Project Report Room for rent Group 4 - Tài liệu tham khảo | Đại học Hoa Sen

BỘ GIÁO DỤC VÀ ĐÀO TẠO REPORT PROJECT MANAGEMENT GROUP MEMBERS HỌ VÀ TÊN MSSV HỌ VÀ TÊN MSSV Nguyễn Hồng Thảo Vy 2005224 Đinh Ngọc Bảo Trâm 2009084 Võ Trọng Thành 2004948
Phạm Đức Quỳnh Lê Tuấn Anh 2005516 Ngô Thị Ngân Hà 2130471 Nguyễn Lâm Vân Khanh 2133198  TP HCM, Tháng 06/2016 TABLE OF CONTENTS
1 Introduction...................................................................................4
2 General Environment Analysis......................................................4
2.1 Economic factor.......................................................................4
2.2 Political factor..........................................................................4
2.3 Socio – cultural factor..............................................................5
2.4 Evironmental factor.................................................................6
2.5 Technological factor.................................................................7
2.6 Legal factor..............................................................................7
3 Industry Environment Analysis......................................................7
3.1 Threat of new entrants............................................................7
3.2 Bargaining power of suppliers.................................................7
3.3 Bargaining power of buyers.....................................................8
3.4 Threat of substitute services...................................................8
3.5 Rivalry among competing firms...............................................8
4 Competitors Analysis.....................................................................9
4.1 Overview:.................................................................................9
4.2 Competitors and Assessment..................................................9
4.2.1 An Thinh Home:..................................................................9
4.2.2 Happy Young House (HYH)...............................................10
4.2.3 Other leasing individual house hold business around Lotus House 11
5 Internal Environment Analysis.....................................................12
5.1 The concept...........................................................................12
5.2 Analysis of the elements of the internal environment...........12
5.2.1 Management....................................................................12
5.2.2 Financial Resources..........................................................12
5.2.3 Machinery and technology...............................................12
5.2.4 Marketing System.............................................................13
5.2.5 Ability to research and development................................13
6 SWOT Analysis............................................................................13
7 Risk Analys..................................................................................14
7.1 Waste time.............................................................................14
7.2 Exposure to complex customer..............................................14
7.3 Time-consuming management..............................................14
7.4 Losing money.........................................................................15
7.5 Opportunity costs..................................................................15
7.6 Burglar...................................................................................15
7.7 Murder...................................................................................15
7.8 Fire.........................................................................................15
7.9 Gambling, drugs, drinking.....................................................15
8 Conclusion...................................................................................15 1 Introduction
Nowadays, the number of people who come to HCM city to live,
study and start businesses are increasing and overwhelming. This
sounds like a great new for HCM city, but this leads to many
problems that we are facing and one of them is housing issue.
Seeing the opportunity, our team has decided to make an
investment to this current market. Rooms for rent is one of the
business with high return on investment, however, it is also a
business with high risk. Therefore, it is our pleasure to bring our
team ideas to investors who would like to invest in this current market. 2 General Environment Analysis 2.1 Economic factor
- Inflation rate: when inflation rate increase too much, it affect to
tenants. Because it makes the cost increase, tenants have tend
rent for room or house than buy available house or buy a land and then built house.
- Unemployment rate: Although HCM city is the ideal place to
find a job, in recent time, the state of graduate students are
unemployed for a long time, they can’t get enough income in
order to catering for their lives.Therefore, it lead to tenants
owe rent or decrease the number of tenants. 2.2 Political factor
- We’re always compliance policies that government has issued .
Typically,the firm must pay only licence tax when they received
less than 100 million vnd per year and if over 100 million vnd
per year, the firm must pay 3 taxes included: 
Licence tax : denpend on time to sign a lease
+ For first 6 months : 1.000.000 vnd / year
+ For last 6 months : just 500.000 vnd  VAT tax 5% on revenue 
Personal income tax = [(revenue x 30%) – revenue deduction] x tax rate (%) 2.3 Socio – cultural factor
Nowsaday, in the big cities as Sai Gon, Ha Noi, Da Nang, Binh
Duong…. The needs house or room for rent never decrease.
The construction of houses for rent are essential need of the society.
- Every year, Sai Gon must receive proportion of immigrants is
very high. As example, the student after graduation,they stay
in the city and find a job that they can earn a lot of money.
Therefore, they often expect to rent a house or room with low
to medium price, safety, convenient location for job, study or something like that.
Picture 1: Population pyramid in 2016
This population shows the ages between 20 and 34 in both
males and females have the highest number compared to other
ages. At this age, they have a lot of demand, especially is place to
live, because a stable house will support them focus on learning and employment.
