Writing Plan for Persuasive Requests | Môn Business Communication - Trường Đại học Quốc tế, Đại học Quốc gia Thành phố Hồ Chí Minh

lOMoAR cPSD| 59078336
Writing Plan for Persuasive Requests: 1. Opening:
- Start with an attention-grabbing statement or a compel ing question.
- Identify a problem or highlight a need that your request can address.
- Provide praise or compliments to establish a positive tone.
- Connect with the reader's interests or values to capture their attention. 2. Body:
- Clearly state the purpose of your request and its relevance to the reader.
- Present compelling evidence, such as facts, statistics, or examples, to support your request.
- Emphasize the direct and indirect benefits the reader wil gain from fulfil ing your request.
- Address potential objections or concerns and provide persuasive counterarguments.
- Establish your credibility and competence in the matter. 3. Closing:
- Clearly specify the desired action you want the reader to take.
- Make the action easy to understand and simple to follow.
- Show appreciation and gratitude for their consideration.
- Reiterate the value or positive outcomes they can expect by fulfil ing your request.
- End with a polite and respectful closing.
Remember to adapt your writing plan to the specific context and audience. Use a persuasive
and respectful tone throughout, focusing on the benefits and value for the reader. Proofread
your message for clarity, conciseness, and correctness before sending it.
(Kế hoạch viết cho các yêu cầu thuyết phục: 1. Mở đầu:
- Bắt đầu bằng một câu nói gây chú ý hoặc một câu hỏi hấp dẫn. -
Xác định một vấn đề hoặc làm nổi bật một nhu cầu mà yêu cầu của bạn có thể giải quyết.
- Đưa ra lời khen ngợi hoặc khen ngợi để thiết lập một giọng điệu tích cực. -
Kết nối với sở thích hoặc giá trị của người đọc để thu hút sự chú ý của họ. 2. Thân bài:
- Nêu rõ mục đích yêu cầu của bạn và sự liên quan của nó với người
đọc. Trình bày bằng chứng thuyết phục, chẳng hạn như sự kiện, số liệu thống kê hoặc ví
dụ để hỗ trợ cho yêu cầu của bạn. - Nhấn mạnh những lợi ích trực tiếp và gián tiếp mà
người đọc sẽ đạt được khi thực hiện yêu cầu của bạn.
- Giải quyết các phản đối hoặc
mối quan tâm tiềm năng và đưa ra các phản biện thuyết phục.
- Thiết lập uy tín và năng
lực của bạn trong vấn đề này. lOMoAR cPSD| 59078336 3. Bế mạc:
- Nêu rõ hành động mong muốn mà bạn muốn người đọc thực hiện.
- Làm cho hành động dễ hiểu và đơn giản để làm theo.
- Thể hiện sự đánh giá
cao và lòng biết ơn đối với sự quan tâm của họ.
- Nhắc lại giá trị hoặc kết quả tích cực mà
họ có thể mong đợi bằng cách đáp ứng yêu cầu của bạn. - Kết thúc bằng lời kết lịch sự và trang trọng.
Hãy nhớ điều chỉnh kế hoạch viết của bạn cho phù hợp với bối cảnh và đối tượng cụ thể. Sử
dụng giọng điệu thuyết phục và tôn trọng xuyên suốt, tập trung vào lợi ích và giá trị cho người
đọc. Đọc lại tin nhắn của bạn cho rõ ràng, ngắn gọn và chính xác trước khi gửi đi.
Subject: Unresolved Billing Issue - Request for Prompt Resolution
Dear Customer Service Manager,
I hope this email finds you well. I am writing to bring to your attention a bil ing issue that has
yet to be resolved despite my previous attempts to address it. I trust that you wil understand
my concern and take the necessary steps to rectify this matter promptly.
On March 15th, I subscribed to your premium service, as advertised on your website.
According to the terms and conditions, the monthly fee for this service is $49.99. However, to
my surprise, I have been consistently bil ed $79.99 per month since the commencement of my subscription.
I contacted your customer service department on two separate occasions to report this issue,
and I was assured that it would be resolved promptly. However, I have not seen any correction
in subsequent bil ing statements, and the overcharge continues.
I kindly request that you adjust my account immediately and refund the overcharged amount
for the past four months, totaling $120. I believe it is fair to expect accurate bil ing and
transparent communication from a reputable company like yours.
