teams are allowed to have the same enterprise set and no
changes to a team’s set will be permitted from session 5 onward. The ER Project Task
Assume you are a team of consulting entrepreneurs hired by a leading enterprise/brand to critically examine, develop
and launch a new innovation for their allocated ’Product categ
within the Vietnamese marketplace. Your team’s
new innovation must comply with one of the fo
Dimensions of innovation’ model, see Chapter 1, Table 1.5.
Your team is required to prepare an Entrepreneurship Report ’ER’ by completing the following six (6) tasks:
Warning: A team must NOT assign an individual team member to complete any one task from the list of ER tasks!
er, this is a team project. Therefore ALL team members MUST collaborate in completing each task AND
must complete each task in their sequential order, as listed below. Breaking up the team project into a collection
of individual efforts/reports is an assessment violation! NO assistance will be given to the team nor to an individual
team member if found violating this critical rule.
Task 1. Evaluation of current innovations: Critically evaluate any two current innovations selected from your
allocated ’Product category’ within the Vietnamese marketplace.
Hints: Apply theoretical/conceptual understanding from chapter 1. Based on your ’Product category’, critically 12
Task 2. Current marketing analysis: Critically analyse the current marketing activities of your allocated ’Brand’
and two of its competitors, within the allocated ’Product category’ in the Vietnamese marketplace.
Hints: Apply theoretical/conceptual understanding from chapters 3-5. Critically analyse current marketing envi-
Task 3. Current microeconomics analysis: Critically analyse the current microeconomics conditions facing the
three brands, as per task 2, within the allocated ’Product category’ in the Vietnamese marketplace.
Hints: Apply theoretical/conceptual understanding from chapters 6 & 8. Critically evaluate each brand’s current
Task 4. Problem identification: Link your team’s research findings in tasks ’1-3’ to identify and explain only one
(1) problem facing your allocated brand’s ’Product category’ in the Vietnamese marketplace.
Important: Team must conclude this task with a one (1) precise problem statement. The problem must be linked
to the team’s research findings in Tasks 1-3.
Hints: What has your team learnt, from your research in tasks 1-3, about your three brands and the ’Product
Task 5. The new Innovation & Target market profile: Apply creativity to transform the (1) problem, identified
in Task 4, to one (1) new innovation for your allocated ’Product category’ and for one (1) profiled target market.
Your new innovation must comply with one of the four (4) ’Dimensions of innovation’ model, see Chapter 1, table 1.5.
Important: Team must conclude this task with a one (1) clearly presented innovation and one (1) specific target market statement.
Hints: Apply theoretical/conceptual understanding from chapters 2, 1 & 4. Your problem statement (see Task 4)
Task 6. The new marketing mix strategy: Develop a marketing mix strategy to support the launch of your
allocated brand’s new innovation in the Vietnamese marketplace.
Hints: Apply theoretical/conceptual understanding from chapters 4 & 5. Analyse and justify your application of Note:
1. Tutorial attendance is necessary in session (1) to brief students about the concept of team dynamics. Thereafter,
during session 5 tutorial, students will
Final team membership will be
determined by your lecturer and joining a team in absentia is not allowed. Team members are prohibited from
changing teams or down/up sizing their team without their lecturer’s approval. Team formation is strictly 13
reserved to student/s who attend their registered tutorial, i.e. via Allocate +, in session 5. Limited, or no,
support could be given if a student doesn’t attend tutorial in sessions 1 and 5.
2. Given the ER is a team project, any individual team member/s seeking lecturer’s advice for any task/s will be
directed to speak with their team members. Remember, ER is not an individual report, thus individual team
members must consult with and assist each other!
3. If a team member is emailing the lecturer on any matter concerning the project, then all other team members
must be included (i.e. cc) in the same email. Otherwise, the email will be ignored.
4. Managing any aspect of the ER project, for example, be it due to issues of neglect by other team members, or
unexpected problems arising from member/s behaviour/s, absence from meetings, lack of contribution, ... etc.
are shared responsibilities to be urgently addressed or completed by all other team members.
5. Team members and not your lecturer or the subject coordinator, are held responsible for managing and resolving
team issues. Your lecturer or subject coordinator can only offer general advice, via email or face to face, for
consideration by team member/s. No other assistance will be offered by your lecturer or the Subject Coordinator.
6. All matters concerning team members’ behaviours, be it positive or negative, must be fully recorded in SPARK.
7. ER drafts are not allowed for a formal or informal review.
8. Inactive team member/s: it is the team’s collective responsibility to follow up any inactive members (by email,
message...etc.) and to keep their lecturer updated with their progress.
