The Market Forces
of Supply and Demand
Chapter 2
PRINCIPLES OF MICROECONOMICS
@KieuMinh.MSc1
By: Tran Thi Kieu Minh, VJCC Institute
Contents
1. Demand
2. Supply
3. Market Mechanism
4. Consumer Surplus, Producer Surplus and the efficiency
of Markets.
5. Government Policies
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2
Reading:
Textbook: Chapter 4, 6, 7 and 8
Study Guide: Chapter 4, 6, 7 and *
Markets
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A group of buyers and sellers
of a particular good or
service
Can be highly organized
Can be less organized
Market: any institution,
mechanism, or
arrangement which
facilitates exchange.
Competitive market: a
market in which there are
many buyers and many sellers
so that each has a negligible
impact on the market price
3
Markets and Competition
Perfect competition
Goods offered for
sale - exactly the
same
Buyers and sellers
numerous
No single buyer or
seller has any
influence over the
market price
4
Monopoly
The only seller
in the market
Sets the price
Monopolistic
Competition
Obligopoly
2.1 DEMAND
Buyers determine demand...
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5
Demand
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6
Demand shows the willingness to pay (WTP) for a good
WTP = Willing to pay + Be able to pay
Quantity demanded (Q
D
)
Amount of a good
Buyers are willing and able to purchase at exact Price
Law of Demand: Other things equal, when the price (P) of the
good rises, quantity demanded (Q
D
) of a good falls
Relationship between Price of a good (P) and Quantity
demanded (Q
D
) can be shown:
Demand schedule - a table:
Demand curve - a graph:
Downward sloping curve
Demand function:
Q
D
= f (P)
6
Demand curve
7
Catherine’s demand schedule and demand curve
7
Price of
Ice-cream cone
Quantity of
Cones demanded
$0.00
0.50
1.00
1.50
2.00
2.50
3.00
12 cones
10
8
6
4
2
0
0 1210 1191 2 3 4 5 6 7 8
Quantity of Ice-Cream Cones
$3.00
2.50
2.00
1.50
1.00
0.50
Price of
Ice-Cream
Cones
1. A decrease
in price . . .
2. . . . increases quantity
of cones demanded.
The demand function of Catherine for ice-cream Cones is:
…………………………………………………………………
Individual Demand and Market Demand
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8
Individual demand:
Demand of one individual
Market demand
Sum of all individual demands for a good or service
Market demand curve
Sum - individual demand curves horizontally
8
Price of ice-cream
cone
Catherine Nicholas Market
$0.00
0.50
1.00
1.50
2.00
2.50
3.00
12
10
8
6
4
2
0
+ 7
6
5
4
3
2
1
= 19
16
13
10
7
4
1
9
Market demand as the sum of individual demands
9
D
Catherine
0
12101191 2 3 4 5 6 7 8
Quantity of Ice-Cream Cones
$3.00
2.50
2.00
1.50
1.00
0.50
Price of
Ice
Cream
Cones
Catherine’s
demand
D
Nicholas
0 1 2 3 4 5 6 7
Quantity of
Ice-Cream Cones
$3.00
2.50
2.00
1.50
1.00
0.50
Price of
Ice
Cream
Cones
Nicholas’s
demand
+ =
D
Market
0 182 4 6 8 10 121416
Quantity of Ice-Cream Cones
$3.00
2.50
2.00
1.50
1.00
0.50
Price of
Ice
Cream
Cones
Market
demand
Shifts in Demand
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10
Increase in demand
Any change that increases the quantity demanded at every price
Demand curve shifts right
Decrease in demand
Any change that decreases the quantity demanded at every price
Demand curve shifts left
Variables that can shift the demand curve
Income
Prices of related goods
Tastes
Expectations
Number of buyers
10
@KieuMinh.MSc11
Shifts in the demand curve
11
P
Q
0
Demand
curve, D
1
Demand
curve, D
3
Demand
curve, D
2
Increase in
Demand
Decrease in
Demand
Changes in Demand
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12
1. Income (I)
Normal good: other things constant, an increase in income
makes increase in demand
Necessary goods
Luxury goods
Inferior good: Other things constant, an increase in income
makes decrease in demand
12
Changes in demand
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13
2. Prices of related goods (Py)
Substitutes - two goods
An increase in the price of one leads to an increase in the
demand for the other
Complements two goods
An increase in the price of one leads to a decrease in the
demand for the other
13
Changes in demand
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14
3. Tastes (T)
Change in tastes changes the
demand
4. Expectations - about the future
(income, prices) (E)
Affect current demand
5. Number of buyers increase (N)
Market demand - increases
14
15
Mankiw (2019), Principles of Microeconomics, 9
th
edition, p86
Quick Quiz
Self study:
Study Guide: Chapter 4 (True/False questions: 1 ~ 6)
2.2 SUPPLY
Sellers determine supply...
