COURSE OUTLINE Course ID Course title Credits
English for Corporate Communication ANH323DE01 3
Anh văn Truyền thông Doanh nghiệp
To be applied to Semester 21.2A, Academic year: 2021 – 2022 under Decision No. ______/QĐ- BGH ___________
A. Course Specifications: Periods Periods in Classroom Total Lecture/ Activity Self-study Lecture Lab room Field-work periods Seminar periods room (1) (2) (3) (4) (5) (6) (7) 45 15 30 90 45 xx xx
B. Other Related Subjects: Other related subjects Course ID Course title Prerequisite(s): N/A 1. ANH223DE_ English Reading and Writing 3 Co-requisite(s): 1. ANH223DE_ English Reading and Writing 3 Other requirements: N/A 1. C. Course Description:
Working people in business contexts are largely exposed to, and/or even expected to compose
certain types of media texts for their organization. In today’s globally integrated business
environment, understanding and/or composing media texts in English is necessary. This course will
thus enable students to comprehend the content, structure and language features of, and compose
various English media messages such as news releases, feature articles, blogs, broadcasting news,
etc. through model text analysis and extensive practices. Not approaching public mass media from
the perspective of journalism, nor focusing on the technical aspects of media production, this course
is specifically designed for would-be executives in public relations, sales and marketing department,
who wish to apply their language competence to facilitate the establishment of an organization’s
English communication channel. Besides, this course also reinforces and supplements the student’s
academic- or business-related writing skills in previous courses. D. Course Objectives: Course Objectives
No. This course aims to …
O1. discuss how media messages are planned, developed, written and publicised on mass communication channels
O2. provide students with extensive practices of writing for media messages Page of 1 8
O3. construct the student’s capability to work in collaboration and under time pressure E. Learning Outcomes: Learning Outcomes PLOs No.
Upon successful completion of this course, the student will be able to … O
CLO1. Identify essential components of a print and broadcasting PLO3a(R) 1 1
media messages in terms of purpose, audience, format, PLO4(R) content, and language features O
CLO2. Compose print and broadcasting media messages from PLO4(R) 2 1
primary and/or secondary sources of information, using PLO5(R)
appropriate format and language PLO7a(R) O
CLO2. Present different media messages onto a simple simulated PLO5(R) 2 2
corporate website, using available free-of-charge web PLO7a(R) designing platforms O CLO3
Demonstrate professional work skills including team PLO5(R) 3
collaboration, problem solving, planning and scheduling,
working with deadlines and target outcomes F. Instructional Mode
Loại hình phòng | Room Số tiết | types Periods 1 Lecture room 45 2 Computer room # 3 Laboratory # 4 Studio # 5 Fiedtrip # Tổng cộng | TOTAL 45 Requirements:
+ Language in teaching-learning: English
+ Requirements for the students when taking the course: have the course outline and required
course book handy; read required chapter before class + How to organize: Maximum Modes of No Short description Periods instruction number of students 1 Lectures
The instructor provides well-structured 10% 30
instructions and guidance on major
theoretical points and how tasks should be done as well as suggesting
additional reading material or reference sources. 2
Discussions and Students engage in time-bound task- 60% 30 tasks
based activities under the instructor’s supervision and support. 3 Commentary
The instructor comments on each 30% 30
team’s performance and outcomes,
during or after the task is done. Some
common and typical problems or errors Page of 2 8
will be illustrated in front of the whole class for shared learning.
G. Textbooks and teaching aids:
1. Required textbooks and materials
Wilcox, D. L. & Reber, B. H. (2014). Public relations writing and media techniques 7Ed _
Pearson New International Edition. USA: Pearson
2. Reference textbooks and materials
Marsh, C., Guth D. W. & Short B. P. (2018). Strategic writing – multimedia writing for
public relations, advertising and more 4Ed. USA: Routledge
Kessler, L. & McDonald D. (2008). When words collide: a media writer’s guide to
grammar and style 7Ed. Canada: Thomson Wadsworth 3. Websites:
Official web sites of local and international corporations and/or organizations.
H. Assessment Methods (Requirements for Completion of the Course):
1. Description of learning outcome assessment
Formative assessment 1: Minitest 1 (10%) Task description:
Students will compose a news release based on given prompts. Students will need to select and
arrange the ideas in proper order and compose a complete news release in the standard format. Task length 60 minutes.
The news release will be about 200 words.
Assessment criteria ● Content: 20% ● Layout:40% ● Language: 40%
Formative assessment 2: Minitest 2 (10%) Task description:
Students will read and analyze an authentic feature article suggested by the instructor in terms of
target audience, purpose, layout, content and language features by answering comprehension questions. Task length 60 minutes.
