Đề cương môn English studies- Trường Đại học bách khoa - Đại học đà nẵng
Overtime,changesincustomerbehavior,technologicaladvancements,andchangesintheretailsectorhaveallcontributedtoasubstantialevolutionintheonlineshoppingscene.Theconventionalmarketingstructureandworldviewhavebeenfundamentallychangedbytheinternet.TheInternethasbeenusedasamarketplacewherebuyersandsellersmayexchangeinformation,goods,andserviceswithoutrestrictionastotimeorplace,inadditiontoactingasacommunicationmedium.
Đề cương môn English studies- Trường Đại học bách khoa - Đại học đà nẵng.
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1.0 Introduction
Over time, changes in customer behavior, technological advancements, and changes
in the retail sector have all contributed to a substantial evolution in the online
shopping scene. The conventional marketing structure and worldview have been
fundamentally changed by the internet. The Internet has been used as a marketplace
where buyers and sellers may exchange information, goods, and services without
restriction as to time or place, in addition to acting as a communication medium. 1.1 What is online shopping?
The act of making purchases of products and services via the Internet is
referred to as online shopping or e-commerce. Online shopping platforms are
websites, software, or apps that facilitate the process by providing a virtual
marketplace for interaction between customers and vendors. Many different
products are available on online shopping sites, taking into account the income levels of users.
Online shopping has developed a culture of customer satisfaction in recent
years. Customers can find their desired products by browsing the websites or
application’s search engine. They can then add their desired products to their
virtual shopping cart and proceed to checkout. A payment transaction will be
made and confirmed depending on the payment method, then there will be an
order confirmation and online receipt. The products will then be packed and
shipped out to the location the customers stated during the purchase, and within
the estimated time set by the platform.
Online shopping may be considered the greatest innovation in recent years. It is
vastly different from the typical traditional shopping methods the masses once
were familiar with. Online shopping brings convenience, reduces hassle, and
most importantly brings greater deals and prices to the general population. Customers can visit
Lazada, Taobao, Zalora, and Shopee 1.2
The Sudden Rise in Usage of Online Shopping Platform (?)
As a result of the COVID-19 pandemic, people were restricted from going out
to shop for daily necessities due to movement control orders (MCO) enforced by
the governments, which made it necessary for people to stay at home.
Therefore, people began to use online shopping to fulfill their needs. The
greatest advantage of the online shopping platform is the convenience it
provides. Customers are able to shop at any time and from any location. People
find this to be very practical as they do not have to go to physical stores as well
as stand in queues. Customers can purchase whenever it is convenient for them
because the e-commerce site is open 24 hours.
Online shopping has slowly increased in popularity for a couple of reasons. There are
definitely external factors such as the price increase of gas, the difficulties of walking into
traditional stores, and problems that arise as well as associated with shopping complexes
are catalysts that incline consumers to shop online.
When it comes to shopping online, consumers can obtain comprehensive information about
the item of interest, along with the ratings and feedback given by existing customers. One is
no longer restrained from asking friends and families to help buy certain items as there are
various product reviews on the platform that provide opinions about the item.
These online shopping platforms contain a wide range of products, with various types of
quality to cater to different consumer levels. URL:
https://www.researchgate.net/publication/264556861_Online_Shopping_-_An_Overview 1.3
Chosen Online Shopping Platform
The online shopping platforms we are focusing on in this study are Shopee and Lazada. 1.3.1 Shopee
*****Shopee is one of the most popular and often-used online stores among the
millennial generation in Malaysia. Shopee was launched in Singapore in 2015.
It is a platform created especially for the region to provide customers with a
dependable payment and logistical support system. Shopee was ranked as
one of Malaysia's top marketplace websites in September 2023, per the most
current assessment. According to Tech in Asia, it is one of the five unsettling e-
commerce start-ups of 2015. Shopee opened up a consumer-to-consumer
(C2C) market in Malaysia in June 2015. The business provides a large
selection of goods, safe payment options, and cutting-edge shopping experiences.
As a popular online shopping platform, it has partnered with brand
ambassadors like Blackpink, Got7, and Cristiano Ronaldo to promote its
platform globally. Users can conveniently buy and sell products anytime,
anywhere, with the added benefit of checking product information, ratings, and
price comparisons from multiple traders. It has rigorous laws and regulations in
place to safeguard traders and users against fraud. The e-commerce market's
information density makes pricing and costs more transparent, allowing
consumers to know prices and merchants' genuine expenses. While pricing
and cost transparency benefits consumers, corporations may be reluctant to
reveal this information, limiting strategic objectives. Online retailers, on the
other hand, might benefit from pricing discrimination since they can target
different target groups and earn favorable feedback. This also aids in product
differentiation in terms of price, brand, and quality.
