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Cultural values are shared ideas about what counts as important and unimportant, right
or wrong, what counts as ethical and unethical conduct.
Cultural values pattern are the basic criteria
Cultural identity is a part of personal identity
Cultural identity is a part of your personal identity which develops as you absorb,
interpret, adopt or reject traditions, values and norms of the communities in your life
Although your characteristics may differ from others of the same region or country,
the environment and the cultural factors surrounding somewhat affect your doings and behaviors
Cultural beliefs and values provide the anchoring points to which we attach meanings
and significance to our complex identities
American values often emphasize individualistic initiative and achievement while
Vietnamese values highlight/ prioritize the need of the whole group Explanatory function
Within our own group, we don’t need to constantly justify or explain our actions and values
While with people from dissimilar groups, we must stay on alert and may need to
explain or even defend our culture-based behaviors
Culture and its accompanying shared values help create a comfort buffer zone where
we experience ingroup inclusion and outgroup differences
Ingroup where people feel emotionally close
Outgroup where there are no emotional ties
Individualism: broad value tendencies of culture which prioritizes the importance of
individual identity over group identity, emphasizing self efficiency, individual identity and personal autonomy
Collectivism: broad value tendencies of culture which prioritizes the importance of
group over individual, emphasizing relational interdependence, ingroup harmony, ingroup collaborative spirit lOMoARcPSD|46342985 Small – large power distance
Strong – weak uncertainty avoidance Feminism – masculine Cultural worldview - Linear - relational Everyday social reality
- Language is a mirror that reflects value priorities Cognitive shaping
Language serves as a strong filter between what we think and how our thinking pattern
is shaped by the grammatical structure of language system Group membership identity Language Social change