Bài tập nhóm chương 7 Môn Tiếng anh thương mại | Đại học Ngoại Thương

lOMoAR cPSD| 58562220 GROUP 7 Link video discussion:
https://drive.google.com/file/d/1EBJRd4iRco3y0pyHfqioi6_C0y2vJSte/view? usp=sharing STT NAME STUDENTS ‘ID 1 Trần Thị Minh Ngọc 1817710118 2 Lường Thị Quỳnh Linh 1817710084 3 Đinh Ngọc Hà 1817710043 4 Nguyễn Vũ Trang Nhung 1817710126 5 Mai Thúy Ngọc 1817710116
1. Business idea: E-book reader application
Name of the company: E-future software LLC
2. Mission statement: To provide a source of e-books for learners. Core value:
QUALITY - CONVENIENCE - SAVING - VARIETY - RESPONSIBILITY
Vision: E-future software LLC is delivering a treasure of knowledge to the Vietnam education system. 3. SWOT analysis: Strength: • Modern technology •
Being sponsored by the Vietnam Ministry of Education and Training and
publishing companies. Updated e-books •
Multiple functions: note-taking, recording, listening,... Weakness: •
Can’t replace traditional books completely. • Lack of resources. •
Difficult to control all the materials. • Difficult to do marketing. •
Require qualified staff Opportunity: • Few competitors in this area. •
Great demands and support from learners. •
The widespread use of the Internet and technological devices. Threat: •
Facing to plagiarism issue, Intellectual Property Law. Lack of experience. lOMoAR cPSD| 58562220
=> CONCLUSION: E-future software LLC is planning to enhance the quality of materials
and specialized departments. We will take control of inputs and limit poorquality materials.
Continually update our product, create more functions like storing,...
4. Goals and objectives
Goal 1: Produce a high-quality app.
Objective: 85% of the positive feedback (4-5 stars) in the first year.
Goal 2: Achieve a 10% return on profits in the first 5 years.
Objective: Sales 5 billion VND and profit of 500 million VND for the first year of operations.
Goal 3: Provide 300.000 e-books in the first 5 years.
Objective: Increase 10.000 e-books per month in the first 6 months.
Goal 4: Attain 4 million users in the first 5 years and 1 million new accounts set up each next year.
Objective: 30% of university students and 20% high school students use this
application in a total of approximately 23 million students in Vietnam. 5. Organizing • Top manager: Minh Ngoc lOMoAR cPSD| 58562220
Good leading skill, high emotional intelligence, work organizing skill
Technology manager: Trang Nhung
Good technical skill, quick trend update, acumen. •
Law consultant manager: Ngoc Ha
Good knowledge of the law, especially Intellectual Property law •
Marketing manager: Quynh Linh
Good communication skill, creativity, logic •
Accounting manager: Mai Ngoc
Calculating skills, carefulness, responsibility, financial management skill Specialized manager: