International Cultura - Tài liệu tham khảo Tiếng Anh ( TA8 ISW) | Đại học Hoa Sen

Hoa Sen IC Lecturer: Giulia Cuini Group No: 3
Date: Tuesday, December 23, 2020
ASSIGNMENT WEEK 4 – PART 2 (TEAMWORK) GROUP 3 1. Nguyen Y Van 2. Nguyen Thi Van Anh 3. Bui Vu Ngoc Nhi
TOPIC: Background research about the K-pop community in Vietnam K-POP COMMUNITY 1. Characteristics -
Audiovisual content: Although K-pop generally refers to South Korean pop music, some
consider it to be an all-encompassing genre exhibiting a wide spectrum of musical and
visual elements. The French Institut national de l'audiovisuel defines K-pop as a "fusion
of synthesized music, sharp dance routines, and fashionable, colorful outfits". -
Hybrid genre and transnational values: use of English phrases and Criticism of hybrid identity. -
Marketing: Many agencies have presented new idol groups to an audience through a
"debut showcase", which consists of online marketing and television broadcast
promotions as opposed to radio. Groups are given a name and a "concept", along with a
marketing hook. These concepts are the type of visual and musical theme that idol groups
utilize during their debut or comeback. Concepts can change between debuts and fans
often distinguish between boy group concepts and girl group concepts. Concepts can also
be divided between general concepts and theme concepts, such as cute or fantasy. New
idol groups will often debut with a concept well known to the market to secure a
successful debut. Sometimes sub-units or sub-groups are formed among existing
members. Online marketing includes music videos posted to YouTube to reach a
worldwide audience. Before the actual video, the group releases teaser photos and
trailers. Promotional cycles of subsequent singles are called even when the comebacks
musician or group in question did not go on hiatus. -
Fashion: As K-pop became a modern hybrid of Western and Asian cultures starting from
the late 2000s, fashion trends within K-pop reflected diversity and distinction as well.
Fashion trends from the late 2000s to early 2010s can largely be categorized under the following:
• • Street: focuses on individuality; features bright colors, mix-and-match styling, graphic prints,
and sports brands such as Adidas and Reebok.
• • Retro: aims to bring back "nostalgia" from the 1960s to 1980s; features dot prints and detailed
patterns. Common clothing items include denim jackets, boot-cut pants, wide pants, hair bands, scarves, and sunglasses.
• • Sexy: highlights femininity and masculinity; features revealing outfits made of satin, lace, fur,
and leather. Common clothing items include mini skirts, corsets, net stockings, high heels,
sleeveless vests, and see-through shirts. Hoa Sen IC Lecturer: Giulia Cuini Group No: 3
Date: Tuesday, December 23, 2020
• • Black & White: emphasizes modern and chic, symbolizes elegance and charisma, mostly applied to formal wear.
• • Futurism: commonly wore with electronic and hip-hop genres; features popping color items,
metallic details, and prints; promotes a futuristic outlook. -
Government support: The South Korean government has acknowledged benefits to the
country's export sector as a result of the Korean Wave (it was estimated in 2011 that a
US$100 increase in the export of cultural products resulted in a US$412 increase in
exports of other consumer goods including food, clothes, cosmetics, and IT products) and
thus have subsidized certain endeavors. Government initiatives to expand the popularity
of K-pop are mostly undertaken by the Ministry of Culture, Sports, and Tourism, which is
responsible for the worldwide establishment of Korean Cultural Centers. South Korean
embassies and consulates have also organized K-pop concerts outside the country, and
the Ministry of Foreign Affairs K-pop fans regularly invites overseas to attend the
annual K-Pop World Festival in South Korea. In addition to reaping economic benefits
from the popularity of K-pop, the South Korean government has been taking advantage
of the influence of K-pop in diplomacy. In an age of mass communication, soft
power (pursuing one's goals by persuading stakeholders using cultural and ideological
power) is regarded as a more effective and pragmatic diplomatic tactic than the traditional
diplomatic strategy of hard power (obtaining what one wants from stakeholders through
direct intimidation such as military threat and economic sanctions). Cultural diplomacy
through K-pop is a form of soft power. -
Copyright: K-pop music is easily accessible online mainly due to Korean entertainment
companies' deliberate openness to having their content as widely distributed as possible.
