introduction
A. Overview of the Unit
Learning Objectives:
Understandmedialiteracyanditsimportance
Analyze and interpretmediamessagesthroughguidedquestions
Preview a text
Learnhowtouse whenyoureadskimming and scanning
Read for the main idea
Defineandaccuratelyusecontent-relatedvocabularyincourseactivitiesand
games
Read,watch,andlistentoavarietyoftextsandmultimediasources
Demonstrateyourunderstandingofthesetextsandkeycourseideasthrough
comprehensioncheckquizzesandadiscussionboardresponse
B. Course Overview: Introduction to media Literacy
Course topics:
Definingmediaandmedialiteracy
Differencesbetweentraditionalandsocialmedia
Advertisementsinthemedia
Biasinthemedia
Diversityinthemedia
C. Course Overview: Topics, Assessments, Games & Activities
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Unit 1 - Introduction to Media Literacy
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media in today's
world
A. Media is Everywhere
1. What is media?
Thedifferentchannels news,entertainment,marketingmessagesorother (
informationisspread)
Inthepast,thewordmedia-plural
Now,stillmeansthemanywaysinwhichinformationisspreadbutactslikea
singularnoun
(other example:Data,Agenda)
Oldesttype:printmedia(newspaper,
magazinesandbillboards)
Commontypes:radio->television->
internet
2. Where do we see or hear media
messages?
Everywhere!
3. How often do we see or hear media messages?
Constantly!
B. Listening: Interview with William Cowen
1. How much time the average person interacts with media messages a
day
Depends on:
People'slevelofinterestinmedia
Geographyandaccess(availabilityofmedia)
2. Are there certain types of people that see media messages more often?
How about less often?
Depends on:
Access
Jobs
Functions
Interests
3. What impact does the media have on people's everyday lives
Makethemfeelbeingapartofabiggersystem
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Unit 1 - Introduction to Media Literacy
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4. Positive effects of interacting with media
Theabilitytobeeducated
Connecttopeople
5. Negative effect
Thequalityofparticularmediaoutlet
6. How has the media changed overtime
Purposeandcontent:notchanged
Deliverymechanism:quicker,instantaneous
7. Media heading in the future
Increaseintechnology:moreaccess-improveconnectivity
C. Language Focus: Previewing the Text
1. Title
"WhatdoIalreadyknowaboutthistopic?"
2. Picture & captions
1.
Predict:makeaguessaboutthewholeinformation
3. Subheadings: smalltitlethatintroducedifferentsectionsofatext
4. First Paragraph: containthemainidea
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media literacy
A. What’s Media Literacy
1. Literacy
- Definition: the ability to with aread, understand, analyse, and create
writtenlanguage
- Someonewhohasliteracyisaliterate person
2. Media Literacy
- Definition:theabilitytoread, understand, analyse, and createwithmedia
- Withnotonlytextbutalsootherpiecesofthemessagesuchaspicturesordata
- Knowtoaskimportantquestion
o Themessage
o Thepeoplewhomadethemessage
B. Basic Reading: Can you Separate Fact from Fiction?
1. What is Media Literacy
MediaLiteracystartswithaskingtherightquestions:Whocreatedthismessage?
Whatwordsorimagesareusedinthismessage,andwhy?Howisthismessage
supposedtomakemefeel?
2. Why is Media Literacy important?
- Asktherightquestion
- Lookatdifferentviewpoints
- Maketherightconnections
- Criticalthing&self-expression
- Understandmediamessages
- Understandtheinfluencesofthe
messages
- Readtheimages
- Understand where information
comesfrom,whoit benefitsand
howtofindotherviews.
3. How can I become Media Literate
Paycarefulattentiontowhatyouread,watchandhear.
C. Advanced Reading: Can you Separate Fact from Fiction?
D. Part 1+2: How Can we Analyse Media Messages
1. Who created the message that is being sent?
It is importanttothink about what choiceswere made and howit affects or
changesthestorywearetold
2. What techniques were used to attract my attention?
- Using:humour,comedy,image,colour
- Goal:viewercontinuetoread/watchthemediamessages
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3. How might other people understand or interpret this message
differently from me?
Differencesisbasedon:
o Age
o Culture
o Gender
o Beliefs
4. What points of view and values are included or omitted from this
message?
- ReligiousorPoliticalBeliefs
- It’simportanttoinclude:
o Ideas
o Opinions
o Background
5. Why was this message sent?
- Giveinformation
- Convincetobuy
- Entertain
=> To gain MONEY or POWER
E. Advanced Reading: Debate over Free Press in Ukraine Sufers
from Old Stereotypes
F. Language Focus: Skimming and Scanning
1. Skimming: readingquicklyforthemainidea(theoverallmessageofthetext)
- Title
- Firstparagraph
- Firstsentencesofotherparagraphs
- Lastparagraph
2. Scanning: readingquicklytofindsomespecificinformation
- Number
- Capitalletter
- Subheading
- Picture
G. Supplemental Reading
English for Media Literacy by @liztheprincess
omit
tonotinclude
spin
canbecharacterizedaspresentingan
issueinaperspectivemostfavorable
toagivenpointofview.
