Đáp án giáo trình Intelligent Business Pre | Học viện tài chính

UNIT 1: PREVIEW. Sony develops and manufactures electronic
goods. Citibank offers banking services. Nike designs and manufactures clothing.
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UNIT 1:
PREVIEW
Sony develops and manufactures electronic goods
Citibank offers banking services
Nike designs and manufactures clothing
AOL provides internet services
Wal-Mart sells food and drinks
Toyota designs and manufactures cars
READING 1
Media, financial services
Industrial machinery, plastics
300.000
Diversified
READING 2 (1)
Company activities: creates soundtracks, designs and
translates Japanese video games for the UK market,
presents producers with great game ideas and help them
to sell their ideas to Sony and Nintendo in Tokyo;
provides advice on everything from the music
soundtrack and graphics to the game programming and
characters.
Lynn’s activities: runs the UK office, gives advices on
that will work on both countries; gives clients in the
information about Japanese culture; helps Japanese
partners present their ideas in the West
READING 2(2)
1 T 2 F 3F 4T 5T 6T
VOCABULARY 1
Accountant
Artist
3, banker
4, economist
5, engineer
6, musician
VOCABULARY 2
Adviser
Representative
Assistant
Management consultant
Software developer
Film producer
LANGUAGE CHECK
1
1 B 2 C 3A 4 D
LANGUAGE CHECK
2
simple
continuous
PRATICE 1
Work
Sit
Check
Are attending
Is currently changing
Are learning
Are staying
Spend
PRACTICE 2
Starts
Give
Are giving/ ‘m giving
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Stay
Are beginning
Are refusing Are demanding
UNIT 2
READING 2
They leave cookies in their computer
They can monitor mobile phones calls, collect
data from electronic ticket systems and electronic
access to buildings; use video cameras and
tracking chip, cameras that see through clothing,
satellites that can recognize small objects,
tracking chips security against terrorists and
criminals, higher productivity at work, a wider
selection of products, more convenience
They hate the idea but don’t know how to stop it
VOCABULARY 1 (1)
1
2 b
3 c
4 a
5 g
6 c
7 f
8 b
VOCABULARY 1(2)
1 Search engine
2 keyword
3 click
4 websites
5 screen
6 online shopping
7 password
VOCABULARY 2 (1)
Large / a lot : huge, millions, a
mountain of, substantial, wide,
enormous
Small / not many: a bit of, a few,
tiny, a fraction
VOCABULARY 2(2)
1
b
2
c
3
d
4 1
5 1
LANGUAGE CHECK 1
a C b U c C d. C e.U fg C h U i
C j C Error! Bookmark not
defined.
LANGUAGE CHECK
2
Countable nouns (g)
Countable nouns (c)
Both (b)
Uncountable noun (h)
Countable nouns(i)
Uncountable nouns (e)
Countable nouns (j)
Countable nouns (a)
Uncountable nouns (f)
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Countable nouns (d)
PRACTICE 1
Some
Any
Some
Any
A
PRACTICE 2
Much
A lot of
A lot of
Many
UNIT 3
READING 1
Bad manners: arriving late for meeting; ignoring
emails; using bad language; ignoring colleagues;
answering mobile phones call during meetings;
not introducing peoples at meetings
The company is trying to stop: arriving late for
meetings; answering mobile phone calls during
meetings, using bad language
READING 2
Pressure of work
Distracts people; suggests that the meeting is not
Important
No; not as polite
Investing in training
Improving the working environmental
relationships with others
VOCABULARY 1
Invest
Introducce
Respond
Ignore Admit
Avoid
Improve
VOCABULARY 2
Stuffy
Impact
Communicate
Rarely
VOCABULARY 3 (1)
Informal
Dissatisfied
Dishonest
Impolite
Impractical
Inconsiderate
Unfriendly
Inefficient
Unimportant
Disrespectful Impatient
Inappropriate
VOCABULARY 3 (2)
Dishonest
Impatient
Unfriendly
Inefficient
Inconsiderate (disrespectful)
Dissatisfied
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LANGUAGE CHECK
1, Do you want some sugar?
Can you phone me tomorrow?
