Internal Communication Plan - Tài liệu tham khảo | Đại học Hoa Sen

MINISTRY OF EDUCATION AND TRAINING HOA SEN UNIVERSITY Subject INTERNAL COMMUNICATION (0100) REPORT THE ENGLISH VALLEY INTERNAL COMMUNICATION
Instructor: John B. Bayarong
Group’s members: Hoàng Nhật Linh - 2190292
Trương Thẩm Phương - 2190502 Nguyễn Minh Thảo - 2197696
Nguyễn Lê Anh Thư - 2197945
Nguyễn Ngọc Anh Thư - 2191642
Semester 21.1A, 2021 – 2022 i TABLE OF CONTENTS
TABLE OF FIGURE.................................................................................................iii
EXECUTIVE SUMMARY...........................................................................................1
BACKGROUND OF THE ORGANIZATION............................................................2 1.
About the English Valley..................................................................................2 2.
Target customers...............................................................................................3 3.
Competitors.......................................................................................................3
VISION, MISSION, AND GOALS.............................................................................4
ORGANIZATIONAL STRUCTURE...........................................................................6 1.
Organizational Structure of the English Valley..............................................6 2.
Cultures of the English Valley..........................................................................6 3.
Communication tools........................................................................................8 4.
Internal communication problem....................................................................8
GOALS AND OBJECTIVES OF THE PLAN............................................................9
IDENTIFY KEY MESSAGES OF THE ORGANIZATION.....................................10
AUDIENCES.............................................................................................................11
INTERNAL COMMUNICATION TOOLS...............................................................14
IMPLEMENTATION PLAN AND TIMELINE.......................................................18
BUDGET FOR THE IC PLAN.................................................................................28
MONITORING AND EVALUATION.......................................................................30 ii TABLE OF FIGURE
Figure 1: The English Valley's Logo............................................................................2
Figure 2: Vision, Mission, and Goals of the English Valley.........................................5
Figure 3: The Organizational Structure of the English Valley......................................6
Figure 4: Goals and Objectives of IC Plan...................................................................9
Figure 5: Details of Audience of IC Plan...................................................................13
Figure 6: Existing Communication Channels of IC Plan...........................................15
Figure 7: New Communication Channels of IC Plan.................................................17
Figure 8: Plan and Timeline for Goal 1......................................................................21
Figure 9: Plan and Timeline for Goal 2......................................................................24
Figure 10: Plan and Timeline for Goal 3....................................................................27
Figure 11: Budget of IC Plan.....................................................................................29 iii EXECUTIVE SUMMARY
Founded in Ho Chi Minh City by Mr. Nguyen Son Tung, The English Valley is
a small organization. By utilizing a system of symbols and visuals directly related to
the subject matter that the students are studying, The English Valley, a company
specializing in teaching and training English, awakens learners' visual thinking. The
English Valley currently has 14 employees, separated into three distinct departures:
Customer Care departure, Academic departure, and Consultant departure.
Clear and consistent communication is crucial for employee engagement. The
corporation reportedly addresses this lack of internal communication as a result. The
absence of feedback and self-recognition among employees at The English Center has
led to their dissatisfaction with the organizational culture. Additionally, employees
don't feel connected to one another. Despite their youth and enthusiasm for their
employment, the majority of English Valley employees still need more social learning
expertise. The organization can then use a useful internal communication strategy as a
powerful instrument to solve its internal communication issue and accomplish its
mission and goals. with the expectation that the business will develop thoughtfully
and achieve numerous exceptional feats in its industry.
As a result, our analysis will offer some suggestions for improving the
company's internal communication. This is important since the English Valley wants
to establish itself as the most well-known English center in Vietnam, and employee
engagement is key to attaining that objective. To be more particular, in our project,
we'll recommend some innovative, effective techniques that the business can use
straight away. Additionally, as the methodology depends on the objectives of the
organization, we will also outline some specific directions and monitor the effectiveness of our strategy. 1
BACKGROUND OF THE ORGANIZATION
1. About the English Valley
The English Valley is a start-up company that was established in 2018. The English
Valley offers exceptional value in terms of education; the school's cutting-edge
facilities and strikingly original methods, along with the enthusiastic support of its
seasoned instructors and academic staff, are guaranteed to transform its students into
spectacular ones. For convenience and to make it simpler for customers to remember
and say correctly, The English Valley is abbreviated as "TEV." They have not yet
collaborated with any other publishers and have their own system of assembled textbooks.
