Group 2 Shopee Human Resource Management 1100 - Tài liệu tham khảo | Đại học Hoa Sen

MINISTRY OF EDUCATION AND TRAINING HOA SEN UNIVERSITY FACULTY OF LOGISTICS INTERNATIONAL TRADE
HUMAN RESOURCE MANAGEMENT Topic:
Recruitment and Selection Activities of Shopee Subject:
Human Resource Management Class ID: HRM203DE01 - 1100 Lecturer: Mr. Le Tran Tuan Anh Group Members:
1. Lê Bảo Ngọc (Leader) 22103765
2. Lê Phương Yến Nga 22117169
3. Lý Mỹ Nghi 22103563
4. Nguyễn Đông Nghi 22114856
Hochiminh City, 24th May, 2023 Group Evaluation No. Full name Title
% Contribution (*) Remarks 1 Lê Bảo Ngọc II. Recruitment and selection 100% activities 2 Lê Phương Yến Nga I. Company background 100% 3 Lý Mỹ Nghi II. Recruitment and selection 100% activities 4 Nguyễn Đông Nghi III. Assessment/ solutions/ 100% recommendations (*): Maximum is 100% 2 TABLE OF CONTENTS
GROUP EVALUATION ....................................................................................................................... 2
ACKNOWLEDGMENT ........................................................................................................................ 4
I. COMPANY BACKGROUND: .......................................................................................................... 5
I.1 - COMPANY INTRODUCTION ............................................................................................................. 5
I.2 - COMPANY FOUNDATION AND DEVELOPMENT ................................................................................ 6
I.3 - MISSION, VISION AND CORE VALUES.............................................................................................. 6
I.4 - ORGANIZATIONAL STRUCTURE ...................................................................................................... 7
I.5 - BUSINESS SITUATION ..................................................................................................................... 9
II. ENTERPRISE’S HR ACTIVITY ANALYSIS - RECRUITMENT AND SELECTION
ACTIVITIES: ....................................................................................................................................... 11
II.1 RECRUITMENT POLICY.................................................................................................................. 11
II.2 RECRUITMENT AND SELECTION PROCESS: .................................................................................... 14
II.3 - RECRUITMENT SOURCES: ........................................................................................................... 16
II.4 - SELECTION METHODS ................................................................................................................. 16
III. ASSESSMENT/ SOLUTIONS/ RECOMMENDATIONS: ..................................................... 18
III.1 - ASSESSMENT: ....................................................................................................................... 18
III.2 - SOLUTIONS: .......................................................................................................................... 19
III.3 - RECOMMENDATIONS: ........................................................................................................ 19
REFERENCES ..................................................................................................................................... 21 3 ACKNOWLEDGMENT
First of all, our group would like to send our most sincere thanks to Mr. Le Tran
Tuan Anh lecturer of Human Resource Management class. We could not have
completed the report without his guidance and knowledge transfer. Great tips
and suggestions came from the sessions so that we could complete this report in the best way.
Next, we would like to express our gratitude to the articles, which are reliable
sources of information that can be used as references or as a source of
information for further learning. I also want to give a thanks to my team members
since without their contributions, this report would not have been able to be accomplished.
Although there is no end to knowledge, each person has their own limitations,
therefore this report is not error-free. Therefore, we are always ready to listen
and absorb knowledge from the instructor to become more and more perfect. 4 I. Company background:
I.1 - Company introduction
Website: https://shopee.vn/ Name : Shopee Address: In Viet Nam:
+At Hanoi : 29th floor of Lotte Hanoi Central Building, 54 Lieu Giai, Cong Vi Ward, Ba Dinh District, Hanoi
12th floor of the Capital Building, 41 Hai Ba Trung Street, Trang Tien
Ward, Hoan Kiem District, Hanoi
+At Ho Chi Minh city: 17th floor Saigon Center 2, 67 Le Loi Street, Ben Nghe Ward, District 1, City Ho Chi Minh. Phone:
+Customer support call center: 19001221
+Support other issues such as recruitment and cooperation: 02473081221. Logo: 5
I.2 - Company foundation and development
Shopee is known as the leading e-commerce platform in Southeast Asia, headquartered
in Singapore. The company, formerly Garena (owner of brands such as Garena, Foody,
Now, Airpay, etc.), was born in 2015. The founder of Shopee is billionaire Forrest Li,
who is known to confront Alibaba. Few people know that the holding company of
Shopee is owned by the SEA Group, or, in Vietnam, it is best known under the company
name GARENA. And now it has been launched in many countries, such as Singapore,
Malaysia, Taiwan, Thailand, Indonesia, Vietnam, the Philippines, Brazil, and Poland. Shopee development
I.3 - Mission, vision and core values Mission of shopee
“We believe in the transformative power of technology and want to
change the world for the better by providing a platform to connect
buyers and sellers within one community.” Vision of shopee
“We believe online shopping should be accessible, easy, and enjoyable.