Not just now, thanks
Yes, no problem
2, Not just now, thanks; I don’t take sugar, thanks;
Thanks, but I don’t really need one; It’s a bit
difficult. I’m very busy; I’m sorry. I don’t know
this very well
PRACTICE 1
Can I
Can I
Could I
Would you like to
Could I
Could you
Can you
PRACTICE 2
It’s a bit difficult….( I go to bed at
10; I’m out this evening)
Thanks, but … ( I don’t drink beer; I don’t
drink alcohol); or: Not just now, thanks
It’s a bit difficult … ( I’m very busy today; I
haven’t got much time )
Thanks, but… (I haven’t got time now; I’m
in a hurry)
Sorry, but I don’t know much about it
Thanks, but I don’t really need one. ( I can
take the train; I have a taxi)
Review 1
Language check
1. analyses
2. is playing
3. plays
4. are working
5. are conducting
6. read
7. are buying
8. don’t read
1.a
2.b
3.b
4.b
5.c
6.a
7.a
8.b
1.d
2.c
3.c
4.b
5.f
6.e
1.
could
you 2.
some
3. I’d like to
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4. let me
5.any
6.an
7.does that cost
8. a lot
9. do you have
10. costs
11. can i
12. do you want
13. I’m waiting
14. could
vocabulary check
1.c
2.a
3.a
4.b
5.c
6.a
7.a
8.c
9.a career skill
1.d
2.b
3.a
4.c
5.e
1.c
2.b
3.d
4.a
5.e
1. can i introduce meet
you
2.would
you like to
would be
very like 3.
for all your
help you're
welcome
4.it's ok
5. can I introduce
UNIT 4
PREVIEW 1
Luxury: expensive; high
quality
Inexpensive and cheap can
both simply mean not
expensive, but cheap can be
used with a negative
connotation, to imply
inferior quality
Value for money:
inexpensive, not low quality
PREVIEW 2
Luxury goods: Gucci, Louis
Vinson, Mercedes
Value for money: Nokia, Bic, Ikea
VOCABULARY 1
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1.d 2.e 3.a 4.c 5.b
READING 2
Because of the high prices ($
100.000 for a dress)
No. the commercial point is that haute couture is
the fashion house's loss leader.
To generate publicity (more effective than
advertising)
It is home to the most famous brands; it has the
biggest number of talented designers
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It is good for the economy;
production, jobs, exports, (8% of the
country’s industry )
New York
VOCABULARY 2 (1)
B A
A
A B
VOCABULARY 2 (2)
Fashion houses
Campaigns
Glossy magazines
Famous
Wear
Shows
Image
Publicity VOCABULARY 3 (1)
Luxury
Fashionable
Industry Creative
Commercial
Economic
Famous
Talent
LANGUAGE CHECK 1
Cheaper
Easier
More effective
Less expensive
The biggest
The most famous
LANGUAGE CHECK 2
A: high; slow; old; young
C: fashionable; beautiful; reliable;
practical
LANGUAGE CHECK 3
Good- better- best
Bad- worse- worst
LANGUAGE CHECK 4
1.As 2.Than 3.as
PRACTICE 1
Bigger
Cheaper
As
Prettier
The greatest
More talented
The least creative
Worse
As
Lower
PRACTICE 2
Worst Better
More optimistic
More careful
More important
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Harder
Longer
More interested
Newest
UNIT 5
READING 1
It’s is successful because the CEO saw an
opportunity to market a successful US
product in the UK, and because he is
passionate about succeeding
READING 2
In the early 1990s
In 1994
From 1994 to 1996
In 1996
READING 3
They were good for the health
They weren’t available in the UK
He sold this flat, car and investments
The business grew quickly and they
didn’t have the stock to meet demand
Just under 50%
Big supermarket
His distributor went bankrupt
No- “ … you’ve got to have fun…
You must feel really passionate about
what you’re doing.
VOCABULARY 2
Success
Overweight
Grew
Strength
Lost
VOCABULARY 3
Sold
Distribute
Equipped
Cool
Set up
Order
Bankrupt
VOCABULARY 3
Heads a company
Lose money
Meet demand
Rent an apartment
Have fun
LANGUAGE CHECK 1
Infinitive of the verb + -ed
Did + infinitive of verb
Didn’t + infinitive of the verb
LANGUAGE CHECK 2
Finished
LANGUAGE CHECK 3
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Had; was; sold; found; flew; grew; began;
went; lost
LANGUAGE CHECK 4
In
From…to…
On
On
At
In
UNIT 6
READING 1
One platform will be on the sea, near
the equator; the other in space at the
same height as most satellites
A very strong cable
They can travel inside a capsule that
moves up and down the cable
READING 2
1.Cost of launching and insurance;
impossible to repair a satellite if something
goes wrong with it
2.Private
3.Raising money for the construction;
finding a material strong enough for the
cable
4. Set up joint ventures with other
technology businesses
5.They will charge to deliver kilos of stuff
into space; the elevator can carry a lot of
material and Laine expects that there
will be a big demand for the service
1.The year when Lift Port expects to
complete the space elevator
2.The cost of launching a satellite
into space
3.the start-up cost for the
construction of the elevator
4.the cost of delivery one kilo of
material into space using rocket
launch
5 the amount of material that
the elevator could carry in one day
VOCABULARY 1
*)
1.c
2.e
3.a
4.f
5.
b
6.
d
**
Capital
Start-up cost
Payback period
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Return on investment
Potential
A tight budget
VOCABULARY 2 (1)
Budget
A satellite
A rocket
A cost
An investment
VOCABULARY 2 (2)
Raise capital
Take a risk
Launch a new product
Set up a joint venture
Make an investment
LANGUAGE CHECK
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Will
Will
May; might; could
He will
Will not PRACTICE 1
In 2020, most people will work from home.