9. The Subject Coordinator holds the final decision to matters concerning team behaviours and disputes. Details
1. ER Writing Guidelines:
Your team is responsible for integrating various conceptual/theoretical materials, from chapters 1 to 11, in writing
the Entrepreneurship Report. Please note the following:
– The word count is 3,500 words (+/- 10%) inclusive of all In-text citations BUT not the list of References.
– Word count is applicable to sections 5-10, as per Report Structure below.
– Fonts is ’Arial’ and font size is 12 with a single line spacing.
The application of Referencing is important when writing the ER project. The American Psychological Association
(APA) Referencing is the only acceptable style, see the ER marking grid. Please consult with the library staff for
any assistance regarding the application of the The American Psychological Association (APA) Referencing style.
Referencing requires the dual application of ’In-text citations’ AND a list of ’References’. 2. Report Structure:
To assist in formatting the ER, please adhere to the following structure and headings:
1. Assignment cover page - Write team members’ full names, students ID numbers & sign where applicable. (Not part of the word count)
2. Report title page (Not part of the word count)
3. Table of content (Not part of the word count)
4. Executive summary (Not part of the word count)
5. Evaluation of current innovations (word count)
6. Current marketing analysis (word count)
7. Current microeconomics analysis (word count)
8. Problem identification (word count)
9. The new innovation & Target market profile (word count)
10. The new marketing mix strategy (word count)
11. The list of References (Not part of the word count)
12. Appendices - This section contains additional information, e.g. Tables, Charts, Diagrams, … etc. (Not part of the word count)
Note: ER final mark, after SPARK moderation, together with project feedback will be posted on vUWS no later 14
3. Submission requirements via vUWS
An ER (Turnitin) upload link will appear at the opening date/time, see vUWS - Assessment Zone, then click on
Assessment 2 - Report 30%) tab. The ER upload link will disappear at the closing date/time.
Only one (1) team member is required to submit the ER project via ’Turnitin’ in vUWS. Multiple ER submissions by
other team members are not required/allowed. Please follow additional submission information and upload protocols
to assist with the ER upload, via Turnitin, see vUWS -Assessment Zone, then click on Assessment 2 - Report (30%) tab.
The team member who uploads the ER, is the only member who can view the marking grid & feedback given.
Therefore, it is the member’s responsibility to share this information with all other team members.
The following four (4) documents, available for download from vUWS - see ’Assessment 2- Report (30%) tab), are
required for the final submission on the due date/times, see Section ’2.4.2 Report’ of the learning guide. 1. Team Assignment Cover page 2. The ER
3. Register of Attendance to Meetings 4. Assigning Teams’ Tasks Warning:
1. Only one (1) ER project online submission, via Turnitin on vUWS, is allowed by one (1) nominated team
member on behalf of their team. No repeat submissions will be accepted under any circumstance.
2. An email or a hard copy team submission will not be accepted for marking. Regardless of any unforeseen
circumstance, any part of an ER submission made by any individual team member/s will always be rejected for
marking. Furthermore, no extension to the ER submission deadline will be offered to any team.
3. If submission is made after the due date/time, regardless of the circumstance, it will be subject to section
2.5 General Submission Requirements, read ’Late Submission’ rule detailed in this learning guide, and such
penalties will be levied on every other team member. Recommend every team member to keep a copy of their
ER project in the event the original is lost.
4. ER submission should be made at a WSU campus to ensure reliable internet connection. Any venue chosen
outside a WSU campus is at team’s risk, and if delayed, late submission penalties will apply to every other team member.
5. Don’t attempt the ER upload using a Mac computer or an Apple device, instead use a PC. Some Mac browsers
may cause internet disconnection issues which could disrupt/delay your upload, hence attracting late marking
penalties. Refer to section 2.5 General Submission Requirements, read ’Late Submission’ rule detailed in this learning guide.
6. If an individual team member does not submit their contribution to their team, it remains the TOTAL respon-
sibility of the entire team to complete every part of the report and comply with the official due date/time,
otherwise, late marking penalties will apply. Refer to section 2.5 General Submission Requirements, read ’Late
Submission’ rule detailed in this learning guide. No extensions will be granted due to any team issues.
