VIFON's News Features_Bài cuối kỳ môn Anh Văn Truyền Thông Doanh Nghiệp - Tài liệu tham khảo | Đại học Hoa Sen

BỘ GIÁO DỤC VÀ ĐÀO TẠO
TRƯỜNG ĐẠI HỌC HOA SEN ---------------------------
BÀI ĐỀ ÁN CUỐI KỲ MÔN
ANH VĂN TRUYỀN THÔNG DOANH NGHIỆP
NGUYỄN HOÀNG THÙY LINH Ngành: Ngôn ngữ Anh Lớp MH: 1043
GV phụ trách lớp: Võ Thị Bích Phương
Tp. Hồ Chí Minh, Tháng 12 năm 2023 MỤC LỤC
NEWS FEATURE 1 ......................................................................................................... 2
NEWS FEATURE 2 ......................................................................................................... 6
TÀI LIỆU THAM KHẢO ................................................................................................ 9 1 NEWS FEATURE 1
VIFON: A History of Development
Sixty years, a dream: bringing Vietnamese cuisine to every corner of the globe. VIFON’s journey,
marked by consecutively product improvement, represents an enduring commitment to quality,
captivating palates throughout generations. ● 2020 - Now VIFON has proudly upheld the
prestigious title of “High-quality
Vietnamese Product” for 27 years in a
row. In addition, VIFON has set a goal
to develop the VIFONMart chain stores
not only across Vietnam but also
globally, with the aim of offering
convenient access to a diverse selection
of over 200 high-quality, delectable-
taste, and safe VIFON products. ● 2017
In order to meet growing consum
needs, VIFON expanded manufacturi
capacity with the grand opening of th
VIFON Hai Duong food processing
factory, along with an internationa
distribution network spanning over 8
countries, cemented VIFON's positio
in the culinary world on a global scale ● 2007
VIFON earned the HACCP certificate,
IFS - International Food Standards
certification for European retailers, and
the title of “Prestigious Export
Business” awarded by the Ministry of Industry and Trade. 2 ● 2005
After receiving approval from the
Ministry of Industry, the company
proceeded to an auction for 51% of t
state capital, successfully transitionin
into a privately owned Joint Stoc
Company with 100% of the equity. ● 2004
Following the adjustment of ownership
capital, VIFON adopted a new name,
“Vietnam Food Industry Joint Stock
Company”, accompanied by attaining
the honor of being the most favored Vietnamese brand. ● 2003
VIFON transformed into a Joint Stoc Company with 51% state capita
Listening to evolving consumers
appetites and their desire for super
dining experiences, VIFON introduce
the market to the Premium Hoang G
product line featuring real meat pocke
inside, elevating instant noodles to premium experience. ● 2002
VIFON became the first company in
Vietnam's food industry to obtain ISO
9002 certification for quality management
systems, later transitioning to ISO
9001:2000 and 9001:2008 standards,
demonstrating a great dedication to food
safety and continuous improvement. 3 ● 2000 VIFON added Instant Brown Ric
Noodles with Crab Flavor to the insta
noodle collection, continuing to delive
authentic Vietnamese culinary traditio through innovative instant mea solutions. ● 1996
The successful launch of Instant Rice
Noodles Pho Beef Flavor by VIFON
marked a decisive shift in the domestic
instant food industry, positioning
VIFON as the pioneer in Vietnam's
production and distribution of instant Pho noodle soup. ● 1992
On May 9, 1992, marked a significa milestone for VIFON when the
Ministry of Industry officially changed
the company's name to “Vietnam Fo
Industry Company.” This meaningfu
event emphasized VIFON's role as
culinary ambassador, representi
national pride and aspiration whi
engaging in a mission to strength
export competency and conquer glob
palates with exceptional flavors. 4 ● 1990
Breaking free from regional borders,
VIFON's products proudly stepped onto
the world stage, introducing "Made in
Vietnam" instant foods to global
customers, bridging cultures, and
celebrating the vibrant traditions of Vietnamese cuisine. ● 1975
Following an ownership change i
1975, VIFON came under full nationa
administration, while maintaining th
manufacturing process and focusing
innovation in product quality. ● 1963
Saigon, July 23, 1963 - VIFON was
founded. Initially focusing on the
production of MSG, dried noodles,
vermicel i, crab cake, canned fish, and
canned meat, VIFON evolved into a
pioneering business manufacturing
instant food in Vietnam, striving to bring
the exquisite culinary essence from three
regions of Vietnam to the world.
Six decades of VIFON, “Always for today since 1963”. Not stopping there and going beyond
that, VIFON sustains a commitment to the pursuit of excellence, delivering superior products
with no synthetic color added, firmly connected to tradition, promising a taste of home, and
carrying culinary adventures to every meal.
For further information, please visit our website at https://vifon.com.vn/ 5 NEWS FEATURE 2
Born in 1996, known as “Phở tím” or “Purple Pho” for iconic packaging, VIFON Instant Rice
Noodles Pho Beef Flavor transformed Vietnamese cuisine, spanning 100+ countries, bridging
cultures through authentic Vietnamese flavors.
Beginning with the concept of packaging Pho
More than a meal, Pho embraces a traditional story, being a quintessence of Vietnamese cuisine
requiring sophisticated processing and time-consuming preparation. Replicating the essence of
Pho in a package is a true challenge since the broth, which embodies the soul of Pho, is supposed
too precious to be included in a ready-t -
o eat product. VIFON, however, perceived opportunities
where others saw limitations. Through countless trials and unwavering dedication, VIFON
became the pioneer to conquer this near-impossible feat by launching VIFON Instant Rice
Noodles Pho Beef Flavor - the first instant Pho.
In every phase of production, VIFON pays the highest attention to detail, from the meticulous
selection of ingredients to the final cooking stage. The secret of VIFON Pho's exceptional flavor
rests in the combination of 20 handpicked spices, which harmonize flawlessly with the slow-
cooked bone broth. Additionally, high-quality rice undergoes finely grinding and blending with
tapioca starch to achieve the desired texture of rice noodles. The spray drying technique, in 6
particular, aids in preserving the nutritional value and resilience of the rice, enabling the perfect
"blooming" of Pho fibers when exposed to boiling water.
Speaking about the inspiration behind the legendary “Phở tím”, Ms. Bui Phuong Mai, Chairman
of the Board of Directors of VIFON, expressed, “While on our trips abroad, my team and I
encountered numerous Vietnamese expatriates yearning for a bowl of Pho, yet unable to access
it. This triggered a profound contemplation and motivated us to delve into researching recipes,
production lines, and packaging to produce instant Pho. The journey to bring the final product
to fruition spanned several years. To our surprise, the product surpassed all expectations in
terms of sales performance. It earned positive feedback for its remarkably authentic flavor that
evoked memories of traditional Pho.”
Real meat pockets appeared in instant noodles for the first time
Distinguished from other brands of the same era, VIFON has sustained the business philosophy
"Always for today since 1963", placing paramount importance on product quality and consumer
well-being. This dedication led to a noteworthy move taken by VIFON two decades ago when
they eliminated synthetic colors from the entire product lineup, striving to meet strict product
quality standards for export to the United States, Australia, Japan, and various European
countries. Furthermore, in 2003, VIFON introduced the Hoang Gia premium product line
featuring real meat pockets inside, upgrading the “Phở tím” delight to a new level by fulfil ing
both flavor and nutritional balance. 7
Becoming a cultural ambassador connects people via the language of cuisine
H'Hen Nie, Miss Universe Vietnam 2018 and ambassador for VIFON, shared her experience,
saying, “Miss Universe 2018 competition was hosted in Thailand. I initially had no worries
about the food since I am a fan of Thai cuisine. However, with the busy schedule and intense
training program, I started to feel a strong sense of homesickness and craved Vietnamese taste.
That was when VIFON Pho became my savior. Even my Korean roommate was captivated by
its flavor. As a nightly ritual, we gathered in our room, savored two bowls of Pho, and
exchanged stories about our unique cultures. That cherished moments wil be forever etched in my memory.”
For over twenty years, “Phở tím” has maintained a notable presence in the domestic market
among the various instant Pho options. From a traditional Vietnamese dish, VIFON has
elevated Pho into a universal language of flavor by reaching over 100 countries and regions
worldwide. This remarkable journey of VIFON wil continue, driven by the aspiration to
showcase “Made in Vietnam” products prominently on the global stage in the years to come.
Have you tried Pho yet? Try it now at https://vifon.com.vn/
Join the purple team and be part of the Pho-nomenon. 8
TÀI LIỆU THAM KHẢO
[1] VIFON, Lịch sử hình thành.
Nguồn: https://vifon.com.vn/vn/lich-su-hinh-thanh.html
[2] VIFON, Thành tựu đạt được.
Nguồn: https://vifon.com.vn/vn/thanh-tuu-dat-duoc.html -HẾT- 9