ĐỀ THI CUỐI KỲ
HỌC KỲ 2033 NĂM HỌC 2020- 2021 Mã đề:
TÊN MÔN THI : FOUNDATION OF COMMUNICATIONS MSMH : HOA110DE01 Thời lượng thi
: 90 phút (không kể thời gian phát đề)
□ Thu lại đề thi
□ Không thu lại đề thi
□ Được tham khảo tài liệu _□ Không được tham khảo tài liệu
 Các tài liệu được sử dụng (4) (nếu có): Sách, tài liệu
 Các lưu ý (5) (nếu có): ...............................................................................
Ghi chú: Sinh viên làm bài trên giấy thi của trường (phần tự luận và trắc nghiệm).
Không làm bài trên đề thi. NỘI DUNG ĐỀ THI
Question 1: What are the major elements of Communication Process? Even though “Noise” is not
considered as major element, it plays an important role in this Process. Giving your explanation for “Noise” (3 mark)
Question 2: What are Social media groups? Giving 2 examples each group (2 marks) Question 3: (5 marks)
Hoa Sen University (HSU) – Faculty of Design & Art (FADA)
There are five bachelor -degree programs: - Graphic Design - Interior Design - Fashion Design
- Media Production and Management - Digital Art
This year, FADA is going to launch the sixth program: FILM 
Accredited by the Ministry of Education and Training, HSU is very proud to be the first and unique
university for this new program: FILM. While other universities are training Film - related programs
such as: Film director; Cinematography; screenwriter; Acting…, HSU Film program is integrated to
exploit the students’ hidden strengths for their career path. 
Following HSU’s strategic directions towards a new technology-based university, FILM Curriculum
is designed to embrace ever-changing creative methods in the industrial revolution 4.0, which can help
Vietnamese young generation to be well-prepared for international integrations, specifically in Creativity and Cinema. 
Main courses in FILM Curriculum: Acting for Filmmakers, Scriptwriting, Post Production
Techniques, Cinematography, Film Editing, Film Production … 
Job opportunities: Key positions in Film crew such as Director, Screenwriter, Cinematographer,
Editor, Producer...…. or trading in film and media products
Based on the above information, suggest an outline communication proposal to communicate for FILM
admission. Communication proposal should include: Objectives, Target Audience, Consumer Insight, USP&
RTB, Big ideas, KV idea, Key message, Communication tactics. END Answer two of three essay
questions – one and a half to two pages. Q1. The importance of promotion or marketing communication as one of the 4P’s Q2. The reasons why ‘below the line’ elements of the marketing communications mix have become more important since the concept of integrated marketing communication was introduced. Q3. Discuss developments in digital media and how they are changing the marketing communication landscape. Answer three of four short answer questions – half to one page in length, Q1. Discuss the two types of communication objectives and when to use them. Wk 2 Q2. How would you win a pitch for Woolworths supermarket? Week 4
Q3. Public relations – what is its purpose? Q4. Disadvantages of sales promotion MKTG314 Exam Answer two of three essay
questions – one and a half to two pages. Q1. The importance of promotion or marketing communication as one of the 4P’s Q2. The reasons why ‘below the line’ elements of the marketing communications mix have become more important since the concept of integrated marketing communication was introduced. Q3. Discuss developments in digital media and how they are changing the marketing communication landscape. Answer three of four short answer questions – half to one page in length, Q1. Discuss the two types of communication objectives and when to use them. Wk 2 Q2. How would you win a pitch for Woolworths supermarket? Week 4
Q3. Public relations – what is its purpose? Q4. Disadvantages of sales promotion