URL: https://careers.shopee.com.my/about 1.3.2 Lazada
Lazada is a multinational e-commerce corporation and one of Southeast Asia's top e-
commerce companies. It serves 560 million customers through its marketplace
platform, with the help of 155,000 sellers and 3,000 brands. According to the most
recent study, Lazada was listed as one of Malaysia's top two marketplace websites in
September 2023. The largest selection of products is available on Lazada. Lazada
sells everything from consumer electronics to household goods, clothes, and
consumables. Lazada optimizes the user experience by offering a variety of payment
options and comprehensive customer service. Lazada's business strategy has
developed over time, converting to a marketplace where third-party retailers can offer their products.
Lazada, a well-known e-commerce site in Southeast Asia, was established in 2012
by Maxmillian Bittner. Rocket Internet created Lazada Group in Singapore in 2012 in
order to expand on the Amazon.com model of operation in Southeast Asia. “Go
Where Your Heart Beats” is the slogan of Lazada. The primary mission of Lazada is
to open up Southeast Asia to the globe and give local businesses access to the
global market. Lazada operates in six countries: Thailand, Vietnam, Malaysia,
Indonesia, Philippines, and Singapore. In 2016, Lazada became the regional flagship
of Alibaba Group and is supported by the outstanding technological infrastructure of
Alibaba. In 2018, Lazada launched LazMall which set a new standard in retail.
LazMall provides customers with a 15-day return policy, a speedy delivery
assurance, and a 100% product authenticity guarantee. Customers can shop for a
variety of branded goods from authorized wholesalers and merchants of global and
local brands on LazMall. Telephones, computers, and electrical appliances are just a few examples.
Lazada had net operating losses of $152.5 million in 2014 on net revenues of $154.3
million. Understanding client preferences and expanding online shopping usage, which is
now at 1% compared to 10% in the US, are two challenges for Lazada. Other challenges to
overcome include unreliable delivery, particularly in remote areas, and a shortage of
payment cards. URL: https://www.lazada.com/en/about/ 1.4 Objective of study
According to the available sources, it is evident that younger adults,
specifically those between the ages of 18-25, are actively engaging in online
shopping on platforms like Shopee and Lazada, with dominance over other
age groups in terms of participation in e-commerce activities.
The purpose of this study is to find out which online shopping platform is most
preferred by youths or adults aged 18 to 25. We are conducting research in
order to offer insightful analysis and suggestions. The elements and factors that
affect customers’ satisfaction with Lazada and Shopee are what we wish to
examine. We are also examining how closely these two platforms’ relationships
to customer satisfaction are related. With the goal of comparing customer
satisfaction with these two platforms and to see if this influences their choices
to use the platforms to make purchases, we created a Google Forms survey.
In this research, we will look at factors such as customer service, shipping
duration, payment alternatives, simplicity for customers, and more. It is of
pivotal importance that we investigate the underlying reasons for young
people’s preferences. This gives us the opportunity to learn more about the
current market, which is essential for continuing to succeed in e-commerce. Are
they drawn to customer service, discounts, convenience, or some other aspects?
This research matters because it will shed light on the consumer behaviors of
younger adults and provide valuable insights assisting retailers online in
retailers better understanding the therapeutic target demographic Shopee and
Lazada to their better marketing tailor strategies their effective services and
improve customer satisfaction among this demographic group. 1.5 Research Question
o Does gender have an impact on e-commerce platforms?
o How do these platforms benefit consumers in a timely manner?
o Does promotion affect the consumers' purchasing decisions? 2.0 Methodology
Primary data were used in this study.
2.1 Subject of Study
To get various perspectives and accurate findings of the desired outcomes, data
was gathered through an online survey tool. The main targeted audience will be
teenagers in the age range of 18 to 25 years old with experience as Shopee and
Lazada users in Malaysia. Random sampling technique was used in this
research to gather information about preferred online shopping platform
2.2 Research Instrument
With internet access and today's modern technology, an online survey tool - Google
Forms has been used. Drop-down and multiple-choice question was generated using
this tool. Other than that, we have also used Microsoft Excel - a spreadsheet editor
designed to simplify work hassle. The data response gathered was then transferred to
this spreadsheet. It can also filter specific data needed during the data interpretation
part. This made it simple for us to tally and examine our data as percentages. 2.3 Category Chosen
The category chosen is Customer Satisfaction. Hence, the questions will be generated
revolving around this category.