@KieuMinh.MSc17
Supply
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18
Supply shows the willingness to sell (WTS) of sellers for a
goods (willing and be able to sell)
Quantity supplied (Q
s
): Amount of a good that sellers are
willing and able to sell
Law of supply: Other things equal, when the price
(P) of the good rises quantity supplied (Qs) of a
good rises
Relationship between: P and Q
S
can be shown as:
Supply schedule - a table: shows the quantity supplied at each
price
Supply curve - a graph: Upward sloping curve
Supply function: Q
S
= g (P)
18
19
Ben’s supply schedule and supply curve
19
Supply curve
0 1210 1191 2 3 4 5 6 7 8
Quantity of Ice-Cream Cones
$3.00
2.50
2.00
1.50
1.00
0.50
Price of
Ice-Cream
Cones
1. An increase
in price . . .
2. . . . increases quantity
of cones supplied.
Price of
Ice-cream
cone
Quantity
ofCones
supplied
$0.00
0.50
1.00
1.50
2.00
2.50
3.00
0 cones
0
1
2
3
4
5
The supply function of Ben for ice-cream Cones is:
Q
S
= g (P) =…………………………………………………………
Individual Supply and Market Supply
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Individual supply: Supply of one seller
Market supply: Sum of the supplies of all sellers for a good
or service
Market supply curve
Sum - individual supply curves horizontally
20
Price of ice-cream cone Ben Jerry Market
$0.00
0.50
1.00
1.50
2.00
2.50
3.00
0
0
1
2
3
4
5
+ 0
0
0
2
4
6
8
= 0
0
1
4
7
10
13

Preview text:

Chapter 2 PRINCIPLES OF MICROECONOMICS The Market Forces of Supply and Demand
By: Tran Thi Kieu Minh, VJCC Institute 1 @KieuMinh.MSc Contents 1. Demand 2. Supply 3. Market Mechanism 4.
Consumer Surplus, Producer Surplus and the efficiency of Markets. 5. Government Policies  Reading:
 Textbook: Chapter 4, 6, 7 and 8
 Study Guide: Chapter 4, 6, 7 and * 2 @KieuMinh.MSc Markets
 A group of buyers and sellers of a particular good or service  Can be highly organized  Can be less organized
Market: any institution, mechanism, or arrangement which facilitates exchange.  Competitive market: a market in which there are many buyers and many sellers so that each has a negligible impact on the market price 3 @KieuMinh.MSc 3 Markets and Competition  Perfect competition  Monopolistic  Obligopoly  Monopoly  Goods offered for Competition  The only seller sale - exactly the in the market same  Sets the price  Buyers and sellers – numerous  No single buyer or seller has any influence over the market price 4 2.1 DEMAND 5 Buyers determine demand... @KieuMinh.MSc Demand
 Demand shows the willingness to pay (WTP) for a good
 WTP = Willing to pay + Be able to pay  Quantity demanded (QD)  Amount of a good
 Buyers are willing and able to purchase at exact Price
 Law of Demand: Other things equal, when the price (P) of the
good rises, quantity demanded (QD) of a good falls
 Relationship between Price of a good (P) and Quantity demanded (QD) can be shown:  Demand schedule - a table:  Demand curve - a graph:  Downward sloping curve  Demand function:  QD= f (P) 6 @KieuMinh.MSc 6
Catherine’s demand schedule and demand curve Price of Ice-Cream Cones 1. A decrease $3.00 in price . . . Price of Quantity of 2.50 Ice-cream cone Cones demanded 2. . . . increases quantity 2.00 $0.00 12 cones of cones demanded. 0.50 10 1.50 1.00 8 1.00 Demand curve 1.50 6 2.00 4 0.50 2.50 2 3.00 0 0 1 2 3 4 5 6 7 8 9 10 11 12 Quantity of Ice-Cream Cones
The demand function of Catherine for ice-cream Cones is:
………………………………………………………………… 7 7
Individual Demand and Market Demand  Individual demand:  Demand of one individual  Market demand