Most meetings may/might/could take place
via video
That means there will be much less
traffic on the road
Electric cars may/might/could be common
People may/might/could have mỏe free time
You will carry your medical details on a
chip under your skin
There may not/ might not be enough oil to
meet world demand
PRACTICE 2
Will
Will
Won’t
May/might/could
Will
May/might/could
Won’t/may/might/could not
Won/t
2. more stylish
3. more attractive
4. more
comfortable
5.biggest
6. better
7.lowest
8.most expensive
9.more profitable
10.higher
1. founded
2. took
3. was started
4. bought
5. developed
6.invested
7.grew
8. increased
1.could
2. wont
3. may not
4.might
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review 2
language check
1. smaller
5.wont
1. launched
2. became
3.didn't have
4.took
5.cheapest
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6.sold 5. c
7.will
8.greater 1. to begin with
9. reached 2. then
10.than 3. so what did he do
11. could 4. and now
12. as 5. after
13. better 6. for next two years
14. could
15.will 1. i'm sure i'll
vocabulary check 2.i think that...
1. c 3.i'll probably
2. a 4.it's possible that
3.a 5. i definitely wont
4. c UNIT 7:
5.a PREVIEW
6. c C
7. a D
8.a E
9. c A
10.b B
11.a VOCABULARY 1
12.c Accommodation: apartment blocks; villas,
hotel
13.b
Infrastructure: airport; road links, port
career skills Attractions: theme park, beaches,
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1.d shopping
2.e READING 1
3. a C
4. b READING 2
1 houses / villas
2 ten years
3 beaches, hotels, theme park, tax-free
shopping, sporting events, desert
safaris, dhow cruises
4 1,5 millions; 20 percent are from Dubai
5 Multi-nationals, IT and computing
companies, media and TV, banks and
financial companies
READING 3
C: Media City
U: Dubai land, Burj Dubai
P: Knowledge Village
VOCABULARY 2 (1)
Service sector
Regional office
Capital market
Investment bank
Shopping mall
Multi-national company
VOCABULARY 2 (2)
Multi- national company
Service sector
Investment bank
Regional office
Shopping mall
Capital market VOCABULARY 3
Set
Set up
Run out
Run
Sold
Sold out
Growing
Growing up
Built up
Build
VOCABULARY 4
Strong economy ( good/ stable are also
possible) Low inflation/
unemployment
Stable currency ( strong is also possible)
Good prospects for growth/ infrastructure/
access to regional markets ( easy
accessory is also possible)
Low cost of renting office space/ labor
costs/taxation
Positive attitudes to foreign business
( good is also possible)
LANGUAGE CHECK
1 will/ won’t
2 (be) going to + inf
3 the present continuous
PRACTICE 1
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1 are (‘re) going to set up
2 am (‘m) traveling
3 am (‘m) going t look at
4 are you going to travel / will you travel
5 is meeting
6 am (‘m) going to collect
7 will (‘ill) present
PRACTICE 2
1 We are discussing / are going to
discuss
2 I am leaving
3 I am attending / I’m going to attend4
are you coming back
5 I’m staying/ I’m going to stay
6 I will
UNIT 8:
VOCABULARY 1
1 c 2 a 3 b
READING 1
1 name: the firm’s single bigger
success factor 2 image: youthful fun
3 contribution: speeds up hiring and
increases the accuracy of job searching
4 headhunting firms: have lost business to
Monster.com
READING 2
1, yes
2, get free job-search service, can get
advice on career management, can
contact each other to ask questions
3, Get quick responses, search large
numbers of resumes with accuracy
4, newspaper; headhunting firms
5, you should know exactly what you
want, check that your resumes is clear
about what you want
VOCABULARY 2
Employer: post a job ad, hire, scan
resumes, fill jobs, recruit staff Job-
seeker : search job ads, supply resumes,
use a career management service, join a
firm
VOCABULARY 3
Advertisement
Apply
Candidates
Invites Attend
Offers
Accepts
VOCABULARY 4
Job ads
Applications
Resume
Interview
Recruit
Offered
Selected
Accept
READING 2(1)
No
No
No
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Yes
Yes
Yes
READING 2 (2)
Ideal candidates
At least
Proficiency