2.4 Questionnaire Development
The questions designed in this questionnaire are based on the category of customer
satisfaction on Shopee or Lazada. We have categorized the question into customer
service, delivery time period, accuracy and relevance of search results, review,
authentic guarantee, user-friendliness, payment option, promotion, new user discount, and free gift.
Prior to the distribution of the survey, the questions generated were first sent and
reviewed by our beloved English Lecturer, Mr.Seevalingam Ramasamy for further inspection.
2.5 Questionnaire Distribution
Once the questionnaire is completed, it is then distributed to the public to fill up. The link and
QR code of the survey was sent to various college groups via WhatsApp, as well as on
social media platforms like Instagram and Xiaohongshu. Other than that, It is also
exchanged with other students from various campuses and colleges in order to prevent
biased opinions between the 2 platforms.
2.6 Data Collection Period
The duration of the data collection period begins from the 1st of September to the 15th of
October 2023. The collection period lasts a span of 1.5 months.
2.7 Data Validation
To further analyze the data collected, pie and stacked bar charts are generated from the
survey. This can simplify the process of comparison between the 2 platforms. 3.0 Findings
We have collected data from 100 respondents, including 50 males and 50 females.
Their average age is between 18 to 25 years old, and they have different total household
incomes. This also allows us to obtain more accurate data on online shopping platforms.
The interpretation of data can be classified into a few categories: Demographic, App
Usage Frequency, Choice of Platforms, Customer Service, Time, Relevance of Search
Results, Reviews, Product Authenticity, User-Friendliness, Payment Options, Deals, User Discounts, and Freebies. 3.1 Demographic
From the table above, we are able to interpret the age, gender, and household total
monthly income of the 100 respondents. 3.1.1 Age
Questionnaires were handed out to young people and adults between the ages of 18
and 25. The demographic with the most responses is 19 years old (49 responses),
however, the age group receiving the fewest responses is 24 (2 responses). This
indicates that teenagers at the age of 19 frequently purchase online. 3.1.2 Gender
The respondents were separated into 50 males and 50 females in order to ensure
the accuracy of the data obtained.
3.1.3 Household Total Monthly Income
The most occurring data would be respondents having a household total monthly
income of RM 9,001 and above, the frequency for this range is 31. 3.1.4 App Frequency
Only 9% of our respondents buy practically daily, whereas 58% make an online
purchase once or twice each month.
3.1.5 Platform Usage
According to the results, 25% of respondents favor Lazada and 75% prefer Shopee. 3.2 Customer Service
Customer service plays an important role in customers' selection of online shopping
platforms as it determines user retention. We asked the question "Is the customer
service of Lazada or Shopee up to par?" to identify whether the respondents were
satisfied with the customer service of the platform they preferred.
3.2.1 Interpretation and Results
Figure 1: "Is the customer service of Lazada or Shopee up to par?”
The stacked bar chart compares two different online shopping platforms and shows
the opinions of the respondents about the customer service of these two platforms.
For Lazada, there were 24 respondents who responded positively to the question.
This shows that there is 96% satisfaction with Lazada’s customer service. Only 1 respondent disagrees with the rest.
For Shopee, there are 67 respondents who responded yes to the question. This shows that
there is 89.33% satisfaction with Shopee’s customer service. There are also 8 respondents who responded otherwise.
Shopee’s percentage of satisfaction is 89.33%, though it is lower than Lazada’s 96%, the
number is made out of 75 respondents. So its percentage is more reliable and valid.
On the contrary, Lazada’s satisfaction percentage consists of only 25 respondents, a fraction
of Shopee’s total respondents. Although its percentage is higher than Shopee's, it may not
be suitable to be used as a reference for potential customers in the future. 3.3
Delivery Time Period
Customers are concerned about delivery delays since it may affect their decision to
buy an item or service on a platform. Gaining the trust of customers may be
facilitated by being a reliable and trustworthy merchant.
3.3.1 Interpretation and Results
Figure 2: "Is the time period of Lazada or Shopee up to par?”
This chart compares the two different online shopping platforms and shopping platforms
to show whether the option about the delivery time period is sharp or not.
According to the graph, Lazada has a total of 25 respondents who respond which the
person responded, which means there is 20% agree and there reach up to 80% disagree.
