Case study: Green Marketing (Part 1)
“Green” or “eco” marketing is the order of the day. Imbalance in the eco-
systems or environment is going to affect as flora- and-fauna are badly
affected. Take the example of razing trees in the forests to make more area
for cultivation and accommodation has resulted in reduced rain fall; global
warming has resulted and if care is not taken of environment in which we are
living, a day will come where more and natural calamities will be caused
finally digging our own graves. That is why, every effort is made to protect
endangered species of flora and fauna and eco-systems.
If we do not care for protecting the forests, there would be no rains, no rains
mean no water; even the ground water is in short so much so that a litre of
water might cost more than a litre of petrol. These man-made problems of
environmental imbalances are having impact on every human activity and marketing is no exception.
Whatever product we are using, be it a car, watch, cup, medicine, pesticides,
fertilizers are to be environment friendly which are bio- degradable. Thus,
paper bags are fast replacing the plastic carry bags; less pollutant cars and
three and two wheelers are produced and marketed. Task:
Discuss the concept of Green Marketing adhering to the expectations below listed:
a) Carry out a literature review on the concept of Green Marketing.
b) Discuss fundamental reasons that have given rise to the adoption of Green marketing.
c) With relevant case adoption explain how global companies have executed
green marketing in order to stay ahead of competition. Case Study writing flow:
1) Abstract. Write abstract in only 3 sentences
2) Literature review about Green Marketing. Requirement: refer from at least
5 reliable sources (Journal article, paper, textbook, etc.)
3) Case Evaluation. Isolate the sections of the study you want to focus on. In
it, explain why something is working or is not working.  Introduce the company 
Describe its microenvironment and macroenvironment 
Explain how the company have executed green marketing in order to stay ahead of competition.
4) References. Provide all the citations following the APA or Harvard format Case Study format:
Word count: 1000 words (+/- 10%)
Follow to ISO5966 format standard
Case study: Green Marketing (Part 2)
From what you did on part 1, you will continue the case study analysis for the part 2.
The 4Ps (product, price, place, and promotion) are a “marketing mix”
comprised of four key elements—product, price, place, and promotion—used
when marketing a product or service. Typically, businesses consider the four
Ps when creating marketing plans and strategies to effectively market to their target audience. Task:
Take the same company from the part 1 and analysis its marketing mix
application, adhering to the expectations below listed:
a) Choose any product of that company for which it adopts the green marketing strategy.
b) Describe the target market of that product.
c) Explain how the company have executed its 4Ps implementation to follow the green marketing strategy. Case Study writing flow:
1) Abstract. Write an abstract in only 3 sentences: Trang
Mấy cái chai chuyển thành chai trong
Tất cả sản phẩm đều làm 100% nhựa tái chế Cải tiến Nắp Basic
2) Choose any product from the company and introduce it: Khánh
- Coca Cola 100% recycled plastic
3) Describe its target market based on demographic segmentation,
geographic segmentation, behavioral segmentation, and
psychological segmentation.
- demographic segmentation: trí thức cao, quan tâm đến vđ môi trường Vy - geographic segmentation : Vy
- behavioral segmentation: Tín
- psychological segmentation: Tín
4) Describe its marketing mix 4Ps and explain how the company
have executed its 4Ps implementation to follow the green marketing strategy. Product: Vy, Nhật Price: Nhật place: Khánh promotion: Khánh
5) References. Provide all the citations following the APA or Harvard format Case Study format:
Word count: 1500 words (+/- 10%)
Follow to ISO5966 format standard Turnitin Information:
Please check your similarity index by uploading your work on Turnitin ID: 38668655 Password: 123456789 SI: = 30%
Class name: HK22.2A_Các báo cáo môn học, đề án và thực tập
Assignment name: Introduction to Marketing_2623_Case study 2 Mẫu site:
Coca-Cola Wins in Greenwashing Suits Show Hazy Marketing Limits. (2022, December
29). Coca-Cola Wins in Greenwashing Suits Show Hazy Marketing Limits.
https://news.bloomberglaw.com/securities-law/coca-cola-wins-in-greenwashing-suits-show-hazy-marketing- limits