The article will be about 500 words.
Assessment criteria ● target audience: 10% ● purpose: 10% ● layout: 20% ● content: 30% ● language: 30%
Formative assessment 3: Minitest 3 (20%)
Task description: Page of 3 8
Students will compose a script based on a video clip about a local brand suggested by the
instructor. Students will do this task in pairs. Task length 90 minutes.
The video news will be from two to three minutes.
The scripts will be about 300 words.
Assessment criteria ● Content: 50% ● Language: 50%
Midterm: 60-minute paper test (20%)
Task description:
Students will sit a paper test in which they need to demonstrate their comprehension of a written
media text and their media-related writing skill. The midterm test will include:
I. Reading (5 marks) No. of tasks: 01 No. of questions: 10–15
Length of texts: approx. 500 words
Question types: true/false, matching, gap filling, note-taking, short/extended answers
II. Writing (5 marks) No. of tasks: 01
Length of a writing task: maximum 300 words
Question: possible options include: ●
write a piece of hard news based on given prompts. ●
write additional paragraph(s) for a feature articles based on given prompts. Task length 60 minutes
Assessment criteria ● Reading (50%) ● Writing (50%)
Final Project Work (40%)
Task description:
Students in group of maximum seven members will select a local brand, compose different
media text types in both print and broadcasting format and present those messages onto a
simulated corporate website. Specifically, the website will include: -
3 news features of at least 600 words/each -
3 broadcasting news of at least 3 minutes Task length 12 weeks (Week 3_Week 14)
Assessment criteria ●
Quality of the media messages in terms of content and language (written/verbal) ●
Presentation of the media messages onto the simulated website ●
Contribution of individual member into group work
2. Summary of learning outcomes assessment FOR MAIN SEMESTER Page of 4 8 Assessment Components Duration Percentage Schedule CLOs Forms Mini-Test 1 60 mins Chapter 10% Week 4 CLO2.1 summary Case analysis Mini-Test 2 60 mins Feature article Week 7 CLO2.1 10% comprehension Mini-Test 3 90 mins News release 20% Week 11 CLO2.1 writing Mid-term test 60 mins Quiz: Objective 20% Week 9 CLO1.1, question, News CLO2.1 release/feature writing Final Test During Project 40% Week 3-14 CLO1.1, the CLO2.1, course CLO2.2, CLO3 Total 100% FOR EXTRA SEMESTER Assessment Components Duration Percentage Schedule CLOs Forms Mini-Test 1 60 mins Chapter 10% Meeting 4 CLO2.1 summary Case analysis Mini-Test 2 60 mins Feature article Meeting 7 CLO2.1 10% comprehension Mini-Test 3 90 mins News release 20% Meeting 11 CLO2.1 writing Mid-term test 60 mins Quiz: Objective 20% Meeting 9 CLO1.1, question, News CLO2.1 release/feature writing Final Test During Project 40% Meeting 3-14 CLO1.1, the CLO2.1, course CLO2.2, CLO3 Total 100% I. Academic Integrity
Academic integrity is a fundamental value that affects the quality of teaching, learning, and
research at a university. To ensure the maintenance of academic integrity at Hoa Sen
University, students are required to: ●
Work independently on individual assignments
Collaborating on individual assignments is considered cheating. ● Avoid plagiarism
Plagiarism is an act of fraud that involves the use of ideas or words of another person
without proper attribution. Students will be accused of plagiarism if they:
i. Copy in their work one or more sentences from another person without proper citation. Page of 5 8
ii. Rephrase, paraphrase, or translate another person’s ideas or words without proper attribution.
iii. Reuse their own assignments, in whole or in part, and submit them for another class. ●
Work responsibly within a working group
In cooperative group assignments, all students are required to stay on task and
contribute equally to the projects. Group reports should clearly state the contribution of each group member.