7. ER will be carefully checked for plagiarism via Turnitin. If found, the ER will not be marked, instead it will
be immediately reported to the School of Business. Submission date and time will be based on your Turnitin
record. It may take up to 24 hours for Turnitin to return an updated originality report. 15 Marking Criteria:
The following marking criteria and standards will be applied to the assessment of the Entrepreneurship Report ’ER’. CRITERIA STANDARDS 1- Critically evaluate Mostly descriptive Basic innovation Good innovation Very good innovation any two current innovation effort of evaluation of teams’ evaluation of team’s evaluation of team’s innovations selected team’s allocated allocated ’Product allocated ’Product allocated ’Product from your team’s ’Product category’: category’: category’: category’: allocated ’Product No or poor use of Incorporating one (1) Incorporating two (2) incorporating three category’ within the concepts sourced correctly applied correctly applied (3) or more correctly Australian from the prescribed concept sourced from concepts sourced applied concepts marketplace. Refer to Textbook - refer to the prescribed from the prescribed sourced from the Chapter 1. Chapter 1. Textbook - refer to Textbook - refer to prescribed Textbook - Chapter 1. Chapter 1. to Chapter 1. 0.5 1 2 3 2- Critically analyse Mostly descriptive Limited critical Satisfactory critical Good critical analysis Very good critical current marketing marketing analysis. analysis of marketing analysis of marketing of marketing analysis of marketing activities of your Or poor use of activities: activities: activities: activities: allocated ’Brand’ and marketing concepts Incorporating the use Incorporating the use Incorporating the use Incorporating the use two of its sourced from the of one (1) correctly of two (2) correctly of three (3) correctly of four (4) correctly competitors, within subject’s prescribed applied marketing applied marketing applied marketing applied marketing the allocated Textbook - refer to concert sourced from concepts sourced concepts sourced concepts sourced ’Product category’ in Chapters 3-5. the subject’s from the subject’s from the subject’s from the subject’s the Australian prescribed Textbook - prescribed Textbook - prescribed Textbook - prescribed Textbook - marketplace. Refer to refer to Chapters 3-5. refer to Chapters 3-5. refer to Chapters 3-5. refer to Chapters 3-5. Chapters 3-5. 1 2 3 4 5 3- Critically analyse Mostly descriptive Limited critical Satisfactory critical Good critical Very good critical the current microeconomics microeconomics microeconomics microeconomics microeconomics microeconomics analysis. Or poor use analysis: analysis: analysis: analysis: conditions facing the of microeconomics Incorporating the use Incorporating the use Incorporating the use Incorporating the use same three brands, sourced from the of one (1) correctly of two (2) correctly of three (3) correctly of four (4) correctly (as per task 2), subject’s prescribed applied concept applied concepts applied concepts applied concepts within the allocated Textbook - refer to sourced from the sourced from the sourced from the sourced from the ’Product category’ in Chapters 6 & 8. subject’s prescribed subject’s prescribed subject’s prescribed subject’s prescribed the Australian Textbook - refer to Textbook - refer to Textbook - refer to Textbook - refer to marketplace. Refer to Chapters 6 & 8. Chapters 6 & 8. Chapters 6 & 8. Chapters 6 & 8. Chapters 6 & 8. 1 2 3 4 5 4- Link your team’s Poor effort in linking Limited effort in Good effort in linking Very good effort in research findings in research findings in linking your team’s your team’s research linking your team’s tasks ’1-3’ to identify tasks ’1-3’ to identify research findings in findings in tasks ’1-3’ research findings in and explain one (1) and explain one (1) tasks ’1-3’ to identify to identify and tasks ’1-3’ to identify problem facing your problem facing your and/or explain one explain one (1) and explain one (1) allocated brand’s allocated brand’s (1) problem facing problem facing your problem facing your ’Product category’ in ’Product category’ in your allocated brand’s allocated brand’s allocated brand’s the Australian the Australian ’Product category’ in ’Product category’ in ’Product category’ in marketplace. marketplace. the Australian the Australian the Australian marketplace. marketplace. marketplace. 1 2 3 4 5- Apply creativity to Poor creative and Limited creative Good creative and /or Very good creative transform the one (1) targeting effort to and/or targeting targeting effort to and detailed targeting problem, see task 4, transform the one effort to transform transform the one effort to transform to one (1) innovation problem, see task 4, the one problem, see problem, see task 4, the one problem, see within your allocated to an innovation with task 4, to an to an innovation with task 4, to an ’Product category’ justification sourced innovation with justification sourced innovation with and for one (1) from the subject’s justification sourced from the subject’s justification sourced segmented target prescribed Textbook - from the subject’s prescribed Textbook - from the subject’s market. Refer to refer to Chapters 2, 1 prescribed Textbook - refer to Chapters 2, 1 prescribed Textbook - Chapters 2, 1 & 4. & 4. refer to Chapters 2, 1 & 4. Chapters 2, 1 & 4. & 4. 