I would like to emphasize that I have been a loyal customer for over two years, and this bil ing
error has left me disappointed and frustrated. I trust that you value customer satisfaction and
wil prioritize resolving this matter in a timely manner.
I kindly request your prompt attention to this issue. I expect a response within five business
days to confirm that the necessary adjustments have been made and the refund has been
processed. If I do not receive a satisfactory resolution, I wil be compelled to escalate this matter further.
Thank you for your understanding and cooperation. I look forward to your prompt response
and the swift resolution of this bil ing discrepancy. Sincerely, [Your Name] [Your Contact Information] MEMORANDUM Date: June 30, 2024 lOMoAR cPSD| 59078336
To: Samuel Neessen, Vice President
From: Monique Hartung, Marketing Manager
Subject: Enhancing Productivity with Flexible Work Hours
We are facing a significant chal enge with employee productivity and morale. With our current
rigid work schedule, many employees struggle to balance work and personal life, leading to
decreased job satisfaction and efficiency. Current Challenges:
● High levels of stress among employees due to strict 9-to-5 schedules.
● Increased absenteeism and turnover rates.
● Difficulty in managing personal responsibilities, leading to distractions at work.
To address these issues and foster a more supportive work environment, I propose
implementing flexible work hours. This initiative allows employees to start and end their
workdays at times that best suit their personal needs, as long as they complete the required
hours and meet their work commitments.
Benefits of Flexible Work Hours:
● Improved Employee Morale: Flexibility can significantly boost job satisfaction,
reducing stress and promoting a healthier work-life balance.
● Increased Productivity: Employees are more likely to be productive during hours
they feel most alert and energetic.
● Reduced Absenteeism: Flexible hours can decrease absenteeism as employees can
schedule work around personal appointments and obligations.
● Attraction and Retention of Talent: A flexible work policy can make our company
more attractive to top talent, reducing turnover and recruitment costs.
Cost Analysis: Implementing flexible work hours requires minimal investment, primarily in
adjusting our time-tracking system to accommodate varied schedules. There are no significant
financial costs, and the potential benefits far outweigh any initial setup efforts. Implementation Plan:
1. Pilot Program: Start with a three-month pilot program involving a select group of employees.
2. Feedback and Adjustment: Collect feedback from participants and make necessary adjustments.
3. Full Implementation: Roll out the program company-wide based on the pilot results.
As you can see, the benefits of flexible work hours are substantial, with the potential to
enhance employee satisfaction and overall productivity. I have prepared a detailed
implementation plan and am ready to discuss this proposal further.
Please contact me at Ext. 630 if you have any questions or need additional information. With
your approval, we could launch the pilot program by July 15, 2024, and begin reaping the
benefits of a more flexible and productive work environment.
Thank you for considering this proposal. lOMoAR cPSD| 59078336 Best regards, Monique Hartung Marketing Manager
Subject: Embracing a Flexible Remote Work Policy for Enhanced Productivity and Employee Satisfaction Dear [Recipient’s Name],
I hope this message finds you well. I am writing to propose the adoption of a flexible remote
work policy at [Company Name]. As we continue to navigate the evolving landscape of the
modern workplace, it is essential that we consider innovative approaches that can drive
productivity and enhance employee satisfaction.
Over the past year, we have witnessed significant changes in how businesses operate, with
remote work emerging as a viable and often preferable option for many employees. Here are
several compel ing reasons why a flexible remote work policy would be highly beneficial for our organization:
1. Increased Productivity: Studies have consistently shown that remote work can lead
to higher productivity levels. Employees working from home often experience fewer
distractions and have more control over their work environment, allowing them to focus
better and accomplish tasks more efficiently.
2. Improved Employee Satisfaction: Offering remote work options demonstrates trust
in our employees and provides them with a better work-life balance. This flexibility can
lead to higher job satisfaction, reduced stress levels, and ultimately, greater employee retention.
3. Access to a Wider Talent Pool: By adopting a remote work policy, we can attract and
retain top talent from across the globe. This expands our pool of potential candidates,
allowing us to hire individuals with the best skil s and experience, regardless of their geographical location.
4. Cost Savings: Remote work can result in significant cost savings for both the
company and employees. Reduced need for office space and related expenses, as
well as savings on commuting costs, can positively impact our bottom line.
5. Environmental Benefits: Encouraging remote work helps reduce our carbon footprint
by decreasing the number of daily commutes. This aligns with our commitment to
sustainability and corporate social responsibility.
