23:19 28/7/24 Lessons - Bài học
Unit 1: Influencer Marketing
KOLs: key opinion leader: việc các doanh nghiệp sử dụng influencer
chuyên về một chủ đề nào đó để quảng bá sản phẩm cho họ. Điều này
được thực hiện trên các nền tảng mạng xã hội. Example:
 Dietitian, coaches, excellent student(earned scholarships, have
high ielts, high SAT,.etc) who are sponsored to give advices(to
promote apps, products) on social medias, such as Youtube, Insta, Tik Tok,…
 Celebrities: musicians, singers, actors/actresses, famous models,
Youtubers, despite their lack of expertise on the products they
might promo, may still be KOLs(HALO effects: the psychological
effect where if the celebs are attractive, they get higher pay deals,
more profitable sponsorships/contracts). Or when celebs are in
favor of certain products advertised, this lead to a rise in those
things’ sale since their fans want to use the same items as their beloved idols.
->However, they need to provide concrete evidences in their respective
fields, and viewers also need to double-check on those “proofs”.
->This is a win-win situation if the influencer is genuine. If not, this can
lead to a loss of money for buyers, but a bonus payment for the false advertiser.
*Benefits: new products being promoted with great deals.
*Drawbacks: can be sketchy and a scam if the KOLs are too greed for
money/ are not pros in related fields.
o Depending on how famous the KOLs is, some brand will pay more
or less-as they know the market/target customers. I. Comprehensive: about:blank 1/11 23:19 28/7/24 Lessons - Bài học
a) finishing touch hair care item of the brand P & G
curly hair stays moisturized, natural curl without fizzing
->Alternative: products that take care of black women hair. It
moisturized their hair/ provides moisturizer to their hair.
b) chose 25 black women influencers whose content is about lifestyle, beauty and hair
c) they had not too many followers
d) place 1 sponsored post apiece on their accounts
e) they did, because the unique and selling points of the brand products
are being promoted to the right target.
f) meaning the brand knows how to capture the attention of their fish(target customers)
g) fish where the fish are: the brand knows
h) elightened: they realized how to find target customers, how much
audience’s care about the influencers’ opinions, and so the influecers,
especially mid-tier and smaller ones as they tend to connect more with their followers.
leverage(v): tận/lợi dụng, dùng lm đòn bẩy
winfluencer(wind+influencer): mức cao hơn của influencer marketing
the bible of something: the most efficient/effective way to do something.
Mega-influencers with more than a million followers.
Macro-influencers with 500K to 1 million followers.
Mid-tier influencers with 50K to 500K followers.
Micro-influencers with 10K to 50K followers.
Nano-influencers with 1K to 10K follower. about:blank 2/11 23:19 28/7/24 Lessons - Bài học Unit 2: Climate change.
Total number of research: 200. Go into depth: 3 name Method Source of data Conclusion Eagle study Analyze the according to They leave the starting time of the National wintering land half a eagles’ Oceanic and day earlier each migration to Atmospheric year, accumulating the north.
Administration to 2 weeks sooner ->
data collected miss out on mating for 28 years, seasons(juveniles), from 1991 to come back before 2019. their prey(adults) Caribou The team Elevation data Northern, mate mating cycle investigated from earlier. the 5 caribou ArticDEM Southern, not populations affected living in 2 areas in the Arctic. Predators Use various -data on Some move more, and preys data to find out animal: some move less-> the effect of studies in the create a mismatch climate change AAMA between predators on several database and preys. predator and -data on prey weather, weather forecast: NASA’s Daily Surface Weather and Climatological Summaries, or about:blank 3/11 23:19 28/7/24 Lessons - Bài học Daymet Unit 3:
A constitutional monarchy: king and/or queen are for symbolic
image/have little power/only advises the politicians, and the full control
is in the hands of voted representatives
An absolute monarchy, however, is the opposite. The power is solely in the hands of the monarchs.
In 1932, Thailand became a constitutional monarchy the earliest m  ark
2014, PM came into power after a military takeover/overthrow of gorv
A military gorv >< civilian gorv
(power=weapon) (power=vote of the people)
Legitimacy (moral, fair, consented) vs Legality (according to the law) Contraction=crisis. In holdings=worth in property.
Have been instrumental=have been playing an important role. Putsches: military overthrow
Self-exiled: voluntarily left the country for political reasons. Oversight of=supervision of about:blank 4/11 23:19 28/7/24 Lessons - Bài học File a complain a ca  se in court
Attorney: a person who can represent clients in court and other legal
proceedings, while lawyer cannot.
Prosecutor: the one who accuses someone of committing a crime(công tôố viên)
Lèse-majesté law: is to protect the royals.
Sedition law: is to protect the government.
Indoctrination: the process of teaching Unit 4 Main ideas:
Covidpreviously paid accommodation cannot be used huge amoun  t
of money wasted go on strike/ get some kind of discount.
Patchy: inconsistent/ diverse individual replies re  fusing discount/full refund/discount.
A third of the students surveyed got discount:
 6% students rented private halls.
 The others who rented elsewhere.
Students side: refused to pay up to half of their tuition fee in protest at
the uni response. A fifth of the number signed a petition (kiêốn ngh ) ị requesting fee reductions. about:blank 5/11 23:19 28/7/24 Lessons - Bài học
Government side: put in 70m pounds to their financial aid funded to
support students in need, which seems incomparable with that figure in
Scotland, Wales and Northern Ireland.