1 2 3 4 6- Develop a new Poor marketing mix Limited marketing Satisfactory Good marketing mix Very good detailed marketing mix strategy effort for mix strategy effort for marketing mix strategy effort for the strategic effort in the strategy to launch launch of the new the launch of the new strategy effort for the launch of the new overall coverage of all your new innovation innovation has been innovation - i.e. most launch of the new innovation - i.e. only the essential elements in the Australian outlined - i.e. all elements of the mix innovation - i.e. some a few marketing mix of the new marketing marketplace. Refer to elements of the mix are largely elements of the mix elements need to be mix to support the Chapters 4 & 5. are in need of underdeveloped, i.e. lack focus and tend to enhanced, i.e. Good launch of the new attention, i.e. Poor Basic use of concepts be general in thought, use of concepts from innovation, i.e. very use of concepts from from the subject’s i.e. Moderate use of the subject’s good use of other the subject’s prescribed Textbook - concepts from the prescribed Textbook - concepts from the prescribed Textbook - refer to Chapters 4 & subject’s prescribed refer to Chapters 4 & subject’s prescribed refer to Chapters 4 & 5. Textbook - refer to 5. Textbook - refer to 5. Chapters 4 & 5. Chapters 4 & 5. 1 2 3 4 5 16 CRITERIA STANDARDS 7- In-text citations: No in-text citations. No all the in-text All the in-text The APA Referencing citations comply with citations fully comply style. the APA Referencing (i.e. 100%) with the style. APA Referencing style. 0 0.5 2 8- The list of No list of References. The list of References The list of References References: The APA does not fully comply fully comply (i.e. Referencing style. with the APA 100% with the APA Referencing style. Referencing style. 0 0.5 2 Total ER mark ____ out of 30
ER mark and feedback will be posted on vUWS during weeks 14/15.
Note - ER team mark appeal: In the event a team disputes their collective ER mark, an appeal to the Subject
Coordinator, via an email, is required within seven days (including weekend) from release of their ER mark detailing the following:
1. The disputed criterion and standard - see the ER marking grid’.
2. The specific standard for which the team claims the report has satisfied - see the ER marking grid.
3. Identify specific sentences/paragraphs that support the claim for the higher standard declared in point 2 of above.
4. The team needs to repeat the above three steps for any other disputed criterion and standard.
Note: The outcome of the team’s appeal will be deemed final and no further appeals will be considered regardless of any circumstance.
Warning: Due to the ER being a team and not an individual project, any individual team member and/or a sub
group within a team are not allowed to submit an appeal for a review of final ER mark based on claims of higher
team input, extra workload duties, excessive effort, extra team responsibilities, extra effort be it writing, researching,
collaborating or any other duty in his or her part of the project, ... etc. as such appeals will always be dismissed.
SPARK: Self and Peer Assessment Resource Kit
Week 10: SPARK opens at 9.00am on Monday 13 November 2023 (VN Time).
ER is not an individual project; it relies on Team collaboration! Self and peer evaluation is applied to the overall
contribution made by each team member in the ER project according to SPARK’s nine (9) marking criteria, see grid below.
SPARK is your confidential diary - it is for your eyes only!! SPARK allows each member to privately voice his/her
satisfaction or dissatisfaction about the overall performance and collaboration of other team members, including
oneself. SPARK allows you to peer review every other team member’s effort. Although the Entrepreneurship Report
is a team project, according to SPARK ratings, every team member’s mark will be adjusted by SPARK’s rating to arrive at a final ER mark.
A student who receives a total SPARK peer rating of above 100%, i.e. an RPF greater than 1, from their team, will
receive a higher final ER mark by not more than (5%).
Warning: A team member who receives a total SPARK peer rating below 100%, i.e. an RPF lower than 1, from
their team, will receive a lower final ER mark - there is no floor limit and the final ER mark can drop to zero out of
thirty i.e. 0/30. Non-completion of SPARK ratings by any team member, will result in a lengthy delay in the release of individual member’s mark. 17 How To Access SPARK
Access to SPARK is only available via the Subject’s vUWS site. To gain access click on ”Assessment 2- Report
(30%)”, click on ’Your access link to SPARK!’. Once SPARK link opens, place your student ID number where it says
Student ID followed by your SPARK password.
Are you experiencing a login problem? SPARK does not accept your WSU password!
What to do if you don’t have a SPARK password?
