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JEFF BEZOS
Amazon CEO - billionaire Jeff Bezos is a famous American
businessman and investor. He is also known as the richest man on
the planet with a total asset value of up to 180 billion USD in 2020.
From a boy herding cows with him, he became the richest man in
the world born on January 12 /1964, in USA , during his childhood he
spent many summer vacations living with his grandfather, where he
was very interested in repairing windmills and raising cows on the
farm. In 1982, he worked as a McDonald's order taker in the
mornings. At the same time, he received a national elite scholarship,
and at Prince Ton University, he graduated with honors with a GPA
of 4. 2 degrees in electrical engineering and computer science.
Billionaire Jeff Bezos is the founder and CEO of the world-famous
Amazon e-commerce "empire". Born in Albuquerque, New Mexico
and raised in Houston and then Miami, he worked in the City. Wall in
many related fields from 1986 to early 1994. He founded Amazon in
late 1994, on a cross-country trip from New York City to Seattle. Jeff
Bezos is one of the most powerful faces in the technology world. But
few people know that to establish Amazon, he dared to give up his
dream job to start a business. Amazon's success today owes a great
deal to this CEO's efforts. His famous slogan that many people admire is "walk strong".
In another aspect, he is considered a talented leader in the
operations of Amazon company. With a leadership style that wants
to turn risks into opportunities for each individual, he always has
extremely bold thoughts: "You should be smart instead of being kind."
In July 1994, Amazon was officially born.
It can be said that Jeff Bezos uses the saying very well: "If the mountain
will not come to Mohammed, Mohammed will go to the mountain".
Meaning, if the mountain does not come to Mohammed, Mohammed
will come to the mountain. With the mindset of a startup, if customers
don't know and don't approach me, then I will approach customers and let them know me.
Jeff Bezos proves his difference when giving readers the right to choose
from a huge number of books, completely without having to move, all
the user needs is a computer screen. Choosing the right time and
hitting customer needs is why Amazon, upon its launch, became the
largest "Online library" in the United States at that time.
After books, Jeff thinks that the "online store" Amazon, should not just
be a place to sell books. This would be a huge waste of potential.
Amazon must be more real than that, as Jeff Bezos said: “People can
buy a kayak from Amazon. When we buy the boat, we will provide
them with many suitable places to use it as well as transportation and tourism services."
Bezos brought his idea to Seattle, home to a large concentration of
high-tech talent and close to Ingram Book Group's warehouse in
Oregon. With $1 million raised from friends and family, Bezos rented a
house in the city and founded an online book business.
For nearly a year, Bezos and a team of five employees learned how to
source books and create an online book purchasing system,
Amazon.com, to help users easily find and buy their favorite books.
At that time, Amazon was considered "Earth's largest bookstore" with
more than 1 million books for customers to choose from. By September
1996, Amazon.com had more than 100 employees and had revenue of more than $15.7 million.
After Amazon achieved initial success, their competitor Barnes &
Nobles quickly jumped into this lucrative market with a marketing
campaign to crush Amazon. Barnes & Nobles claims that it will offer
twice as many books as Amazon. However, Bezos expanded Amazon's
product line and changed his e-commerce site's tagline to Books, Music and More.
Thanks to its constant expansion strategy, in 2019, Amazon is said to
have accounted for 37% of all online retail sales.
Without question, Jeff Bezos stands as a beacon of modern
leadership. He was able to transform his startup company into a
billion-dollar household name. Though such accomplishment was a
collective effort with employees, partner executives, and thousands
of employees, Bezos can be credited as the leader of the pack.
Jeff Bezos is widely recognized as aGtransformational leaderG—
someone who motivates and inspires team members to achieve
more than they thought possible. Bezos ensures that everyone on
his team is committed to the vision for the organization.G
Amazon’s vision, to be Earth’s most customer-centric company, is
constantly being communicated by Bezos to hammer the message
home. If you’re on team Amazon, you know the customer always
comes first. This mindset is a Bezos-born manifestation.
In aGletter to Amazon shareholders, Bezos wrote, “I constantly
remind our employees to be afraid, to wake up every morning
terrified. Not of our competition, but of our customers. Our
customers have made our business what it is, they are the ones with
whom we have a relationship, and they are the ones to whom we owe a great obligation.”
1. Leadership style with courage, daring to accept failure
As mentioned above, Amazon got its start when the Internet was
still a baby, and online commerce was developing on uncertain
ground. Bezos joined with the knowledge that failure lay ahead. He
told his first investor: "... there's a 70% chance you'll lose all your
money, so don't invest unless you can afford to lose it." This."
However, instead of feeling restrained by impending failure, Bezos
felt empowered. He knew he would fail but he also knew that
nothing would stop him from growing Amazon in the market.