Figure 1: The English Valley's Logo
● Business registration name: Công ty TNHH The English Valley
● Head office address: 284/25/12 Ly Thuong Kiet, Ward 14, District 10, Ho Chi Minh City. ● Tax code: 0314944016 ● Hotline: 0906303609
● Mail: hr.theenglishvalley@gmail.com
● Website: https://theenglishvalley.com
The English Valley is dedicated to producing high-quality work, and each student's
growth demonstrates how effective this commitment is. Through Emerging classes,
students are guaranteed to understand the fundamentals, and those who enroll in
Intermediate courses show a noticeable improvement. The English Valley operates on
the premise that pupils need a strong foundation in order to be proficient at English; 2
during this time, not even a minor error should be discovered. Students always feel at
ease learning since the lessons become unconscious habits. The information is automatically absorbed. 2. Target customers
Students from high school age (16) on up to adults and corporations make up The
English Valley's target market. The English Valley targets those who need short-term
development and are amenable to learning. Students will no longer experience any
difficulty studying English despite several limitations in time, age, knowledge, etc.
thanks to the academic team at The English Valley's knowledge and research. The
center provides two different study options: IELTS Improvement, which is broken into
several phases, and 4-skill Improvement. TEV has seen many people who desire to
learn the IELTS from a level of English they do not know. 3. Competitors
The English Valley's main competitors include district 10's DOL English, Ms. Hoa
Giao Tip, IELTS Fighter, and IELTS Vietop. Although they were rivals, many students
still selected The English Valley. 3
VISION, MISSION, AND GOALS
Our Vision Statement
Become the most well-known English center in Vietnam
TEV actively contributes to the development of the English language community,
creating competitive advantages as well as attracting foreign investment from local
human resources with international competency standards.
Our Mission Statement
Train Vietnamese students to be proficient in English
TEV’s mission is to provide opportunities for learners to achieve appropriate levels of
proficiency in 4 skills in English; promote good teaching practices and learning
knowledge by providing knowledge that is close to reality (following the trend)
creates comfort and ease of application in practice. Create a language-rich
environment to stimulate learners’ interest in the use of the English language Goal Goal Goal Increase month-over- Constantly improve Be able to enrich the month revenues by 5% customer service diversity of knowledge for students Activities Activities Activities 1. Keeping re-enrollment 1.
Schedule regular 1. Organizing classes and rate by more than 80% training workshops for students to learn about English culture and customs.
2. Finding database at 2. Hire new employees and 2. Extracurricular activities 4 school and promote OOH interns after every class about lifestyle to develop attitudes and knowledge.
Figure 2: Vision, Mission, and Goals of the English Valley 5
ORGANIZATIONAL STRUCTURE
1. Organizational Structure of the English Valley
Figure 3: The Organizational Structure of the English Valley
The Chief Executive Officer (CEO) is in charge of running the whole operation of the
firm, has full access to the organization's vision, and has the authority to make
important corporate decisions. Center Manager (CM), Chief Financial Officer (CFO),
and Chief Operating Officer (COO) are the three major positions that report to the CEO.
Customer Care (CC Dept), Academic (Academic Dept), and Consultant departures
were all under the supervision of the CM. The Consultant is known as the Sale team
and takes on the responsibility of welcome new clients. Then, the pupils who have
registered successfully for the course will be moved over to the CC department. They
accepted the assignment and asked the student at the time for feedback.
CC Departure will transition to Academic Departure while gathering the data for a
class (Academic Depart). The primary teacher in the assigned class will receive
assistance from the Teaching Assistance (TA). Chief Production Officer (CPO) is a 6