Simply click on ’Forgotten my Password’ button and a new small window will open up, complete the appropriate boxes
then click on ’Submit’. Within a couple of minutes or even less, SPARK will email you a password, via your WSU
student email account. Use the newly received SPARK password to complete your SPARK login for EIM 200911.
Your SPARK password can be used for accessing SPARK anywhere, anytime when needed for EIM 200911 and for
any other subject/s using SPARK.
Note: You must complete SPARK’s two rating sections:
1. Scale rating for yourself and for all other team members.
mbers. Your written feedback can be short but preferably
You can login into SPARK as many times as you want to add or change your ratings/comments until SPARK closing
date and time. Non completion of SPARK will delay the release of your ER project mark. SPARK: Marking Criteria Criteria Expectations Not Met Meets Expectations Exceeds Expectations
1- Quality of work: Consider the
Does not produce required quality
Produces required quality of work
Produces a high quality of work
degree to which the individual of work - inaccurate and
and quality of work is accurate and
that contributes significantly to
provides work that is accurate incomplete. complete.
team’s progress and achievement. and complete.
2- Timeliness of work: Considers
Does not meet deadlines or plan Meets deadlines and plans own
Consistently meets deadlines and
the individual’s timeliness of own work effectively. work. plans own work very well. work.
3- Task Support: Consider the Does not demonstrate or show
Demonstrates good level of task
Demonstrates high level of task
amount of task support the willingness for task support. support. support .
individual gives to other team members.
4- Interaction: Consider how the
Does not relates or communicate Relates and communicates well Relates and communicates individual relates and to other team members. with other team members.
constructively with other team
communicates to other team members. members.
5- Attendance to team meetings Attends very few/no meetings. Attends many meetings. Attends all meetings.
6- Responsibility: Consider the Unreliable and does not Reliable and most of the time Very reliable and always
ability of the individual to carry demonstrate positive attitude
demonstrates positive attitude
demonstrates very positive attitude
out a chosen or assigned task,
towards carrying out the allocated
towards carrying out the allocated
towards carrying out the allocated
the degree to which the member tasks and responsibilities. tasks and responsibilities. tasks and responsibilities.
can be relied upon to complete a task.
7-Involvement: Considers the
Does not contribute information,
Contributes positively to sharing Contributes constructively to
extent to which the individual nor shares knowledge.
knowledge and shares information. sharing knowledge, builds on
participates in the exchange of
others’ ideas, generates useful new
information (does outside information/ideas. research, brings outside knowledge to the team).
8- Leadership: Consider how the Does not demonstrate any Partially demonstrates some Always demonstrates a strong team member engages in
leadership qualities and initiatives
leadership qualities and initiatives
leadership qualities and initiatives leadership activities
9- Overall Performance Rating:
Poor overall performance of the
Good overall performance of the
Very good overall performance of
Consider the overall performance individual while n the team. individual while in the team.
the individual while in the team.
of the individual while in the team Below 100% 100% Above 100%
Note - SPARK Rating Appeal:
In the event an individual team member disputes their SPARK rating, an email appeal to the Subject Coordinator is 18
required within seven days (including weekend) from release of their final ER mark detailing the following:
1. The disputed criterion and standards - see SPARK marking grid’.
2. The specific standard for which the individual team member claims has satisfied - see SPARK marking grid.
3. Identify specific efforts and provide supporting justifications that support the claim for the higher standard declared in point 2 of above.
4. Repeat the above three steps for any other disputed criterion and standard.
5. The individual team member must provide a written appeal (maximum 400 words) with supporting proof/doc-
umentation for each of the disputed criterion and standards listed above.
Note: The outcome of the SPARK rating appeal will be deemed final and no further appeals will be considered under any circumstance. 19 2.4.3 Final Exam Weight: 40% Type of Collabora- Individual tion: Due:
During final examination period Submission: Format: Length: 2 hours Curriculum Mode: Final Exam Overview
The final examination is a two-hour, closed-book examination held during the University’s formal examination period.
There is no threshold mark in the final examination. Final examination will incorporate a variety of questions selected
from chapters 1-11 of the subject’s prescribed e-textbook. Details
The final examination paper is made up of two parts:
- Part A worth 30 marks and requires the student to answer any three (3) out of five (5) questions.
- Part B worth 10 marks and requires the student to answer twenty (20) multiple-choice questions.
Final examination questions could probe or challenge your learning and understanding about a particular concept,
model or theory. Conversely, others may ask you to critically analyse or apply a concept, model or theory to a
hypothesised or real situation. Furthermore, some questions could resemble some of the activities conducted during various tutorial sessions.