Excellent communicate skills
Compensation
Benefits package
LANGUAGE CHECK
1.d
2.a
3.b
4.e
5.c
PRACTICE 1
1 please ( Let’s)
2, Don’t
3, Let’s
4, Don’t 5
Please
6 Let’s
7 Please
PRACTICE 2
1 phone
2 don’t understand
3 tell
4 don’t enter
5 ask
6 are
UNIT 9
READING 1
£13 billion
Students are hard to reach and they
are cynical
It runs career fairs and offers
discounts on its products
Teams of students who have a Red
Bull car and fridge- they sell drinks
on campus at sporting events and at
times when students need an energy
boost
You need to have an approach that
doesn’t look like a sales pitch
By having insiders on the campus, a
database of students who act as field
staff
READING 2
1 d
2 a,e
3 b 4 c
VOCABULARY 1
1 worth
2 estimate
3 high – earning, spending power
4 debt
5 pay off
6, discount
7, method
8, boost
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VOCABULARY 2 (1)
Sponsorship
Sponsor
Consumer
Consume
Marketer
Market
Organization
Organizer
Analyst
Analyze
Agency
VOCABULARY 2
Marketing
Consumption
Analyst Agency
Consume
Consumers
Sponsor
Sponsorship
LANGUAGE CHECK
1, 2 have to/ must
3 should
4 need to
5, mustn’t
6, shouldn’t
7,8 don’t have to/ don’t need to
PRACTICE 1
Mustn’t
Have to (must)
Don’t need to / don’t have to
Need to ( have to/ must)
Mustn’t
Don’t need to / don’t have to
Have to (must)
Have to (must)
PRACTICE 2
You must know as much as possible
about the products
You shouldn’t be afraid to start a
conversation with the customer
You shouldn’t start with a sales
pitch straightaway
You should ask a few question to
find out your customers needs
You should/must make the customer
feel comfortable and important
You should suggest different
products that the customer could be
interested in
You must stress the benefits of the
products , not the features
You mustn’t spend too long with
one customer when others are
waiting
review 3:
language check
1. am not
coming
2.are meeting
3. will stay
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4. are you going to come
5. will phone
6. will talk
7. is traveling
8. is not going to be/ wont be
1. be to
2.bỏ will
3.not thành don’t
4. bỏ be
5. bỏ you
6. đúng
7. willnot thành dont
8. bỏ you
1. f,g,h
2. e
3b,c
4.e
5.d
6.b,c
7.a
8.f,g,h
1. you are going to start
2.is coming
3. i'm going to explain
4. have
5. must
6.let's do
7.you mustn't
8. are traveling
9. have to
10. is going to
11. will give
12. should
13. don’t have
14. don’t
15 shouldn't
Vocabulary check
1.a
2.b
3.b
4.c
5.a
1.b
2.c
3.a
4.a
5.c
6.b
Career skills
1. i'd like to...
2. can we meet
3. i'm afraid not
4 free
5 i can make
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6 Let's say
7 see you
1 be better
2 important
3 good
4 forget
5 sure
1 how about
2 a good idea3 we could
4 i'm not sure
5 why
6 i think we should
UNIT 10
PREVIEW 2
1 food
2 communication
3 leisure
4 Household equipment
READING 2
1 b 2 d 3a 4 c
READING 2
T
T
T F T
T F
VOCABULARY 1
1 d 2 a
3f
4b
5c
6e
VOCABULARY 2
Increase: put up, raise, rise, rocket Decrees:
cut, drop, fall, lower, reduce, push down
VOCABULARY 3
Cut, drop ( both with and without object),
lower, put up, raise, reduce, push down,
increase (both with and without object),
decrease (both with and without object)
VOCABULARY 4
1, Rose
2, pushed up
3 increased
go up
5, cut
6,reduce
7, increasing
LANGUAGE CHECK 1
1, has or have
2, has or have
3, hasn’t or haven’t
4, past simple
5, present perfect
LANGUAGE CHECK 2
Time expressions used with the present
perfect : in the last three months, recently,
in recent years
PRACTICE 1
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Preview text:

lOMoAR cPSD| 49431889 UNIT 1: 4, economist PREVIEW 5, engineer
Sony develops and manufactures electronic goods 6, musician
Citibank offers banking services VOCABULARY 2
Nike designs and manufactures clothing • Adviser
AOL provides internet services • Representative
Wal-Mart sells food and drinks • Assistant
Toyota designs and manufactures cars • Management consultant READING 1 • Software developer • Media, financial services • Film producer •