This is done by having it be openly available via a large variety of content distribution
methods, such as YouTube and other international social networking sites that are not exclusive to Korea. 2. History
Origins of Korean popular music
⇒ the 1940s-1960s: Arrival of Western culture
⇒ the Late 1960s and 1970s: Hippie and folk influences
⇒ the 1980s: The era of ballads
⇒ the 1990s: Development of modern K-pop
⇒ 21st century: Rise of Hallyu 3. Music tendency In the past, the only
that you would get would be popular nhạc trẻ Vietnamese ballads remixed to
the same old techno beats. These days, more music is being created by the youth of Vietnam for
the youth. Vpop, or Vietnamese pop music, is something that was born out of interesting
circumstances. With approximately 43% of the population having internet access, global and
foreign trends are having a greater impact on the society of Vietnam today. For one, Korean pop
culture has taken root in Vietnam just like it has in many other countries. Kpop is extremely
popular in Vietnam. Over the past twenty-one years, the genre has gained increasing popularity
in Asia and across the globe. Kpop idols are worshipped like gods by many teenage fans. A lot of Hoa Sen IC Lecturer: Giulia Cuini Group No: 3
Date: Tuesday, December 23, 2020
Kpop idols are even more popular than Vietnamese idols. Additionally, globalization has given
rise to a greater influx of musical styles in Vietnamese music. Modern Vpop contains various
elements of popular types of music genres like rap, EDM, pop, and of course, Kpop.
Furthermore, the intrusion of the Korean stream will give motivation to the entertainment
industry of Vietnam. It is true that when Hallyu comes to Vietnam, people will have more choice
to entertain. It creates competition between Vietnamese and Korean artists. It means that
Vietnamese artists have to try harder to keep the interest of an audience, which makes
entertainment industry of Vietnam become well. This is also a good opportunity for young
singers in Vietnam to learn how to work and perform professionally. If Vietnamese artists can
work more professionally, Vietnamese people will have more qualified entertainment programs. 4. Internet impact -
The success of K-pop was also brought about by the Internet, which allows artists to
quickly reach many listeners. Most famously, Psy’s Gangnam Style music video got more
than one million worldwide views. SNSD, T-ara, Blackpink, BTS, EXO, etc, another
well-known Kpop girl bands and boy bands, became a global phenomenon after many
hits ranked number one on Music Chart in the world. -
The power of international communication channels plays an important role, and
YouTube is an effective tool that helps Hallyu come over the Korean border. It is true
because most Vietnamese fans approach the Korean wave via Internet, especially through
Facebook, YouTube and Twitter. According to a report from the Trade-Investment
Promotion Agency (KOTRA), K-pop and Korean TV shows are reckoned to be the most
influential content in Vietnam. Specifically, K-pop is most popular among Vietnamese
aged from 15 to 25; statistics from Facebook fansites show that the number of K-pop fans
in Vietnam even far exceeds the number of fans in Korea. Unlike other markets where K-
pop is disseminated through a network of promoters and agents, the popularity of K-pop
in Vietnam started purely from the will of Vietnamese young consumers and their ability
to access cultural content through social media. Long before K-pop entered Vietnam
through official channels, Kpop fandom in Vietnam had already existed in small
communities as dedicated fans formed fan clubs, organized informal, small-scale
participatory events and engaged in online activities such as discussing their idols,
writing fan fiction and translating news and videos. 5. Trendy styles -
Hallyu has heavily influenced youth culture in Vietnam. It is common to see many young
Vietnamese enjoying ‘kimbap’ or noisily eating Korean seaweed soup in Vietnamese
department stores, mimicking the habits of famous Korean Kpop stars. -
“This century is created by multiple cultures. We have to be open if we want to develop.
There is nothing more open and pervasive than mass music,” says Kang Cheol-Keun,
chairman of the Hallyu International Cultural Exchange Association in Viet Nam. -
K-pop has had a major fashion influence on teenagers, with many young people in Viet
Nam follow the trends begun by K-pop group fashion designers. Many apparel makers
also keep an eye on the styles so they can meet the demand. Hoa Sen IC Lecturer: Giulia Cuini Group No: 3
Date: Tuesday, December 23, 2020 -
“I think of K-pop as more of a phenomenon, a fashion symbol than as music. We can’t
criticize young Vietnamese people because they love K-pop. It is made for young people.” he says. -
Nguyen Anh Quan, a college student, has dressed like his favorite band, DBSK, for nearly five years. -
“Shinhwa, from the first generation of K-pop boybands, incorporates masculine features
into their outfits. They usually show off their perfect bodies on stage,” he says. “The
second generation, which includes DBSK, Super Junior and Big Bang, is more prone to
feminine styles. They are called ‘flower boys’ as they have beautiful and fair skin like
girls. I love DBSK best since they are fashionable, unique and captivating,” says Quan,
who considers himself an expert on K-pop culture”. -
Referring to K-Pop, people often think of fans excessively crying, screaming, and
fainting when meeting idols. But there are some unknown aspects of K-pop influence.