 Sum of all individual demands for a good or service  Market demand curve
 Sum - individual demand curves horizontally Price of ice-cream Catherine Nicholas Market cone $0.00 12 + 7 = 19 0.50 10 6 16 1.00 8 5 13 1.50 6 4 10 2.00 4 3 7 2.50 2 2 4 3.00 0 1 1 8 @KieuMinh.MSc 8
Market demand as the sum of individual demands Catherine’s Nicholas’s + = Market demand demand demand Price of Price of Price of Ice Ice Ice Cream Cream Cream Cones Cones Cones $3.00 D $3.00 $3.00 Catherine D 2.50 Nicholas 2.50 2.50 2.00 2.00 2.00 1.50 1.50 1.50 DMarket 1.00 1.00 1.00 0.50 0.50 0.50 0 1 2 3 4 5 6 7 8 9 10 11 12 0 1 2 3 4 5 6 7 0 2 4 6 8 10 12 14 16 18 Quantity of Ice-Cream Cones Quantity of Quantity of Ice-Cream Cones Ice-Cream Cones 9 9 Shifts in Demand  Increase in demand
 Any change that increases the quantity demanded at every price  Demand curve shifts right  Decrease in demand
 Any change that decreases the quantity demanded at every price  Demand curve shifts left
 Variables that can shift the demand curve  Income  Prices of related goods  Tastes  Expectations  Number of buyers 10 @KieuMinh.MSc 10 Shifts in the demand curve P Increase in Demand Decrease in Demand Demand Demand Demand curve, D1 curve, D curve, D 2 3 0 Q 11 @KieuMinh.MSc 11 Changes in Demand  1. Income (I)
 Normal good: other things constant, an increase in income makes increase in demand  Necessary goods  Luxury goods
 Inferior good: Other things constant, an increase in income makes decrease in demand 12 @KieuMinh.MSc 12 Changes in demand
 2. Prices of related goods (Py)  Substitutes - two goods
 An increase in the price of one leads to an increase in the demand for the other  Complements – two goods
 An increase in the price of one leads to a decrease in the demand for the other 13 @KieuMinh.MSc 13 Changes in demand  3. Tastes (T)
 Change in tastes – changes the demand
 4. Expectations - about the future (income, prices) (E)  Affect current demand
 5. Number of buyers – increase (N)  Market demand - increases 14 @KieuMinh.MSc 14
Mankiw (2019), Principles of Microeconomics, 9th edition, p86 15 Quick Quiz Self study:
Study Guide: Chapter 4 (True/False questions: 1 ~ 6) 2.2 SUPPLY Sellers determine supply... 17 @KieuMinh.MSc Supply
 Supply shows the willingness to sell (WTS) of sellers for a
goods (willing and be able to sell)
 Quantity supplied (Qs): Amount of a good that sellers are willing and able to sell
Law of supply: Other things equal, when the price
(P) of the good rises quantity supplied (Qs) of a good rises
 Relationship between: P and QS can be shown as:
 Supply schedule - a table: shows the quantity supplied at each price
 Supply curve - a graph: Upward sloping curve
 Supply function: QS = g (P) 18 @KieuMinh.MSc 18
Ben’s supply schedule and supply curve Price of Ice-Cream Cones Supply curve Price of Quantity $3.00 Ice-cream ofCones cone supplied 2.50 1. An increase in price . . . $0.00 0 cones 2.00 0.50 0 1.00 1 1.50 2. . . . increases quantity 1.50 2 1.00 of cones supplied. 2.00 3 2.50 4 0.50 3.00 5 0 1 2 3 4 5 6 7 8 9 10 11 12 Quantity of Ice-Cream Cones
The supply function of Ben for ice-cream Cones is:
QS = g (P) =………………………………………………………… 19 19
Individual Supply and Market Supply
 Individual supply: Supply of one seller
 Market supply: Sum of the supplies of all sellers for a good or service  Market supply curve
 Sum - individual supply curves horizontally Price of ice-cream cone Ben Jerry Market $0.00 0 + 0 = 0 0.50 0 0 0 1.00 1 0 1 1.50 2 2 4 2.00 3 4 7 2.50 4 6 10 3.00 5 8 13 20 @KieuMinh.MSc 20