MINISTRY OF EDUCATION & TRAIN HOA SEN UNIVERSITY PRESENTATION REPORT TOPIC: RECRUITMENT AND SELECTION ACTIVITIES OF PEPSICO Subject: Human Resource Management Course No.: HRM203DE01 – 0400 (1179) Subject lecturer: Le Tran Tuan Anh Group: 7
Student Group’s name: Tran Thi Kim Ngan 22113884 Le Thi Minh Ngoc 22114132 Le Nguyen Bao Uyen 22107256 Dang Tuan Trong 22113791 Nguyen Huu Nhan 22113789 Ho Chi Minh City, May 2024
Group Members Assignment List EFFICIE STT FULL NAME ID ASSIGNMENT NCY Outline, 1 Tran Thi Kim Ngan 22113884 Word,Content,Present 100% ation PowerPoint, Content, 2 Le Thi Minh Ngoc 22114132 100% Presentation PowerPoint,Content, 3 Le Nguyen Bao Uyen 22107256 100% Presentation PowerPoint,Content, 4 Dang Tuan Trong 22113791 100% Presentaion PowerPoint,Content, 5 Nguyen Huu Nhan 22113789 100% Presentaion 2 Table of Contents
Group Members Assignment List..............................................................................2
Image Category........................................................................................................... 4
I) Company background............................................................................................. 5
1. Company Introduction ( website, name, address, phone, logo ).......................5
2. Company foundation and development history.................................................6
3.Mission, vision, and core values...........................................................................7
4. Organizational structure ( structure, duties, and functions of each
department )........................................................................................................... 10
5. Business situation ( products/ services/ partners/ customers/ competitors/
markets/ revenue & profits in the last 3 years )...................................................11
II) Enterprise's HR activity analysis ( 50% )..........................................................13
1.Recruitment policy.............................................................................................. 13
2. Recruitment and selection process....................................................................15
3. Recruitment sources (external and internal sources)......................................18
4. Selection methods............................................................................................... 19
III) Assessment/solutions/recommendations (20%)................................................20
REFERNCES............................................................................................................ 21 3 Image Category
Figure 1 Suntory PepsiCo Vietnam Beverage........................................................................................5
Figure 2 Logo of PepsiCo......................................................................................................................6
Figure 3 Selection of beverage..............................................................................................................6
Figure 4 Selection of beverages.............................................................................................................8
Figure 5 Product of Pepsi......................................................................................................................9
Figure 6 PepsiCo Mission and Vision Analysis...................................................................................10
Figure 7 Coca competes with Pepsi.....................................................................................................12
Figure 8 Revenue of some non-alcoholic beverage companies............................................................13
Figure 9 PepsiCo careers.....................................................................................................................16
Figure 10 GLEC economics research lab.............................................................................................17
Figure 11 Job applications of Pepsi Co................................................................................................19
Figure 12 Panel interviews of Pepsi Co...............................................................................................20 4 I) Company background
1. Company Introduction ( website, name, address, phone, logo )
PepsiCo is a multinational beverage and snack company, among other
products. Its headquarters are located in Harrison, New York, United States.
In 2016 PepsiCo had revenue of about $63 billion with brands including Frito-Lay,
Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo's product portfolio includes a
wide range of soft drinks and favorites with 22 brands. Annual retail sales bring the group about $1 billion.
PepsiCo's economic foundation is Performance with Purpose The company
believes that success is always associated with the sustainability of the surroundings.
According to Pepsico, to become one of the global medical companies, creating
sustainable value and benefits for society and shareholders, it must develop factors
such as improving product quality, and be responsible for protecting factories and
providing good benefits for employees.
Pepsico's main website: www.pepsico.com
Figure 1 Suntory PepsiCo Vietnam Beverage
General manager: Jahanzeb Q.Khan 5
Headquarters in Vietnam: Floor 5, Sheraton Hotel, 88 Dong Khoi, District 1, Ho Chi Minh City
When celebrating the 100th anniversary of its founding, it launched a new logo
to mark a new era - a sphere with 3 colors red, white, and blue on a cold blue
background, the symbol representing the design of Pepsi worldwide.
Figure 2 Logo of PepsiCo
PepsiCo Vietnam offers an extensive selection of beverages, including beloved
carbonated favorites like Pepsi, 7 Up, and Mirinda, and refreshing non-carbonated
options such as Aquafina water, Twister orange juice, and Lipton Tea. Responding to
changing consumer preferences, they have also broadened their product range beyond beverages and snacks.