The other graph shows that Shopee has a total of 75 respondents, and there is 52
respondents disagree the delivery time period is short while 23 agree which is 18%with that.
It clearly shows that Lazada has a higher agreement with the satisfaction of the delivery
time period. However, both of the Online shopping platforms do have up to 50% agreement
so that means both online shopping do have a sharp delivery time period. 3.4
Accuracy and Relevance of Search Results
When search results have a better relevance score, customers are more satisfied
and engaged. If customers can rapidly get the information they need, users are more
likely to continue and repeat the search procedure.
3.4.1 Interpretation and Results
Are the search results on Lazada or Shopee relevant and accurate?
As shown in the stacked bar chart, Lazada and Shopee each obtained a relatively
high agreement from respondents with their accuracy of search results.
22 respondents answered "Yes" to the question regarding Lazada. This
demonstrates that 88% of respondents are satisfied with Lazada's search accuracy.
However, there were three respondents disagreed, claiming that Lazada's search results are
not very accurate and relevant.
For Shopee, it is tangibly clear that a substantial cohort of customers, to the tune of
96% agreed that Shopee's search results are accurate and relevant, while 3 respondents said they were not satisfied.
Shopee received a satisfaction rating of 96%, 8% higher than Lazada, which may
indicate that Shopee's search engine may be more user-friendly. 3.5 Reviews
When customers view items, they tend to prioritize the reviews of previous customers
first. This provides a sense of trust and security for the customers. It is also a method
by which customers can write down their genuine opinions about the items.
3.5.1 Interpretation and Results
Does Lazada or Shopee offer useful images, reviews, and unbiased ratings that can assist
you in deciding which item to order?
The stacked bar chart shows the reviews of both Lazada and Shopee. The majority of each
platform agrees that both platforms provide useful images, reviews, and unbiased ratings
that assist customers in decision-making.
For Lazada, there are 21 over 25 respondents who agree with the question, which equals 84%
satisfaction with the reviews.
For Shopee, there are 68 over 75 respondents who agree with the question. A staggering 90.66% was calculated.
Shopee has a higher satisfaction percentage than Lazada. It is 6.66% higher than its
competitor, Lazada. However, it is not known whether Lazada provides more useful reviews than Shopee, or vice versa. 3.6 Authentic Guarantee
Product authentication contributes to a rise in customer trust by guaranteeing that
customers are purchasing the right goods from the right company. Customers are
also more likely to trust the platform and make more purchases when they think the
goods and services are authentic.
3.6.1 Interpretation and Results
Is Lazada or Shopee trustworthy in terms of guaranteeing product authenticity?
The result of a reliable, authentic assurance for both shopping platforms is shown in
the graph above. The outcome demonstrates that both platforms are highly trusted for their genuine assurance.
Regarding the reliable authenticity assurance for Lazada, there were 22 favorable replies and 3 negative responses.
For Shopee, the satisfaction of the genuine assurance obtained 63 favorable replies and 12 negative ones.
In comparison, Shopee has 7% more favorable answers than Lazada, which means that
more consumers have more faith in Shopee. 3.7 User-Friendliness
An application is user-friendly if it makes it simple for customers to browse and
choose the things they desire. Customers will interact with your application for a
longer period of time since it is simple to use, resulting in more visitors and higher sales.
3.7.1 Interpretation and Results
Is Lazada or Shopee user-friendly?
The above bar graph illustrates how user-friendly each platform is. Very favorable
evaluations of the application's usability were received for both platforms.
The question was answered on the Lazada platform with 23 favorable replies and 2 negative
responses. 68 people answered favourably and 7 people answered negatively to the question on the Shopee platform.
In conclusion, both platforms have simple, effective designs that help them receive more
than 80% of favorable replies to the question, with Lazada receiving 92% and Shopee receiving 90.67%. 3.8 Payment Options
For online shopping platforms, it is very important to have multiple payment methods.
This enables customers from different countries to pay for goods that may not be available in
their country. Using only one payment method can expose your company to risks, including
technical issues. This detracts from the shopping experience as a whole.
3.8.1 Interpretation and Results
Does Lazada or Shopee provide various payment options? (More than 6)
If you compare the bar charts of Lazada and Shopee, you will realize that both
shopping platforms actually offer more than 6 payment options. Hence, this guarantees that
customers can select the method that suits them the best.
On the question about Lazada, 22 respondents answered 'Yes'. According to this, 88% of
the respondents were satisfied with the payment methods offered by Lazada. However,
three respondents mentioned the contrary.