Two samples of past final exam questions together with additional final exam information will be made available
during the tutorial session of Week 12 and posted on vUWS. Past final examination papers will not be available for review.
No resources of any kind, such as notes, dictionaries, translators... etc., are allowed in this exam. 20 Marking Criteria:
The marking criteria and standards will be discussed during the tutorial of session 14 and available on vUWS, see
’Assessment 3 - Final exam’ folder located under the ’Assessment Zone’ tab. GRADE (/10) STANDARD DESCRIPTION 0.0-1.5 Question is not attempted.
A ’brain dump’ inspired by the words in the question but not really
connected in any way to the task. 2.0-3.5
The question is not attacked appropriately. The answer has most of the following characteristics:
Does not or incorrectly identifies the relevant theoretical framework
Does not or incorrectly describes the relevant parts of the theory
Does not or incorrectly relates the theory to the questions
Sometimes a response may appear quite sophisticated but may be a
complicated, but not related, set of ideas! 4.0-5.5
Answers at this level will make simple and obvious connections but their
significance may not be fully articulated. This type of response only
meets one part of the task. Sometimes, this type of response deals with
terminology but doesn’t develop further. The answer has most of the following characteristics:
Correctly describes relevant facts from the questions, but...
may/may not identify the relevant theoretical framework
may/may not describe the relevant parts of the theory
does not or incorrectly applies the theory to the object of the question
does not or incorrectly relates the theory to the questions 6.0-7.5
Responses at this level outline the influences of a number of factors, but
may not bring together and balance their influence. Straight-forward
connections between theory and evidence sets may be made, but the
meta-connections between them are missed, as is their significance for the
whole. The answer has most of the following characteristics:
Correctly and proficiently describes relevant parts of the question and...
correctly identifies the relevant theoretical framework
correctly describes the relevant parts of the theory
may or may not apply the theory to the object of the question
may or may not relate the theory to the question, but uses question
material well to support their argument 8.0-10.0
A response at this level describes the question/s and the theoretical
frameworks and demonstrates good appreciation of how they are
integrated. The answer demonstrates an appreciation of the significance
of the parts of the question in relation to the whole. The overall answer
has a coherent and appropriate structure where the parts of the answer
and the connections between them are clearly demonstrated. The answer
has most of the following characteristics:
Correctly and proficiently describes relevant material from the question and...
correctly identifies the relevant theoretical framework
correctly describes the relevant parts of the theory
correctly applies the theory to the object of the question
correctly relates the theory to the question, and uses question material well to support their argument 21
2.5 General Submission Requirements Submission
– All assignments must be submitted by the specified due date and time.
– Complete your assignment and follow the individual assessment item instructions on how to submit. You must
keep a copy of all assignments submitted for marking. Turnitin
– The Turnitin plagiarism prevention system may be used within this Subject. Turnitin is accessed via logging
into vUWS for the Subject. If Turnitin is being used with this Subject, this means that your assignments have
to be submitted through the Turnitin system. Turnitin is a web-based text-matching software that identifies
and reports on similarities between docu ents. It is also widely utilised as a tool to improve academic writing
skills. Turnitin compares electronically submitted papers against the following:
– Current and archived web: Turnitin currently contains over 24 billion web pages including archived pages
– Student papers: including Western Sydney University student submissions since 2007
– Scholarly literature: Turnitin has partnered with leading content publishers, including library databases,
text-book publishers, digital reference collections and subscription-based publications (e.g. Gale, Proquest, Emerald and Sage)
– Turnitin is used by over 30 universities in Australia and is increasingly seen as an industry standard. It is
an important tool to assist students with their academic writing by promoting awareness of plagiarism. By
submitting your work using this link you are certifying that:
– You hold a copy of this submission if the original is lost or damaged.
– No part of this submission has been copied from any other student’s work or from any other source except
where due acknowledgement is made in the submission.
– No part of this submission has been submitted by you in another (previous or current) assessment, ex-
cept where appropriately referenced, and with prior permission from the teacher/tutor/supervisor/Subject Coordinator for this subject.
– No part of this submission has been written/produced for you by any other person except where collabo-
ration has been authorised by the teacher/tutor/supervisor/Subject Coordinator concerned.
– You are aware that this submission will be reproduced and submitted to plagiarism detection software
programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking).
– You are aware that this submission may be de-identified and reproduced in part or in full as an example for future students.