Figure 3 Selection of beverage
2. Company foundation and development history
1991:The International Beverage Company (IBC) was founded as a partnership between SP. Co and Marcondray 6
1994: When the US lifted the embargo. Pepsico is officially present in the
Vietnamese market, PepsiCo appeared formally in the Vietnamese market when it
entered into a joint venture with IBC International Beverage Company with the launch
of its first two products, Pepsi and 7 Up.
2003: The company was renamed PepsiCo Vietnam International Beverage
Company. continued to introduce new, healthy beverage products such as Sting,
Twister, Lipton Iced Tea, and Aquafina
In April 2013, we witnessed the birth of Suntory PepsiCo Vietnam, a joint
venture between PepsiCo and beverage company Suntory Holdings Limited with
100% foreign capital. The goal is to become a leading player in the beverage industry in Vietnam.
3.Mission, vision, and core values Mission:
According to PepsiCo, its goal is "to create more smiles with every sip and every
bite." The company wants to make people happy in addition to producing and distributing items.
It views its customers as unique people whose happiness is of the most importance,
rather than just as users of its goods.
It also represents PepsiCo's ongoing commitment to excellence in all of its products.
Customers are given more trust by the association of their brand with dependability and happiness.
The intention is not restricted to a particular good or area. The goal of PepsiCo goods
is to make people smile more with every drink and bite, no matter where in the world they engage with them.
PepsiCo's mission statement encapsulates the company's unwavering commitment to
quality, range of products, and loyalty to its customers. It presents PepsiCo as a firm
committed to enhancing people's everyday experiences all throughout the world,
rather than solely as a food and beverage monopoly. 7
Figure 4 Selection of beverages Vision:
PepsiCo's vision statement captures PepsiCo's competitive spirit, laser focus,
and shared values: “To become a global leader in food and convenience by winning on target.”
PepsiCo hopes to achieve its vision of becoming a global leader in food and
convenience by combining competition and targeted actions. It reflects the light of
ambition to succeed while acting with responsibility, integrity, and significant
contributions to the community. It requires the most investment in product
development, technological advancement, operational excellence, and marketing, as
well as expansion into new international markets, ongoing research, and product and service improvement.
This demonstrates that PepsiCo not only wants to win in terms of revenue or
market share but also strives to do so with a sense of responsibility and meaningful
contribution. PepsiCo defines winning as operating sustainably, following ethical
practices, contributing to the community, and having a positive impact on society and the environment.
It represents a vision of success that is measured not only by sales figures but
also by positive societal contributions. By incorporating goals into corporate strategy,
PepsiCo has aligned its growth with social progress. 8
Figure 5 Product of Pepsi Core Values:
"PepsiCo is committed to delivering sustained growth through empowered
people acting responsibly and building trust," reads the company's core values
statement. PepsiCo's core principles show a resolute dedication to three important
areas: long-term growth, employee empowerment, and trust developed via accountability.
A fundamental component of PepsiCo's core values is sustained growth.
Product development, market expansion, innovation, and ongoing operational
efficiency improvement are all included. PepsiCo is constantly searching for ways to
expand and change. The continuous expansion also demonstrates PepsiCo's
commitment to preserving its long-term profitability.
The core of PepsiCo's principles is Empowered People. The business
understands that its people are its main assets. As a result, it concentrates on
establishing a setting where people are motivated to assume leadership roles, make
choices, and initiate change. Through employee empowerment, PepsiCo cultivates job 9
satisfaction and loyalty while leveraging the expertise and enthusiasm of its workforce to achieve business goals.
The importance of developing responsibility to foster trust. The business is
aware of how important trust is to maintaining positive relationships with a range of
stakeholders, such as partners, investors, employees, and customers. It maintains
accountability in all facets of its business operations, from ethical material
procurement to guaranteeing ethical labor standards and emphasizing environmental sustainability.
Figure 6 PepsiCo Mission and Vision Analysis
4. Organizational structure ( structure, duties, and functions of each department )
Organizational structure (Structure and duties):
Although the exact departments that make up Pepsico's organizational structure
may vary over time, they typically consist of the following departments:
Board of Directors: Comprises top management, the chairman, and the CEO.
Sales and follow-up: The division in charge of marketing, product advertising, and business strategy.
Research and development: The research division looks into and creates better and more innovative products. 10
Manufactured products: Management of the production process and the production department.
Finance: Department of budget control, accounting, and finance management.
Human Resources: Department of Human Resources Management, hiring and training of employees.