For Shopee, 61 respondents responded positively to the question. 81.33% of the
respondents are satisfied with the payment options provided by Shopee, while 13
respondents have voiced their unhappiness with Shopee's payment options.
Interestingly, Shopee's customer satisfaction rating for payment methods is 81.33%,
whereas Lazada's is 88%, which is a rather small difference. Most customers still find the
payment methods offered by these two platforms convenient for them. 3.9 Promotion
Promotion is a critical aspect of marketing strategies for businesses, as it allows them to
communicate the bene昀椀ts of their products or services and persuade customers to make a
purchase. Promotion is especially important for online retailers who face intense competition
and need to increase their competitiveness. One promotional strategy often used by online
retailers is the use of vouchers and other incentives to attract customers and increase their
market share. In addition, organizations should carefully consider which promotional tools
are most effective for their target customers.
3.9.1 Interpretation and Results
Does Lazada or Shopee offer deals often?
This cart shows that which online shopping platform provide more promotion for the customer.
As the chart shows, Lazada has 25 responses and 21agree which mean 80% that Lazada
provided more offers but 4 disagree and for the 20%.
While chart shows, shopee has 75 responses and 65 agree with the question which mean 92%
while 10 disagree and there is 8%.
In e-commerce, effective marketing communication is carried out through integrated The
coordination chart between provides the insights organization into's which functions platform
and favors strategies more promotion, with 100 responses indicating that both online shopping
platform offers more promotions, while 86 respondents agree withthis. 3.10
New User Discount
It is a type of promotional strategy to keep customers intact with their
platform. It is quite a method to attract customers when they 昀椀rst come in contact with the platform.
3.10.1 Interpretation and Results
Does Lazada or Shopee provide a high new user discount?
The stacked bar chart above shows both platforms' responses toward new user discounts
For Lazada, there are 12 over 25 respondents who agree with this statement. 13 says
otherwise. There is only 48% of agreement towards this statement.
For Shopee, there are 53 over 75 respondents who agree with the question. 22 respondents
say otherwise. There are 70.66% agreeing to this.
In comparison, Shopee is 22.66% higher than Lazada. More than ⅔ of Shopee users agree
that the platform provides a higher new user discount. To conclude, Shopee provides more
new user discounts than Lazada. Lazada users can consider switching to Shopee if they are 昀 椀nancially savvy. 3.11 Free Gifts
Free gift is a kind of marketing strategy to further attract customers into buying their
stuff. For certain customers, it may be a deal breaker for them if free gifts were out of the question.
3.11.1 Interpretation and Results
As a Lazada or Shopee user, have you ever received any freebies?
The stacked bar chart shows both platforms' responses to receiving free gifts.
It is quite an even spread for both Lazada and Shopee. For Lazada, there were 12
respondents who replied positively to the question. For Shopee, there are 36 who replied
yes to the question. Both platforms' positive replies are 48%.
It is a rare sight to see that both platforms have the same percentage of receiving free gifts.
In context, the number of respondents of Shopee is 3 times the number of respondents of
Lazada. To conclude, there is no difference in terms of percentage. 4.0 Conclusion
In a nutshell, a total of 100 respondents between the ages of 18 to 25 were collected. From
this survey, we can conclude that Shopee is overall the better-performing online shopping
platform. Despite close competition, data from the survey shows that young consumers
between the ages of 18 to 25 show a slight preference for the Shopee platform due to its
diverse offerings and user-friendly interface. The majority of respondents believe Shopee to
be superior to Lazada. This is due to the fact that Shopee received three-fourths of favorable
feedback among all respondents. Though the majority of the results are similar, Shopee’s
results are considered more valid as the percentage is made up of more respondents, which
makes it even more accurate. These findings emphasize the importance of understanding
and catering to the needs and preferences of young adult customers when developing online
shopping platforms. It is stated that knowing customers' preferences and desires for using
the platform can help firms operate more effectively. Hence, this can make these platforms
continuously stay afloat in this competitive industry.
Lazada and Shopee provide local enterprises with the chance to access to global market.
The online shopping platform has fully embraced the driving and leading role of information
technology in economic and social development. The choices made by customers on online
shopping platforms can have a big impact on society and the platforms themselves. The
physical limitations of traditional physical stores are replaced by online shopping platforms,
allowing a broader variety of products to be exhibited to customers in a short period of time.