– You will not make this submission available to any other person unless required by the University. Self-Plagiarising
– You are to ensure that no part of any submitted assignment for this Subject or product has been submitted by
yourself in another (previous or current) assessment from any Subject, except where appropriately referenced,
and with prior permission from the Lecturer/Tutor/Subject Coordinator of this Subject. Late Submission
– If you submit a late assessment, without receiving approval for an extension of time, (see next item), you will
be penalised by 10% per day for up to 10 days. In other words, marks equal to 10% of the assignment’s weight
will be deducted from the mark awarded.
– For example, if the highest mark possible is 50, 5 marks will be deducted from your awarded mark for each late day.
– Saturday and Sunday are counted as one calendar day each.
– Assessments will not be accepted after the marked assessment task has been returned to students.
– This is consistent with Western Sydney University’s Assessment Policy 22
Extension of Due Date for Submission
A student may apply for an extension of the due date for an assessment task if extenuating circumstances outside their
control, and sufficiently grave in nature or duration, cause significant disruption to their capacity to study effectively.
To apply for an extension of assessment, please go to https://www.westernsydney.edu.au/currentstudents/current_
students/ forms for guidance on how to lodge a request for consideration by the Subject Coordinator/Convenor.
Extension requests can be lodged before, on or no later than 5.00pm two working days after the due date of the assessment task.
Application forms must be submitted to the Subject Coordinator/Convenor. Requests for extension should be made
as early as possible and submitted within policy deadlines. Appropriate, supporting documentation must be submitted
with the application. An application for an extension does not automatically mean that an extension will be granted.
Assessments will not be accepted after the marked assessment task has been returned to students. Resubmission
Resubmission of assessment items will not normally be granted if requested. Disruption to Studies
It is strongly recommended that you attend all scheduled learning activities to support your learning. The University
will provide students who have experienced a serious and unavoidable disruption to their studies a Disruption to
Studies provision, which is an opportunity to demonstrate that you have met the learning outcomes for the subject.
To be eligible for a Disruption to Studies Provision, the disruption must impact your studies for at least three
consecutive days. More information, including how to apply for a Disruption to Studies, can be found on the
University website https://www.westernsydney.edu.au/currentstudents/current_students/services_and_facilities/ special_consideration
Supplementary Assessments
A student may be eligible to apply for a supplementary assessment after the official notification of final Subject
results. Please see the Procedures Section of the WSU Assessment Policyfor details of eligibility and the application process. 23
3 Teaching and Learning Activities Weeks Topic Preparation Activities Assessment Details Assessments Due Week 1 Session 1 Welcome to EIM & subject Read chapter 1 prior to 11-09-2023 introduction.
attending this week’s tutorial. Chapter 1: Innovation: The
Breaking the Ice: an in-tutorial Familiarise yourself with the clever country
competition! Insights into Team
Subject’s vUWS site and read development. the Learning Guide. ∗ See tutorial agenda &
� Tutorial preparation - see activities on vUWS
tutorial agenda & program on vUWS. Chapter 1 - Q&A Week 2 Session 2 The Entrepreneurship Report - Read chapter 2 prior to 2 4 023 n, torial. Chapter 2: Creativity, � See tutorial agenda &
� Tutorial preparation - see ies & program on vUWS
tutorial agenda & program on vUWS. Chapter 2 - Q&A Week 3 Session 3
See tutorial agenda & program Read chapter 3 prior to 023 torial. Chapter 3: Marketing, the Chapter 3 - Q&A Tutorial preparation - see t nalysis
tutorial agenda & program on vUWS. Week 4 Session 4
∗See tutorial agenda & program Read chapter 4 prior to
- Portfolio x 2 Tests (each worth 023 on vUWS
attending this week’s tutorial. 15%) Weeks Topic Preparation Activities Assessment Details Assessments Due Chapter 4: Identifying Chapter 4 - Q&A ∗Tutorial preparation - see customers
tutorial agenda & program on vUWS. Week 5 Session 5
∗See tutorial agenda & program Read chapter 5 prior to 09-10-2023 on vUWS
attending this week’s tutorial. Chapter 5: Elements of the Chapter 5 - Q&A ∗Tutorial preparation - see marketing mix
tutorial agenda & program on vUWS. Week 6 Session 6
∗See tutorial agenda & program Read chapter 6 prior to 16-10-2023 on vUWS
attending this week’s tutorial. Chapter 6: Economics, demand Chapter 6 - Q&A ∗Tutorial preparation - see and supply
tutorial agenda & program on vUWS. Week 7 Session 7
∗See tutorial agenda & program Read chapter 6 prior to 23-10-2023 on vUWS
attending this week’s tutorial. 2 5 Chapter 7: Profit, cost and Chapter 6 - Q&A ∗Tutorial preparation - see revenue
tutorial agenda & program on vUWS. Week 8 Session 8
∗See tutorial agenda & program Read chapter 8 prior to Due: Knowledge Test 2: See
- Portfolio x 2 Tests (each worth 30-10-2023 on vUWS Chapter 10 - Q&A
attending this week’s tutorial.
