Portfolio Guidelines (EBS) new Section - Tài liệu tham khảo Tiếng anh ( TA8 ISW) | Đại học công nghiệp Việt Trì

English for Business Studies ANH228DE01 HK20.2A Portfolio Guidelines
 Include 8 topics, done in groups of 5 members
 Choose a suggested question of your interest for each topic
 Answer the question based on your knowledge, understanding and information search (from
articles, books, business newspapers, etc.)
 Keep a portfolio of the answers to the 8 chosen questions
 Submit the portfolio at the end of the course (week 15) Requirements
1. Choose one of the questions from the given list for each topic.
2. Each piece of writing is about 400 - 500 words in form of an essay or a brief report.
3. Extensive reading on the topic questions is highly recommended.
4. A list of at least 3 sources for reference should be given at the end of eac e h ssay.
5. Assignment submission: 2/7/2023 Evaluation Criteria
1. Layout: appropriate font type and size, margins, alignment, spacing, indentation, paragraphing, etc. (1/10)
2. Extensive reading: adequate sources of reference (1/10)
3. Language: structure/organization, grammar, vocabulary, coherence (2.5/10)
4. Content: - relevant, reasonable, practical, comprehensive information (4/10)
- reflection on what has been learned (1.5/10) PORTFOLIO SUGGESTED QUESTIONS Topic 1. Communication
1) ‘Communication must be HOT. That is honest, open and two-way.’ – Dan Oswald
Express your agreement/dis agreement on this saying? Give example of the situations (when and
where) you find it applies/doesn’t apply.
2) What forms of written and spoken communication do you think/find the most effective in business
communication? Give examples of the situations and explain how they are effective.
3) What communication problems have you found in your organization? Describe, analyze and the
problems and suggest How they could be improved?
4) Is communication better these days with all the new technology? How does technology affect
communication positively and negatively?
Topic 2. International marketing
1) What are some of the advantages and drawbacks of standardization and adaptation for international marketing? 2) Find and present a s
uccessful international brand, including:
- What are the core values and how they are communicated?
- What marketing strategy (standardization or adaptation) has been used?
- What makes the brand internationally successful?
3) Why do some brands/products fail in other countries? Give one or two examples with reasons for their failure.
4) Your company is planning to market its (specific) product/service internationally (in Singapore/
France/United States, etc.). What factors should it consider and what are the challenges it might face?
Topic 3. Building relationships
1) Why do companies have to build good relationships with customers? Give an example of a company
you know which is good at building relationships with its customers. How do they do this?
2) A foreign company is opening a branch in Vietnam. What factors should it consider in doing business in our country?
3) ‘Networking is everything – it helps your chances of employment, increases your contacts and improves your business.’
Give your comments on this statement. As students, what do you think you can do to start your networking from now? Topic 4. Risks
1) You're planning to do a business (opening a restaurant, a coffee shop, a bookstore, etc.). Anticipate,
evaluate and suggest ways of managing the possible risks you may encounter.
2) Find and present a case study of a (specific) company building risk management system and dealing
with its (specific) type of risk.
Topic 5. Management styles
1) Is there one best style of management? Why or why not? Which management styles do you think get the best out of people?
2) What factors influence/shape management style of a manager? A manager can employ different styles
in different situations. What factors influence the choice of management styles in workplace situations?
3) How does management style positively and negatively affect employee performance, engagement, and
motivation? What is your own style of management as a manager?
4) What combinations of management style might you use in each of these situations and why?
a. You are considering a major change in the way your company does business. Your staff has an
excellent record of achieving goals, and your relationship with them is trusting and supportive.
b. Your employees do a great job. A situation has developed in which you need to make quick
decisions and finish a project by the end of the week.
c. Your employees are having trouble getting the job done. Their performance as a whole is less than expected.
d. You have an employee who is very motivated but has little experience. Topic 6. Team building
1) ‘In the end, all business operations can be reduced to three words: people, product. and profit. Unless
you've got a good team, you can't do much with the other two.’ (Lee lacocca, US automobile executive)
On what grounds do you agree/disagree with this statement? What does the quote author really mean?
2) Dr Meredith Belbin showed that individuals in a team tend to behave in one of nine ways, each fulfilling
a different role. He suggests that, by understanding your role within a particular team, you can develop
your strengths and manage your weaknesses as a team member, and so improve how you contribute to the team.
How would you like to contribute to the team? Which role do you find yourself most suitable for?
3) What qualities could you contribute to a team? What qualities would other members need to have to create an effective team?
4) Identify the 5 common causes of team conflicts at work. and suggest some solutions to these problems
as the team leaders/manager as well as team members.
Topic 7. Raising finance
1) ‘A successful business shouldn’t need to raise a lot of finance.’
Do you agree/disagree with this statement? Support your argument with relevant reasoning and evidence.
2) Suppose you are to set up a business venture, what type of business will you set up? What are your
purpose and the mission of this enterprise? How do you raise finance for it? What are the advantages
and drawbacks for your chosen ways or sources of finance?
Topic 8. Customer service
1) What has changed in customer service recently as the result of businesses’ response to changes in
customer buying habits and preferences? Identify the latest modern customer service trends for
excellent customer experience.
2) Customer service should NOT be a department; it should be the entire company. T – ony Hsieh (CEO, Zappos)
Express your views either for or against the statement. In what ways can a business communicate this
message throughout the organization?
3) Is good customer service a real competitive advantage? How can a satisfied customer be the most
credible advertising? Justify your answer with evidence (real examples).
4) Introduce a business you are really impressed with their customer service. Choose two or three of
their customer activities. Analyze them in terms of (1) customers' benefits, (2) company's benefits. Cover page
First non-numbered page (for example)
________________________________________
Individual Contribution Evaluation
(To be added at the end of the Portfolio) Members Finished Tasks Contribution 1. 100% 2. 95% 3. 90% 4. 85% Notes: 100% (one member) 95 % (one member) 90% (one or two members) 85% (one or two members)