Case Study Form - Form - Tài liệu tham khảo | Đại học Hoa Sen
Case Study Form - Form - Tài liệu tham khảo | Đại học Hoa Sen và thông tin bổ ích giúp sinh viên tham khảo, ôn luyện và phục vụ nhu cầu học tập của mình cụ thể là có định hướng, ôn tập, nắm vững kiến thức môn học và làm bài tốt trong những bài kiểm tra, bài tiểu luận, bài tập kết thúc học phần, từ đó học tập tốt và có kết quả
Môn: Mkt Stratergy (22014634) 12 tài liệu
Trường: Đại học Hoa Sen 4.8 K tài liệu
Tác giả:
Preview text:
CASE
NAME: .................................................................. ...............
Group Name: ................................................
1. ................................................................. (GL)
2. ................................................................. (GM)
3. ................................................................. (GM)
4. ................................................................. (GM)
5. ................................................................. (GM)
Semester: XX.XX (2021-2022)
Subject: ............................................... Instructor: Tr ng Quang C ươ m ẩ CONTENTS Page
I) Marketing Strategy analysis (2 points) ..........
1) Current Marketing strategy .......... a) Segmentation b) Targeting c) Differentiation d) Positioning
2) Current Marketing Mix a) Products b) Price c) Place d) Promotions
II) Answers to questions: (8 points) 1) Question 1: ..........
a) Answer by students’ words ..........
b) Verbatim citation from the case ..........
c) Citation from the textbook .......... 2) Question 2: ..........
a) Answer by students’ words ..........
b) Verbatim citation from the case ..........
c) Citation from the textbook .......... 3) Question 3: ..........
a) Answer by students’ words ..........
b) Verbatim citation from the case ..........
c) Citation from the textbook ..........
ANNEX: Contribution evaluation of individual members ..........
PART I: MARKETING STRATEGY ANALYSIS
1. Current Marketing strategy: a) Segmentation bases:
............................................................................................................................. b) Targeting
............................................................................................................................. c) Differentiation
............................................................................................................................. d) Positioning
............................................................................................................................
2. Current Marketing mix a) Products
........................................................................................................................... b) Price
........................................................................................................................... c) Place
......................................................................................................................... d) Promotion i. Advertising:
................................................................................................................... ii. Sales Promotions
................................................................................................................... iii. Personal selling
................................................................................................................... iv. Public relations (PR)
................................................................................................................... v.
Direct (digital) marketing
........................................................................................................................ PART II: ANSWERS 1. Question 1:
“.........................................................................................................................”
a) Answer by students’ words
..........................................................................................................................................................
..................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
b) Verbatim citation from the case (You may cite more than one paragraph
from the case provided they support your answer)
- “..................................................................................................................................................”
- “..................................................................................................................................................”
- “..................................................................................................................................................”
c) Citation from the textbook
- Chapter ..........Part .................Page.......................
- Chapter ..........Part .................Page.......................
- ..........................
- Chart or figure (if any) 2. Question 2:
“.........................................................................................................................”
d) Answer by students’ words
..........................................................................................................................................................
..................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
e) Verbatim citation from the case (You may cite more than one paragraph
from the case provided they support your answer)
- “..................................................................................................................................................”
- “..................................................................................................................................................”
- “..................................................................................................................................................”
f) Citation from the textbook
- Chapter ..........Part .................Page.......................
- Chapter ..........Part .................Page.......................
- ..........................
- Chart or figure (if any)
3. Question 3: “..............................................................................................................”
g) Answer by students’ words
..........................................................................................................................................................
..................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
.....................................................................................................................................................
h) Verbatim citation from the case (You may cite more than one paragraph
from the case provided they support your answer)
- “..................................................................................................................................................”
- “..................................................................................................................................................”
- “..................................................................................................................................................”
i) Citation from the textbook
- Chapter ..........Part .................Page.......................
- Chapter ..........Part .................Page.......................
- ..........................
- Chart or figure (if any) ANNEX Requirements:
Students need to have group meeting to evaluate the contribution of each group member.
In case there are different opinions for a member, the opinion of the Team leader will be final. No. Full name Title % Contribution (*) Remarks 1 2 3 4 5 (*): Maximum is 100%