In addition to offering customers a great deal of ease, this makes profit for the e-commerce
platform. These findings give online shopping platforms a clear picture of their strengths and
weaknesses. This can reduce the cost of production such as rental, utility, cleaning fees, and many more.
Therefore, it is crucial for Lazada and Shopee to continually innovate and improve their
offerings in order to meet the demands of young customers and thrive in the competitive
market. Shopee's success can be attributed to various factors such as its attractive
appearance, ease of use, comfortable features, and the ability to trigger impulsive buying.
Overall, the research and survey results demonstrate that Shopee has emerged as a
dominant online shopping platform, especially among young adult consumers. Based on the
sources provided, it can be concluded that Shopee's success as an online shopping platform
is attributed to factors such as its extensive selection and affordable pricing, the ability to
provide an improved online customer experience, consumer trust in the platform,
comprehensive information and easy-to-use interface, and features that are interactive and engaging for customers.
Final Thought: In such a competitive market, it is crucial for online shopping platforms like
Shopee to continuously innovate and improve their offerings in order to stay ahead in the future.
4.1 Recommendations for Shopee
As for Shopee, although it is slightly better than Lazada in all the data, this is not something
to brag about the capital, because it is only slightly better.
To further improve its position in the online shopping market and cater to young shoppers,
Shopee should focus on enhancing its customer service, streamlining the payment process,
and providing a seamless and user-friendly shopping experience. By addressing these
areas, Shopee can attract more young customers and increase their satisfaction with the platform.
In addition, Shopee should leverage its strengths in offering discounts and promotional offers
to further entice young shoppers. By regularly providing attractive deals and incentives such
as freebies or surprise gifts, Shopee can create a sense of excitement and loyalty among its target audience.
In conclusion, to improve its position in the online shopping market and attract young
shoppers, Shopee should focus on enhancing its customer service and streamlining the
payment process. It is important for Shopee to provide a seamless and user-friendly
shopping experience that caters specifically to the needs of young customers. Moreover,
leveraging their strengths in offering discounts and promotional offers can further entice this
demographic. By regularly providing attractive deals and incentives such as freebies or
surprise gifts, Shopee can create excitement among its target audience while promoting loyalty to its platform.
4.2 Recommendations for Lazada
For Lazada, it is recommended to focus on improving customer service, reducing shipping
duration, offering a variety of payment alternatives, and enhancing the ease of use of their platform.
By doing so, they can better attract and retain young shoppers and improve their overall
customer study satisfaction highlighting the potential. Implementing these recommendations
can lead to increased customer satisfaction and loyalty among the younger demographic,
ultimately improving Lazada's performance in the online shopping market.
Furthermore, Lazada must invest in targeted advertising and promotional campaigns that
specifically appeal to the younger demographic. These campaigns should highlight Lazada's
unique offerings, competitive prices, and user-friendly features to attract young shoppers
and differentiate the platform from its competitors. This will help to create brand awareness
and engagement, increasing the likelihood of young customers considering Lazada as their
preferred online shopping platform.
To conclude, it is crucial for Lazada to focus on improving customer service, reducing
shipping duration, offering various payment alternatives, and enhancing the ease of use of
their platform. These steps will attract and retain young shoppers while improving overall
customer satisfaction. Additionally, targeted advertising campaigns highlighting unique
offerings, competitive prices, and user-friendly features will create brand awareness among
the younger demographic. By implementing these recommendations, Lazada can increase
customer loyalty and performance in the online shopping market. Research Questions
Does gender have an impact on e-commerce platforms?
How do these platforms benefit consumers in a timely manner?
Does promotion affect the consumers' purchasing decisions? Categories -Customer satisfaction -Application appeal -Promotion Questionnaire -Demographic a. Age (17-25) b. Gender c. Income range
d. Frequency of app using
-Customer satisfaction a. Customer service b. Delivery
c. Search result accuracy
d. Review and rating
e. Authentic Guarantee
-Application features a. User-friendliness b. Payment method c. Layout -Promotions a. Discounts/Voucher
b. New user discount c. Freebies
Among Malaysia's millennial population, Shopee is one of the most well-liked and often
used online retailers. In 2015, the marine firm Shopee made its debut in Singapore. Since
then, it has spread to include Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the
Philippines. It is a platform that has been specifically designed for the area to give clients a
simple, safe, and quick online shopping experience through reliable payment and logistical assistance.
https://sg.linkedin.com/company/shopee
https://www.lazada.com.my/
https://www.similarweb.com/top-websites/malaysia/e-commerce-and-shopping/marketplace/