Table of Contents
I. COMPANY OVERVIEW...............................................................................................................................1
INTRODUCE THE ORGANIZATION.............................................................................................................1
1. Mission:...............................................................................................................................................1
2.Vision:...................................................................................................................................................1
3. Products and Services..........................................................................................................................2
4. Customers and Competitors................................................................................................................5
II. ORGANIZATION........................................................................................................................................6 1.
ORGANIZATION STRUCTURE:.......................................................................................................... 6 2.
DECISION-MAKING PROCESS.......................................................................................................... 8
Vinamilk decision-making process...........................................................................................................9 III.
LEADRSHIP STYLE:............................................................................................................................9
CEO’s view of leadership........................................................................................................................10 1.
DESCRIBE THE MOTIONAL ENVIRONMENT...................................................................................10
WORKING ENVIROMENT:.......................................................................................................................11
RESPECT................................................................................................................................................. 12
FAIRNESS................................................................................................................................................12 2.
ASSESS THE EFFECTIVENESS OF THE ORGANIZATIONAL COMMUNICATIONS..............................12
IV . COMMENT ON THE PROCESS OF CONTROL.........................................................................................14
1. TYPE OF CONTROL.............................................................................................................................14
2.FINANCIAL CONTROL..........................................................................................................................17
V. NEW MANAGERIAL PRACTICES..............................................................................................................18
1. ETHICS................................................................................................................................................18
2.DIVERSITY...........................................................................................................................................18
3. EMPLOYEE EMPOWERMENT..............................................................................................................20 1 I. COMPANY OVERVIEW
INTRODUCE THE ORGANIZATION 1. Mission:
Vinamilk commits to bring best-quality nutrition to the communities that reflect
their respect, love and responsibility for the people, life and society. 2.Vision:
To become a world grade brand in food and beverage industry, where people put
all their trust in nutrient and health products. 3. Products and Services
The principal activities of the Vinamilk are to produce and distribute products that derived from milk.
Liquid milk: Organic milk, UHT fresh milk, Pasteurized milk, UHT milk Condensed milk Infant cereals 2
Vinamilk yogurt: For skin beauty, For resistance power, For kids, For dieters, From fresh milk 100, For daily essential nutrition Powdered milk:
For pregnant and breast-feeding women
Nutritional products for infant and toddlers
Special nutrition products for adult 3
Beverages: Fruit juice, Aloe vera drink, Bottled drinking water, Salty lemonade, Tea Ice cream
Vinamilk ice cream, Twin cows ice cream Vinamilk cheese Soymilk
High protein goldsoy soymilk, Goldsoy canxi-D soymilk, Soymilk aloe vera, Goldsoy
Canxi-D corn, Flavour soymilk, Vinamilk calcium soymilk 4
Vinamilk commits to bring you the nutrition solution with international
standards, meeting the need of consumers with delicious and nutritious products
and leading favorite brands in market such as: Vinamilk liquid milk, Vinamilk
yogurt, Longevity sweetened condensed milk, Southern Stars sweetened
condensed Creamer, Dielac Powered milk, Vfresh Fruit Juice, etc.
4. Customers and Competitors
Vinamilk’s customers are almost all class and all age of people such as kids,
infants, toddlers, adults, pregnant, breast-feeding women, men, old people.
Vinamilk's main competitors are Dutch Lady Vietnam (a division of Friesland
Foods), Nestlé Vietnam, Abbott, Mead Johnson, Friso and Nutifood. 5 II. ORGANIZATION
1. ORGANIZATION STRUCTURE: 6
-Vinamilk has divisional structure which is an organization structure groups
together people working on the same product, in the same area, with similar
customers, or on the same process, especially is a process structure groups jobs
and activities that are part of the same processes. 7
-Top manager are Shareholders, Board of Management and Chef Executive Officer
(CEO) who are people control the whole company and have right to make decisions.
-Middle manager are Internal Control and Risk Management Director, Internal Audit Director.
-Low manager are many executive directors and employees who are directed by upper managers.
-Vinamilk has a lot of distributors around the world and each market has a
different manager, authority, and customers. Advantages:
Each working part will receive order directly from a superior.
Improved coordination across functional department. Simplify the training.
Expertise focused on specific customers, products and regions. Disadvantages
The lack of coordinated action between many departments.
Reduced economies of scales and increase costs through the duplication off
resources and efforts across divisions.
Easy lead to the inconsistencies when propose the strategies.
2. DECISION-MAKING PROCESS 8
Each company has to do decision making process which following 6 steps:
STEP 1: Recognized Need for Decision STEP 2: Generate Alternative STEP 3: Evaluate Option STEP 4: Choose Option STEP 5: Implement Option STEP 6: Learn From Feedbacks 9
Vinamilk decision-making process
Based on decision by majority rule, it means that the process is take votes and
arrive at the decision that majority of members agree.
Ex: When Vinamilk needs to decide to produce new dairy products, they will make
a research based on the consumers of customers on the market. Then they
evaluate some different products of different companies and make a summary.
After that, they organize the meeting of Board of Directors to analyze, discuss,
debate about the plan and takes votes and decide the plan that majority of
members agree. Finally, they will produce new products and distribute products
into the market to sell. They will take feedbacks from customers and have experiences for next time. Advantages
Make more information, knowledge and expertise available.