Industrial machinery, plastics LANGUAGE CHECK 1 300.000 • 1 B 2 C 3A 4 D Diversified LANGUAGE CHECK READING 2 (1) 2
Company activities: creates soundtracks, designs and
translates Japanese video games for the UK market, • simple
presents producers with great game ideas and help them • continuous
to sell their ideas to Sony and Nintendo in Tokyo;
provides advice on everything from the music PRATICE 1
soundtrack and graphics to the game programming and • Work characters. • Sit
Lynn’s activities: runs the UK office, gives advices on
that will work on both countries; gives clients in the • Check
information about Japanese culture; helps Japanese • Are attending
partners present their ideas in the West • Is currently changing READING 2(2) • Are learning 1 T 2 F 3F 4T 5T 6T • Are staying VOCABULARY 1 • Spend • Accountant PRACTICE 2 • Artist • Starts 3, banker • Give • Are giving/ ‘m giving lOMoAR cPSD| 49431889 • Stay VOCABULARY 2 (1) • Are beginning
Large / a lot : huge, millions, a
mountain of, substantial, wide, • Are refusing Are demanding enormous UNIT 2
Small / not many: a bit of, a few, READING 2 tiny, a fraction
They leave cookies in their computer VOCABULARY 2(2)
They can monitor mobile phones calls, collect 1
data from electronic ticket systems and electronic b
access to buildings; use video cameras and
tracking chip, cameras that see through clothing, 2
satellites that can recognize small objects, c
tracking chips security against terrorists and
criminals, higher productivity at work, a wider 3
selection of products, more convenience d
They hate the idea but don’t know how to stop it 4 1 VOCABULARY 1 (1) 5 1 1 LANGUAGE CHECK 1 2 b
a C b U c C d. C e.U fg C h U i 3 C j C Error! Bookmark not c defined. 4 a 5 g LANGUAGE CHECK 6 c 2 7 f • Countable nouns (g) 8 b • Countable nouns (c) VOCABULARY 1(2) • Both (b) 1 Search engine • Uncountable noun (h) 2 keyword • Countable nouns(i) 3 click • Uncountable nouns (e) 4 websites • Countable nouns (j) 5 screen • Countable nouns (a) 6 online shopping • Uncountable nouns (f) 7 password lOMoAR cPSD| 49431889 • Countable nouns (d) • Introducce PRACTICE 1 • Respond • Some • Ignore Admit • Any Avoid • Some • Improve • Any VOCABULARY 2 • A • Stuffy PRACTICE 2 • Impact • Much • Communicate • A lot of • Rarely • A lot of VOCABULARY 3 (1) • Many • Informal UNIT 3 • Dissatisfied READING 1 • Dishonest
Bad manners: arriving late for meeting; ignoring • Impolite
emails; using bad language; ignoring colleagues; •
answering mobile phones call during meetings; Impractical
not introducing peoples at meetings • Inconsiderate
The company is trying to stop: arriving late for • Unfriendly
meetings; answering mobile phone calls during meetings, using bad language • Inefficient READING 2 • Unimportant Pressure of work • Disrespectful Impatient
Distracts people; suggests that the meeting is not • Inappropriate Important VOCABULARY 3 (2) No; not as polite • Dishonest Investing in training • Impatient
Improving the working environmental • Unfriendly relationships with others • Inefficient VOCABULARY 1 • Inconsiderate (disrespectful) • Invest • Dissatisfied lOMoAR cPSD| 49431889 LANGUAGE CHECK 1. analyses 1, Do you want some sugar? 2. is playing Can you phone me tomorrow? 3. plays Not just now, thanks 4. are working Yes, no problem 5. are conducting
2, Not just now, thanks; I don’t take sugar, thanks; 6. read
Thanks, but I don’t really need one; It’s a bit 7. are buying
difficult. I’m very busy; I’m sorry. I don’t know 8. this very well don’t read 1.a PRACTICE 1 2.b • Can I 3.b • Can I 4.b • Could I 5.c • Would you like to 6.a • Could I 7.a • Could you 8.b • Can you PRACTICE 2 1.d •
It’s a bit difficult….( I go to bed at 10; I’m out this evening) 2.c •
Thanks, but … ( I don’t drink beer; I don’t 3.c
drink alcohol); or: Not just now, thanks 4.b •
It’s a bit difficult … ( I’m very busy today; I 5.f haven’t got much time ) 6.e •
Thanks, but… (I haven’t got time now; I’m in a hurry) •
Sorry, but I don’t know much about it 1. •
