PowerPoint: MediaProject.pdf Project Charter:
Why we choose REELS as a Solution?
Nowdays, people like to see short videos like on TikTok, each video about 15 to
20 seconds. Instagram also has that feature called REELS. Our brand problem is
not having enough budget to run ads, so we are going to promote Sans Nailbox i
n REELS. It's easy to approach the users on Instagram. We're going to follow the
trending style and use hashtags like #beauty, #nailbox, #girl, #nailboxsaigon to at
tract more attention. Also, REELS will push the users who like and follow those h ashtags to see our content. Scope Statement: Acceptance Criteria:
Photo: 3 concepts (3 pictures each concept, total: 9 pictures) denpend on produ ct style.
ISO 32, Full HD, Square Frame (1:1) 3024 x 3024
Video: 2 reels ( about 15-20 seconds) 4K, 16:9, Deliverables:
Files: 2 files clip 30 MB each, 9 files pictures 600-700 KB each Milestone:
27/10/2022: Finalize Brief
28, 29/10/2022: Shooting
30/10,1/11/2022: Client’s Feedback
1/11/2022: Send final files to client Risk:
Our main concept is focusing on TAKING PICTURES OUTDOOR: The risk here i
s we 100% depend on the weather, so that’s very hard for us to manage the envir onment.