Increase understanding and acceptance by members. Disadvantages: Coalitions. Take long time. III. LEADRSHIP STYLE:
Mai Kieu Lien (born 1953) is a Vietnamese businesswoman and currently Chief
Executive Officer (CEO) of Viet Nam Dairy
Products Joint Stock Company (VINAMILK). She
is the first Vietnamese woman named
by Forbes as being among the top 50 powerful
businesswomen in Asia (2012) and is one of
wealthiest individual in Vietnam in terms of stock wealth. CEO’s view of leadership
According to the “REGULATIONS ON
CORPORATE GOVERNANCE” of Vietnam dairy 10
products joint stock company . -A management model based on responsibilities,
accountabilities, core values and business ethic. -An effective BM and
Management apparatus that act in the best interests of the Company and its
shareholders, including minor shareholders and seek to enhance shareholder
value in a sustainable manner. Appropriate and transparent information
disclosure, as well as an effective system of enterprise risk management and internal controls.
1. DESCRIBE THE MOTIONAL ENVIRONMENT
Vinamilk not only is famous for dairy farms, high quality of products, but also
focus on developing human resources. To have more job satisfactions and job
performances, company gives a wide range of attractive treatments: salary, health care, and allowance.
At Vinamilk, motivational environment are professional environment, challenging
job, opportunities to work with the experienced people who used to work in multinational corporations.
In order to create a good motivational environment for employees, so that they
can show their creativeness freely, put knowledge and experience into practice to
build and develop the company, Vinamilk has established the Inspiring culture :
Knowing that the value and success of the company rely on employees’
creativeness and interest in work, Vinamilk always exerts itself to create a
professional, friendly and open-hearted environment in order for individuals to
show their creativeness, also promote their potentials to make differences. At
Vinamilk, employees are always respected, listened and shared. Each individual
also understands that he is a link of a chain in a united and powerful team. Their
efforts and achievements are recognized and highly commended. That is the big
motivation to help they find interests and be ready for new challenges in their
work. Outdoor activities, performance, dancing and camping… are held frequently
to help employees enjoy happy and useful moments. They also have a chance to
understand each other and promote teamwork spirit effectively.
Besides, employees have also been provided a Training program to help them 11
develop and achieve career objectives .Professional and skills training courses as
well as practical training days are held frequently. Vinamilk works out a plan of
career development for employees and bring them suitable training programs to
help them improve working effects. When their working effects are improved, the
employees will be entrusted with more challenging tasks, together with assistance
from their colleagues and superiors, and therefore their career objective will be achieved. WORKING ENVIROMENT:
VINAMILK shall provide and maintain a safe, healthy, and friendly working
environment, which attracts talents regardless of differences in their backgrounds.
It is an environment where: All employees have opportunities to explore and
prove themselves as much as possible, to reach their own targets in development
and, therefore, will contribute to the success of VINAMILK. All employees shall
have the best working conditions in both physical and mental aspects. The
employees shall be provided with convenient workspace, office equipment and
comfortable atmosphere so that they can develop their abilities and contribute
personal opinions. This environment shall ensure that all employees are
respected, have opportunities to exchange [relations] and entertain regardless of
differences in capacities or personalities. All employees shall be ensured safety
and health. VINAMILK shall strictly comply with the regulations on safety and
health in order to guarantee the best health for every employee so that they can develop their capacity 12 RESPECT
VINAMILK respects human rights and virtue of all employees as well as the
Straightforwardness, which is immanent in each employee. Respect means that
VINAMILK respects all differences of all employees, and respect all points of view,
which have origins from such differences FAIRNESS
The evaluation of capacities of employees shall be based on fair principles
although there are different views, opinions while working. The recruitment,
arrangement of jobs and determination of salaries and other benefits for all
employees of VINAMILK shall be based upon their responsibilities, abilities,
experience performance, and assessment results
2. ASSESS THE EFFECTIVENESS OF THE ORGANIZATIONAL COMMUNICATIONS
On the sustainable development path, VINAMILK shall maintain and promote the
Core Values: Straightforwardness Integrity, honesty in behaviors and in all
transactions Respect Self-respect, respect for colleagues, respect for the Company,
respect for partners, cooperation in respectable way Fairness Fairness to 13
employees, clients, suppliers and other related parties Compliance Compliance
with Laws; the Code of Conduct; and regulations, policies and provisions of the
Company Ethics Respect for standards established and acting ethically
Communication and conduct in the spirit of open-mind, honesty, and truthfulness
Communicating and conducting in the spirit of open-mind means we integrate
into the collective environment. We respect the differences of each member
because those differences make a strong and variety community. Open-mind does
not mean being easy in words or in conduct or giving comment about the others
in a careless manner. We act enthusiastically basing on ethical values. We act
truthfully for the purpose of our general development. Communicating and
conducting in a spirit of Honesty means all our actions and words come from our
heart. We should not be arrogant and not let “ourselves” control our thoughts and
actions. Sometimes, we should be in the other’s shoes to understand them and
adjust our behaviors. In addition, truthfulness does not mean that we may exceed
the allowable limit in relationship. Truthfulness honors the earnestness and is a
solid basis to build up the trust for each employee 14