Danh sách các đơn vị hành chính trực thuộc thành phố Hồ Chí Minh[1] Diện tích Dân số Diện tích Dân số Tên Tên (km²) (người) (km²) (người) Các quận Các quận Quận Thủ Đức 48 455.899 8 187.435 1 Tân Phú 16 407.924 Quận Tân Bình 22 430.436 50 140.621 Phú 2 5 175.175 Quận Nhuận 5 188.945 Gò Vấp 20 548.145 3 Bình Quận 21 470.054 4 183.261 Thạnh 4 Bình Tân 52 595.335 Quận 4 174.154 Các huyện 5 Bình Quận 253 447.291 7 253.474 Chánh 6 Cần Giờ 704 70.697 Quận Củ Chi 435 355.822 36 274.828 7 Hóc Môn 109 358.640 Quận Nhà Bè 100 103.793 19 418.961 8 Quận 114 263.486 9 Quận 6 232.450 10 Quận 5 232.536 11 Quận 53 427.083 12
Through this list, it shows Tan Phu street is one of the district
with the largest population, the main reason is immigration of people in different areas. 2.4 Evironmental factor
- Room for rent is located on Le Trong Tan street (one of the
largest street at Tan Phu district) so it make the tenants feel
convenience such as near market , university, companies,
factories, in the rainy season isn’t flooded, friendly neighbor.
- The major environment factor that will affect to our business is
the tenants may not have concious about protect to
environment as make noisy, litter is not prescribed places, not
how to sorting garbage after use it.
- Besides that, to ensure safety of tenants, we also have camera
in order to observe and prevent theft. 2.5 Technological factor
- The room for rent business also contributed to promote use of smart technology
products such as fan, television, refrigerator, washing machine,
communication equipment, energy-saving light,….
- Wireless network (or called Wifi) is so important when we use
phone, laptop. Therefore,we also have providing network
services for the clients have needs. 2.6 Legal factor
- This business is geared to attract attention by low risk, get
stable profits and not illegal. Despite that, we will also comply
fully with regulation of government, ensure security in the
area, not organized or participated in illegal activities.
- Implementation of the requirements of rooms for rent is
purchase fire extinguisher, general rules of Firefighting and Rescue.
3 Industry Environment Analysis 3.1 Threat of new entrants
- There are many ways to find customers, but it is hard to get close to them and understand their desires.
- Actually, Vietnamese Law is understandable. Government’s regulations are
changing every year, so it is difficult for people to start this business.
- New customers are inexperienced in choosing a rental house or some problems
involve to it. For example, they don’t know some rules when living in the
rental, how to choose a house or an apartment with reasonable price. So, as
managers, we have to inform and resolve this kind of problems.
3.2 Bargaining power of suppliers
- The impact of input factors on cost and differentiation capabilities. Typically,
the cost for the supplier of electricity and water, if the price of electricity and
water are increasing, the rent price will also increase, so we can’t make the
difference with other rental places. In some negative situations, we even reduce
the service quality to decrease the rent price and attract customers.
- Costs for design or repair apartment affected to the supplier of material
unexpectedly increased more than begin. 3.3 Bargaining power of buyers
- The population of Ho Chi Minh City is bigger day by day because of
immigrants. Therefore, the large amount of rental house is always available for
ones who demand. So, choice of buyers may create competition.
- Differences between competitors as design widely space, convenience and
safety life for tenants, good service, promotion, etc.
- Concentrate on some the certain objects, including students, workers, and employers.
- Explore to needs of tenants about space about the loyalty apartment of customers.
3.4 Threat of substitute services
More demands need more supplies. There are many choices for customers in
Ho Chi Minh City, from high to low price. This is a major threat to our
business. As owners, we have to upgrade our facility, increase advertising and
improve our service to create competitive advantage. We need to create rooms
with better quality and lower price so we can compete with other places.
3.5 Rivalry among competing firms
- As owners, we can outperform our competitors by upgrading our facilities and
services with reasonable price for customers.
- The location is one of the advantages that we have. As the picture below, Lotus
House nears some important places, such as: Ho Chi Minh City University of
Food Industry, Pandora City Mall, AEON mall, Cong Hoa polyclinic, etc.
- Competition gives customers more choices and creates pressure to room’s
owners. That is how to increase the quality of apartment and services but the price is low and suitable. The location of Lotus House 4 Competitors Analysis 4.1 Overview:
Competition in room leasing business is still as strong as others
due to the high demands of customer. Lotus House’s rivals are other
room leasing services in Tan Phu district, Tan Binh district, Phu
Nhuan district District 10,11,3 and other areas. Most competitors
target the low price segmentif Lotus House doesn’t have the right
strategy, it can lose valuable customers to competitors.
4.2 Competitors and Assessment: 4.2.1 An Thinh Home: 
Location: 192/20 Lũy Bán Bích, Hòa Thạnh, Quận Tân Phú, Hồ Chí Minh  Price : 2.000.000 - 3.000.000  Area” 18 m2 
Description: Each room is fully equipped with basic furnitures
and separate toilet. Garden in terrace help create a relaxing
environment for residents. The building also have security
guard and camera 24/24 as well as fire protection system.  Assessment: 
Smaller area for each room compares to Lotus House 
Price is a little bit higher but each room have basic furnitures.  Quite close to city center → Medium competiton. 4.2.2 Happy Young House (HYH) 
Location: Nguyen Dinh Chinh St Phu Nhuan District; Hoang Hoa
Tham St Binh Thanh District; Thich Quang Duc Phu Nhuan District 
Price: 1.200.000 – 1.500.000/person 
Area: Depend on location but about 45-60 m2 per room  Description: 
HYH has all necessary household equipments. 
Free electricity, water, wifi . 
Bunk beds for everyone to create close atmosphere 
Require personal information on school, workplace, ID  Assessment: 
Lack private space for individuals 
Cheap price along with benefits but only suitable for the young and students