Bài tập Product Management: Scoring Model for Mobile Store Options | Đại học Hoa Sen

lOMoAR cPSD| 47206071 SCORING MODEL
Option 1: Design a mobile store on a small truck, 2 sides of the car design open doors to
serve customers. Running on a fixed route, the customers can contact via phone/ app to
know the location and time of daily operation.
- 2 members/vehicle including driver
- investment cost: 800 mil ion VND
Option 2: Design a mobile store on medium-sized trucks, on both sides of the vehicle
design one-way glass doors, air conditioning, and on-site service. Pick up passengers at
fixed locations, stop at beautiful locations for about 30 minutes, and drop off at the old
locations, total time is around 70-90 minutes.
- 3 members/ vehicle including driver - Estimated cost: 1 bil ion Option 1 Option 2 Factors Weight Score (1-5) Score x Score (1-5) Score x % Weight Weight Customer Experience 45% Convenience 23 5 115 5 115 Service Quality 12 3 36 4 48 Entertainment Features 10 2 20 4 40
Profitability Potential 35% Revenue Streams 13 5 65 5 65 Operating Costs 12 5 60 3 36 Competition and Market 10 2 20 4 40 Saturation Environmental Impact 20% Emissions and Pol ution 10 4 40 3 30 Waste Management 5 4 20 3 15 Resource Consumption 5 4 20 2 10 lOMoAR cPSD| 47206071 Total 100% 396 399
→ Based on the scoring model, Option 2 has a slightly higher overall score (399) compared
to Option 1 (396). While Option 1 scores higher in environmental impact, Option 2 performs
better in customer experience and profitability potential, making it the more favorable choice overall.
________________________________________________________________________ _ giải thích: (Tú)
- Customer Experience (45%): highest weight because delivering good
customer service impacts satisfaction and repeat business.
- Convenience (23%): easy access is crucial for attracting and retaining customers.
- Service Quality (12%): Essential for ensuring a positive experience and trust in the service.
- Entertainment Features (10%): Adds value by enhancing the overall experience
- Profitability Potential (35%): crucial for long-term sustainability
- Revenue Streams (13%): Key to ensuring the business generates consistent income.
- Operating Costs (12%): Important to manage for maximizing margins.
- Competition and Market Saturation (10%): Vital to assess to ensure market viability.
- Environmental Impact (20%)
- Emissions and Pollution (10%): important for evaluating environmental sustainability.
- Waste Management (5%): also necessary to minimize environmental impact. lOMoAR cPSD| 47206071
- Resource Consumption (5%): Helps measure efficient use of resources.