Thanks, but I don’t really need one. ( I can could
take the train; I have a taxi) you 2. Review 1 some Language check 3. I’d like to lOMoAR cPSD| 49431889 4. let me 3.d 5.any 4.a 6.an 5.e 7.does that cost 8. a lot 1. can i introduce meet 9. do you have you 10. costs 2.would 11. can i you like to 12. do you want would be 13. I’m waiting very like 3. 14. could for all your vocabulary check help you're 1.c welcome 2.a 4.it's ok 3.a 5. can I introduce 4.b UNIT 4 5.c PREVIEW 1 6.a • Luxury: expensive; high 7.a quality 8.c • Inexpensive and cheap can both simply mean not 9.a career skill expensive, but cheap can be 1.d used with a negative connotation, to imply 2.b inferior quality 3.a • Value for money: 4.c inexpensive, not low quality 5.e PREVIEW 2 Luxury goods: Gucci, Louis Vinson, Mercedes 1.c
Value for money: Nokia, Bic, Ikea 2.b VOCABULARY 1 lOMoAR cPSD| 49431889 1.d 2.e 3.a 4.c 5.b READING 2 • Because of the high prices ($ 100.000 for a dress) •
No. the commercial point is that haute couture is
the fashion house's loss leader. •
To generate publicity (more effective than advertising) •
It is home to the most famous brands; it has the
biggest number of talented designers lOMoAR cPSD| 49431889 It is good for the economy; • Less expensive
production, jobs, exports, (8% of the • country’s industry ) The biggest • • The most famous New York VOCABULARY 2 (1) LANGUAGE CHECK 2 A: high; slow; old; young • B A
C: fashionable; beautiful; reliable; • A practical • A B LANGUAGE CHECK 3 VOCABULARY 2 (2) Good- better- best • Fashion houses Bad- worse- worst • Campaigns
LANGUAGE CHECK 4 • Glossy magazines 1.As 2.Than 3.as • Famous PRACTICE 1 • Wear • Bigger • Shows • Cheaper • Image • As •
Publicity VOCABULARY 3 (1) • Prettier • Luxury • The greatest • Fashionable • More talented • Industry Creative • The least creative • Commercial • Worse • Economic • As • Famous • Lower • Talent PRACTICE 2 LANGUAGE CHECK 1 • Worst Better • Cheaper • More optimistic • Easier • More careful • More effective More important
Downloaded by Ca Nh?t (nhatcanc2000@gmail.com) lOMoAR cPSD| 49431889 Harder • Success Longer • Overweight • More interested • Grew • Newest • Strength UNIT 5 • Lost READING 1 VOCABULARY 3
It’s is successful because the CEO saw an • Sold
opportunity to market a successful US • Distribute
product in the UK, and because he is passionate about succeeding • Equipped READING 2 • Cool • • Set up In the early 1990s • • Order In 1994 • • Bankrupt From 1994 to 1996 • VOCABULARY 3 In 1996 READING 3 • Heads a company • • Lose money They were good for the health • • Meet demand
They weren’t available in the UK • • Rent an apartment
He sold this flat, car and investments • • Have fun
The business grew quickly and they
didn’t have the stock to meet demand LANGUAGE CHECK 1 • Just under 50% • Infinitive of the verb + -ed • Big supermarket • Did + infinitive of verb • His distributor went bankrupt •
Didn’t + infinitive of the verb •
No- “ … you’ve got to have fun… LANGUAGE CHECK 2
You must feel really passionate about what you’re doing. Finished VOCABULARY 2 LANGUAGE CHECK 3 Downloaded
by Ca Nh?t (nhatcanc2000@gmail.com) lOMoAR cPSD| 49431889
Had; was; sold; found; flew; grew; began;
material and Laine expects that there went; lost
will be a big demand for the service LANGUAGE CHECK 4 • In
1.The year when Lift Port expects to complete the space elevator • From…to…
2.The cost of launching a satellite • On into space On 3.the start-up cost for the At construction of the elevator In
4.the cost of delivery one kilo of
material into space using rocket UNIT 6 launch READING 1 5 the amount of material that
the elevator could carry in one day •
One platform will be on the sea, near
the equator; the other in space at the VOCABULARY 1
same height as most satellites *) • A very strong cable 1.c •
They can travel inside a capsule that 2.e moves up and down the cable 3.a READING 2 4.f
1.Cost of launching and insurance;
impossible to repair a satellite if something 5. goes wrong with it b 2.Private 6.