To ensure a smooth transition, I propose a phased approach to implementing the flexible
remote work policy. We can start with a pilot program, allowing employees to work remotely
for a set number of days per week. During this period, we wil gather feedback and assess the
impact on productivity, collaboration, and overall employee satisfaction.
I am confident that embracing a flexible remote work policy wil position [Company Name] as
a forward-thinking organization that values its employees' well-being and adapts to the
changing needs of the workforce. I would be happy to discuss this proposal further and provide
additional data to support the benefits outlined above.
Thank you for considering this important initiative. I look forward to your positive response. Best regards, lOMoAR cPSD| 59078336 [Your Name] [Your Position] [Company Name]
From your observation and experience, how has the job recruitment process changed
in the digital age and especially through the Covid-19 pandemic? Have the changes
created opportunities, or challenges to students? Justify your point of view, and give
supporting evidences in 400 words (+/- 10%). In case you need to refer to external
sources, you shall include in-text citation and a reference list following APA format.
As we can see, technology has played a big role in changing the world. Fol owing the trend of
strong development of the digital age, enterprises also have more and more options in the
form of recruitment.They acknowledge this advancement as well as chal enges and difficulties
in the process of attracting talent.The form of recruitment has changed since Covid-19
happened. It has changed from face-to-face one to online and video or group of job seekers
through some technology platform such as Zoom, Microsoft Team, Google meeting. Before
the pandemic, recruiters didn't use online interviews, but now they have to accept the
situations and learn how to get along with online interviews. For example, before the
pandemic, candidates just answer the questions from the recruiter, now they have to deal with
some task relevant to the company that they might be asked to do by the interviewer. Besides,
domestic candidates and former employees are scrutinized more closely, employers prioritize
looking for candidates who are near rather than far away due to social distancing. Moreover,
to be flexible and adapt with Covid-19 pandemic, some businesses are temporarily
suspending hiring for fixed positions, instead recruiting more seasonal positions. In the digital
age, job advertisement takes an important place in the job recruitment process. In order to
increase the ability to reach many potential candidates, employers coordinate with many
departments to establish a combination of keywords, job descriptions and advertising details.
Thanks to recruitment advertising, job seekers of a particular industry wil have easier access
to career opportunities that are right for them.Chal enges to students:- Working from home
requires a higher level of trust, better understanding of information, better self-management
and relationships.- Due to financial difficulties, there are many vacancies and many job
seekers, this is a chal enge as well as an opportunity for students to chal enge themselves.
Onboarding process seems to be difficult (onboarding is the process of bond and daily feelings
management between you and your boss, company) when it takes remote performance, this
wil be a chal enge for not only the new employee but also the companies. Opportunities to
students:- Students easily apply for internships when businesses choose to hire seasonal
workers instead of fixed positions.Have the chance to be trained and learned since they
restructure the company, narrowing the scope of business due to economic difficulties, HR
managers have the demand on hiring graduated students because their hard work, curiosity
and dynamism.- Access more job opportunities through job advertisements because in the
digital age, employers promote advertising instead of physical search
SECTION 2: WRITING A BUSINESS MESSAGE
TOPIC 1: Imagine that you are the Human Resources Manager at PassAtAl Cost, a local
consulting company. Recently, you and other managers have been concerned about some
younger employees’ behaviors on Facebook. They are young and energetic, but they seem
to overshare their personal activities,such as partying, and excessive drinking on their
personal accounts. Sometimes they share their comments about their workplace, such as “I
don’t want to work anymore”, “Why do I have to satisfy stupid people every day?”. One of
them even shared photos from a shooting for an advertisement with a famous celebrity, while
the information of the campaign was supposed to be kept secret from the public. The abuse lOMoAR cPSD| 59078336
continues in spite of the company's internet-use policy in place. The management is worrying
that some young employees are heading for trouble, and someday they wil leak confidential
information about the company. Managers are also complaining that their members are
spending too much time surfing social networks at work. After some meetings, the
management board has decided that Facebook should be banned during working hours. Your
task: As the Human Resources Manager, write a memo to remind all employees about
the internet-use policy of the company, and announce the prohibition of Facebook use
during working hours, effective immediately after the announcement is released. MEMORANDUM To: Al Employees
From: [Your Name], Human Resources Manager Date: June 30, 2024
Subject: Reminder: Company Internet Use Policy and Update on Social Media Usage During Work Hours Introduction
This memo serves as a friendly reminder of our existing company internet use policy and to
announce an update regarding social media usage during working hours.