Universities UK (an organization linking many uni in the UK) side: the
costs of accommodation are a matter of individual institutions, meaning
they don’t have a say in this. However, regarding students in private
rentals and students with financial issue, there is still an ongoing
discussion on how to support them.
Unit 5: environmentalism (concern about and action aimed at
protecting the environment-ch nghĩa b ủ o v ả m ệ ôi trg)
Green/environmentally friendly/environmental responsible products
mentioned in the article: reusable straws/water bottles, tote bags,
clothes/ shoes manufactured in environmentally friendly ways.
One of the ways to protect the environment: buy in bulk-in large
quantity (reduce the packaging waste), recycle, pick up the trash.
Arguments: main idea: purchasing these green products might still lead increased waste:
- People buy more than they need wast  e to the already polluted
planet: the businesses are in fault can be the original brands who
invented these products and the copycat.
- These products may not be produced in an environmentally friendly way.
- The product itself wouldn’t create that many changes.
- By buying these items, they feel like they have already contributed
enough to protect the environment, but reality is far from that. about:blank 6/11 23:19 28/7/24 Lessons - Bài học
Green because they are reusable and faster to break down when discarded.
i.g: in clothes, eco-friendly ones are made with organic
cotton/hemp/linen/wool/silk as opposed to polyester/synthetic made ones.
Eco-friendly ones are more durable; have recyclable/less packages; are manufactured in a green way.
Socially conscious products: the brand doesn’t abuse their working
employees/exploit young/illegal labor and affect the surrounding area of its factory.
Lower one’s footprint: giảm thiểu rác/khí th i nói chung ả
Consumerism: the habit of purchasing.
Proliferation: an spreading in the figure for something.
Non-proliferation treaty in nuclear weapons: cấốm ph biêốn hóa. ổ
Counterintuitive: contrary to common sense. Accountability=responsibility
Shopping for salvation: shopping to save something (in this case, save the environment) Notion: idea
Turn one’s stomach: disgusts/offends one; make one feel ill. Exorcise: erase the bad thing.
Neuroscientist: study what’s going in the brain.
A limited bandwidth for fighting the status quo: a certain amount of
ability and time to solve the present situation, in this case environmental problems. about:blank 7/11 23:19 28/7/24 Lessons - Bài học Unit 6
To be pushed to genre’s margins: to be considered inferior, unimportant, underestimated.
Bro-country aesthetic: a stem of country music which is dominated for male.
Homogeneous segment: by and for a particular group of people, in this case, white men. Inhospitable= unfriendly Notorious=infamous
Indie(independent) artists>potential diamond in the rough, deal with contracts, song writing, choreography, marketing) Hail=come from
Break acts: introduce new singers/artists 28/11
Tenure: term of holding an ofcial position (nhi m ệ kì), tenure
professor=a position that only can be fired under extraordinary circumstances. Oust: exile (tr c xuấốt) ụ Unit 7:
Meticulous=sophisticated=intricate Imposing= grand and impressive about:blank 8/11 23:19 28/7/24 Lessons - Bài học
Itinerary: a travel/a travel document of a journey
The silver lining: something lucky in midst of disasters.
Succumbed to: fail to resist something Serpentine: serpent like
Bowled over: greatly impressed by
At its height: at its golden era
Biofilm: a slimy layer of micro-organism covering a surface causing it to look black/worn-out.
Adorn: can be seen/make something more beautiful (tô đi m) ể
Symbiosis: a biologically existence (c ng sinh) ộ
Allegory: a piece of writing that can be interpreted to reveal a hidden meaning.
At the mercy (of): under the control of
Monastery: a place to practice religion (temple) + school teaching religious value.
Worshippers: con chiên (Christian)/ ph t t ậ (Buddhism) ử Teem with: be full of.
Dystopian: empty/abandoned/unworldly bad >< utopian: unworldly ideal. Unit 8
Biggest online commercial retailer: Amazon. about:blank 9/11 23:19 28/7/24 Lessons - Bài học
Shove food down one’s throat: eat without chewing because they r in a hurry.
Networth: the total value of one’s asset (property, including businesses,
furniture, building and stock, and wealth) minus the liability (debt and tax)
Medical leave: a period of time off due to health-related issues without losing pay.
Unlimited unpaid time off: the workers still can come back to work whenever they r able to.
Eligibility for unemployment: meaning that if one quit their job
intentionally and not the company’s fault, there wouldn’t be any benefit after they r unemployed.
Make rate: finish/reach the job requirement/quota.
Make a killing: gain enormous profit. Retaliation: a direct revenge.
Can’t afford to do something: do everything to not do it.
On one’s toes: one must be alert at all times.
On a whim: suddenly without any reasonable explanation/quickly and easily.
8/12: unit 9: The future of foods
G.M.O: genetically modified organism about:blank 10/11 23:19 28/7/24 Lessons - Bài học
Theoretical=no evidence, not validity.
Frankenfood: produce that is grown in the laboratory can pose a threat to humans and nature.
Prominently labeled: clearly advertised
Federal law: rules that applied nationally about:blank 11/11