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Preview text:

19:23 29/7/24
Unit 1 - Introduction to Media Literacy introductionA. Overview of the Unit
Learning Objectives:  
Understandmedialiteracyanditsimportance 
Analyze and interpretmediamessagesthroughguidedquestions  Preview a text
Learnhowtouseskimming and scanningwhenyouread  Read for the main idea
Defineandaccuratelyusecontent-relatedvocabularyincourseactivitiesand games 
Read,watch,andlistentoavarietyoftextsandmultimediasources 
Demonstrateyourunderstandingofthesetextsandkeycourseideasthrough
comprehensioncheckquizzesandadiscussionboardresponse 
B. Course Overview: Introduction to media LiteracyCourse topics:
Definingmediaandmedialiteracy 
Differencesbetweentraditionalandsocialmedia 
Advertisementsinthemedia  Biasinthemedia  Diversityinthemedia 
C. Course Overview: Topics, Assessments, Games & Activities
English for Media Literacy by @liztheprincess about:blank 1/6 19:23 29/7/24
Unit 1 - Introduction to Media Literacy media in today's worldA. Media is Everywhere
1. What is media?
Thedifferentchannels news,entertainment,marketing ( messagesorother informationisspread) 
Inthepast,thewordmedia-plural 
Now,stillmeansthemanywaysinwhichinformationisspreadbutactslikea singularnoun
(other example:Data,Agenda) 
Oldesttype:printmedia(newspaper, magazinesandbillboards) 
Commontypes:radio->television-> internet 
2. Where do we see or hear media messages? Everywhere!
3. How often do we see or hear media messages? Constantly!
B. Listening: Interview with William Cowen
1. How much time the average person interacts with media messages a day Depends on:
People'slevelofinterestinmedia 
Geographyandaccess(availabilityofmedia) 
2. Are there certain types of people that see media messages more often? How about less often? Depends on:  Access  Jobs  Functions  Interests 
3. What impact does the media have on people's everyday lives
Makethemfeelbeingapartofabiggersystem 
English for Media Literacy by @liztheprincess about:blank 2/6 19:23 29/7/24
Unit 1 - Introduction to Media Literacy
4. Positive effects of interacting with media
Theabilitytobeeducated  Connecttopeople  5. Negative effect
Thequalityofparticularmediaoutlet 
6. How has the media changed overtime
Purposeandcontent:notchanged 
Deliverymechanism:quicker,instantaneous 
7. Media heading in the future
Increaseintechnology:moreaccess-improveconnectivity 
C. Language Focus: Previewing the Text 1. Title
"WhatdoIalreadyknowaboutthistopic?"  2. Picture & captions 1.
Predict:makeaguessaboutthewholeinformation 
3. Subheadings: smalltitlethatintroducedifferentsectionsofatext 
4. First Paragraph: containthemainidea
English for Media Literacy by @liztheprincess about:blank 3/6 19:23 29/7/24
Unit 1 - Introduction to Media Literacy media literacy
A. What’s Media Literacy 1. Literacy -
Definition:  the  ability  to read, understand, analyse, and create with  a writtenlanguage -
Someonewhohasliteracyisaliterate person 2. Media Literacy -
Definition:theabilitytoread, understand, analyse, and createwithmedia -
Withnotonlytextbutalsootherpiecesofthemessagesuchaspicturesordata -
Knowtoaskimportantquestion o Themessage o
Thepeoplewhomadethemessage
B. Basic Reading: Can you Separate Fact from Fiction? 1. What is Media Literacy
MediaLiteracystartswithaskingtherightquestions:Whocreatedthismessage?
Whatwordsorimagesareusedinthismessage,andwhy?Howisthismessage
supposedtomakemefeel?
2. Why is Media Literacy important? - Asktherightquestion -
Understandtheinfluencesofthe -
Lookatdifferentviewpoints messages -
Maketherightconnections - Readtheimages -
Criticalthing&self-expression -
Understand  where  information
comesfrom,who it benefitsand - Understandmediamessages
howtofindotherviews.
3. How can I become Media Literate
Paycarefulattentiontowhatyouread,watchandhear.
C. Advanced Reading: Can you Separate Fact from Fiction?
D. Part 1+2: How Can we Analyse Media Messages 1.
Who created the message that is being sent?
It is important to think about what  choices were made and how it affects or
changesthestorywearetold
2. What techniques were used to attract my attention? -
Using:humour,comedy,image,colour -
Goal:viewercontinuetoread/watchthemediamessages
English for Media Literacy by @liztheprincess about:blank 4/6 19:23 29/7/24
Unit 1 - Introduction to Media Literacy
3. How might other people understand or interpret this message differently from me?
Differencesisbasedon: o Age o Culture o Gender o Beliefs
4. What points of view and values are included or omitted from this message? -
ReligiousorPoliticalBeliefs -
It’simportanttoinclude: o Ideas omit o Opinions tonotinclude o Background
5. Why was this message sent? - Giveinformation - Convincetobuy
=> To gain MONEY or POWER - Entertain
E. Advanced Reading: Debate over Free Press in Ukraine Sufers from Old Stereotypes
F. Language Focus: Skimming and Scanning 1.
Skimming: readingquicklyforthemainidea(theoverallmessageofthetext) - Title - Firstparagraph -
Firstsentencesofotherparagraphs - Lastparagraph
2. Scanning: readingquicklytofindsomespecificinformation - Number - Capitalletter - Subheading - Picture G. Supplemental Reading spin
canbecharacterizedaspresentingan
issueinaperspectivemostfavorable
toagivenpointofview.
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