Customer support: Customer service and post-purchase support division.
Supply chain management: The application product chain is run, managed, and optimized by this department.
Functions of each department:
Board of Directors: Development planning, policy decisions, and strategic orientation.
Business and follow-up: Market products, find and expand markets, and cultivate client relationships.
Research and development: Investigate and create novel products, guaranteeing fresh
adjustments and ongoing enhancements.
Production: Manufacturing and overseeing production procedures to satisfy consumer demands.
Finance: Budgetary control, financial management, and guaranteeing the financial performance of the business.
Human resources: Management of human resources, hiring, training, and employee welfare.
Customer Support: Answer questions, guarantee client pleasure, and offer customer support services.
Chain application management: Oversee product sourcing, manage, run, and optimize
chain applications, and implement distribution.
5. Business situation ( products/ services/ partners/ customers/ competitors/
markets/ revenue & profits in the last 3 years ) Products/services:
Pepsiso is increasingly releasing new soft drink products to quickly reach the market.
Pepsico aims at products that are good for consumers' health, so there are many new
products such as low-sugar refreshing drinks, and nutritional supplement drinks. 11 Partners/Customers:
Proactively expand distribution networks, and promote cooperation with online retailers.
Strengthen and invest heavily in advertising and marketing to reach many customers.
Competitor: Pepsico's biggest competitor in the beverage sector is Coca Cola.
Figure 7 Coca competes with Pepsi Market:
The beverage market is a market with huge development potential.
The e-commerce market is growing strongly so sales on e-commerce platforms can be promoted. Revenue & profit:
Pepsico's revenue has grown steadily over the past 3 years, reaching more than 70 billion USD in 2023.
Business profits also tend to increase, reaching more than 8 billion USD in 2023. 12
Figure 8 Revenue of some non-alcoholic beverage companies
II) Enterprise's HR activity analysis ( 50% ) 1.Recruitment policy
a) PepsiCo's recruitment policy: Target:
Search and attract talent that fits PepsiCo's culture and values.
Develop high-quality human resources to meet the company's business development needs.
Ensure diversity and inclusion in the workforce. b) Recruitment policy:
Equal Opportunity: PepsiCo is committed to equal opportunity for all people,
regardless of race, gender, religion, nationality, sexual orientation or any other
personal characteristic. The company welcomes candidates from all backgrounds and
backgrounds, and is committed to building a diverse and inclusive work environment. 13
Competitive compensation: PepsiCo provides competitive salaries and good benefits for employees.
Dynamic working environment: PepsiCo creates a dynamic, creative working
environment and encourages employees to develop themselves. In addition, Suntory
PepsiCo is also famous for its unique culture with the motto Grow fully live truly -
Develop comprehensively and live fully through the criteria:  Define success your way  Win with the best  Let your true self shine
 Enjoy rewards for balanced life
Recruitment based on competency:
PepsiCo recruits based on capacity, experience and qualities consistent with job requirements.
The company evaluates candidates through fair and transparent selection rounds,
including application documents, competency tests, direct interviews,... Screening policy:
Application receiving channel: PepsiCo Vietnam receives applications through many
channels such as website, email, recruitment portal, social networks,... Screening method: Document review Competency test Brief interview
Screening criteria: PepsiCo focuses on recruiting candidates with abilities and
experience consistent with job requirements, and also has good qualities such as eager
to learn, creative, effective teamwork, etc. .
New employee training policy:
Training program: PepsiCo has a systematic training program for new employees, including contents such as:
Induction training: Introduction to PepsiCo's history, culture, values, vision, and mission. Product/service training 14 Professional skills training Soft skills training
PepsiCo applies a variety of training forms such as face-to-face training, online
training, on-site training, case study,...
Evaluate effectiveness: PepsiCo regularly evaluates training effectiveness through
tests, surveys, instructor evaluations,... Probation policy:
Probation period: The probationary period at PepsiCo is usually 3 months. PepsiCo
assigns experienced instructors to support and periodically evaluate the employee's
probationary process. Based on the evaluation results, PepsiCo will decide whether to
officially recruit or not to recruit.
2. Recruitment and selection process a) Recruitment
PepsiCo's detailed recruitment process:
PepsiCo's recruitment process includes 3 main steps:
Step 1: Submit application:
Search for opportunities: Visit PepsiCo's recruitment website or search on
other reputable recruitment websites
Apply online: Create an account and complete the application for the position you are interested in.