Firstly via admiring the same idol, fans are more likely to be closer together. These fans
can talk together for long time about their idols although they live in different areas. Thus
thanks to the K-Pop, Vietnamese are more facile to become more active, more widen-
mind. Moreover, many K-Pop fans are partly contributing to good things for society.
Taking a fan of the group Super Junior as an example. They had prepared 1,500 meals for
poor people or gather garbage at Hoan Kiem Lake. These fans would like to bring
beautiful image of K-Pop fan to people around them. They have already proved that not
all fans are obsessed with the idols. K-Pop fans are also doing good things. These
activities are not very big, but it partially helps the society and environment in Vietnam. 6. Economic impact -
Korean wave has contributed to the change of consumer behavior in Vietnam. Fifteen
years ago, it was difficult to find out products labeled “made in Korea”. After that series
of ad from Korea with famous artists attacked Vietnamese market, which brings Korean
culture to Vietnam. People tend to use goods that are advertised by their favorite artists,
thus Korean commodities become more and more common in Vietnam. -
Korean cosmetics are quite familiar to Vietnamese women as their quality is not inferior
to European luxury goods. Furthermore, due to the influences of Hallyu, people can see
the banner and ad using Korea to make them attractive, especially in beauty field. It is
clear that beauty industry is a symbol of the success of South Korea in Vietnam hence, on
the streets, we can easily see some signs such as Korean beauty salons or Korean hairstyles. -
The young are attracted by the beauty of Korean artists, thus they want to become as
beautiful as Korean, which leads to the thought that Korean cosmetics are always good.
Similarly, when the audiences watch movies, they are accidentally seduced by Korean
products because the actor or actress uses those products. -
Similarly to the idea above, we see that compared to similar products, Korean items have
more nice-looking designs, diverse species, and affordable prices. Hence when there are
many Korean products on the market, the Vietnamese producers have to compete not
only in price but also in quality and design. Thus it helps Vietnamese consumers using Hoa Sen IC Lecturer: Giulia Cuini Group No: 3
Date: Tuesday, December 23, 2020
good products at cheaper prices. This gives advantages when considering the perspective of consumers. References a mpn l dwi de : e r mt s wor M .us i c al ( 206) J a n La ur e ns 1. t ong, Ha r Re I SB N 978- 8- 78- 09- 4. 15. p. . s he r s i Publ Se ma r . e x pl or e r i ke l ge nr e s a r poul t he 190s , Si nc e 201. 5, t h i ng t s e t c , m a r us i i nt o Kr e a n poul e d i nc or por a t s . c a n mode l ie s Am ea t e r e n mul t c h of whipo, i a Ge nd r e d Ae s t he t " To war d , ( 2016) Ti mot hy e , i La ur 2. ^ t o t he 1970s f r om e a nd Spe c t a c l e St yl : M c us i Pop a r ul f l l i s t " K- po . 201) 23, ( Ma r c h Chung - un C 3. ho, ^ 2016. 12, l e v d Apr i r i Re t Kor e a He r a l d. s Bi ge Today ' of I nflue c e s The K- Pop: of " T he Rot 4. ^ 2017. 16, Hal s : e x por t t ur al s po- c ul " Sout h Kor e a' 5. ^ 2019. 23, e v d Mar c h R r i e t i e r na t I nt The - K- po . ( 2014) Choi , J ungB ong. 6. ^ 6– p. s . a nd Fr a nc i Ta yl or Hobke n: Roa l d. M i a ngk y , a l OCI SB LC 89016. N 9781360. 80. p. Kor e a : a. K- po Bey ond As i . ( 2016) - mi n Che ol Song, 7. ^ c o . m e r mt s . na ve r . " 8. 케이팝 ^ " 9. . |^ 정보길잡이 상세보기 w. go. kr . w 국립중앙도서관 w. nl " . 2019) 3, l ( A ipr i n l t Ca i e y , l K10. e l ^ ' P Pl ay e r ' owe r I nt o A Gr ow c Mar k e t s Mu i Kor e a' l l Bi l boar d" . l Bi at K- Pop of " 20 Ye ar s 11. ^ t he Ear s ?" For or t he Ey e s For c : " K- po Mus i 12. ^ 201 27, e v d Mar c h R r i e t