This is the vision Shopee aspires to deliver on the platform, every single day” Core values 6 “We Serve”
· The customer is always right.
· Exceeding customer expectations, providing superiority, and more. “We adapt”
· Anticipate changes and prepare a future plan.
· Accept unforeseen changes and finally achieve the set goal. “We run”
· Actively work, no need to push
· Always have a spirit of urgency to complete the work.
“We commit”
· Be trustworthy and do what we say we will.
· Raise standards; refuse to take shortcuts, even when no one is watching.
· Act like an owner, proactively seeking ways to make our organization better.
“We stay humble”
· Believe that we are always the underdog and seek to learn from the market and competitors.
· Accept that we are not perfect and never will be.
· Work hard first, celebrate, and enjoy later.
I.4 - Organizational structure
Shopee's business strategy model
Initially, the business model that Shopee pursues is C2C (consumer to consumer), as an
intermediary between individuals. Currently, Shopee has expanded the B2C model
(business-to-consumer), which involves buying and selling between businesses and
individuals, where Shopee still acts as an intermediary link.
With stricter control over the source of goods, or in other words, B2C model suppliers,
Shopee has gradually raised its brand and is no longer known as a centralized e-
commerce channel for cheap goods. Genuine brands appearing under the Shopee Mall
brand affirm that the quality of products and services is relatively high.
Until now, Shopee has been coordinating smoothly between these two business models
and achieving great efficiency. 7 8 I.5 - Business situation Product
Shopee is an e-commerce platform, a channel that connects buyers and
sellers. The source of goods on Shopee is either directly from famous,
genuine brands (available in Shopee Mall) or from the seller's channel;
the products offered on Shopee are all products clearly registered by
suppliers and censored by Shopee censors. Services
· The policy to protect shoppers as well as sellers on Shopee is very good.
+ For the buyers: In the past, Shopee has applied a consumer support policy.
Accordingly, the banks will pay the seller when the order is confirmed and
the buyer receives the goods in good condition and without any claims. In
addition, Shopee also has a refund policy. The buyer has the right to return
the product for a refund in the event of complaints about product quality.
+ For sellers: Shopee also regularly screens listings, making sure sellers
don't violate sales policies. thereby contributing to the protection of buyers on the e-commerce floor.
· Products are sold at very favorable prices, often with attractive promotions. Partner
Shopee announced a media partnership program, collaborating with
Dentsu Aegis Network, Omnicom Media Group, Publicis Groupe, Havas Group, and Mediabran. Customer 9
- Four groups of customers often shop on Shopee:
"Hunting for good prices": a determined group of users who love to hunt for the best deals
"Walk around, buy randomly": a group of users who like to browse products and buy randomly
"Convenience first": the user group favors the convenience of online shopping.
"Gift hunters": groups of users who find joy in online rewards and gifts. Competitors
Shopee's competitors include Lazada, Tiki, Sendo, Amazon, Alibaba, and eBay. Market
While most other e-commerce platforms only focus on the website and
consider it the main platform, Shopee took a different strategy from the
beginning by launching a mobile application to take advantage of the
large number of customers whose smartphone usage is high in Southeast Asia.
Revenue & profits in the last 3 years
“Total gross merchandise value (GMV) of Shopee from 1st quarter 2020 to 2nd quarter 2022 (in billion U.S. dollars)” 10