’Assessment Details’, Pages 7 & 15%) 8 Chapter 8: Market Structures Chapter 8 - Q&A ∗Tutorial preparation - see
tutorial agenda & program on vUWS. Week 9 Session 9
∗See tutorial agenda & program Read chapter 9 prior to 06-11-2023 on vUWS
attending this week’s tutorial. Chapter 9: Entrepreneurs and Chapter 9 - Q&A ∗Tutorial preparation - see opportunities
tutorial agenda & program on vUWS. Weeks Topic Preparation Activities Assessment Details Assessments Due Week 10 Session 10 � See tutorial agenda & Read chapter 10 prior to Spark Evaluation Open 13-11-2023 program on vUWS Chapter 10 -
attending this week’s tutorial. Q&A Chapter 10: Entrepreneurship: SPARK registration opens.
� Tutorial preparation - see definition and evolution.
tutorial agenda & program on vUWS. Week 11 Session 11 � See tutorial agenda & Read chapter 11 prior to
Due: ’ER - Team project: See - Report 20-11-2023 program on vUWS
attending this week’s tutorial.
’Assessment Details’, pages 9-16 Chapter 11: Starting an Chapter 11 - Q&A
� Tutorial preparation - see
enterprise: the entrepreneurship
tutorial agenda & program on alternatives. vUWS. Complete SFU Week 12 Session 12 � See tutorial agenda &
� Tutorial preparation - see Spark Evaluation close 27-11-2023 program on vUWS Reflective
tutorial agenda & program on learning, Q&A vUWS. 2 6
General revision & final exam SPRAK rating close discussion. Week 13 EXAM PREPARATION WEEK 04-12-2023 (SELF-STUDY) Week 14 FORMAL EXAMINATION 11-12-2023 WEEK Week 15 18-12-2023 Week 16 25-12-2023
The above timetable should be used as a guide only, as it is subject to change. Students will be advised of any changes as they become known on the Subject’s vUWS site. 4 Learning Resources
4.1 Recommended Readings Prescribed Textbook
Garlin, F, Hayek, J, Mariyani-Squire, E & Spanjaard, D (comp) (2018). 200911 Enterprise innovation and markets,
5th edn, John Wiley and Sons Australia Pty Limited, Milton Queensland 4064, Australia. Additional Reading
– Amaeshi, K, Nnodim, P & Osuji, O (2013), Corporate social responsibility, entrepreneurship, and innovation, Routledge, New York, NY.
– Armstrong, G & Kotler, P (2016), Marketing: an introduction, 13th edn, Addison Wesley Longman, New York, NY.
– Ash Quarry Library (2009), Learning à la carte. Creative brainstorming for innovation, online video, Video
Education Australasia, Bendigo, Vic.
– Atma Global (2011), Global ethics, Atma Global, New York, NY.
– Bahadir, SC, Bharadwaj, SG & Srivastava, RK (2015), ’Marketing mix and brand sales in global markets:
examining the contingent role of country-market characteristics’, Journal of International Business Studies, vol. 46, no. 5, pp. 596-619.
– Bansal, P & Hoffman, AJ (eds.) (2012), The Oxford handbook of business and the natural environment,
Oxford University Press, Oxford, UK.
– Bishop, J (ed.) (2012), The economics of ecosystems and biodiversity in business and enterprise, EarthScan, London, UK.
– Camillo, AA (ed.) (2015), Global enterprise management: new perspectives on challenges and future develop-
ments, vol. 1, Palgrave Macmillan, New York, NY.
– Canavor, N & Meirowitz, C (2010), Writing a business report that gets read, not filed, FT Press, Upper Saddle River, NJ.
– Capon, C (2009), Understanding the business environment: inside and outside the organisation, 3rd edn,
Prentice Hall Financial Times, Harlow, England.
– Case, KE, Fair, RC & Oster, SM (2012), Principles of macroeconomics, Prentice Hall, Boston, MA.
– Chaston, I (2016), Entrepreneurial marketing: sustaining growth in all organisations, 2nd edn, Palgrave Macmil- lan, Basingstoke, UK.
– Chitiba, CA, Dumitrescu, L & Nicolau, AI (2014), ’A compared analysis of the business environment in the
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