A Better Medicine Cabinet:
Team 8:
Eun-Joung Lee
Christopher Leitz
Billy Lo
Caroline Park
Becky Roberts
Matthew Ward
Conta inner
Project Mission
To create an aesthetically pleasing medicine
cabinet with enhanced functionality.
¾ Stray from the conventional look
¾ Increase the ability to store items efficiently
¾ Become a centerpiece for the bathroom
Top Customer Needs
The medicine cabinet should be
¾ Enclosed and secure
¾ Functional
¾ Spacious and flexible on the inside
¾ Sturdy
¾ Easily accessible
Target Market
¾ Young, upwardly mobile
¾ Growing families
¾ Want custom look at IKEA price
¾ Design conscious
Concept Evolution
Initial Prototype
Rotating mirror – mirror and cabinet
can be used simultaneously
α-Prototype
¾ Based on two-compartment design
with pegboard interior backing
Modular components plug into pegboard
Shelves, drawers, toothbrushes, make-
up holders
¾ Open center area for lighting or
decorative storage
Limitations of Concepts
¾ Trade-offs between form and functionality
Initial directions functional but boring
Later designs focused on exterior aesthetics
but sacrificed interior functionality
–Our α-prototype veered too heavily toward
interior solutions
¾ Final design integrates interior storage
capabilities within an aesthetically pleasing
package
Putting It All Together
Conta inner
Product Features
Dimensions: 24” × 24” × 6.5” Main Cabinet
24” × 7” × 6.5” Lighting Module
¾ Variable shelving heights to store most
objects
¾ Aesthetically striking
Soft lighting, frosted glass
¾ Modularity (between and within cabinets)
¾ …at a reasonable price
β−Prototype versus Mass Production
¾ Existing Materials
Walnut exterior
Acrylic mirror
Plastic shelving
Metal hinges
Fluorescent lighting
¾ Mass-Produced Version
Lightweight and inexpensive metal
Glass shelving
Selective use of accents (wood, metal trim)
Financial Model
¾ Based on previously described mass-
produced version
Utilized conservative estimates of material cost
Assumptions: $100,000 ramp-up cost,
$10,000/year marketing cost, 16,000
units/year, 10% discount rate
Determined cost of $196/unit
¾ Selling price of $300 yields $3.9M NPV
over four years

Preview text:

A Better Medicine Cabinet: Conta inner Team 8: Eun-Joung Lee Christopher Leitz Billy Lo Caroline Park Becky Roberts Matthew Ward Project Mission
To create an aesthetically pleasing medicine
cabinet with enhanced functionality.
¾ Stray from the conventional look
¾ Increase the ability to store items efficiently
¾ Become a centerpiece for the bathroom Top Customer Needs
The medicine cabinet should be ¾ Enclosed and secure ¾ Functional ¾
Spacious and flexible on the inside ¾ Sturdy ¾ Easily accessible Target Market ¾ Young, upwardly mobile ¾ Growing families
¾ Want custom look at IKEA price ¾ Design conscious Concept Evolution Initial Prototype
Rotating mirror – mirror and cabinet
can be used simultaneously α-Prototype
¾ Based on two-compartment design with pegboard interior backing
– Modular components plug into pegboard
– Shelves, drawers, toothbrushes, make- up holders
¾ Open center area for lighting or decorative storage Limitations of Concepts
¾ Trade-offs between form and functionality
– Initial directions functional but boring
– Later designs focused on exterior aesthetics
but sacrificed interior functionality
– Our α-prototype veered too heavily toward interior solutions
¾ Final design integrates interior storage
capabilities within an aesthetically pleasing package Putting It All Together Conta inner Product Features
Dimensions: 24” × 24” × 6.5” Main Cabinet
24” × 7” × 6.5” Lighting Module
¾ Variable shelving heights to store most objects ¾ Aesthetically striking
– Soft lighting, frosted glass
¾ Modularity (between and within cabinets) ¾ …at a reasonable price
β−Prototype versus Mass Production ¾ Existing Materials – Walnut exterior – Acrylic mirror – Plastic shelving – Metal hinges – Fluorescent lighting ¾ Mass-Produced Version
– Lightweight and inexpensive metal – Glass shelving
– Selective use of accents (wood, metal trim) Financial Model
¾ Based on previously described mass- produced version
– Utilized conservative estimates of material cost
– Assumptions: $100,000 ramp-up cost,
$10,000/year marketing cost, 16,000 units/year, 10% discount rate
– Determined cost of $196/unit
¾ Selling price of $300 yields $3.9M NPV over four years
Document Outline

  • A Better Medicine Cabinet:
  • Project Mission
  • Top Customer Needs
  • Target Market
  • Concept Evolution
  • Initial Prototype
  • a-Prototype
  • Limitations of Concepts
  • Putting It All Together
  • Product Features
  • b-Prototype versus Mass Production
  • Financial Model