Any acts of academic dishonesty will result in a grade of zero for the task at hand and/or
immediate failure of the course, depending on the seriousness of the fraud. Please consult
Hoa Sen University’s Policy on Plagiarism at http://thuvien.hoasen.edu.vn/thu-vien/cs-
vb/quy-dinh-ve-liem-chinh-hoc-thuat.html. To ensure the maintenance of academic
integrity, the university asks that students report cases of academic dishonesty to the
teacher and/or the Dean. The names of those students will be kept anonymous. J. Teaching Staff: No. Professor’s name
Email, Phone, Office location Office hours Position chau.lehuu@hoasen.edu.vn Coordinator 1 Le Huu Chau (MA & MBA) instructor.thanh@gmail.com Lecturer 2 Dương Trí Thanh (MA)
lien.nguyenthihong@hoasen.edu.vn Lecturer 3 Nguyễn Thị Hồng Liên
K. Outline of Topics to be covered (Learning Schedule): FOR MAIN SEMESTER WEEK TOPICS REQUIRE HOMEWORK / CLOs D ASSIGNMENTS READING 1 ● Introduction to course course chapter 1_4 textbook 1.1 material and learning outline 2.2 method provided by ● Fundamentals of web the instructor design 2 Fundamentals of media chapter 1_4 Analyze media channels of 1.1 writing textbook common local brands 3 News releases chapter Draft news releases for final 1.1, 3 5_textbook project work 4 News releases chapter 2.1, 3 Minitest 1 5_textbook 5 News features chapter 1.1 7_textbook 6 News features chapter Draft news features for final 2.1, 3 7_textbook project work 7 News features chapter 2.1 Minitest 2 7_textbook 8 Review 2.1 Midterm Test 9 Broadcasting news chapter 1.1, 2.2 8_textbook 10 Broadcasting news chapter
Draft broadcasting news for final 2.1, 2.2, Page of 6 8 8_textbook project work 3 11 Broadcasting news chapter 2.1, 2.2, Minitest 3 8_textbook 3 12 The web and digital news chapter Project work 2.1, 2.2, 11_textbook 3 13 The web and digital news chapter Project work 2.1, 2.2, 11_textbook 3 14 The web and digital news chapter Complete project work 2.1, 2.2, 11_textbook 3 15 Final project work 2.1, 2.2, submission and report 3 FOR EXTRA SEMESTER WEEK / TOPICS REQUIRE HOMEWORK / CLOs MEETIN D ASSIGNMENTS G READING 1/1 ● Introduction to course course chapter 1_4 textbook 1.1 material and learning outline 2.2 method provided by ● Fundamentals of web the instructor design 1/2 Fundamentals of media chapter 1_4 Analyze media channels of 1.1 writing textbook common local brands Draft news releases for final 1.1, 3 1/3 News releases chapter 5_textbook project work 2/1 News releases chapter 2.1, 3 Minitest 1 5_textbook 2/2 News features chapter 1.1 7_textbook Draft news features for final 2.1, 3 2/3 News features chapter 7_textbook project work 3/1 News features chapter 2.1 Minitest 2 7_textbook 3/2 Review 2.1 Midterm Test 1.1, 2.2 3/3 Broadcasting news chapter 8_textbook 4/1 Broadcasting news chapter
Draft broadcasting news for final 2.1, 2.2, 8_textbook project work 3 4/2 Broadcasting news chapter 2.1, 2.2, Minitest 3 8_textbook 3 4/3 The web and digital news chapter Project work 2.1, 2.2, 11_textbook 3 Project work 2.1, 2.2, 5/1 The web and digital news chapter 11_textbook 3 5/2 The web and digital news chapter Complete project work 2.1, 2.2, 11_textbook 3 5/3 Final project work 2.1, 2.2, submission and report 3 WEEK / TOPICS REQUIRED HOMEWORK / ASSIGNMENTS MEETING READING Page of 7 8 1/1 ● Introduction to course course outline chapter 1_4 textbook material and learning method ● Fundamentals of web provided by the design instructor 1/2 Fundamentals of media chapter 1_4 textbook Analyze media channels of writing common local brands 1/3 News releases chapter 5_textbook
Draft news releases for final project work 2/1 News releases chapter 5_textbook Minitest 1 2/2 News features chapter 7_textbook 2/3 News features chapter 7_textbook
Draft news features for final project work 3/1 News features chapter 7_textbook Minitest 2 3/2 Review Midterm Test 3/3 Broadcasting news chapter 8_textbook 4/1 Broadcasting news chapter 8_textbook
Draft broadcasting news for final project work 4/2 Broadcasting news chapter 8_textbook Minitest 3 4/3 The web and digital news chapter 11_textbook Project work 5/1 The web and digital news chapter 11_textbook Project work 5/2 The web and digital news chapter 11_textbook Complete project work 5/3 Final project work submission and report Date: 15 September, 2021 Course Designer Program Director Vice President (Signature and the full name) (Signature and the full name) (Signature and the full name) M.A Nguyen Thi Hong Lien Ph.D Tran Ngoc Tien Assoc.Prof.Dr. Nguyen Ngoc Vu Page of 8 8