Provide complete information: Make sure your profile includes your CV,
cover letter, degrees, certificates, and other relevant information.
Additional requirements: Should prepare tests, assessments, or other
additional requirements according to the requirements of each position. 15
Figure 9 PepsiCo careers Step 2: Evaluation:
Screening applications: The recruitment department will evaluate applications
based on criteria such as education level, work experience, professional skills,
personal qualities, and suitability with the requirements of the position. use.
Preliminary interview: Candidates who pass the screening round will be
invited to participate in a preliminary interview via phone or video call.
Competency assessment: Some positions may require completing tests,
capacity assessments, or participating in other assessment activities such as the
PepsiCo Wonderlic Assessment test, numerical reasoning test, test Investigate speech reasoning 16
Figure 10 GLEC economics research lab
Face-to-face interview: Candidates who meet the evaluation rounds well will
be invited to participate in a face-to-face interview with the professional department
and human resources department.
PepsiCo's final round of interviews is a supplemental interview conducted for
certain roles within the company, usually specialized positions. During this interview,
you will be asked some additional motivational questions as well as competency- based questions.
Step 3: Decision and introduction:
Overall assessment: After completing the face-to-face interview, PepsiCo will
evaluate the overall ability, quality, and suitability of the candidate for the position.
Notification of results: Candidates will be notified of results via email or phone.
Candidate selection: The most suitable candidate will receive a job offer.
Completion of procedures: Candidates accepting an offer will complete
recruitment procedures and participate in an induction program before starting work. b) Selection process
Step 1: Screen and select documents that meet the requirements. 17
Screening of resumes is to find candidates who match the requirements set by the company.
Step 2: Be asked to complete questions online to learn about personality.
Completing personality questions will determine whether the candidate can
work in the Pepsico work environment or not. .
Step 3: Take tests related to job knowledge supervised by Pepsico's human resources director.
This step is the most important step because you will see each person's experience through each question.
This will help managers find the best candidates to join the company.
Step 4: Make selection decisions through resumes and tests.
3. Recruitment sources (external and internal sources) a) Internal sources:
Like every other company, "posting open job positions" is also chosen by PepsiCo
in recruiting internal human resources. They will also give top priority to employees
within the organization. If these employees are not as competent as the organization
requires, they will look to outside human resources.
Posting open job positions is done through different bulletin boards and memo
boards as long as it is within the internal scope.
Recruitment of internal human resources often occurs when employees at PepsiCo
are about to quit their jobs, their contracts expire, or they reach retirement.
Finally, the human resources department will collect information if there is a
record and past performance and that person will be selected if the full requirements of PepsiCo company are met. b) External sources:
When there is a need to recruit resources outside the company, PepsiCo often posts
advertisements in the media or through its official website. Besides, they also open
face-to-face interviews at the company or even walk-in. 18
The recruitment department will then collect resumes from candidates and conduct
a selection and testing process to find candidates who match the company's criteria.
If a suitable candidate has been found, the recruitment department will proactively
send a notification that you have been selected. 4. Selection methods
PepsiCo used a combination of selection methods based on many factors such
as educational background, previous experience and many other factors.
Basically, PepsiCo will first select through job applications. This is the first
opportunity for candidates to demonstrate their abilities with the company. First,
candidates will be reviewed in detail to know what qualifications the job requires. To
avoid wasting time, candidates need to consider all the requirements of the employer.
Figure 11 Job applications of Pepsi Co 19
Written test: this is one of many tests designed to measure a candidate's
technical and analytical skills.
Panel interviews: Interviews will be conducted by two or three qualified
people. The interview panel will ask candidates questions related to the job. The
interview panel can be PepsiCo employees. This is an interview to determine whether
the candidate is qualified to move on to the selection interview round or not.
Figure 12 Panel interviews of Pepsi Co
III) Assessment/solutions/recommendations (20%) `
The human resource recruitment and selection process is an important part of
building an effective workforce for any organization, including PepsiCo. Below are
some reviews and suggestions about PepsiCo's recruitment and human resource selection process:
Focus on diversity: PepsiCo needs to ensure that its recruitment and selection
processes are fair and diverse. This means encouraging candidates from different
styles, cultures, and backgrounds.
Research more diverse interview rounds: PepsiCo should use diverse interview
methods such as individual interviews, group interviews, and skills tests to evaluate
candidates from many different angles.
Use technology: Use technology to optimize the recruitment process, from
posting job advertisements online to using candidate management software. This helps
PepsiCo save time and increase responsiveness. 20