Company Internet Use Policy
PassAtAl Cost maintains a company internet use policy to ensure responsible and productive
use of company resources, including internet access. This policy emphasizes the importance
of professional conduct online, protecting confidential information, and maintaining a productive work environment.
Update on Social Media Usage During Work Hours
Recent observations suggest that some employees may be unintentionally neglecting these
important aspects of our policy, particularly concerning social media use on personal accounts
during work hours. This misuse can have negative consequences, including:
● Sharing confidential information – Inadvertently disclosing sensitive company
projects or client information through social media posts.
● Damaging the company's reputation – Posting negative comments or
unprofessional content about the workplace online can reflect poorly on PassAtAl Cost.
● Decreased productivity – Excessive social media use can significantly impact focus
and ability to meet work deadlines.
Effective immediately, access to Facebook will be restricted on all company devices
and internet connections during working hours. This decision aims to promote a more
focused work environment and safeguard confidential company information. lOMoAR cPSD| 59078336
Alternative Communication Channels
Employees are encouraged to use designated communication channels for personal matters
during work hours. We offer various internal platforms for sharing information or expressing concerns, such as: ● Internal messaging system ● Employee suggestion box
● Direct communication with supervisors Conclusion
We appreciate your understanding and cooperation in maintaining a professional and
productive work environment. For further clarification on the internet use policy or any
questions regarding professional online conduct, please don’t hesitate to contact the Human Resources department. Thank you.
TOPIC 2: Imagine that you are an employee at ForeverKoi, a local retail company. Last year,
your company released a new policy that prohibited the use of all social networks during
working hours. The only accepted channel for instant communication at the moment is Zalo.
The reason is that the management worried about some employees’ abusive behaviors, such
as sharing photos of them partying, drinking excessively, and even complaining about the
workplace on their personal accounts. They also thought that employees were spending too
much time on unproductive activities on social networks at the office. You, however, think that
social networks can indeed enhance productivity and make employees less stressful at work,
if used appropriately. You also have encountered some communication troubles with the
customers, as many of them are not familiar with Zalo. The company is limiting its opportunity
to attract young customers and young talents by viewing social networks as an obstacle to
productivity. Your task: Write an email to the Human Resources Manager to explain your
point of view, and propose an idea of implementing suitable guidelines for social media
use, instead of completely banning social networks at work Dear [HR Manager Name],
I am writing to express my perspective on the current policy regarding social media use during
working hours. While I understand the initial concerns that led to the ban on social networks
like Facebook and Instagram, I believe a more nuanced approach could benefit both employees and the company.
Here's why I believe social media can be an asset in the workplace:
● Enhanced Productivity: Social media can be a valuable tool for research, sharing
industry trends, and collaborating with colleagues. Short breaks to check updates on
relevant accounts can refresh our minds and lead to increased focus when we return to our tasks. lOMoAR cPSD| 59078336
● Stress Reduction: Small, well-timed breaks on social media can alleviate stress and
improve overall well-being, leading to a more positive and productive work environment.
● Missed Opportunities: Banning platforms like Facebook and Instagram significantly
limits our ability to connect with customers, especially younger demographics that rely
heavily on these channels. This hinders our ability to address customer concerns and
attract new talent accustomed to social media engagement.
Alternative to a complete ban: Instead of completely blocking access, I propose
implementing clear guidelines for social media use that prioritize work responsibilities but
acknowledge the benefits mentioned above. This could include:
● Limited access: Restricting social media use to designated break periods or lunch hours.
● Professional Conduct: Developing guidelines for professional online behavior,
ensuring employees avoid posting anything negative about the company or its customers.
● Approved Platforms: Curating a list of approved social media platforms relevant to
our industry or customer base.
Addressing Communication Concerns: The reliance solely on Zalo for communication has
proven chal enging with customers unfamiliar with the platform. Exploring alternative channels
like dedicated social media accounts for customer service can improve communication and brand image.
By fostering responsible social media usage, we can reap the benefits of these platforms while
maintaining a productive and professional work environment. I believe a collaboration
between HR and employees can develop a policy that achieves both goals.
Thank you for considering my perspective. I would be happy to discuss this further at your convenience. Sincerely, [Your Name]