Ironically, it was this mentality that made him successful. Expect
failure but don't let it get in the way of your plans. Instead, be
prepared to face it. Failure and invention are inseparable twins. To
invent, you have to experiment, and if you know in advance that it
will work, it's not an experiment.” For Bezos, the context of failure
is key. You must consider the consequences of your mistakes to know where you might fail.
“The waterline principle means you can make a decision that it's
okay to put a hole in a boat as long as that hole is above the
waterline so it's not likely to sink the ship.
However, if the decision could create a hole below the waterline
that could cause the ship to sink, then associates should consult
with their team so a collaborative decision can be made.”
We know this sounds abstract. But we can show you exactly what
he means and how to apply that principle to your team.
A balanced approach to failure: Task-appropriate maturity
Such a balanced approach to failure will contribute to a more open
mindset at your company, consistent with Jeff Bezos' management
style. It will also promote employee development by giving them
more experiential learning opportunities. That may be exactly what
Jeff Bezos had in mind when he first started encouraging mistakes at Amazon.
He applied it to the employees in the company and said that when
they prepare to have a new project, they should try it so that the
employees will have the experience and experience of doing that.
The important thing is that they will learn a valuable lesson and
bring many new innovations to the company.
2. Motivate and keep employees in compliance with organizational goals,
At Amazon, every meeting begins with each attendee silently
reading a "six-page, narratively structured memo" before any discussion begins.
Bezos explains that these memos are intended to create the context
for a productive discussion. While reading them, attendees are
encouraged to take notes and discuss after everyone has finished reading.
The introduction of memos helped Amazon accomplish several important things:
1. 1. It creates a level playing field for everyone by allowing
everyone to understand the context of the meeting;
2. 2. It encourages active participation, even among those with
little preparation time such as executives;
3. 3. It makes the objective of every meeting clear so that no one
feels like they are wasting their time by participating;
4. 4. It encourages meeting organizers to put effort into
preparation because they often receive feedback on their memos.
3. Always desire to learn and innovate every day
He always wants his employees to perform as many work
experiments as possible so that their brains are always in a state of
rapid innovation. He believes that this will help employees increase
their creativity and diversify the source of knowledge they are learning
For some employees, this principle is the most difficult for them. Jeff
Bezos says that he always desires to learn as much knowledge as
possible to apply to his career and he also directs his employees
with a leadership style where his employees must always learn
regardless of their career. Whether they are at their peak or on the
rise, they must always try their best to improve their own thinking and knowledge.
4. Divide teams and find talent
He thinks the team will have enough members to divide the two
pizzas. He acts like that to help the team manager not be
overloaded with management work. If management work becomes
disoriented, your team will lose attention to each individual.
Therefore, you should choose a team of about 10 members to be
able to manage wisely and avoid unnecessary internal conflicts.
Jeff Bezos proposed three ways to find talent
1) 1) Look for people with a leadership style, being
rewarded with compliments from certain individuals in
the company will make them feel valued and will want to
receive those compliments more and more. . At the same
time, the remaining members will use it as motivation to try to be praised.
2) 2) Effective delegation is the maturity of managers when
they can let their employees do their own work. He
empowered his employees to use their full potential. But
if they encounter a problem and make a mistake, he and
their manager will directly guide them in their work. If
they are successful, give them more independence and
be willing to let them take the lead on the project and
suggest new project approaches.
3) 3) Coaching and developing his leaders is exactly what
he wants to do when running a business. When he
promotes someone, he thinks that his job has just begun.
When they first receive a new position, they will
encounter many surprises at work. He will use a 1:1
conversation to help them. shares and gives them advice,
strategies, and tools that he himself did when he was in the same position as them. 5. Long-term vision
The way he brought Amazon into the famous company it is today
was a long-term vision and goal. During the development of
Amazon, the decisions that Jeff made were never predictable,
because they were not based on current results. He warned
shareholders in advance about the difficulties and obstacles they
would face. Investors trust and do not turn their backs on Amazon
the way they often treat other loss-making companies. And not to
disappoint them, Bezos actually brought huge growth and profits.
In summary, It can be said that the things Jeff did motivated me to
improve myself day by day. My plan for 2024 is to become a sales
employee of a certain company after an internship to graduate in
business administration and become a leader for a team to conquer
the company's goals. you proposed. In order for my plan to be
achieved successfully, it is through the way Jeff leads the Amazon
company. Firstly, I need to develop my intellect and emotions. I will
practice and improve my business knowledge every day and
practice how to listen to others to understand and sympathize with
the colleagues I am about to work with. Second, I must know how to
accept risks to be able to do it, I must believe in myself when
implementing a business project. If I want other members to trust
me, I have to trust myself. Aim for something with all your strength
and try to conquer it. If I fail, that will motivate me to improve
myself. Failure will be a launching pad for me to achieve my
upcoming goals, which is to become an excellent leader.