3.Raising money for the construction; d
finding a material strong enough for the cable **
4. Set up joint ventures with other • Capital technology businesses • Start-up cost
5.They will charge to deliver kilos of stuff •
into space; the elevator can carry a lot of Payback period
Downloaded by Ca Nh?t (nhatcanc2000@gmail.com) lOMoAR cPSD| 49431889 • Return on investment • An investment • Potential VOCABULARY 2 (2) • A tight budget • Raise capital VOCABULARY 2 (1) • Take a risk • Budget • Launch a new product • A satellite • Set up a joint venture • A rocket • Make an investment • A cost LANGUAGE CHECK Downloaded
by Ca Nh?t (nhatcanc2000@gmail.com) lOMoAR cPSD| 49431889 Will 2. more stylish Will 3. more attractive May; might; could 4. more comfortable • He will 5.biggest • Will not PRACTICE 1 6. better •
In 2020, most people will work from home. 7.lowest •
Most meetings may/might/could take place via video 8.most expensive •
That means there will be much less 9.more profitable traffic on the road 10.higher •
Electric cars may/might/could be common •
People may/might/could have mỏe free time 1. founded •
You will carry your medical details on a 2. took chip under your skin 3. was started •
There may not/ might not be enough oil to meet world demand 4. bought PRACTICE 2 5. developed • Will 6.invested • Will 7.grew • Won’t 8. increased • May/might/could • Will 1.could • May/might/could 2. wont • 3. Won’t/may/might/could not may not • 4.might Won/t
Downloaded by Ca Nh?t (nhatcanc2000@gmail.com) lOMoAR cPSD| 49431889 review 2 5.wont language check 1. launched 1. smaller 2. became 3.didn't have 4.took 5.cheapest Downloaded by Ca Nh?t (nhatcanc2000@gmail.com) lOMoAR cPSD| 49431889
Downloaded by Ca Nh?t (nhatcanc2000@gmail.com) lOMoAR cPSD| 49431889 6.sold 5. c 7.will 8.greater 1. to begin with 9. reached 2. then 10.than 3. so what did he do 11. could 4. and now 12. as 5. after 13. better 6. for next two years 14. could 15.will 1. i'm sure i'll vocabulary check 2.i think that... 1. c 3.i'll probably 2. a 4.it's possible that 3.a 5. i definitely wont 4. c UNIT 7: 5.a PREVIEW 6. c C 7. a D 8.a E 9. c A 10.b B 11.a VOCABULARY 1 12.c
Accommodation: apartment blocks; villas, hotel 13.b
Infrastructure: airport; road links, port career skills
Attractions: theme park, beaches, lOMoAR cPSD| 49431889 1.d shopping 2.e READING 1 3. a C 4. b READING 2 1 houses / villas • Set 2 ten years • Set up
3 beaches, hotels, theme park, tax-free • Run out
shopping, sporting events, desert safaris, dhow cruises • Run 4 • Sold
1,5 millions; 20 percent are from Dubai 5 • Sold out
Multi-nationals, IT and computing
companies, media and TV, banks and • Growing financial companies • Growing up READING 3 • Built up C: Media City • Build U: Dubai land, Burj Dubai VOCABULARY 4 P: Knowledge Village
Strong economy ( good/ stable are also VOCABULARY 2 (1) possible) Low inflation/ • Service sector unemployment • Regional office
Stable currency ( strong is also possible) • Capital market
Good prospects for growth/ infrastructure/ •
access to regional markets ( easy Investment bank accessory is also possible) • Shopping mall
Low cost of renting office space/ labor • Multi-national company costs/taxation VOCABULARY 2 (2)
Positive attitudes to foreign business ( good is also possible) • Multi- national company LANGUAGE CHECK • Service sector 1 • will/ won’t Investment bank 2 (be) going to + inf • Regional office 3 the present continuous • Shopping mall PRACTICE 1 • Capital market VOCABULARY 3
Downloaded by Ca Nh?t (nhatcanc2000@gmail.com) lOMoAR cPSD| 49431889 1 are (‘re) going to set up
3, Get quick responses, search large 2 am (‘m) traveling
numbers of resumes with accuracy
4, newspaper; headhunting firms 3 am (‘m) going t look at
5, you should know exactly what you
4 are you going to travel / will you travel
want, check that your resumes is clear 5 is meeting about what you want 6 am (‘m) going to collect VOCABULARY 2 7 will (‘ill) present
Employer: post a job ad, hire, scan
resumes, fill jobs, recruit staff Job- PRACTICE 2
seeker : search job ads, supply resumes,
1 We are discussing / are going to
use a career management service, join a discuss firm 2 I am leaving VOCABULARY 3
3 I am attending / I’m going to attend4 • Advertisement are you coming back • Apply • Candidates
5 I’m staying/ I’m going to stay • Invites Attend 6 I will • Offers UNIT 8: • Accepts VOCABULARY 1 VOCABULARY 4 1 c 2 a 3 b • Job ads READING 1 • Applications
1 name: the firm’s single bigger • Resume
success factor 2 image: youthful fun • Interview
3 contribution: speeds up hiring and • Recruit
increases the accuracy of job searching • Offered
4 headhunting firms: have lost business to Monster.com • Selected READING 2 • Accept 1, yes READING 2(1)
2, get free job-search service, can get • No
advice on career management, can • No
contact each other to ask questions • No lOMoAR cPSD| 49431889 • Yes 5 ask • Yes 6 are • Yes UNIT 9 READING 2 (2) READING 1 • Ideal candidates • £13 billion • At least •
Students are hard to reach and they are cynical • Proficiency • •
It runs career fairs and offers Excellent communicate skills discounts on its products • Compensation •
Teams of students who have a Red • Benefits package
Bull car and fridge- they sell drinks
on campus at sporting events and at LANGUAGE CHECK
times when students need an energy 1.d boost 2.a •
You need to have an approach that
doesn’t look like a sales pitch 3.b •
By having insiders on the campus, a 4.e
database of students who act as field 5.c staff PRACTICE 1 READING 2 1 please ( Let’s) 1 d 2, Don’t 2 a,e 3, Let’s 3 b 4 c 4, Don’t 5 VOCABULARY 1 Please 1 worth 6 Let’s 2 estimate 7 Please
3 high – earning, spending power PRACTICE 2 4 debt 1 phone 5 pay off 2 don’t understand 6, discount 3 tell 7, method 4 don’t enter 8, boost
Downloaded by Ca Nh?t (nhatcanc2000@gmail.com) lOMoAR cPSD| 49431889 VOCABULARY 2 (1) • Have to (must) • Sponsorship •
Don’t need to / don’t have to • Sponsor • Need to ( have to/ must) • Consumer • Mustn’t • Consume •
Don’t need to / don’t have to • Marketer • Have to (must) • Market • Have to (must) • Organization PRACTICE 2 • Organizer •
You must know as much as possible about the products • Analyst • •
You shouldn’t be afraid to start a Analyze
conversation with the customer • Agency •
You shouldn’t start with a sales VOCABULARY 2 pitch straightaway • Marketing •
You should ask a few question to
find out your customer’s needs • Consumption •
You should/must make the customer • Analyst Agency
feel comfortable and important • Consume • You should suggest different • Consumers
products that the customer could be interested in • Sponsor •
You must stress the benefits of the • Sponsorship products , not the features LANGUAGE CHECK •
You mustn’t spend too long with 1, 2 have to/ must one customer when others are waiting 3 should 4 need to review 3: 5, mustn’t language check 6, shouldn’t 1. am not
7,8 don’t have to/ don’t need to coming PRACTICE 1 2.are meeting • Mustn’t 3. will stay lOMoAR cPSD| 49431889 4. are you going to come 6.let's do 5. will phone 7.you mustn't 6. will talk 8. are traveling 7. is traveling 9. have to
8. is not going to be/ wont be 10. is going to 11. will give 1. be to 12. should 2.bỏ will 13. don’t have 3.not thành don’t 14. don’t 4. bỏ be 15 shouldn't 5. bỏ you Vocabulary check 6. đúng 1.a 7. willnot thành dont 2.b 8. bỏ you 3.b 4.c 1. f,g,h 5.a 2. e 3b,c 1.b 4.e 2.c 5.d 3.a 6.b,c 4.a 7.a 5.c 8.f,g,h 6.b Career skills 1. you are going to start 1. i'd like to... 2.is coming 2. can we meet 3. i'm going to explain 3. i'm afraid not 4. have 4 free 5. must 5 i can make
Downloaded by Ca Nh?t (nhatcanc2000@gmail.com) lOMoAR cPSD| 49431889 6 Let's say 3f 7 see you 4b 5c 1 be better 6e 2 important VOCABULARY 2 3 good
Increase: put up, raise, rise, rocket Decrees:
cut, drop, fall, lower, reduce, push down 4 forget VOCABULARY 3 5 sure
Cut, drop ( both with and without object),
lower, put up, raise, reduce, push down, 1 how about
increase (both with and without object),
decrease (both with and without object) 2 a good idea3 we could VOCABULARY 4 4 i'm not sure 1, Rose 5 why 2, pushed up 6 i think we should 3 increased UNIT 10 go up PREVIEW 2 5, cut 1 food 6,reduce 2 communication 7, increasing 3 leisure LANGUAGE CHECK 1 4 Household equipment 1, has or have READING 2 2, has or have 1 b 2 d 3a 4 c 3, hasn’t or haven’t READING 2 4, past simple • T 5, present perfect • T LANGUAGE CHECK 2 • T F T
Time expressions used with the present • T F
perfect : in the last three months, recently, in recent years VOCABULARY 1 PRACTICE 1 1 d 2 a