19:23 29/7/24
Unit 1 - Introduction to Media Literacy introduction  A. Overview of the Unit
Learning Objectives:  
Understandmedialiteracyanditsimportance 
Analyze and interpretmediamessagesthroughguidedquestions  Preview a text 
Learnhowtouseskimming and scanningwhenyouread  Read for the main idea 
Defineandaccuratelyusecontent-relatedvocabularyincourseactivitiesand games 
Read,watch,andlistentoavarietyoftextsandmultimediasources 
Demonstrateyourunderstandingofthesetextsandkeycourseideasthrough
comprehensioncheckquizzesandadiscussionboardresponse 
B. Course Overview: Introduction to media Literacy  Course topics: 
Definingmediaandmedialiteracy 
Differencesbetweentraditionalandsocialmedia 
Advertisementsinthemedia  Biasinthemedia  Diversityinthemedia 
C. Course Overview: Topics, Assessments, Games & Activities 
English for Media Literacy by @liztheprincess about:blank 1/6 19:23 29/7/24
Unit 1 - Introduction to Media Literacy media in today's world  A. Media is Everywhere
1. What is media? 
Thedifferentchannels news,entertainment,marketing ( messagesorother informationisspread) 
Inthepast,thewordmedia-plural 
Now,stillmeansthemanywaysinwhichinformationisspreadbutactslikea singularnoun
(other example:Data,Agenda) 
Oldesttype:printmedia(newspaper, magazinesandbillboards) 
Commontypes:radio->television-> internet 
2. Where do we see or hear media messages? Everywhere! 
3. How often do we see or hear media messages? Constantly!
B. Listening: Interview with William Cowen
1. How much time the average person interacts with media messages a day Depends on: 
People'slevelofinterestinmedia 
Geographyandaccess(availabilityofmedia) 
2. Are there certain types of people that see media messages more often? How about less often? Depends on:  Access  Jobs  Functions  Interests 
3. What impact does the media have on people's everyday lives
Makethemfeelbeingapartofabiggersystem 
English for Media Literacy by @liztheprincess about:blank 2/6 19:23 29/7/24
Unit 1 - Introduction to Media Literacy
4. Positive effects of interacting with media 
Theabilitytobeeducated  Connecttopeople  5. Negative effect 
Thequalityofparticularmediaoutlet 
6. How has the media changed overtime 
Purposeandcontent:notchanged 
Deliverymechanism:quicker,instantaneous 
7. Media heading in the future 
Increaseintechnology:moreaccess-improveconnectivity 
C. Language Focus: Previewing the Text 1. Title 
"WhatdoIalreadyknowaboutthistopic?"  2. Picture & captions 1.
Predict:makeaguessaboutthewholeinformation 
3. Subheadings: smalltitlethatintroducedifferentsectionsofatext 
4. First Paragraph: containthemainidea
English for Media Literacy by @liztheprincess about:blank 3/6 19:23 29/7/24
Unit 1 - Introduction to Media Literacy media literacy
A. What’s Media Literacy 1. Literacy -
Definition:  the  ability  to read, understand, analyse, and create with  a writtenlanguage -
Someonewhohasliteracyisaliterate person 2. Media Literacy -
Definition:theabilitytoread, understand, analyse, and createwithmedia -
Withnotonlytextbutalsootherpiecesofthemessagesuchaspicturesordata -
Knowtoaskimportantquestion o Themessage o
Thepeoplewhomadethemessage
B. Basic Reading: Can you Separate Fact from Fiction? 1. What is Media Literacy
MediaLiteracystartswithaskingtherightquestions:Whocreatedthismessage?
Whatwordsorimagesareusedinthismessage,andwhy?Howisthismessage
supposedtomakemefeel?
2. Why is Media Literacy important? - Asktherightquestion -
Understandtheinfluencesofthe -
Lookatdifferentviewpoints messages -
Maketherightconnections - Readtheimages -
Criticalthing&self-expression -
Understand  where  information
comesfrom,who it benefitsand - Understandmediamessages
howtofindotherviews.
3. How can I become Media Literate
Paycarefulattentiontowhatyouread,watchandhear.
C. Advanced Reading: Can you Separate Fact from Fiction?
D. Part 1+2: How Can we Analyse Media Messages 1.
Who created the message that is being sent?
It is important to think about what  choices were made and how it affects or
changesthestorywearetold
2. What techniques were used to attract my attention? -
Using:humour,comedy,image,colour -
Goal:viewercontinuetoread/watchthemediamessages
English for Media Literacy by @liztheprincess about:blank 4/6 19:23 29/7/24
Unit 1 - Introduction to Media Literacy
3. How might other people understand or interpret this message differently from me?
Differencesisbasedon: o Age o Culture o Gender o Beliefs
4. What points of view and values are included or omitted from this message? -
ReligiousorPoliticalBeliefs -
It’simportanttoinclude: o Ideas omit o Opinions tonotinclude o Background
5. Why was this message sent? - Giveinformation - Convincetobuy
=> To gain MONEY or POWER - Entertain
E. Advanced Reading: Debate over Free Press in Ukraine Sufers from Old Stereotypes
F. Language Focus: Skimming and Scanning 1.
Skimming: readingquicklyforthemainidea(theoverallmessageofthetext) - Title - Firstparagraph -
Firstsentencesofotherparagraphs - Lastparagraph
2. Scanning: readingquicklytofindsomespecificinformation - Number - Capitalletter - Subheading - Picture G. Supplemental Reading spin
canbecharacterizedaspresentingan
issueinaperspectivemostfavorable
toagivenpointofview.
English for Media Literacy by @liztheprincess about:blank 5/6 19:23 29/7/24
Unit 1 - Introduction to Media Literacy
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